Where is the event held?

It is held at the Jakarta International Expo (JIExpo), Gedung Pusat Niaga Lt.1 Arena PRJ Kemayoran, Jakarta 10620, Indonesia

Who organises the Asia Pacific Coatings Show?

The event is organised by dmg events in collaboration with PT. Royalindo Expoduta

How can I register or book a booth?

Registration and exhibitor booking are managed by the official organiser. Exhibitor contracts are typically available 6–12 months before the event. Late bookings are usually limited to remaining stand space

What are the booth rental options?

Three options are available: (1) space-only (raw floor, you build your own stand); (2) shell scheme (pre-built modular stand from the organiser); and (3) custom turnkey (full design, build, installation, and dismantling by an exhibit house)

Asia Pacific Coatings Show 2026

Event overview

Overview

The Asia Pacific Coatings Show (APCS) 2026 is the premier B2B trade exhibition and conference for the coatings industry in South East Asia and the Pacific Rim- 4 . Organised by dmg events, a global leader in trade exhibitions, and held in collaboration with PT.

Royalindo Expoduta, the 2026 edition marks a significant milestone in the show's regional development strategy in one of Asia's fastest-growing markets- 1 . The event will take place from 26-28 August 2026 at the Jakarta International Expo (JIExpo) in Jakarta, Indonesia

TL;DR

1The Asia Pacific Coatings Show 2026 is the region's largest and most influential coatings
2Over 4,500 industry professionals and 250+ exhibiting brands from 15+ countries are expected to
3The event covers the entire coatings value chain, bringing together manufacturers, raw material suppliers
4Key programme features include a conference, ChemTalks (business presentations), and an interactive Colour Mixology
5Admission is free for trade and industrial professionals, with entry restricted to those over

Why visit

The Asia Pacific Coatings Show 2026 offers a unique opportunity to source global products under one roof, with over 250 Visitors can discover the latest industry innovations, trends, and best practices by engaging with key industry players- 2 The event provides a platform to expand professional networks and develop business connections with coatings professionals from across the region Attendees can access free 20-minute exhibitor presentations on the first two days and gain insights from the ChemTalks programme, which Additionally, the interactive Colour Mixology experience offers a hands-on opportunity to experiment with digital paint mixing and colour exploration- 18

Why exhibit

Exhibiting at the Asia Pacific Coatings Show 2026 provides access to a targeted audience of over 4,500 industry professionals, including The show is a proven platform for generating high-quality leads, with exhibitors able to connect with decision-makers and key buyers It offers an excellent opportunity to explore new business opportunities, assess market response to new products, and strengthen brand visibility The event is supported by a comprehensive programme including the conference and ChemTalks, providing additional avenues for thought leadership and

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Manufacturers

Raw material suppliers

Distributors

Buyers and purchasing managers

Technical specialists (chemists, formulators, scientists)

Research and development professionals

Plant and production managers

Top management and executives

Government representatives

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Raw material suppliers (resins, pigments, additives, solvents, etc.)

Equipment and machinery manufacturers

Laboratory and testing equipment providers

Coatings manufacturers (architectural, industrial, automotive, etc.)

Chemical companies

Technology and software providers for the coatings industry

Packaging and tinting system suppliers

Distributors and traders

Product categories

Key solution areas showcased across the event.

Chemical and raw materials (additives, binders, biocides, chemicals, extenders & fillers, oils, pigments, polymers, resins, solvents, specialty chemicals)

Laboratory, production and packaging equipment (conveying systems, coolers, filling systems, filters, kneaders & extruders, labelling machines, metering devices & balances, mills, mixers, packaging materials, pipe technology, pumps, screening machines, tinting systems)- 2

Testing and measuring equipment (accelerated weathering, corrosion testing, gloss & colour measurement)- 2

Plants and machinery (dispersers, drums, filling & packaging equipment, filters, labelling, mixers & mills, process control, pumps, tinting systems)- 3

Finished coatings (architectural, wood, traffic & road, coil, automotive, anti-corrosion, high-speed rail & bridge, waterproof, fire-retardant, wind power, light industrial, plastic, metal, UV-curable coatings)

Other products (colour cards, colour forecasting, environmental protection & safety at work, health & safety)- 3

Location & Facilities

Venue

Open in Google Maps

Jakarta International Expo

Gedung Pusat Niaga Lt.1 Arena PRJ Kemayoran, Jl. Benyamin Suaeb, RT.13/RW.7, Gn. Sahari Utara, Kecamatan Sawah Besar, 10720 Central Jakarta City, Indonesia

