Trade show

    ASI Show Chicago 2027

    ASI Show Chicago is a leading promotional products trade show held at McCormick Place West Building from July 27-29, 2027. It connects suppliers with thousands of distributors and decision-makers for product sourcing and networking. The event emphasizes mid-year lead generation to boost Q3 and Q4 sales. It is part of the ASI Show series, serving the $26.6 billion promotional products industry.

    Dates

    Jul 27 – 29, 2027

    City / country

    Chicago, United States

    Venue

    McCormick Place

    20 Floor Picks

    Matched booths for ASI Show Chicago 2027

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    • Exhibiting at ASI Show Chicago allows suppliers to drive Q3 and Q4 sales by positioning products for back-to-school and holiday seasons.
    • With nearly 4,000 distributors attending in 2025 and an 8:1 attendee-to-exhibitor ratio, exhibitors gain access to a 90% unique audience that does not attend other shows.
    • Over 60% of annual business occurs after the show, making it a critical opportunity to close sales before competitors.
    • The event offers longer, more in-depth conversations with decision-makers, with 85% of attendees being decision-makers.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    6 categories represented

    • Promotional Products Suppliers
    • Apparel Decorators
    • Print Service Providers
    • Branded Merchandise Manufacturers
    • Corporate Gift Suppliers
    • Technology Providers

    Who Attends

    Visitor Profile

    6 audience types

    • Promotional Products Distributors
    • Apparel Decorators
    • Print Professionals
    • Marketing Agencies
    • Corporate Buyers
    • Decision-Makers

    Coverage & Spotlights

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    Enquiry

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