ATF 2026 runs 1–4 December at Marina Bay Sands, Singapore.
Dates
1–4 Dec 2026
City / country
Singapore, Singapore
Venue
Marina Bay Sands
Time
1 December 2026: ATF Leaders Dialogue · 2–4 December 2026: Market & Conference
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Event overview
Asia TV Forum & Market 2026 (ATF 2026) runs 1–4 December 2026 at Marina Bay Sands in Singapore, with the ATF Leaders Dialogue on 1 December and the market and conference from 2 to 4 December.
The trade-only event connects content producers, distributors, streamers and buyers for licensing, co-production and screening deals across Asia.
TL;DR
Visit ATF 2026 to meet Asian content sellers and buyers in one place, preview drama, film, animation, formats and unscripted slates, and sit in on conference sessions about co-production and streaming strategy. The compact Marina Bay Sands layout keeps meetings walkable, while the December timing lets acquisition teams finalise year-end licensing and set up 2027 co-production pipelines.
Exhibit at ATF 2026 to put your slate in front of 977 buyers and 4,875 delegates of the 2025 edition, many from free-to-air, pay-TV and streaming platforms across Asia. A stand or pavilion position gives distributors, producers and format owners scheduled meetings, market screenings and visibility beside major studios, with Singapore's air links making the trip efficient for regional teams.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Marina Bay Sands, 10 Bayfront Avenue, Singapore 018956
On-site parking is available beneath Marina Bay Sands Expo & Convention Centre, accessed from Bayfront Avenue; use the lift lobby closest to the Expo entrance.
Marina Bay Sands provides step-free access, lifts and accessible toilets across the Expo & Convention Centre; request specific assistance through the venue or ATF registration.
Food options
Rasapura Masters
On-site diningParking: Use the Marina Bay Sands Expo & Convention Centre car park; enter from Bayfront Avenue and allow extra time on show mornings.
Gate: Badge holders should follow ATF signage from the Expo & Convention Centre lobby; confirm the assigned hall and gate in the registration confirmation.
Attend
Event days & opening times
Ticket info
Badge collection
Bring photo ID and the registration confirmation to the ATF badge desk at Marina Bay Sands; collect before your first meeting.
Ticket notes
Registration is open on the official site and is subject to organiser approval. ATF does not publish a public ticket price on its homepage, so confirm any pass fee in the registration flow before booking travel.
Who runs the show
RX (RELX)
Organiser
What's on
ATF Leaders Dialogue
Senior-level opening programme on 1 December 2026, the day before the market and conference.
Marina Bay Sands, Singapore; access may be by invitation or senior registration.
WebsiteATF Conference
Three days of panels, masterclasses and commissioning conversations on the market floor.
How the last edition performed
Last edition
2025
Visitors: 4,875
Exhibitors: 558
Edition #: 26
Visitor countries: 60
This edition
2026
Visitors: 4,875
Exhibitors: 558
Next edition
Not announced yet
Edition recap
The 26th Asia TV Forum & Market concluded at Marina Bay Sands on 5 December 2025 with 558 exhibiting companies, 4,875 delegates from 60 countries and 977 buyers. The three-day market and conference featured 22 pavilions and 148 speakers.
Impact
ATF matters because it concentrates Asian content sellers and global buyers in Singapore at the point when budgets and 2027 slates are being set. The 2025 edition drew 4,875 delegates from 60 countries, giving exhibitors a dense pool of acquisition, commissioning and co-production decision-makers within a walkable venue.
Audience quality
The audience is trade-only and skewed to buyers, distributors, producers and platform executives. Trade press reported 977 buyers among 4,875 delegates in 2025, so exhibitors can expect a working market rather than a public fan event; meeting quality depends on pre-booking and a clear slate.
Exhibitor outcomes
ROI is driven by pre-scheduled meetings: a 9 sqm stand costs an estimated SGD 5,500–7,500, so two or three licensing conversations can cover the floor cost. Success is more likely for sellers with finished Asian content or co-production capacity than for generic service vendors.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
ATF is Southeast Asia's main year-end content market, and Singapore's time zone, air links and venue cluster make it efficient for Asian sellers and global buyers to meet. The 2025 edition drew 4,875 delegates and 977 buyers, so the December dates sit at the centre of the region's licensing calendar.
Key trends shaping this market and its wider industry.
Asia-led co-production financing
Producers are stitching together finance from Japan, Korea, China, Southeast Asia and Europe to fund premium drama as single-territory budgets tighten.
What it changes: Sellers with pre-sold rights or co-production capacity can start conversations with multiple financiers in one week.