Entrances & gates

Gate 1

Provides vehicle access to GPN parking and East Parking; also a pedestrian entrance

Gate 2

Provides vehicle access to East Parking

Gate 6A

Provides vehicle access to West Parking; accessible from Jl. Industri Raya or Jl. Benyamin Sueb

Gate 9

Provides vehicle access to GPN parking

Facilities

Food options

On-site Restaurants and Food Courts

On-site dining

Parking: Parking areas include Gedung Pusat Niaga (GPN) parking (access via Gate 1 and Gate 9), East Parking (access via Gate 1 and Gate 2), and West Parking (access via Gate 6A)

Gate: Main gates: Gate 1, Gate 2, Gate 3, Gate 6A, Gate 8, Gate 9. Gate 1 and Gate 2 provide access from Jl. Benyamin Sueb; Gate 6A provides access from Jl. Industri Raya or Jl. Benyamin Sueb; Gate 9 provides access from Jl. Industri Raya

Attend

Entry & tickets

Trade-only

Free registration

Event days & opening times

DayOpening hours

Wednesday, 26 August 2026 |10:00 AM – 6:00 PM

Thursday, 27 August 2026 |10:00 AM – 6:00 PM

Friday, 28 August 2026 |10:00 AM – 3:00 PM

Ticket info

Ticket notes

Admission is free for trade and industrial professionals. Visitors under the age of 18 are not permitted

Who runs the show

Organisers

dmg events

Organiser

Website

PT. Royalindo Expoduta

Co-organiser (Local Partner)

Website

dmg events (General Enquiries)

Organiser

Email Call Website

dmg events Middle East, Asia & Africa

Organiser

Email Call Website

Ms Diana Fahmi

Event Contact

Email Call Website

Exhibitor Enquiries

Exhibitor Support

Email Website

What's on

Programme

Conference

Interactive Workshop

Event days

TBA

Typical time

Official agenda

This agenda is still being finalised. Check the official agenda for the latest sessions.

Thursday, Jan 1, 2026

Asia Pacific Coatings Conference

Conference

ChemTalks (Business Presentations Hub)

Presentation

Colour Mixology Experience

Interactive Workshop

Topic tracks

Market Trends and InnovationsTechnical and Commercial Presentations (ChemTalks)Coatings Formulation and Application

Awards

Asia Pacific Coatings Show Awards

Annual (historical)

Historical awards presented at past editions (2006, 2008) recognizing excellence across multiple categories including Most Innovative Product, Environmental, Best Conference Paper, Best Marketing Campaign, and Best Stand design. No current awards program has been announced for the 2026 edition

Most Innovative Product AwardEnvironmental AwardBest Conference Paper AwardBest Marketing Campaign AwardBest Stand Award

source

Government supporters

China Council for the Promotion of International Trade – Chemical Industry Sub-Council (CCPIT Chem)

Supporting Organisation

How the last edition performed

Previous edition

Current edition

2026 · 4,500 visitors · 170 exhibitors

Estimates based on organiser's promotional materials and media reports

Forecast — not final

Visitors

4,986

Exhibitors

236

Exhibitor countries

Visitor countries

Growth over time

Edition recap

The Asia Pacific Coatings Show 2024, held 11-13 September at the Balai Sidang Jakarta Convention Center, brought together 236 exhibitors from 14 countries and 4,986 unique attendees from 78 countries. The event featured complimentary access to the Asia Pacific Coatings Conference on day one and the Business Presentations Hub on day two, with 16 speakers addressing industry trends. Testimonials praised the show's growth, networking opportunities, and quality of presentations.

The Asia Pacific Coatings Show 2025, held 3-5 September at the Bangkok International Trade & Exhibition Centre, attracted 5,015 unique visitors (68.8% from Thailand, 31.2% international) and 189 exhibitors from 11 countries. The event introduced the Colour Mixology competition and continued to offer the conference and Business Presentations Hub.

