Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Ashe Annual Conference 2026 is a vital event for those advancing higher education through rigorous inquiry and shared purpose. This year's theme is 'Land, Memory, and Power: Collective Movements to Revolutionize Higher Education.'
The conference will feature over 200 research sessions, keynotes, and networking opportunities, fostering connections among scholars and practitioners. Ashe Annual Conference 2026 takes place in San Juan, Puerto Rico.
Pedro Rosselló González Puerto Rico Convention.
TL;DR
- 1Scale and Focus: This conference is a key gathering for scholars in higher education, featuring over 200 research and scholarly sessions.
- 2Organiser: The event is organized by the Association for the Study of Higher Education, with registration available at ashe.ws.
- 3Buyer Authority: Attendees include higher education scholars, policy makers, and practitioners who influence educational practices.
- 4Entry / Access: Registration is required, with early bird rates available until July 31, 2025.
Why visit
Attendees will gain insights from leading researchers and practitioners in higher education, network with peers, and participate in discussions on critical issues impacting the field. Pedro Rosselló González Puerto Rico Convention Center in San Juan, Puerto Rico. Attendees include higher education scholars, policy makers, and practitioners who influence.
Why exhibit
Exhibitors will connect with a diverse audience of higher education professionals, showcase their products and services, and gain visibility in a key sector. This is an opportunity to engage with potential clients and partners in the education space. Meet qualified buyers and partners including Publishers of academic journals and books, Educational technology companies, Consulting firms specializing in higher education. Position your offer across research publications.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Higher education scholars and researchers
University administrators and policy makers
Graduate students and early career faculty
Educational consultants and practitioners
Non-profit organizations focused on education
Corporate partners in the education sector
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Publishers of academic journals and books
Educational technology companies
Consulting firms specializing in higher education
Non-profits focused on educational equity
Professional development organizations
Universities and colleges showcasing programs
Product categories
Key solution areas showcased across the event.
Research publications and journals
Educational technology solutions
Professional development resources
Networking and collaboration platforms
Consulting services for higher education
Diversity, equity, and inclusion initiatives
Location & Facilities
Venue
Dr. Pedro Rosselló González Puerto Rico Convention Center
San Juan, Puerto Rico
Facilities
Parking
Dr. Pedro Rosselló González Puerto Rico Convention Center in San Juan typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Dr. Pedro Rosselló González Puerto Rico Convention Center in San Juan typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Dr. Pedro Rosselló González Puerto Rico Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General Member
325Graduate Student Member
140Non-Member
625
Who runs the show
Organisers
Institutions and Organizations
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
San Juan, Puerto Rico
Why it matters
Attendees will gain insights from leading researchers and practitioners in higher education, network with peers, and participate in discussions on critical issues impacting the field. Pedro Rosselló González Puerto Rico Convention Center in San Juan, Puerto Rico.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Luis Muñoz Marín International Airport
Fastest Google Maps route to the convention center via Expreso Román Baldorioty de Castro/PR-26
11.2 km
to venue
16 min
by car
Fernando Luis Ribas Dominicci Airport
Shortest distance of the four airports; route via C. Lindbergh and Convention Blvd
1.2 km
to venue
16 min
by car
Rafael Hernández Airport (Aguadilla)
Fastest route via PR-2 E and PR-22; the route has tolls
132 km
to venue
1 hr 44 min
by car
Mercedita Airport (Ponce)
Fastest route via PR-52; the route has tolls
111 km
to venue
1 hr 14 min
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn Express San Juan Condado
midscale
Condado4.0
USD 150–190 / night
3-star, free cancellation, hot tub (Google Hotels, USD search). Local-currency rate shown in INR on capture; confirm USD rate at booking.
Embassy Suites by Hilton San Juan Hotel & Casino
upscale
San Juan4.3
USD 150–202 / night
3-star all-suite with casino, free cancellation, hot tub (Google Hotels, USD search).
DoubleTree by Hilton Hotel San Juan
upscale
San Juan4.4
USD 150–202 / night
4-star, hot tub and spa on site (Google Hotels, USD search).
