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    Dates

    26–27 Nov 2026

    City / country

    Cartagena, Colombia

    Venue

    Centro de Convenciones Las Americas

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    Event overview

    Overview

    The Asobancaria SAFE Congress 2026 will be held on November 26-27, 2026, at Centro de Convenciones Las Americas in Cartagena, Colombia. This congress is a pivotal event for leaders in the financial sector, providing a platform for discussing strategic issues that shape both national and international agendas.

    With a focus on innovation and collaboration, it aims to strengthen the financial landscape in Colombia. Asobancaria SAFE Congress 2026 takes place in Cartagena, Colombia.

    TL;DR

    1. 1Scale and Focus: This congress gathers leaders from the financial sector to discuss strategic topics impacting the national and international agenda.
    2. 2Organiser: The event is organised by Asobancaria, a key player in Colombia's financial sector.
    3. 3Buyer Authority: Attendees include leaders from the financial, real, and governmental sectors.
    4. 4Entry / Access: Registration details can be found on the official website.

    Why visit

    Attendees will benefit from networking opportunities with industry leaders, gaining insights into the latest trends in finance and banking. The congress will feature discussions on critical topics such as competitiveness, fiscal policy, and the future of banking, providing valuable knowledge for professionals in the sector.

    Why exhibit

    Exhibitors will have the chance to showcase their innovations to key decision-makers in the financial sector, enhancing visibility and establishing valuable connections. Participating in this congress offers a unique opportunity to engage with influential stakeholders and demonstrate commitment to the industry's growth.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Financial sector executives and decision-makers
    Government officials involved in economic policy
    Banking professionals seeking to enhance their knowledge
    Investors looking for insights into market trends
    Academics and researchers focused on financial studies
    Consultants providing services to the financial industry

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Banks and financial institutions showcasing services
    Fintech companies presenting innovative solutions
    Consulting firms offering strategic insights
    Insurance providers targeting financial professionals
    Technology companies focused on financial applications
    Regulatory bodies discussing compliance and standards

    Product categories

    Key solution areas showcased across the event.

    Financial services and products
    Banking technology solutions
    Investment and asset management tools
    Insurance and risk management services
    Consulting and advisory services
    Regulatory compliance solutions

    Location & Facilities

    Venue

    Centro de Convenciones Las Americas

    Cartagena, Colombia

    Facilities

    Parking

    Centro de Convenciones Las Americas in Cartagena typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Centro de Convenciones Las Americas in Cartagena typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Centro de Convenciones Las Americas for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Cartagena, Colombia

    Why it matters

    Attendees will benefit from networking opportunities with industry leaders, gaining insights into the latest trends in finance and banking. The congress will feature discussions on critical topics such as competitiveness, fiscal policy, and the future of banking, providing valuable knowledge for professionals in the sector.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Hotel Las Américas - Cartagena de Indias

    5-star
    Centro de Convenciones Las Américas170 m from the convention centre to venue

    Radisson Cartagena Ocean Pavillion Hotel

    5-star
    Centro de Convenciones Las Américas580 m from the convention centre to venue

    Hotel Casa Mar Cartagena

    3-star
    Centro de Convenciones Las Américas

    Discount shown as 15% less than usual in Google Hotels capture.

    Local transport

    Get around the city with these convenient transport options.

    Bus

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forPublic bus routes to Centro de Convenciones Las Americas, Cartagena

    Moovit lists step-by-step bus directions, line arrival times and schedules for reaching Centro de Convenciones Las Americas.

    Taxi or rideshare

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forCity centre or hotel zone to Centro de Convenciones Las Americas

    Short urban hop within Cartagena; agree the fare or use a ride-hailing app before departure.

    Car

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forAnillo Vial, Sector Cielo Mar, Cartagena de Indias

    On-site parking is available at Centro de Convenciones Las Americas per parking reservation listings; check rates before arrival.

    taxi

    Estimated costApprox. USD taxi/rideshare from CTG to venue (estimate; confirm before travel)
    Best forRafael Nunez International Airport (CTG) to Centro de Convenciones Las Americas

    Weather

    Cartagena has a tropical Caribbean climate. Late November is typically warm and humid, with a chance of short, heavy showers; no event-specific temperature or rainfall figures were captured for SAFE 2026. Pack light, breathable business wear and a compact umbrella.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Colombia.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business language

    Spanish is Colombia's official language; SAFE 2026 sessions and networking in Cartagena are typically delivered in Spanish, so plan interpretation or bilingual materials if your team does not speak it.

    Currency

    Cartagena uses the Colombian Peso (COP, ISO 4217). Set your card and expense tools to COP before the trip.

    Registration

    Confirm registration and venue access with Asobancaria before travelling to the Centro de Convenciones Las Americas.

    Arrival

    Arrive early on the first show day for orientation and security screening at the convention centre.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Cartagena; confirm ground transport on the organiser site.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Cartagena; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Precinct hotels near Centro de Convenciones Las Americas: Centro de Convenciones Las Américas: Hotel Las Américas - Cartagena de Indias; Centro de Convenciones Las Américas: Radisson Cartagena Ocean Pavillion Hotel; Centro de Convenciones Las Américas: Hotel Casa Mar Cartagena.

    Ride-hail: Ride-hailing apps are commonly used in Cartagena; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Centro de Convenciones Las Americas.

    Parking: On-site parking is available at Centro de Convenciones Las Americas; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: Cartagena in late November: warm tropical conditions; check a current forecast before travel.