New this edition

1
Colour Mixology competition
An interactive challenge introduced at the 2025 edition, allowing attendees to test their paint formulation skills in a fun, competitive setting
Source

Testimonials

My time at the Asia Pacific Coatings Show has been outstanding. With an increase in exhibitors this year, the event has truly gone above and beyond. It serves as an ideal venue to connect with our desired suppliers and discover countless networking opportunities. Additionally, the Asia Pacific Coatings Conference has been the best to date, featuring a rich array of informative talks from industry leaders
Fauziyah Diyah · Chemist · Nippon Paint · 2024

I had a profoundly rewarding experience at this year's Asia Pacific Coatings Show. The notable increase in new exhibitors compared to previous events was particularly impressive. I engaged in productive meetings and networked with promising new prospects. The overall atmosphere was exceptionally positive and I eagerly look forward to visiting the next edition of the Asia Pacific Coatings Show
Pandi Ahmad · Technical Service Representative · AkzoNobel · 2024

The Asia Pacific Coatings Show exceeded my expectations. Overall, I am delighted with how the show went, featuring visits from our loyal customers as well as potential new clients. The opportunities to expand into new markets have been remarkable
Jean Pierre Bruillot · Head of Sales & Marketing · Oliver + Battle · 2024

The Asia Pacific Coatings Show 2024 has been an incredible experience. The diverse array of exhibitors on the show floor offered a wonderful opportunity to engage with new suppliers, attend enlightening presentations from industry experts and participate in a truly exceptional event
Novina Tjahajadi · Director and Chief R&D Officer · Mowilex · 2024

My experience at the Asia Pacific Coatings Show has been nothing short of incredible! Having the opportunity to present at the Asia Pacific Coatings Conference was truly an honour. The exhibitors on the show floor have been exceptional and it's amazing to see such a strong presence this year. It's been an unforgettable experience all around!
Jeffry Tjo · President Director · Futanlux Paint Indonesia · 2024

The Asia Pacific Coatings Show plays a vital role in the industry by providing an excellent opportunity to showcase your brand. This year's was impressive and was exceptionally well organized
Kai Vogt · Sales Manager Specialty Solutions · Levaco Chemicals · 2024

The Asia Pacific Coatings Show is a fantastic platform to connect with customers, distributors and industry partners. As a manufacturer of antimicrobial additives, we see it as a key opportunity to showcase our solutions, strengthen existing relationships, and explore new business opportunities. This exhibition is truly the largest and most valuable event in the region for the coatings industry, and we look forward to participating in future shows
Miguel Gonzalez · Technical Sales Manager Asia-Pacific · Prom Biocides · 2025

Exhibiting at the Asia Pacific Coatings Show is an invaluable opportunity for us to showcase our industrial wet grinding machines to customers across Southeast Asia. The event enables us to demonstrate our equipment, engage directly with industry professionals, and strengthen relationships throughout the region. Year after year, it delivers exceptional exposure and networking opportunities, making it a cornerstone of our business strategy in the region
Sandro Perrone · Business Development Manager · Bühler · 2025

Next edition outlook

2026 – 2026

high

The Asia Pacific Coatings Show 2026 returns to Jakarta from 26-28 August at the Jakarta International Expo (JIExpo), reinforcing its position as the region's premier coatings industry event through the collaboration of Royalindo and dmg events. The 2026 edition is expected to attract over 4,500 industry professionals and 250+ exhibiting brands from 15+ countries. Programme highlights include the Asia Pacific Coatings Conference on day one, ChemTalks (formerly Business Presentations Hub) on day two, and an interactive Colour Mixology experience

Return to Jakarta after the 2025 edition in Bangkok, strengthening the show's presence in Indonesia's growing coatings market New collaboration between Royalindo (35+ years in Indonesia's MICE industry) and dmg events, combining global expertise with local knowledge Enhanced ChemTalks programme (formerly Business Presentations Hub) featuring exhibitor-led technical and commercial presentations Continued Colour Mixology interactive experience developed with Trycolors Expected growth in exhibitor numbers to over 250 brands (up from 189 in 2025)

Impact

A bigger and stronger platform

The Asia Pacific Coatings Show has demonstrated consistent growth in visitor numbers across recent editions, rising from 4,513 in 2023 to 4,986 in 2024 and 5,015 in 2025. The 2024 edition saw a significant increase in exhibitors (236 from 14 countries) and international reach (78 visitor countries), while the 2025 edition maintained strong international participation (31.2% of visitors from outside Thailand) despite a slight dip in exhibitor count. The event continues to be the premier platform for the coatings industry in South East Asia and the Pacific Rim, connecting manufacturers, raw material suppliers, distributors, buyers, and technical specialists

Audience quality

High-value decision-makers

The event attracts high-quality industry professionals including chemists, formulators, technical service representatives, R&D directors, and senior executives from leading global and regional coatings companies such as Nippon Paint, AkzoNobel, Mowilex, and Bühler. Testimonials from the 2024 and 2025 editions consistently highlight the show's value for networking, discovering new suppliers, and engaging with industry leaders

Exhibitor outcomes

Real business growth

Exhibitors report strong return on investment, citing productive meetings with existing and new clients, exceptional exposure, and valuable networking opportunities. As one 2025 exhibitor noted, 'Year after year, it delivers exceptional exposure and networking opportunities, making it a cornerstone of our business strategy in the region.'

