ASLAN2027 Madrid: 16–18 March 2027 at IFEMA's Palacio de Congresos.
Dates
16–18 Mar 2027
City / country
Madrid, Spain
Venue
Palacio de Congresos de IFEMA
Event overview
ASLAN2027 Madrid runs 16–18 March 2027 at the Palacio de Congresos de IFEMA, bringing Spain's annual digital transformation congress to Madrid for its 34th edition.
More than 150 exhibitors and 200 speakers are announced for three days of AI, cybersecurity, cloud and digital infrastructure content.
It is a professional B2B event for CIOs, CTOs, public-sector technology leaders and technology partners.
TL;DR
Visit to hear how Spanish enterprises and public administrations are prioritising AI, cyber-resilience, cloud and digital sovereignty, and to compare suppliers in the EXPO area. The programme is built for technology leaders who need practical deployment experience, not product marketing, and Madrid's IFEMA location keeps travel and accommodation straightforward.
Exhibit because ASLAN concentrates Spain's technology buying centre in Madrid: CIOs, CTOs, public-sector IT leaders and integrators who influence enterprise and administration budgets. More than 150 exhibitors are announced for 2027, and the themed stages give vendors a technical audience for launches, demos and partner meetings.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Palacio de Congresos de IFEMA, Avenida del Partenón 5, 28042 Madrid, Spain
Paid parking is available in the IFEMA complex; use the Feria de Madrid access roads and keep the ticket for exit payment.
IFEMA halls are step-free with lifts and adapted toilets; ask at the information desk for the shortest accessible route from the Metro.
Food options
IFEMA café and restaurant points, Avenida del Partenón services
On-site diningParking: IFEMA has paid on-site car parks serving its halls; arrive before 09:00 to find a space close to the Palacio de Congresos during a large congress.
Gate: Enter through the IFEMA Feria de Madrid complex and follow signs for the Palacio de Congresos; allow 10–15 minutes from the Metro exit.
Attend
Ticket info
Badge collection
Professional visitors accredit through the organiser in advance and collect a badge at the IFEMA reception desk.
Ticket notes
The congress is aimed at professional visitors. The public 2027 page does not print a ticket price or a registration deadline; confirm terms with Asociación @aslan before booking travel.
Who runs the show
Asociación @aslan
Organiser
What's on
How the last edition performed
Last edition
2026
Visitors: 9,000
Exhibitors: 135
Edition #: 33
This edition
2027
Visitors: 9,500
Exhibitors: 150
Next edition
2028
ASLAN is an annual congress and the next edition after 2027 is expected in spring 2028 in Madrid; no 2028 dates or venue were announced when this listing was prepared.
Growth over time
Edition recap
ASLAN2026 ran as the 33rd edition with 9,000 professionals, 135 specialist providers and more than 200 speakers, according to post-show trade coverage.
Impact
ASLAN compresses Spain's enterprise and public-sector technology conversation into three days in Madrid. For suppliers it is a qualification-rich show: the audience is senior, the programme is technical, and the Expo floor sits beside stages where CIOs describe live deployment problems. It is less a consumer spectacle than a working meeting between buyers, integrators and vendors.
Audience quality
The audience is senior and specification-led: CIOs, CTOs, CISOs, digital-transformation leads and public-administration technology officials. Many visitors arrive with a defined modernisation agenda in AI, security or infrastructure, so booth conversations can move quickly to architecture and procurement. Exhibitors should still qualify by budget and decision role rather than assuming every attendee buys.
Exhibitor outcomes
Return comes from qualified meetings and pipeline, not raw footfall. A compact stand suits software, security and cloud vendors; infrastructure and data-centre suppliers may want demo space and private meeting slots. Three days can generate a meaningful Spanish pipeline if staff are technical, follow-up happens within 48 hours and leads are scored by project timing rather than badge count.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Spain has committed substantial public investment to digital transformation, and Spanish organisations are simultaneously adopting AI, hardening cyber-defences and modernising cloud and connectivity. ASLAN is the annual meeting point where suppliers, integrators and the CIOs and public officials who specify these projects compare roadmaps. Madrid's concentration of corporate headquarters and central government makes the show a efficient market-entry point.
Key trends shaping this market and its wider industry.
AI moves from pilots to production governance
Spanish enterprises are moving generative AI from experimentation into production, shifting the conversation to data quality, model governance, cost control and workforce impact. Buyers want reference deployments and clear risk controls, not demos alone.
What it changes: Vendors need deployment evidence and governance answers to win senior budget.
SourceCyber-resilience becomes a board-level requirement
Ransomware, supply-chain attacks and new EU rules are pushing security spending from point tools toward resilience, detection and recovery. Public administrations face the same pressure as banks and utilities.
What it changes: Security and managed-detection providers can reach budget holders directly at ASLAN.