Micro-drama and short-form scale-up
Vertical micro-dramas and short-form series are moving from mobile apps into mainstream licensing and format adaptation.
What it changes: This creates a fast-turnaround buyer segment alongside traditional drama and film acquisitions.
Streaming consolidation and windowing
Platforms are ordering fewer, bigger titles and experimenting with windowing between theatrical, broadcast and streaming releases.
What it changes: Rights sellers need flexible windowing terms and clear territory splits to close deals at the market.
ATF anchors the December window; MIPCOM and FILMART bracket the year for Asian content sellers and buyers.
Busan Content Market 2026
Busan, South Korea
Dates are indicative; confirm the 2026 edition on the official site.
websiteMIPCOM 2026
Cannes, France
Dates follow the usual October slot; confirm on the official site before booking.
websiteHong Kong International Film & TV Market (FILMART) 2027
Hong Kong, Hong Kong SAR, China
Dates are indicative; confirm the 2027 edition with HKTDC.
websiteQ4 2026
Autumn selling season for 2027 slates.
Q1 2027
Spring market for Asian film and TV rights.
Circuit dates are editorial guidance; only ATF dates are confirmed by the organiser page.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Main international gateway; MRT and taxis run to Marina Bay throughout the day.
About 20 km
to venue
25–35 minutes
by car
Mostly business aviation and turboprop flights; limited public transport, so use a taxi.
About 18 km
to venue
25–30 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 110–160 / night
20–25 minutes by MRT or taxi to Marina Bay Sands; good value for a short market trip.
USD 180–260 / night
Central options with easy MRT access and more space for meeting colleagues.
USD 380–650 / night
Walk to the venue; rates rise sharply during the December event week, so book early.
Get around the city with these convenient transport options.
MRT
45–60 minutes with one or two changes; buy a contactless card or use a bank card.
Taxi / ride-hail
25–35 minutes outside peak hours; surcharges apply at night and from the airport.
MRT
Short hop into the Marina Bay district; use the Bayfront link bridge to the venue.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Short-term visit visa | Nationals of visa-requiring countries, including some South Asian and African passports | — | About 3–7 working days |
Many ASEAN, East Asian, European and North American passport holders enter Singapore visa-free for short business visits; check ICA rules for your nationality.
Confirm temporary-import handling with Singapore Customs and your freight forwarder before shipping exhibition goods.
Official visa pageWeather
December is the northeast monsoon season: warm and humid, 24–31°C, with frequent afternoon and evening showers. Pack a light rain jacket and plan indoor backups for outdoor meetings.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Singapore has fast mobile data and wide public Wi-Fi; buy a tourist SIM or eSIM at Changi or use the venue Wi-Fi.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and service
Most restaurants add a 10% service charge; tipping is optional and small. Taxi drivers accept card payments but cash is useful for hawker centres.
Business dress and punctuality
Smart casual or business attire works at ATF. Punctuality matters, and meetings often start with a short exchange before getting to the deal.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: SIN – Singapore Changi Airport
Book 6–10 weeks ahead for early-December travel; arrival by 30 November gives a buffer before the Leaders Dialogue.
Book flightsGet to the venue and around the city with these options.
Airport → venue: MRT to Bayfront (SGD 2–3, 45–60 min) or taxi/Grab (SGD 25–40, 25–35 min).
Hotel → venue: Bayfront MRT (DT16) and the Marina Bay link bridges connect the surrounding hotels to the Expo & Convention Centre.
Ride-hail: Grab is the main ride-hail app; taxis are metered and easy to find at the venue taxi stand.
Public transit: The Downtown line serves Bayfront; the Circle and North-South lines connect at Promenade and Marina Bay.
Parking: Use the Marina Bay Sands Expo car park; expect event-week pricing and queues.
Plan and pack for the event climate.
Month: December
Temperature: 24–31°C
Seasonality: Northeast monsoon: high humidity and frequent short, heavy showers, especially in the afternoon.
Packing: Light breathable clothing, a compact umbrella or rain jacket, and comfortable shoes for the venue.
Plan your trip
Best day to visit: 2 December 2026
The market and conference open on 2 December after the Leaders Dialogue, so the floor is busiest and most exhibitors have their full teams on stand. Arriving on day one also leaves two more days for follow-up meetings.
Book flights and a refundable hotel in Marina Bay or Bugis — December is peak season; confirm cancellation terms.
Complete ATF registration and upload business details — Trade-only approval can take a few days.
Build a meeting list and request introductions — Target buyers, distributors and co-production partners by slate.
Prepare one-page brief, business cards and screening links — Keep the brief short and put your best title first.
Confirm badge collection, MRT route and first-day schedule — Arrive at Marina Bay Sands before the opening rush.