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Asia-Pacific (with a focus on Southeast Asia, particularly Indonesia as the largest coatings market in the region)

Why it matters

2026.2025732034115.20311072.2.,,(VOC)——.(,,,)

Industry trends

Key trends shaping this market and its wider industry.

2031

2025812.22026850.7,20311072.2,202620314.74%

Source

VOC

GB/T 33372-2020,VOC,VOC120 g/L.,.68%

Source

Market news

Latest updates from across the market.

Asia Pacific Coatings Show Kembali Hadir Melibatkan 170 Pelaku Industri

Read

Asia Pacific Coatings Show 2026 Returns to Jakarta

Read

Asia Pacific Coatings Industry Council: Cautious optimism despite uncertainty

Read

Asia Pacific Coatings Industry Council: Cautious optimism despite uncertainty

Read

Global Coatings Industry Event Circuit

(8)CHINACOAT(11),(4)

1 Jan 2026

Asia Pacific Coatings Show 2026

Jakarta, Indonesia

The event is organized by dmg events and is a key platform for the coatings industry in the region

website

1 Jan 2026

CHINACOAT 2026

Guangzhou, China

A major event for the Chinese and broader Asian coatings market

website

1 Jan 2026

Latin American Coatings Show 2026

Mexico City, Mexico

Serves the growing coatings market in the Americas

website

1 Jan 2027

European Coatings Show 2027

Nuremberg, Germany

A premier global event, often viewed as the 'parent' show to regional editions like the Asia Pacific Coatings Show

website

1 Jan 2027

Central Asia Coatings Show 2027

Astana, Kazakhstan

A newer show targeting the developing Central Asian market

website

Spring Window (April May)

European Coatings Show (2027)American Coatings Show

Key global events often set the tone for the year's innovations and trends

Late Summer / Autumn Window (August November)

Asia Pacific Coatings Show (Aug)CHINACOAT (Nov)

Focus on the rapidly growing Asian markets; often serves as a key entry point for the Southeast Asian region

Event dates and positions are sourced from the official event calendars and websites

Plan your trip

Travel & logistics

Local currency · IDR

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

CGK

Soekarno–Hatta International Airport

Main international gateway; taxi/ride-hailing most convenient. DAMRI buses also available from airport to the fairground

Approximately 25–28 km

to venue

25–40 minutes via city toll

by car

HLP

Halim Perdanakusuma International Airport

Secondary airport serving domestic and some regional flights

Approximately 20 km

to venue

35–50 minutes via city toll

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Premium

Kemayoran / JIExpo complex

USD 80–150 / night

Hotels with direct access or walking distance to JIExpo. Holiday Inn Express Jakarta International Expo offers unparalleled walking access to the exhibition halls. Grand Mercure Jakarta Kemayoran is also within walking distance

Mid-range

Kemayoran / Sunter / Mangga Dua

USD 50–90 / night

Within 10–20 minutes drive to JIExpo. Swiss-Belinn Kemayoran priced from ~$31–52. Aston Kemayoran City Hotel from ~$57. Novotel Jakarta Mangga Dua Square from ~$41

Budget

Kemayoran vicinity

USD 25–50 / night

Basic accommodations within short ride to expo halls. Holiday Inn Express JIExpo can be found from ~$25. Other budget options include D'Arcici Hotel Sunter and Front One Budget Sunter

Local transport

Get around the city with these convenient transport options.

