Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The 16th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2027) will be held from 6 to 9 May 2027 at PACIFICO Yokohama North, Japan.
Under the theme 'Zen and Innovation: Harmony in Reproductive Medicine', the congress will cover significant advancements in reproductive science and feature a special guest appearance commemorating the progress in IVF over the past five decades.
ASPIRE - Asia Pacific Initiative on Reproduction takes place in Yokohama, Japan.
TL;DR
- 1Dates and Venue: ASPIRE 2027 takes place from 6 to 9 May 2027 at PACIFICO Yokohama North, Japan.
- 2Scale and Focus: This congress focuses on reproductive medicine, featuring key developments and emerging areas.
- 3Organiser: Hosted by K.I.T. Group APAC Pte. Ltd, with registration available on the official website.
- 4Buyer Authority: Attendees include reproductive health professionals, researchers, and clinicians.
- 5Entry: Registration is required; various fee categories are available for delegates and students.
Why visit
ASPIRE 2027 offers invaluable insights into the latest advancements in reproductive medicine. Attendees will benefit from networking opportunities with leading experts, access to cutting-edge research, and discussions on emerging trends in the field. The congress also features a comprehensive scientific programme and special interest groups focused on key developments.
Why exhibit
Exhibiting at ASPIRE 2027 provides a unique opportunity to showcase your products and services to a targeted audience of reproductive health professionals. Gain visibility among key decision-makers, foster new partnerships, and engage with potential clients in a dynamic environment focused on innovation in reproductive medicine.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Reproductive health professionals seeking the latest research and practices.
Clinicians and healthcare providers specializing in fertility treatments.
Researchers focused on advancements in reproductive science.
Students and trainees in reproductive medicine and related fields.
Policy makers and advocates in reproductive health.
Industry representatives from reproductive health technology companies.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Fertility clinics and reproductive health service providers.
Medical device manufacturers specializing in reproductive technologies.
Pharmaceutical companies focusing on fertility medications.
Research institutions and universities in reproductive science.
Consultants and advisors in reproductive health.
Technology firms developing AI solutions for reproductive medicine.
Product categories
Key solution areas showcased across the event.
IVF technologies and equipment for assisted reproduction.
Fertility medications and supplements.
Diagnostic tools for reproductive health.
Cryopreservation solutions and technologies.
Genetic testing services for embryos.
Patient management software for fertility clinics.
Location & Facilities
Venue
Halls & areas
1PACIFICO Yokohama
PACIFICO Yokohama North
Yokohama, Japan
Facilities
Parking
PACIFICO Yokohama North in Yokohama typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: PACIFICO Yokohama North in Yokohama typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at PACIFICO Yokohama North for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Trade Visitor
200
Who runs the show
Organisers
K.I.T. Group APAC Pte. Ltd
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Yokohama, Japan
Why it matters
On 2027-05-06 to 2027-05-09, ASPIRE - Asia Pacific Initiative on Reproduction in Yokohama covering IVF technologies and equipment for assisted reproduction., Fertility medications and supplements., Diagnostic tools for gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · JPY
Hotel tiers
A range of accommodation options near the venue and across key areas.
InterContinental Yokohama Pier 8 by IHG
5-star
Yokohama waterfront (Pier 8)4.5
USD 230–265 / night
APA Hotel & Resort Yokohama Bay Tower
3-star
Yokohama Bay / Minato Mirai4.2
USD 100–125 / night
Sotetsu Fresa Inn Yokohama-Sakuragicho
3-star
Sakuragicho4.1
USD 93–113 / night
Sotetsu Fresa Inn Yokohama-Higashiguchi
3-star
Yokohama Station east exit4.3
USD 96–117 / night
Daiwa Roynet Hotel Yokohama-Koen
3-star
Yokohama Park area (Kannai side)4.1
USD 103–120 / night
Hotel Livemax Budget Yokohama Tsurumi
2-star
Tsurumi (north of central Yokohama)2.7
USD 55–72 / night
Local transport
Get around the city with these convenient transport options.