Condado Palm Inn San Juan, Tapestry Collection by Hilton
upscale
Condado4.0
USD 150–202 / night
4-star Condado property with hot tub and pool (Google Hotels, USD search).
Hilton Garden Inn San Juan Condado
upscale
Condado4.4
USD 150–202 / night
Condado hotel with free cancellation and spa (Google Hotels, USD search).
Hyatt Place San Juan
midscale
San Juan4.4
USD 150–190 / night
3-star with free breakfast, free Wi-Fi, paid parking, outdoor pool, pet-friendly, fitness center and bar; capture flagged it as 25% below usual rate.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costApprox. USD taxi/rideshare from SJU to venue (estimate; confirm before travel)
Best forLuis Muñoz Marín International Airport (SJU) to Dr. Pedro Rosselló González Puerto Rico Convention Center
16 min; Fastest Google Maps route to the convention center via Expreso Román Baldorioty de Castro/PR-26.
taxi
Estimated costApprox. USD taxi/rideshare from SIG to venue (estimate; confirm before travel)
Best forFernando Luis Ribas Dominicci Airport (SIG) to Dr. Pedro Rosselló González Puerto Rico Convention Center
16 min; Shortest distance of the four airports; route via C. Lindbergh and Convention Blvd.
taxi
Estimated costApprox. USD taxi/rideshare from BQN to venue (estimate; confirm before travel)
Best forRafael Hernández Airport (Aguadilla) (BQN) to Dr. Pedro Rosselló González Puerto Rico Convention Center
1 hr 44 min; Fastest route via PR-2 E and PR-22; the route has tolls.
taxi
Estimated costApprox. USD taxi/rideshare from PSE to venue (estimate; confirm before travel)
Best forMercedita Airport (Ponce) (PSE) to Dr. Pedro Rosselló González Puerto Rico Convention Center
1 hr 14 min; Fastest route via PR-52; the route has tolls.
Weather
November in San Juan is warm and humid, with typical daytime highs around 86 F (30 C) and overnight lows around 75 F (24 C). The month sits at the tail end of the Atlantic hurricane season and the start of the drier season, so expect sunshine mixed with passing showers. Air conditioning in the convention center can be strong; bring a light layer. Monitor the forecast before travel and allow flexibility for rain.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
U.S. carriers and major international roaming plans typically work in Puerto Rico; confirm your plan or consider a local prepaid SIM for heavy data use.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Academic conference tone
ASHE is a research conference, not a consumer fair. Sessions reward substantive questions, and business casual is the norm in meeting rooms and receptions.
Language in San Juan
San Juan is bilingual, and English is sufficient for the conference. Spanish greetings are appreciated; ask before assuming a person's preferred language.
Punctuality and parallel sessions
Sessions start on time and often run in parallel. Build transition time between rooms at the convention center and check the schedule for changes.
Tipping and payments
The US dollar is the local currency. Cards are widely accepted, but carry small bills for tips and informal meals.
Late hurricane season
November is late in the Atlantic hurricane season. Travel insurance and flexible bookings are prudent, and local alerts should be followed if weather changes.
Local etiquette
Puerto Rico is a US territory with a distinct Latin Caribbean culture. Casual attire is common outside sessions; beachwear belongs at the beach, not in conference spaces.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SJU
Google Flights pairings for the 3-7 Nov 2026 window showed round trips only via connections: JFK-SJU has one-stop itineraries via Miami or Charlotte plus a sub-4-hour option; LHR, DXB, NRT and SYD all require at least one transfer through US or Latin American hubs. Prices for DXB were flagged as high at capture time, while JFK, LHR, NRT and SYD were typical. The capture indicates the cheapest booking window is roughly 1-3 months before departure, and bag fees are excluded from listed prices.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Luis Muñoz Marín International Airport (SJU): 16 min; Fernando Luis Ribas Dominicci Airport (SIG): 16 min; Rafael Hernández Airport (Aguadilla) (BQN): 1 hr 44 min; Mercedita Airport (Ponce) (PSE): 1 hr 14 min. Allow road or rail time to Dr. Pedro Rosselló González Puerto Rico Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Dr. Pedro Rosselló González Puerto Rico Convention Center: Condado: Holiday Inn Express San Juan Condado; San Juan: Embassy Suites by Hilton San Juan Hotel & Casino; San Juan: DoubleTree by Hilton Hotel San Juan.
