Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the Association of Anaesthetists Winter Scientific Meeting on 14-15 January 2027 at The ICC, Olympia London, for a comprehensive educational experience.
Dates
14–15 Jan 2027
City / country
Liverpool, UK
Venue
The ICC, Olympia London
Event overview
The Association of Anaesthetists Winter Scientific Meeting 2027 is a premier educational conference designed for anaesthetists and healthcare professionals.
Taking place at The ICC, Olympia London, this event will feature over 30 hours of CPD through expert talks, interactive discussions, and networking opportunities.
Attendees can expect a robust scientific programme with renowned speakers and the latest innovations in anaesthesia.
TL;DR
- If you are a consultant anaesthetist, trainee, intensivist, pain physician or ODP, the core draw is a programme built around airway management, regional anaesthesia, perioperative medicine, patient safety and critical care rather than general medical exhibition content. Location: Association of Anaesthetists Winter Scientific Meeting.
Exhibitors will gain visibility among a targeted audience of anaesthesia professionals, the opportunity to showcase their latest products and innovations, and the chance to engage directly with potential clients and partners in the field. This leading educational conference offers over 30 hours of CPD for anaesthetists and healthcare professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Liverpool, UK
The ICC, Olympia London in Liverpool typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: The ICC, Olympia London in Liverpool typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at The ICC, Olympia London for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Association of Anaesthetists of Great Britain & Ireland
AAGBI Foundation
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-01-14 to 2027-01-15, Association of Anaesthetists Winter Scientific Meeting in Liverpool gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
London Heathrow
London Heathrow (LHR) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London
to venue
by car
London Gatwick
London Gatwick (LGW) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London
to venue
by car
London Stansted
London Stansted (STN) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London
to venue
by car
London Luton
London Luton (LTN) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London
to venue
by car
London City
London City (LCY) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London
to venue
by car
London Southend
London Southend (SEN) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London
to venue
by car
A range of accommodation options near the venue and across key areas.
Hampton by Hilton Liverpool City Centre
4.1
USD 120–170 / night
Reliable midscale option in the city centre. Approx. 15-20 min walk to the waterfront campus. USD band is for budgeting; confirm the GBP rate at booking.
Holiday Inn Express Liverpool - Royal Albert Dock by IHG
4.5
USD 125–175 / night
Waterfront location closest to the ACC Liverpool campus. Good choice if you want to walk to sessions. Free cancellation and parking were flagged in the capture; confirm current terms.
Holiday Inn Liverpool - City Centre by IHG
4.4
USD 140–200 / night
Four-star city-centre option with easy access to Lime Street and the waterfront. Free cancellation and parking were flagged in the capture; confirm GBP rate at booking.
The Halyard Liverpool, Vignette Collection
4.7
USD 150–220 / night
Highest-rated property in the hotel capture (4.7). Best for a more premium stay; still within a reasonable walk or short taxi ride of the waterfront.
Crowne Plaza Liverpool John Lennon Airport by IHG
4.1
USD 110–160 / night
Airport-side four-star, useful for early departures but not walking distance to the waterfront. Budget for a taxi or train plus taxi each day.
Hampton by Hilton Liverpool/John Lennon Airport
4.0
USD 105–150 / night
Airport-area midscale option. Convenient only if you prioritise a short airport transfer over proximity to the venue.
Holiday Inn Ellesmere Port - Cheshire Oaks by IHG
4.5
USD 100–150 / night
Out-of-town four-star across the Mersey. Only practical with a car; allow extra time for the Mersey tunnel or bridge and city traffic.
Get around the city with these convenient transport options.
Merseyrail
Fastest rail link into the waterfront area. James Street is a short signed walk from the ACC Liverpool campus. Buy a day ticket if you plan multiple journeys.
Bus
Local buses run along the Strand and stop near the waterfront venue. Check Merseytravel for the exact stop and service frequency on the day.
Taxi
Useful with luggage or in bad weather. Ask for the ACC Liverpool drop-off rather than the general waterfront. Surge pricing may apply after large sessions.
Parking
Parking is limited around the waterfront. Pre-book if the venue offers it, check height restrictions and allow time for event-day queues.
Walking
Many city-centre and Royal Albert Dock hotels are walkable. Wear comfortable shoes and allow extra time in rain or wind.
taxi
London Heathrow (LHR) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London.
taxi
London Gatwick (LGW) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London.
taxi
London Stansted (STN) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London.