Minato Mirai Line
Estimated costCost TBA
Best forYokohama Station to Minato Mirai Station (serves the PACIFICO Yokohama waterfront)
Automated rubber-tyred line linking the main JR and Shinkansen hub to the hall district in about 5 minutes. Use an IC card at the gates; confirm live fares.
Municipal subway (Blue Line)
Estimated costCost TBA
Best forYokohama Station to Sakuragicho / Kannai
Yokohama City subway connecting Yokohama Station with Sakuragicho and Kannai, useful for hotels on the park and business-district side. Confirm live fares.
Municipal bus
Estimated costCost TBA
Best forYokohama Station east exit to Minato Mirai and the Red Brick Warehouse
Flat-rate city bus within the Yokohama zone; a useful fallback when the Minato Mirai Line is crowded during Golden Week. Pay by IC card on boarding.
Keikyu Line (airport rail)
Estimated costCost TBA
Best forTokyo Haneda Airport (HND) to Yokohama Station
Fastest rail transfer from Haneda to Yokohama, roughly 25-30 minutes. Confirm timetable and fare before travel.
Narita Express (N'EX, JR limited express)
Estimated costCost TBA
Best forNarita International Airport (NRT) to Yokohama Station
Direct limited express to Yokohama Station, roughly 85-95 minutes; reserved seats recommended with exhibition luggage. Confirm live fares and departure times.
Airport limousine bus
Estimated costCost TBA
Best forHaneda or Narita Airport to Yokohama City Air Terminal (YCAT), Yokohama Station
Coach service with luggage space; YCAT is on the east side of Yokohama Station, from where the Minato Mirai Line reaches the venue district. Confirm current fares and departure points.
Taxi
Estimated costCost TBA
Best forYokohama Station to PACIFICO Yokohama North
Short waterfront run of roughly 2-3 km; practical with exhibition material or in heavy rain. Metered, with a late-night surcharge. Confirm live fares.
Taxi
Estimated costCost TBA
Best forTokyo Haneda Airport (Tokyo International Airport) (HND) to PACIFICO Yokohama North
Fixed-meter highway run of roughly 20-25 km; allow extra time during Golden Week traffic. Confirm live fares with the driver or app estimate first.
Weather
Early May in Yokohama is mild spring weather, but the free-source weather feed returned no forecast for this pass, so treat the following as climatological guidance and check a live forecast in the week before travel. Expect daytime highs typically around 20-23 C and nights around 13-16 C, with moderate rain and changeable skies; the June rainy season (tsuyu) has not started yet. The 6-9 May 2027 dates fall at the tail of Japan's Golden Week holiday period, so parks and waterfront promenades around Minato Mirai will be busy on the surrounding weekend. Halls are air-conditioned, so a light layer is useful for long sessions indoors.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Data options for the show: a travel eSIM or prepaid data SIM, or pocket Wi-Fi collected at Haneda or Narita. Venue and hotel Wi-Fi is normal, but treat public networks as unsuitable for anything sensitive - use your own mobile hotspot for demos and payment. Japan uses 100V mains with Type A (and sometimes Type B) plugs, so European and UK visitors need an adapter; dual-voltage laptop and phone chargers usually work without a converter. Yokohama Station and the Minato Mirai Line area have strong mobile coverage, and most business venues expect a Japanese phone number for restaurant or taxi reservations, so a data-only plan plus app-based booking is the practical combination.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Golden Week timing
The 6-9 May 2027 dates follow Japan's Golden Week holiday cluster. Book Yokohama hotel rooms, N'EX or Shinkansen seats and any Minato Mirai dinner reservation early, and expect crowded trains on the holiday weekend either side of the show.
Venue access and walking
PACIFICO Yokohama North sits on the Minato Mirai waterfront, not directly above a station: plan for a 5-10 minute walk from Minato Mirai Station or 15-20 minutes from Sakuragicho. Comfortable shoes matter more than a taxi in this district.
Business card exchange
Meetings in Japan typically open with a two-handed business-card exchange. Carry cards in a case, keep them in view during the meeting rather than pocketing them immediately, and have bilingual (English/Japanese) sides printed.
Currency and payments
The local currency is the Japanese yen (JPY). Cards and IC payment are widely accepted in Yokohama hotels, department stores and chain restaurants, but small eateries and lockers still prefer cash, so keep some notes on you. Hotel rates in the capture feed were originally quoted in INR - confirm the final JPY amount with the property.