SourceSovereignty and multicloud reshape infrastructure choices
Data residency, EU cloud rules and the need to avoid single-provider dependence are shaping architecture decisions. Spanish buyers are balancing hyperscale platforms with local providers and hybrid models.
What it changes: Cloud, data-centre and connectivity suppliers must address residency and interoperability.
SourceTeams planning a Spanish technology calendar can pair ASLAN with Mobile World Congress in Barcelona, then Infosecurity Europe in London and RSA Conference in San Francisco for global security depth.
Mobile World Congress 2027
Barcelona, Spain
Dates follow the usual early-March slot; reconfirm with the organiser.
websiteRSA Conference 2027
San Francisco, United States
Dates from the circuit calendar; reconfirm before booking.
websiteInfosecurity Europe 2027
London, United Kingdom
Dates from the usual June slot; reconfirm with the organiser.
websiteMarch 2027
Two major Spanish technology events in one month; book Madrid and Barcelona travel early.
Circuit dates come from public show calendars and should be reconfirmed before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Adolfo Suárez Madrid-Barajas Airport
Spain's main international gateway, with direct flights from Europe, the Americas, Asia and the Middle East.
15 km
to venue
20–25 minutes
by car
Useful fallback when Madrid fares spike; connect to Madrid by high-speed train and Metro.
355 km
to venue
3 hours 15 minutes by road; about 1 hour 40 minutes by AVE to Madrid
by car
A range of accommodation options near the venue and across key areas.
USD 90–130 / night
Simple business hotels within a short taxi or bus ride of IFEMA; breakfast is often included.
USD 150–220 / night
Closest full-service cluster to the venue; book 6–8 weeks ahead for congress week.
USD 260–400 / night
City-centre base with easy Metro access to Nuevos Ministerios and Line 8; better for evening dining.
Get around the city with these convenient transport options.
Metro
About 20 minutes; the simplest route from central Madrid. Buy a Multi card for several journeys.
Taxi
Official taxis are white with a red stripe; use the rank, not an unlicensed driver.
Bus
Slower than Metro but useful from nearby hotels; check the stop closest to the hall entrance.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa | Visitors from countries without a Schengen visa-waiver agreement | $95.00 | Typically 15 working days; apply up to 6 months ahead |
EU/EEA citizens and many other nationalities can enter Spain visa-free for short business trips; check your own status before booking.
Spain accepts ATA carnets for temporary import of exhibition goods and professional equipment; list every item and keep the carnet stamped on entry and exit.
Official visa pageWeather
March in Madrid is mild and changeable: daytime temperatures around 15–18°C, cooler mornings near 5°C, and occasional rain. Pack a light jacket and an umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Free Wi-Fi is usually available in IFEMA halls and the congress areas, but capacity is shared. Bring a local eSIM or EU roaming plan and a power bank for full days of sessions.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Late dining
Madrid restaurants often open for dinner after 20:30 and run late; book ahead for group dinners during congress week.
Two surnames
Spanish colleagues usually carry two surnames; use the first surname in formal correspondence and follow the title they offer.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MAD
Book 6–8 weeks ahead for March congress week; Monday arrivals are busiest, so consider Sunday or an early Tuesday flight.
Book flightsSchengen rules apply. EU/EEA visitors and many visa-waiver nationalities do not need a visa for a short business trip; others need a Schengen short-stay visa before travel.
Estimated cost: €90 (about USD 95)
Processing: About 15 working days
Apply through the Spanish consulate or visa centre where you live. Carry an invitation letter, hotel booking and travel insurance, and keep copies of the visa and passport.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: Taxi from MAD to IFEMA takes 20–25 minutes and costs the €33 fixed airport fare; Metro Line 8 also connects the airport area to Feria de Madrid with a change at Nuevos Ministerios.
Hotel → venue: Most Feria-area hotels are a 10–20 minute walk or short taxi ride; city-centre hotels connect via Line 8 from Nuevos Ministerios.
Ride-hail: Uber, Bolt and Cabify operate in Madrid; use the app pickup points at the airport and IFEMA.
Public transit: Metro Line 8 is the fastest route; EMT buses 112 and 122 serve the Feria area. A single ticket costs about €1.50–2.00.
Parking: IFEMA has paid on-site car parks; pre-book if driving and allow 20 minutes to park during a large congress.
Plan and pack for the event climate.
Month: March
Temperature: 5–18°C
Seasonality: Mild spring weather with occasional rain and cool mornings; snow is rare in the city.
Packing: Bring a light jacket, a compact umbrella and comfortable shoes for the walk from Metro to the halls.
Plan your trip
Best day to visit: Wednesday
Wednesday gives a full programme day without the opening-morning crush and before Thursday's closing sessions pull speakers and senior delegates away. It also leaves time to return on Thursday for follow-up meetings with suppliers first seen on day one.