Ride-hail: Ride-hailing apps are commonly used in San Juan; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Dr. Pedro Rosselló González Puerto Rico Convention Center.
Parking: On-site parking is available at Dr. Pedro Rosselló González Puerto Rico Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: 75-86 F (24-30 C) typical November range
Seasonality: November is the transition from the wet season to the drier season in San Juan. Passing showers remain possible, and the Atlantic hurricane season runs through November 30; monitor forecasts and keep travel plans flexible.
Packing: 75-86 F (24-30 C) typical November range November is the transition from the wet season to the drier season in San Juan. Passing showers remain possible, and the Atlantic hurricane season runs through November 30; monitor forecasts and keep travel plans flexible. November in San Juan is warm and hum
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Ashe Annual Conference 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm registration on ashe.ws at the correct member category; General Member and Graduate Student Member rates are lower than the Non-Member rate.
T-2
Book a hotel in Condado or central San Juan; the venue-specific hotel search returned no inventory for the convention dates, so plan a short transfer.
T-3
Book flights into SJU where possible; compare one-stop routings from Europe, the Gulf, or Asia-Pacific and check bag fees.
T-4
Check US entry requirements for Puerto Rico (ESTA or US visa) and confirm passport validity for all travellers.
T-5
Reserve an airport transfer or download a ride-hailing app; SJU to the convention center is about 16 minutes by car via PR-26.
T-6
Review the ASHE schedule and shortlist sessions; note parallel sessions and room locations to avoid conflicts.
T-7
Confirm hotel cancellation policy and check the San Juan forecast; November is late hurricane season, so keep some flexibility.
T-8
Pack business casual clothing, a light rain layer, comfortable shoes, and materials for meeting other researchers.
T-9
Save the schedule offline or download any conference app listed by ASHE; confirm badge pickup hours and venue entry rules.
T-10
Confirm registration confirmation, photo ID, and transfer plan; charge devices and prepare questions for sessions.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Dr. Pedro Rosselló González Puerto Rico Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Ashe Annual Conference 2026 registration concourse
Dr. Pedro Rosselló González Puerto Rico Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Dr. Pedro Rosselló González Puerto Rico Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 325 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 325 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Ashe Annual Conference 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Ashe Annual Conference 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Research publications and journals and Educational technology solutions solutions and benchmarking suppliers at Ashe Annual Conference 2026 in San Juan.
Min. budget
$1,179.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Research publications and journals and Educational technology solutions products who need qualified meetings with the event's trade audience.
Min. budget
$5,305.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the San Juan show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is the ASHE Annual Conference?
The ASHE Annual Conference is the annual scholarly conference of the Association for the Study of Higher Education. It brings together faculty, researchers, graduate students, institutional research staff, and policy professionals to present research and discuss higher education issues. The 2026 edition is listed for November 2026 at the Dr. Pedro Rosselló González Puerto Rico Convention Center in San Juan, Puerto Rico.
Who attends ASHE 2026?
Attendees typically include higher education faculty and researchers, doctoral students, institutional research and assessment staff, student affairs professionals, policy analysts, and leaders from colleges and universities. Exhibitors and sponsors include academic publishers, research centers, and higher education service providers.
Where is the 2026 conference and how do I get there?
The venue is the Dr. Pedro Rosselló González Puerto Rico Convention Center in San Juan. Luis Muñoz Marín International Airport (SJU) is about 11.2 km or 16 minutes by car via PR-26. Fernando Luis Ribas Dominicci Airport (SIG) is about 1.2 km away. Confirm transfers and fares before travel.
How much does registration cost?
Captured rates show USD 325 for General Member, USD 140 for Graduate Student Member, and USD 625 for Non-Member. Rates and deadlines can change; confirm the current registration page on ashe.ws before paying.
Is the conference suitable for graduate students?
Yes. ASHE has a graduate student member rate and doctoral students commonly attend to present research, meet faculty, and build professional networks. Check the schedule for graduate student sessions, mentoring, and job-market programming.