    Seasonality: Cartagena's Caribbean climate is humid; late November falls within the wetter part of the year so short heavy showers are possible. No event-specific rainfall figures were captured.

    Packing: Cartagena in late November: warm tropical conditions; check a current forecast before travel. Cartagena's Caribbean climate is humid; late November falls within the wetter part of the year so short heavy showers are possible. No event-specific rainfall figures were captured. Cartagena has a tropical

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at Asobancaria SAFE Congress 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    T-1

    Confirm your delegate registration and credential process

    T-2

    Validate travel documents and Colombian entry rules

    T-3

    Lock in flights to Cartagena (CTG)

    T-4

    Secure a hotel in the Cielo Mar / Bocagrande cluster

    T-5

    Plan the airport-to-venue transfer

    T-6

    Build your personal agenda from the published programme

    T-7

    Book meetings before the on-site rush

    T-8

    Complete any Colombian pre-arrival formalities

    T-9

    Arrange money and connectivity

    T-10

    Pack for Caribbean heat and showers

    T-11

    Confirm hotel-to-venue logistics and parking

    T-12

    Pre-load documents and confirm timings

    T-13

    Arrive early and orient on the floor

    T-14

    Follow up within 48 hours

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Centro de Convenciones Las Americas

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    Asobancaria SAFE Congress 2026 registration concourse

    Centro de Convenciones Las Americas

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Centro de Convenciones Las Americas

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$190.00
    • Per diem × 2$150.00
    Estimated total$340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Asobancaria SAFE Congress 2026 fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    For Asobancaria SAFE Congress 2026, what is your primary role on the show floor?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Financial services and products and Banking technology solutions solutions and benchmarking suppliers at Asobancaria SAFE Congress 2026 in Cartagena.

    Min. budget

    $450.00

    Timeline

    4-8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change - confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Financial services and products and Banking technology solutions products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,200.00

    Timeline

    3-6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Cartagena show week.

    Timeline

    N/A

    Risks

    Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    SARLAFT
    Colombia's mandatory money-laundering and terrorist-financing risk management system that supervised financial entities must operate, with oversight from the Superintendencia Financiera de Colombia. It drives much of the compliance content banks bring to SAFE 2026.
    2
    UIAF
    Unidad de Información y Análisis Financiero, Colombia's financial intelligence unit. It receives, analyses and cross-checks suspicious transaction reports filed by banks, insurers and other obligated entities.
    3
    ROS (Reporte de Operación Sospechosa)
    The suspicious transaction report a Colombian bank files with the UIAF when a transaction, counterparty or client behaviour falls outside the expected profile. Reporting quality and false-positive rates are recurring themes for compliance teams.
    4
    KYC (Know Your Customer)
    The identification and verification of a client before onboarding, covering identity documents, beneficial ownership and the purpose of the relationship. In Colombia it sits inside the broader SARLAFT obligation rather than as a standalone rule.
    5
    Debida diligencia (CDD / EDD)
    Customer due diligence, and its enhanced form for higher-risk clients: establishing source of funds and source of wealth, mapping beneficial owners and refreshing client data on a risk-based cycle.
    6
    PEP (Persona Expuesta Políticamente)
    A politically exposed person, or a close associate or family member, whose position creates higher corruption and laundering risk. Colombian banks apply enhanced monitoring to PEP relationships.
    7
    Fraude por ingenieria social
    Social engineering fraud through phishing, vishing and smishing, in which the customer or an employee is manipulated into releasing credentials or authorising a transfer. It is one of the fastest-growing loss categories for retail banks.
    8
    APP fraud (authorised push payment fraud)
    A scam in which the customer personally authorises the payment to a fraudster, typically after impersonation of a bank, retailer or marketplace. Because no unauthorised access occurs, detection depends on behavioural analytics rather than card controls.
    9
    ISO 20022
    The global messaging standard for payments that replaces free-text fields with structured remittance and party data. Richer data improves screening and reconciliation, but also changes how fraud and sanctions filters must be tuned.
    10
    Open finance
    Regulated, consent-based sharing of customer financial data with third parties through APIs. Colombia has been phasing in an open-finance framework, which shifts data security, consent management and fraud liability onto the participating institutions.
    11
    Tokenisation
    Replacing a card number or account identifier with a surrogate token that is useless if intercepted. It is central to mobile wallet security and to reducing exposure in e-commerce checkout flows.
    12
    PCI DSS
    The Payment Card Industry Data Security Standard, the card schemes' baseline for storing, processing and transmitting cardholder data. Colombian acquirers and payment processors are audited against it.
    13
    Bre-B
    Banco de la República's instant payment system, built to move money between accounts and wallets in seconds using identifiers or keys instead of full account numbers. Faster settlement raises the stakes on fraud screening, reversibility rules and customer dispute handling.
    14
    Resiliencia operativa
    Operational resilience: the ability of a bank to keep critical payment, credit and channel services running through cyber incidents, third-party outages or natural events, with tested recovery plans.

    Also known as

    Alternate names and search phrases for this event.

    • Asobancaria SAFE Congress 2026 Cartagena
    • Asobancaria SAFE Congress Cartagena 2026
    • SAFE 2026
    • SAFE Cartagena 2026
    • Cartagena Colombia
    • Finance Conference Cartagena 2026
    • Finance Conference Congress Cartagena
    • Financial services and products

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