Tipping and service
Tipping is not customary in Japan and can cause confusion; service is included. A polite 'gochisousama deshita' on leaving a restaurant is the expected courtesy instead.
Language and signage
Major stations including Yokohama, Sakuragicho and Minato Mirai have English signage, and the Minato Mirai Line announces stops in English. Smaller restaurants and taxi drivers may not speak English - have your destination written down or shown on a map.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Book into Haneda (HND) if your routing allows it - it is roughly 20-25 km from the Minato Mirai waterfront and connects by Keikyu Line in about 25-30 minutes. Narita (NRT) is the alternative for long-haul routes, with the Narita Express or limousine bus reaching Yokohama Station in roughly 85-120 minutes. No international fare band is quoted here: the available capture returned domestic Japanese fare samples rather than fares for travel to Yokohama, and inventing an airfare would be misleading. Compare fares on your own routing and check whether your carrier sells a through ticket to Yokohama Station. Book early for 6-9 May 2027: the dates sit at the tail of Japan's Golden Week, when domestic seats and airport transfers are busiest. Allow a comfortable buffer between landing and any first-day meeting, and keep the last pre-show evening free of tight connections.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Yokohama; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near PACIFICO Yokohama North: Yokohama waterfront (Pier 8): InterContinental Yokohama Pier 8 by IHG; Yokohama Bay / Minato Mirai: APA Hotel & Resort Yokohama Bay Tower; Sakuragicho: Sotetsu Fresa Inn Yokohama-Sakuragicho.
Ride-hail: Full app-based ride-hailing is still more limited in Japan than in Europe or North America; the practical option in Yokohama is a taxi-hailing app such as GO or S.RIDE, which dispatches licensed taxis. Taxis can be flagged at Yokohama Station, Sakuragicho and the Minato Mirai hotel cluster, and hotel front desks will call one for you. Expect approx. JPY 1,300-1,800 for the Yokohama Station to PACIFICO Yokohama North run; late-night surcharges apply. Rail is faster and cheaper for standard journeys - reserve taxis for arrivals with luggage, rain, or evening events.
Public transit: The venue district is best reached on the Minato Mirai Line, an automated line running from Yokohama Station through Minato Mirai to Motomachi-Chukagai (approx. JPY 180-220 for the central hop). Yokohama Station itself is the regional hub: JR lines (including the Tokaido and Keihin-Tohoku lines), the municipal Blue Line subway and the Sotetsu and Keikyu networks all converge there. Sakuragicho is one stop away on JR and is walkable to the halls. Load a Suica or PASMO IC card for all of it - JR, subway, Minato Mirai Line and city buses. City buses charge a flat approx. JPY 220 fare within the central zone and are a useful fallback when the Minato Mirai Line is packed during Golden Week. Allow extra time at Yokohama Station during the holiday period, and keep a second route in mind via Sakuragicho if trains are crowded. Fares are approximate - confirm current pricing on arrival.
Parking: PACIFICO Yokohama operates on-site parking for cars and coaches, but capacity is limited and fills quickly on busy show days, particularly during the Golden Week period around 6-9 May 2027. Arrive early if you plan to drive, and confirm current hourly or daily rates directly with the venue. For most visitors, station car parks around Yokohama Station or Sakuragicho plus a short rail hop are a simpler option than circling the waterfront. Drop-off and taxi bays are available near the hall entrances for exhibitor loading and visitor set-down.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 20-23 C daytime highs and 13-16 C overnight (early-May climatological range for Yokohama - confirm the live forecast before travel)
Seasonality: Early May is mild and changeable with moderate rainfall; the main June rainy season (tsuyu) has not yet begun. The 6-9 May 2027 dates fall at the tail of Golden Week, so expect busy waterfront promenades around Minato Mirai on the adjacent holiday weekend and check a live forecast in the final week.