Do I need a visa to travel to Puerto Rico?
Puerto Rico is a US territory, so US federal entry rules apply. Travelers who need a US visa or an approved ESTA must clear US immigration before flying to San Juan. There is no separate Puerto Rico visa for conference attendance. Confirm your status with the US State Department.
What is the weather like in San Juan in November?
November is warm and humid, with typical highs near 86 F (30 C) and lows near 75 F (24 C). It sits at the end of the Atlantic hurricane season and the start of the drier season, so passing showers are possible. Monitor the forecast and pack light rain protection.
What should I pack for an academic conference in San Juan?
Business casual is typical for ASHE sessions, with comfortable shoes for walking between meeting rooms. Bring a light layer for air-conditioned rooms, rain protection, and business cards or a digital profile for professional contact exchange. Beachwear is for leisure time, not the conference floor.
Are meals included in registration?
The captures do not state which meals are included. Check the registration page and schedule for coffee breaks, receptions, or meal functions before budgeting.
Can I exhibit or sponsor at ASHE 2026?
ASHE offers exhibitor and sponsor pathways for publishers, research organizations, and higher education service providers. Contact the association through ashe.ws for current exhibit and sponsorship options; booth prices were not captured for this edition.
How do I register?
Use the registration link on ashe.ws. Have your membership status ready, because member and graduate student rates differ from non-member rates. Confirm cancellation and transfer policies before paying.
What is the cancellation policy?
Cancellation terms were not captured. Check the ASHE registration page or contact the association before booking non-refundable travel.
Glossary
- ASHE
- The Association for the Study of Higher Education, a scholarly association for faculty, researchers, graduate students, and policy professionals who study colleges and universities.
- Higher education
- Postsecondary education delivered by colleges, universities, community colleges, and other institutions beyond the secondary school level.
- Hispanic-Serving Institution (HSI)
- A US federal designation for accredited institutions with undergraduate enrollment that is at least 25 percent Hispanic or Latino.
- Historically Black College or University (HBCU)
- An accredited US institution established before 1964 with the primary mission of educating Black Americans.
- Minority-Serving Institution (MSI)
- An umbrella term for institutions that serve underrepresented groups, including HBCUs, HSIs, Tribal Colleges and Universities, and Asian American and Native American Pacific Islander-Serving Institutions.
- Shared governance
- A decision-making model in which faculty, administrators, and trustees share responsibility for institutional policy and academic affairs.
- Tenure
- An indefinite academic appointment that protects academic freedom after a faculty member completes a probationary period and review.
- Enrollment management
- Coordinated institutional strategies for student recruitment, admissions, financial aid, retention, and graduation.
- Student affairs
- Campus divisions and professionals who support student learning, development, health, and wellbeing outside the classroom.
- Institutional research
- The office or function that collects, analyzes, and reports data for institutional planning, assessment, accreditation, and decision-making.
- Equity-mindedness
- A practice of identifying and addressing structural barriers that produce inequitable student access, experience, and outcomes.
- Graduate pathways
- Programs, advising, and supports that help students enter, progress through, and complete master's and doctoral programs.
- Faculty development
- Resources and programs that support academic staff in teaching, research, mentoring, and career progression.
- Higher education policy
- Public rules, funding systems, accountability requirements, and laws that shape how colleges and universities operate.
- Community college
- A two-year public institution that offers associate degrees, certificates, workforce training, and transfer pathways to four-year institutions.
- Tribal College and University (TCU)
- An institution chartered by or formally connected to a federally recognized tribe, often serving Native American students and communities.
- Predictive analytics
- The use of historical data and statistical models to forecast student outcomes and guide institutional interventions.
- Critical qualitative inquiry
- A research approach that uses qualitative methods to examine power, equity, and social structures in educational settings.
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Also known as
Alternate names and search phrases for this event.
- San Juan conference
- higher education conference
- ASHE 2026
- education research conference
- Ashe Annual Conference 2026 San Juan
- Ashe Annual Conference San Juan 2026
- San Juan Puerto Rico
- Conference Annual Conference San Juan
- Research publications and journals
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.