Weather
Liverpool in January is cool, damp and often windy. Daytime temperatures typically sit around 3-8 C, with colder nights. Rain is possible on many days, and coastal wind can make it feel colder. Pack a waterproof shell, warm layers and comfortable shoes for the walk between hotels and the waterfront venue. Check a short-range forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile coverage is generally good in central Liverpool, with EE, O2, Vodafone and Three offering prepaid SIM and eSIM options. EU roaming rules do not automatically apply to UK networks, so check your home plan before travelling. Venue Wi-Fi is usually available in public areas; confirm access in the exhibition halls with the organiser. Bring a power bank for long conference days.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual is standard at UK anaesthesia congresses; suits are optional. Wear comfortable shoes for the exhibition hall and long walking distances between sessions.
Tipping
Restaurant bills often include a discretionary service charge; check before adding a tip. Taxis usually accept card, and a small round-up is optional.
Pub and networking etiquette
Informal networking often continues in Liverpool city-centre pubs. Order drinks at the bar and keep work talk light unless invited to continue a meeting.
Punctuality
Sessions generally start on time. Arrive 15-20 minutes early on day one for badge collection and security checks.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LHR
Liverpool John Lennon (LPL) is the closest airport, with Manchester (MAN) the main long-haul alternative. Avoid booking into London Heathrow unless you plan a rail transfer, which adds about 2h 10 from Euston to Liverpool Lime Street. Fares were not displayed in the capture, so set a price alert and book early for European routes; long-haul itineraries may need three to five months of lead time. Confirm baggage and rail connections before booking.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): London Heathrow (LHR) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London; London Gatwick (LGW): London Gatwick (LGW) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London; London Stansted (STN): London Stansted (STN) is the main commercial gateway serving Liverpool; allow 45-60 min by road or rail to The ICC, Olympia London; London Luton (LTN):
Hotel → venue: Precinct hotels near The ICC, Olympia London: Liverpool city centre: Hampton by Hilton Liverpool City Centre; Royal Albert Dock waterfront: Holiday Inn Express Liverpool - Royal Albert Dock by IHG; Liverpool city centre: Holiday Inn Liverpool - City Centre by IHG.
Ride-hail: Uber and Bolt operate in Liverpool; use the app to compare wait times and fares. Surge pricing is common after large sessions, so walk to a nearby pick-up point or use Merseyrail for the waterfront. Confirm the venue drop-off zone before booking.
Public transit: Merseyrail's Northern Line connects Liverpool Lime Street with James Street station, a short signed walk from the waterfront campus. Local buses run along the Strand and stop near ACC Liverpool. Contactless payment is widely accepted; buy a day ticket if you plan multiple journeys. Check Merseytravel for timetables and service updates before travel.
Parking: Parking at the waterfront is limited. Use the ACC Liverpool car park or nearby commercial car parks and pre-book where possible. Expect around GBP 8-15 per day; confirm current rates and height restrictions with the venue. An alternative is to park at a city-centre station and take Merseyrail to James Street.
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 3-8 C daytime; 1-4 C at night
Seasonality: Rain is likely throughout January, and coastal wind can make it feel colder. Daylight is short, with sunset around 16:30-17:00.
Packing: Pack a waterproof jacket, warm layers, comfortable walking shoes and a small umbrella. Bring a power bank, notebook and business cards. A formal suit is not required; smart casual is fine for sessions and the exhibition.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Association of Anaesthetists Winter Scientific Meeting usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your registration category and upload any required credentials on anaesthetists.org.
Download the provisional programme and mark airway, regional, perioperative and critical care sessions.
Book a city-centre hotel within walking distance of the Liverpool waterfront campus.
Compare flights into Liverpool John Lennon (LPL) and Manchester (MAN); avoid London airports unless you plan a rail transfer.
Pre-book an airport taxi or plan the bus plus Merseyrail route from Liverpool South Parkway.
Check visa or electronic travel authorisation requirements on gov.uk if you are travelling from outside the UK.
Arrange CPD approval with your department and save a copy of the programme.
Pack smart casual clothes, waterproof layers and comfortable shoes for the exhibition hall.
Download a Merseytravel map or journey planner and save the James Street station route.
Set a budget in GBP for meals, taxis and incidentals.
Book workshop or simulation slots if the organiser requires separate sign-up.
Save the venue address and hall entrance on your phone.
Charge your devices and bring a power bank for long conference days.
Check the short-range weather forecast 48 hours before departure and pack accordingly.
Registration and hall orientation at The ICC, Olympia London
Supplier meetings and product demos
Final negotiations and follow-up
Association of Anaesthetists Winter Scientific Meeting registration concourse
The ICC, Olympia London
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
The ICC, Olympia London
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Association of Anaesthetists Winter Scientific Meeting fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Association of Anaesthetists Winter Scientific Meeting, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Medical Conference solutions and benchmarking suppliers at Association of Anaesthetists Winter Scientific Meeting in Liverpool.
Min. budget
$464.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Medical Conference products who need qualified meetings with the event's trade audience.
Min. budget
$2,088.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Liverpool show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
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