ASD Market Week

Best New Exhibitor Award

Per Edition

Celebrates an outstanding debut showing, honoring an exhibitor who makes a remarkable entrance and leaves a lasting impression through innovation and market relevance. Acknowledges emerging talent committed to shaping the retail industry's future.- 11

New ExhibitorInnovationMarket Relevance

Best International Exhibitor Award

Per Edition

Recognizes excellence in global representation. Honors exhibitors showcasing innovative and market-relevant products worldwide, highlighting the impact of a global perspective in the international retail landscape.- 11

InternationalGlobal RepresentationInnovation

Best Merchandising Award

Per Edition

Recognizes an exhibitor who excels in presentation and consumer appeal – highlighting both their branding and their products. Celebrates those with outstanding merchandising strategies, elevating the standard within the show floor.- 11

MerchandisingPresentationBranding

Government supporters

Office of the Development Commissioner of Handicrafts, Ministry of Textiles, Government of India

Supporter of India Pavilion

Consulate General of India, Los Angeles

Supporter of India Pavilion

Ministry of SMEs and Startups (South Korea)

Supporter of K-Goods Fair (export consortium program)

Seoul Business Agency (SBA)

Supporter of Seoul Joint Pavilion

How the last edition performed

Previous edition

Current edition

2026 · 30,000 visitors · 1,800 exhibitors

Based on organiser estimates and historical attendance patterns. The August 2026 edition features a new 3-day mid-week format, a unified show floor in North & Central Halls, and the debut of the K-Goods Fair with 140 Korean SMEs

Forecast — not final

Visitors

30,000

Exhibitors

1,800

Exhibitor countries

Visitor countries

Growth over time

New this edition

1
New 3-Day Mid-Week Format
Transitioned from a 4-day show to a streamlined 3-day, Tuesday–Thursday schedule (August 25–27) to better align with buyer workweeks and reduce travel costs.
Source
2
Unified Show Floor in North & Central Halls
Relocated from South Hall to the newly renovated North and Central Halls at the Las Vegas Convention Center, creating a more intuitive layout and improved traffic flow.
Source
3
K-Goods Fair
A specialized B2B sourcing pavilion within SourceDirect, debuting in August 2026, featuring over 140 verified Korean manufacturers in beauty, gift, home, and lifestyle categories, in partnership with KBIZ and KACCUSA
Source
4
Focus Country Program
ASD selected South Korea as the first 'focus country' and established a large-scale exclusive hall for Korean companies, reflecting the rapid rise of Korean consumer goods in the U.S. market
Source
5
The Hub
A central destination introduced for the retail community to network, learn, and spark new ideas through dedicated programming and meeting spaces.
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6
The Proven Conference Partnership
Co-located e-commerce conference featuring breakout sessions on Amazon, Walmart, TikTok, and brand building, located in The Hub.
Source

Testimonials

ASD Market Week was a game-changer for Hogg Outfitters—our first show exceeded all expectations. We wrote orders and connected with retailers and wholesalers from all across the country, and even discovered a whole new market of international buyers interested in our products.
Ashley Tanchak · Hogg Outfitters · 2025

Exhibiting at ASD allowed us to meet new buyers from across the U.S. and Latin America, like Colombia, Ecuador, Peru, Brazil, and Mexico, expanding our international footprint significantly. Our top-selling product completely sold out on day one—we're already looking forward to next year.
Jimmin Kim · 2025

As a first-time exhibitor at ASD, our results exceeded expectations. In just the first two days, we signed 37 new customers and generated about 150 quality leads—including major accounts like Weis grocery stores with 200+ locations.
Wayne Chiodo · 2025

Exhibiting at ASD has been fantastic—I've exceeded my sales goals and connected with several multi-location retailers looking for new products. If you're looking to grow your distribution, this is the place to be.
Vincent Nicolosi · 2025

So far it is our 3rd time exhibiting at this show. The first time we had 70 new customers, the second time 60 new customers, and now this show we're so happy to have this opportunity. We're extremely happy here, and are looking forward to coming again next year.
Young Doo Yang · SandSand Co, LTD · 2025

This is our third time at ASD and this is something we want to do long-term because we see the benefits for our companies and for Guam as a whole. We keep coming back because we continue to grow here.
Melvin Tabilas · Guam Economic Development Authority · 2025