Packing: Pack light layers for 20-23 C afternoons and cooler 13-16 C evenings, plus a compact umbrella and a water-resistant bag for showery spring days. Bring comfortable walking shoes: the Minato Mirai waterfront and PACIFICO Yokohama North require walking between halls, stations and hotels. Add a light jacket for air-conditioned session rooms, a Type A plug adapter for 100V mains, and a power bank for long days on the floor.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at ASPIRE - Asia Pacific Initiative on Reproduction usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Lock flights into Haneda (HND) or Narita (NRT) and check arrival times against the last Minato Mirai Line and JR connections of the evening. — Golden Week holiday traffic tails into early May, so late-evening seats sell out first.
Day 2
Book a hotel in Minato Mirai, Sakuragicho, Kannai or around Yokohama Station east exit and confirm the JPY nightly rate directly with the property. — Waterfront 5-star inventory is thin during Golden Week; a Sakuragicho or Yokohama Station base is a practical fallback.
Day 3
Reserve airport transfer: Keikyu Line or limousine bus from HND, N'EX or limousine bus from NRT, plus the Minato Mirai Line leg. — Approx. JPY 470-500 Haneda to Yokohama Station by Keikyu; N'EX Narita to Yokohama is in the approx. JPY 4,000-4,500 band.
Day 4
Check your nationality's short-stay visa position with the Japanese embassy or consulate and confirm passport validity for the whole trip. — Many nationalities enter visa-free for short business visits; others need to apply several weeks ahead.
Day 5
Load a Suica or PASMO IC card (physical or mobile) and set up a backup payment card that works in Japan. — IC cards cover JR, the Blue Line subway, the Minato Mirai Line and city buses.
Day 6
Draft your meeting target list: exhibitors or sessions you want to see at PACIFICO Yokohama North, with hall and stand references once the exhibitor list is live.; Book any restaurant or evening meeting in Minato Mirai or Kannai, factoring a 10-15 minute walk back to the venue district. — Golden Week weekend tables in Minato Mirai fill up; reserve rather than walk in.
Day 7
Set up connectivity: eSIM or prepaid data SIM, or reserve pocket Wi-Fi for collection at HND or NRT. — Bring a Type A plug adapter; Japan runs on 100V.
Day 8
Check the live weather forecast for Yokohama and adjust packing: light layers, a compact umbrella, comfortable shoes for the waterfront. — Early May typically brings daytime highs near 20-23 C and cooler evenings.
Day 9
Print or download the venue access map and plan two routes to PACIFICO Yokohama North: Minato Mirai Line plus walk, and Sakuragicho plus walk. — Having a second route helps on rain days and during event peak arrival times.
Day 10
Organise business cards, a printed meeting schedule and a charged power bank for long days in the halls. — Card exchange remains standard practice in Japanese business meetings.
Day 11
Reconfirm flight, hotel and badge details, and check the organiser site for any last-minute hall, entry-gate or opening-hour changes. — Venue gate changes are usually posted on the organiser site rather than the venue site.
Day 12
Confirm your registration status for ASPIRE 2027 on aspire2027.com and download any badge QR code or confirmation email.; Travel to Yokohama, collect your badge if early collection is offered, and do a short walk past PACIFICO Yokohama North to fix the morning route and timings. — Allow extra time for crowded trains on the Minato Mirai Line during the holiday period.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at PACIFICO Yokohama North
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2ASPIRE - Asia Pacific Initiative on Reproduction registration concourse
PACIFICO Yokohama North
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
PACIFICO Yokohama North
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights¥190
- Per diem × 2¥150
Estimated total¥340
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
JPY 200 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | JPY 200 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether ASPIRE - Asia Pacific Initiative on Reproduction fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For ASPIRE - Asia Pacific Initiative on Reproduction, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing IVF technologies and equipment for assisted reproduction. solutions and benchmarking suppliers at ASPIRE - Asia Pacific Initiative on Reproduction in Yokohama.
Min. budget
$101,692.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching IVF technologies and equipment for assisted reproduction. products who need qualified meetings with the event's trade audience.
Min. budget
$457,614.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Yokohama show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
How do I get to PACIFICO Yokohama from Tokyo Haneda or Narita Airport?
Fly into HND or NRT, take rail or an airport bus into Yokohama, then use the Minato Mirai Line from Yokohama Station to Minato Mirai Station for the waterfront venue. Confirm current timetables before travel.