Book a refundable hotel near Feria de Madrid and confirm the visitor accreditation window — Congress week fills the closest hotels; Campo de las Naciones is walkable to IFEMA.
Build a target list from the exhibitor directory and request meetings — Prioritise 10–12 suppliers across security, cloud, AI and integration.
Plan sessions around the six themes and download the programme — Leave gaps for the Expo floor; the best conversations often happen between sessions.
Check Metro Line 8 times, print the venue address and pack a power bank — Allow 30 minutes from central Madrid to the hall entrance.
Charge devices, load the badge QR and set an early start — Arrive before 09:30 to collect the badge and walk the floor before the crowds.
Collect badge and walk the Expo floor before the first session
Palacio de Congresos de IFEMAAttend a cybersecurity or AI keynote and take notes for follow-up
Main stageLunch and supplier meetings at pre-booked stands
Expo ZoneJoin a CIO or public-sector forum, then revisit two priority suppliers
Themed stageMuseo del Prado
Culture
25–30 minutes by Metro from IFEMA
World-class art a short ride from the venue; book a timed ticket for the evening after the show.
Toledo
Day Trip
About 1 hour by AVE from Madrid Atocha
Historic hilltop city and a useful weekend extension after the congress.
Mercado de San Miguel
Food market
Central tapas and wine market; good for informal group dinners, though it is busy at peak hours.
Paseo de la Castellana hotel bars
Hotel bar
Business-friendly lounges near Nuevos Ministerios, convenient before the Line 8 ride to IFEMA.
Spanish enterprise buying cycles often involve several technical and procurement stakeholders, so a single email is rarely enough. Follow up while the congress conversation is still current, and give the buyer a clear next step such as a technical workshop or reference call.
Budget
Shell scheme
EUR 250–400 / m²
Raw space
EUR 150–250 / m²
Standard booth
9 m²
The organiser did not publish a 2027 stand tariff on the public congress page; bands are editorial estimates for a Madrid technology congress.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth
exhibitor · standard
EUR 2700–3600 / per 9 sqm
Hotel
both · mid
USD 150–220 / per night
Travel
visitor · economy
USD 180–700 / return flight
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth | exhibitor | standard | EUR 2700–3600 / per 9 sqm | estimate | 2026-10-31 |
| Hotel | both | mid | USD 150–220 / per night | estimate | 2026-10-31 |
| Travel | visitor | economy | USD 180–700 / return flight | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip ASLAN2027 in Madrid.
QUESTION 1 OF 6
What is your main reason for considering ASLAN2027?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have an active technology project and can meet suppliers in Madrid in March 2027.
Best for
CIOs, CTOs, CISOs and public-sector technology leaders comparing AI, security, cloud and infrastructure suppliers
Min. budget
$700.00
Timeline
1–2 days; book 4–6 weeks ahead
Risks
Senior diaries fill early
Parallel sessions force choices
exhibit
You can staff a technical stand, pre-book meetings and follow up within 48 hours.
Best for
Cybersecurity, cloud, data-centre, AI and integration vendors selling into Spain
Min. budget
$6,000.00
Timeline
3–6 months of stand, content and meeting planning
Risks
Crowded vendor categories
Lead quality varies by stand location
skip
You cannot act on a Spanish technology opportunity before 2028.
Best for
Teams with no Spanish or European market interest in 2027
Timeline
None
Risks
Missing competitor and policy signals from the Spanish market
Book with
IFEMA Madrid
Madrid trade-fair campus and home of the Palacio de Congresos that hosts ASLAN2027.
Venue named by the organiser; commercial partnership not confirmed.
Asociación @aslan
National association of digital innovation and cybersecurity suppliers, and the congress organiser.
Organiser confirmed on the official site.
Ministerio para la Transformación Digital y de la Función Pública
Spanish ministry responsible for digital transformation and public-sector modernisation, represented at recent editions.
Public body; 2027 partnership not confirmed.
AMETIC
Spanish association of electronics, information technology, telecommunications and digital-content companies.
Relevant industry association; partnership not confirmed.
Recommended providers
Ministerio de Asuntos Exteriores
Official Schengen visa guidance and consulate locator.
Compare Campo de las Naciones and Barajas hotels; choose refundable rates for congress week.
Spanish flag carrier with direct Madrid connections; book 6–8 weeks ahead.
Exhibition logistics and Spanish customs support; confirm the appointed handler in the exhibitor manual.
Travel and exhibitor liability cover; confirm the limits required by IFEMA.
Official Madrid guides for the Prado, Retiro and Toledo day trips.
Booth lead-capture app with CRM export and GDPR consent fields.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
3
References
2
Publishers
3
Date checked
Asociación @aslan
Automática e Instrumentación
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