Badge collection and floor plan review
Marina Bay Sands Expo lobbySupplier and distributor meetings
Exhibitor stands, market floorConference session on co-production finance
ATF conference stageBuyer meetings and screening follow-ups
Meeting pods / exhibitor suitesNetworking drinks with regional delegates
CÉ LA VI SkyBar, Marina Bay SandsGardens by the Bay
Landmark Garden
10–15 minutes on foot from Marina Bay Sands
Easy early-morning walk before the market opens; book the Cloud Forest and Flower Dome timed entry.
Singapore River and Chinatown
Heritage Walk
20–25 minutes by MRT or taxi
Good half-day add-on for first-time visitors, with hawker food and riverfront views.
CÉ LA VI SkyBar
Rooftop bar
Marina Bay Sands rooftop; strong for evening drinks and skyline views, but book ahead during event week.
The Warehouse Hotel lobby bar
Hotel bar
Robertson Quay setting, quieter than the Marina Bay venues and good for longer conversations.
ATF meetings are short and relationship-led. A fast, specific follow-up with the right deck and a clear next step is more useful than a mass mailer after the market.
Budget
Shell scheme
SGD 550–750 / m²
Raw space
SGD 350–550 / m²
Standard booth
9 m²
Estimated Singapore market rates; ATF did not publish a stand tariff on its homepage.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · shell 9 sqm
SGD 5500–7500 / per booth
hotel
both · mid
USD 180–260 / per night
flight
both · economy return
USD 550–1100 / per trip
per_diem
both · standard
USD 60–100 / per day
visa
both · short-term visit
USD 30 / per person
insurance
exhibitor · public liability
USD 150–400 / per policy
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | shell 9 sqm | SGD 5500–7500 / per booth | estimate | 2026-10-31 |
| hotel | both | mid | USD 180–260 / per night | estimate | 2026-10-31 |
| flight | both | economy return | USD 550–1100 / per trip | estimate | 2026-10-31 |
| per_diem | both | standard | USD 60–100 / per day | estimate | 2026-10-31 |
| visa | both | short-term visit | USD 30 / per person | estimate | 2026-10-31 |
| insurance | exhibitor | public liability | USD 150–400 / per policy | estimate | 2026-10-31 |
Decision
Six quick questions will point you to visit, exhibit or skip ATF 2026.
QUESTION 1 OF 6
What is your main role at ATF?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a shortlist of exhibitors and can commit two or more days on the floor.
Best for
Buyers, acquisitions teams and producers who need to source Asian content or meet partners without a stand.
Min. budget
$1,200.00
Timeline
4–6 weeks
Risks
Meeting diaries fill before the show
December hotel rates rise
exhibit
You can pre-book at least 12 qualified meetings and staff the stand for all three market days.
Best for
Distributors, studios and format owners with a slate to license or a co-production to finance.
Min. budget
$9,000.00
Timeline
8–12 weeks
Risks
Stand costs rise quickly with build and freight
A poorly staffed booth wastes the fee
skip
Asia is not a priority this year; revisit the decision for the 2027 edition.
Best for
Teams with no active Asian content mandate or no budget to travel in the current cycle.
Timeline
Not applicable
Risks
Missing early conversations for the next slate
Competitors may secure key partners
Book with
Marina Bay Sands
Official venue for ATF 2026, with the Expo & Convention Centre, hotels and MRT links in one complex.
Venue named on the official ATF homepage.
Singapore Tourism Board
National tourism body that supports Singapore's business events and visitor economy.
Public body relevant to the Singapore edition; not confirmed as an ATF partner.
Infocomm Media Development Authority (IMDA)
Singapore agency for media, content and digital industry development.
Public body relevant to the media sector; partnership not confirmed.
Asia Video Industry Association (AVIA)
Regional video-industry association representing broadcasters, platforms and content businesses.
Industry association useful for market context; not confirmed as an ATF partner.
Singapore Airlines
National carrier with direct links from key Asian, Middle Eastern and European markets to Changi.
Useful travel resource, not an official ATF sponsor.
Recommended providers
Immigration & Checkpoints Authority (ICA)
Check visa eligibility and apply through an authorised agent if required.
Walkable to the venue; book early for the December event week.
Compare fares from your origin and book after ATF registration is approved.
Get a quote 6–8 weeks before the show and confirm customs paperwork.
Travel and public-liability cover for exhibitors; confirm the venue minimum limit.
Book Gardens by the Bay and river walks directly through the official tourism site.
Use a mobile scanner and export leads daily; the organiser service is not published.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
2
References
2
Publishers
2
Date checked
RX (RELX)
VideoAge International
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