Where should I stay for ASPIRE 2027 in Yokohama?
Minato Mirai and Sakuragicho put you closest to PACIFICO Yokohama, while Yokohama Station east-exit hotels offer dense midscale stock and better rail links. Budget travellers can look at Tsurumi, further north.
When should I book a Yokohama hotel for the 6-9 May 2027 dates?
The dates overlap Japan's Golden Week, a peak domestic travel period. Reserve rooms and rail seats well ahead rather than relying on last-minute availability.
Is there parking at PACIFICO Yokohama?
PACIFICO Yokohama publishes its own parking page with access details; check that page for current capacity and fees before driving to the venue.
Glossary
- PACIFICO Yokohama North
- The convention complex on the Minato Mirai waterfront that hosts ASPIRE 2027 (6-9 May 2027). Halls, conference rooms and the exhibition foyer are grouped around a seafront plaza; the Minato Mirai Line station and Sakuragicho are the two closest rail access points.
- Minato Mirai 21
- Yokohama's waterfront redevelopment district, home to PACIFICO Yokohama, the Landmark Tower, Rinko Park and the Red Brick Warehouse. Most visitors reach it from Yokohama Station on the Minato Mirai Line or by a 15-20 minute walk from Sakuragicho.
- Minato Mirai Line
- Automated rubber-tyred transit line running from Yokohama Station through Minato Mirai to Motomachi-Chukagai. Use it for the quickest hop from the Shinkansen and JR hub to the hall district; single rides are in the approx. JPY 180-220 range.
- Sakuragicho
- JR Keihin-Tohoku and Negishi line station on the edge of Minato Mirai, roughly a 15-20 minute walk or one Minato Mirai Line stop from PACIFICO Yokohama. A common hotel base when Minato Mirai waterfront rooms sell out.
- Kannai
- Business and government district south of Sakuragicho, near Yokohama Park and the entrance to Yokohama Chinatown. Good for mid-range hotels and a 20-25 minute walk to the venue waterfront.
- Yokohama City Air Terminal (YCAT)
- Airport limousine bus terminal on the east side of Yokohama Station, with direct coaches to Haneda and Narita. Useful when arriving with luggage or exhibition material instead of changing trains.
- Golden Week
- Cluster of Japanese public holidays from late April into early May. The 6-9 May 2027 dates sit at the tail of this period, so domestic flights, Yokohama hotel rooms and reserved rail seats are in unusually high demand - book early.
- IC card (Suica / PASMO)
- Rechargeable stored-value transit card accepted on JR, subway, Minato Mirai Line and city buses in Yokohama. Add one at any station ticket machine or load a mobile version before departure to avoid queueing for paper tickets.
- Keikyu Line
- Private railway linking Haneda Airport to Yokohama Station in roughly 25-30 minutes; the fastest and cheapest rail option from HND to the venue city.
- Narita Express (N'EX)
- JR limited express connecting Narita Airport with Yokohama Station. Journey time is roughly 85-95 minutes, making it the standard rail option from NRT.
- JPY (Japanese yen)
- Host currency for the show. Cards and IC payment are widely accepted in Yokohama, but keep some cash for small restaurants, lockers and taxi fallbacks.
- Tsuyu
- Japan's early-summer rainy season, normally starting in mid-June. It falls after the 6-9 May 2027 dates, so early May is usually mild and showery rather than persistently wet.
- Tax-free shopping
- Foreign visitors can claim consumption-tax refunds on qualifying purchases at participating retailers with a passport; useful for electronics or business equipment bought around Yokohama Station.
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Also known as
Alternate names and search phrases for this event.
- ASPIRE - Asia Pacific Initiative on Reproduction 2027
- ASPIRE - Asia Pacific Initiative on Reproduction Yokohama 2027
- ASPIRE 2027
- ASPIRE Yokohama 2027
- Asia Pacific Initiative 2027
- Asia Pacific Initiative Yokohama 2027
- Yokohama Japan
- Medical Conference Yokohama 2027
- Fertility medications and supplements
- Diagnostic tools for reproductive health
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Sources
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References
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Publishers
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Date checked
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ASPIRE
- event_website
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