TransJakarta Bus

Estimated costInexpensive (IDR 3,500–5,000)

Best forCorridor 11-12 (get off at 'JIEXPO Kemayoran' or 'Landas Pacu Timur' bus station); also routes 2C (Balai Kota–JIEXPO), PRJ2 (Kampung Melayu–JIEXPO), and PRJ3 (Pulo Gadung–JIEXPO) operate during events

Bus stop is directly in front of the venue. Operating hours for event routes: Mon-Fri 14:00–23:00, Sat-Sun 09:00–23:00

KRL Commuter Line

Estimated costApprox. IDR 10,000 for ojek from Rajawali station to JIExpo

Best forCikarang Line (Bogor–Jatinegara or Bekasi–Jatinegara) to Rajawali or Kemayoran station

Rajawali is the nearest station (5-min walk or 2-min motorcycle ride). From Kemayoran station it is a 15-min walk

DAMRI Bus

Estimated costApprox. IDR 80,000

Best forFrom Soekarno–Hatta Airport (CGK) to fairground, get off at 'Pekan Raya Jakarta Kemayoran'

Buses run hourly; journey takes about 45 minutes

Taxi / Ride-hailing

Estimated costVariable (metered or app-based)

Best forFrom airport or city to JIExpo; from CGK drive via City Toll (Tol Dalam Kota) and take exit at 'PRJ Kemayoran'

Grab and Gojek are widely available. From airport, journey takes about 25–40 minutes. Note: only Grab is officially registered at CGK as of Aug 2026

Private Car

Estimated costToll fee: IDR 10,000

Best forDrive via Jakarta Inner Ring Road (Tol Dalam Kota) direction to 'Tanjung Priok', exit at 'PRJ Kemayoran'

Parking available at JIExpo (Gedung Pusat Niaga, East, West, North parking). Expect traffic congestion around the venue during event days

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

On-arrival available

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
C11 Business Visa	International exhibitors participating in the Asia Pacific Coatings Show 2026. A standard tourist visa is not valid for exhibiting; compliance checks may be conducted at the event	—	Variable; apply via the official e-Visa portal well in advance of travel
C2 Business Visa	International trade visitors attending as buyers and engaging in business-related activities	—	Variable; apply via the official e-Visa portal
e-VOA (Electronic Visa on Arrival)	Citizens of over 90 countries (including USA, Australia, UK, EU) for short business visits, meetings, and general business purposes that do not involve presenting at a conference	$32.00	Usually within a few hours to 48 hours; apply 3-5 days before travel
B211A (Tourism/Business) Visa	All nationalities for tourism or business purposes, including market surveys or site visits	—	Standard processing is 5-10 working days

ASEAN member countries enjoy visa-free entry for 30 days, which is non-extendable

Indonesia accepts ATA Carnets for temporary imports of goods for events like exhibitions, film production, and concerts. This instrument allows for the temporary import of goods without paying import duties and taxes, provided all conditions are met and the goods are re-exported. It is accepted in 78 countries worldwide

Official visa page

Weather

Jakarta has a tropical climate. August is typically dry with average temperatures around 24–32°C (75–90°F). Clear/sunny days occur about 58% of the time, with partly cloudy conditions another 22%. Humidity is high; light, breathable clothing is recommended

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

The venue and surrounding areas have good mobile network coverage and Wi-Fi. The official Asia Pacific Coatings Show app is available on Google Play and the Apple App Store, providing access to the floorplan, exhibitor directory, and business-matching tools

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Business Etiquette in Indonesia

Indonesian business culture places significant weight on hierarchy, titles, and respectful address. Use 'Pak' for men and 'Bu' for women as fundamental signals of respect. Indonesians prefer to do business with people they know and trust, and are used to layered, nuanced communication with an aversion to saying 'no' directly. Professional culture values 'basa-basi'—pleasantries and small talk that warm up a conversation before business is discussed. When meeting with Indonesian business contacts, it is customary to exchange business cards; cards should be presented with both hands and studied briefly before putting them away. Use formal titles when addressing individuals with official positions. A shirt and tie are acceptable for most business meetings; a Batik shirt is also an acceptable alternative. Muslim customs should be observed, especially concerning female dress. Don't use your left hand to pass or receive anything, including business cards and gifts. Maintaining face—protecting one's social standing and respect—is vital for preserving harmony. Indonesians almost never say 'no' directly; 'maybe' often means no. Business relationships develop through trust, respect, and time, not just a single handshake and deal. Avoid topics such as politics, religion, or ethnicity unless you have strong rapport. Greet everyone in the room individually in order of seniority

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Soekarno–Hatta International Airport (CGK)

Book flights early for best rates. CGK is the primary gateway; Halim Perdanakusuma (HLP) is an alternative for some regional routes. Allow ample time for immigration and customs

Visa

All international attendees are responsible for obtaining the correct visa. Exhibitors require a C11 Business Visa. Trade visitors engaging in business activities should apply for a C2 Visa. An e-VOA is a practical option for short business visits for eligible nationalities

Processing: Apply well in advance of travel

The organiser does not arrange visas and accepts no liability for entry refusal. A Visa Invitation Letter is available for exhibitors via the Exhibitor Manual

Official

Hotels

Find a stay near the venue with options for every budget.

Check-in (recommended)

2026

Check-out (recommended)

2026

Areas to stay

Kemayoran (closest to JIExpo) · Mangga Dua · Sunter · Central Jakarta

Premium

$80 – $150 per night

Mid-range

$50 – $90 per night

Budget

$25 – $50 per night

Transport

Get to the venue and around the city with these options.

Airport → venue: From Soekarno-Hatta Airport (CGK): Taxi/ride-hailing (~35 min via city toll)- ; DAMRI bus direct to fairground- ; TransJakarta Corridor 11-12 to JIExpo Kemayoran stop

Hotel → venue: Hotels in Kemayoran area: walking distance or short taxi ride. Hotels in Mangga Dua/Sunter: 10–20 min by taxi/ride-hailing. TransJakarta buses serve the area

Ride-hail: Grab and Gojek widely available; fares are metered/app-based

Public transit: TransJakarta Corridor 11-12 stops at 'JIExpo Kemayoran' or 'Landas Pacu Timur'- . KRL Commuter Line to Rajawali station, then walk or ojek to JIExpo

Parking: Parking available at JIExpo (Gedung Pusat Niaga, East, West, North parking). Daily rate around IDR 35,000. Payment by cash or electronic money

Weather

Plan and pack for the event climate.

Month: August

Temperature: 24–32°C (75–90°F)

Seasonality: Dry season; low rainfall, clear/sunny days about 58% of the time

Packing: Light, breathable fabrics (cotton, linen); comfortable walking shoes; umbrella or light rain jacket for occasional showers; sunscreen and hat for outdoor areas

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:30Arrive at venue, collect badge, review floor plan
10:00Exhibition opens; visit key exhibitor booths
13:00Lunch break and networking with peers
14:30Attend conference sessions or ChemTalks presentations
17:00Continue booth visits and lead follow-ups
18:00Exhibition closes; evening networking dinner

Plan your trip

Planning

Best day to visit: Wednesday, 26 August 2026 (Day 1)

Day 1 features the Asia Pacific Coatings Conference alongside the exhibition opening, offering the most comprehensive access to both market insights (conference) and product discovery (exhibition floor). Attendees can maximize their learning and networking by attending conference sessions in the morning and visiting the show floor in the afternoon

3 months before

Define your primary objective (lead generation, product launch, brand awareness, or partner recruitment) — Pick one primary goal and two secondary ones- 33

3 months before

Set your budget, including booth space and total costs (2-3 times booth rental) — Booth space at Asia Pacific Coatings Show runs approximately $3,000 - $15,000- 33

3 months before

Book your booth space early to secure the best available position — First-time exhibitors often get last pick of booth locations- 33

6 weeks before

Build your booth: clean, professional design with one clear message, product demonstrations, comfortable space for conversations — Consider renting a modular booth system rather than building custom- 33

6 weeks before

Set up digital lead capture (e.g., Scannly) instead of fishbowl business card collections — 81% of trade show attendees have buying authority- 33

1 week before

Confirm booth setup time and venue access — 33

1 week before

Brief your team on talking points, lead qualification criteria, and shift schedules — 33

1 week before

Test all technology: displays, tablets, lead capture apps, Wi-Fi hotspots — 33

1 week before

Ensure print materials are shipped and confirmed delivered — 33

1 week before

Send pre-show outreach emails to prospects attending the event — 33

During the show

Focus on engaging visitors, capturing leads, and learning from the competition — Stand in front of your booth, make eye contact, open with questions- 33

During the show

Walk the floor to study what the best exhibitors are doing — Note booth designs, engagement techniques, and messaging- 33

Within 48 hours after show

Send personalized follow-up emails to all leads — Sort leads into hot, warm, and informational categories- 33

Within 1 week after show

Debrief with your team and document what worked and what did not — This post-show analysis is the foundation for your next show strategy- 33

Sample visitor itinerary

Route-optimised day