This was our first time at SourceDirect and ASD Market Week and our first trade show ever for the company. Our supplier recommended the show, and it was a very good experience. We got many customers, very good ones, and some new, smaller companies.
Fernanda Ramirez · Alvaco Enterprises · 2025

Next edition outlook

2026 – 2026

confirmed

The August 2026 ASD Market Week represents a significant reimagining of the event based on extensive buyer and exhibitor feedback Key changes include a transition to a streamlined 3-day, mid-week format (Tuesday–Thursday, 9 AM–6 PM) to align with buyer workweeks and reduce travel costs The show will move to a unified floor in the newly renovated North and Central Halls, creating a more intuitive layout and less walking The Hub, a central destination for networking and learning, will be introduced The K-Goods Fair will debut, featuring 150+ verified Korean manufacturers in beauty, gift, home, and lifestyle categories in partnership with KBIZ and KACCUSA The show will also feature a Reverse Logistics zone with resources and workshops to transform returns into revenue

New 3-day, mid-week format (Tuesday–Thursday) replacing the previous 4-day schedule- 40 Unified show floor in newly renovated North and Central Halls (moving from South Hall)- 40 Debut of K-Goods Fair with 150+ Korean manufacturers- 39 Introduction of The Hub as a central networking and education space- 40 New Reverse Logistics zone with workshops and resources- 39 Inaugural Retail Recognition Awards honoring industry leaders- 39 Partnership with The Toy Book for curated product picks- 39

Impact

A bigger and stronger platform

The August 2025 ASD Market Week was a high-energy, successful edition that reaffirmed the show's position as the largest wholesale retail merchandise show in the U.S The event drew tens of thousands of attendees from across the country and around the globe, with notable buyer representation from Mexico and Latin America through organizations such as ANTAD and ANIERM The newly renovated North Hall, alongside the South Hall, provided an improved show floor experience, with complimentary golf cart service shuttling buyers between locations to maximize product discovery The show featured over 1,800 vendors and more than one million distinct products across 19+ categories, with emerging trends including innovative tech and gadgets, coastal and beachy items, and pet products The Brazil Pavilion at SourceDirect was a notable highlight

Audience quality

High-value decision-makers

The August 2025 edition attracted a high-quality, diverse audience of tens of thousands of attendees from across the U.S. and around the globe A significant and notable buyer presence came from Mexico and Latin America, including major organizations and buying groups such as ANTAD and ANIERM The attendee base consisted of qualified retail buyers and industry professionals with purchasing power, representing a wide range of retail channels. A sampling of buyers who attended included representatives from Waldo's, WH Smith, LGO Hospitality, Gabes, and Divers Direct, among others

Exhibitor outcomes

Real business growth

Exhibitors at the August 2025 show benefited from access to over 30,000 attendees from 80+ countries,- creating substantial opportunities for order writing, lead generation, and brand exposure. The show featured over 1,800 vendors and more than one million distinct products Hundreds of new vendors joined the show, indicating strong ROI potential for first-time participants The event also provided recognition opportunities through the Exhibitor Awards program, with winners receiving validation from knowledgeable buyer-judges

Intelligence

Exhibitors

1,135

Exhibitors

Top exhibitor countries

Top 10 by exhibitor count — estimates based on published directory.

United States
815
China
113
Seoul
51
Gyeonggi-do
40
Brazil
28
Canada
13
UAE
12
Gyeongsangbuk-do
9
Seoul-Si
6
Chungcheongbuk-do
6

~72% of listed exhibitors are from United States.

Category breakdown

1,135Exhibitors

1~246

estimate

2~109

estimate

3~108

estimate

National pavilions

United States

~815 stands

estimate

China

~113 stands

estimate

Seoul

~51 stands

estimate

Gyeonggi-Do

~40 stands

estimate

Brazil

~28 stands

estimate

Canada

~13 stands

estimate

UAE

~12 stands

estimate

Gyeongsangbuk-Do

~9 stands

estimate

Seoul-Si

~6 stands

estimate

Chungcheongbuk-Do

~6 stands

estimate

Daegu

~4 stands

estimate

India

~4 stands

estimate

Busan

~3 stands

estimate

Saudi Arabia

~3 stands

estimate

Chungcheongnam-Do

~3 stands

estimate

Official pavilions

K-Goods Fair

Officially Confirmed

150 stands · Coord. Korea Federation of SMEs (KBIZ) and Korean American Chamber of Commerce USA (KACCUSA)

Reverse Logistics Pavilion

Officially Confirmed

Buyer targets

High priority

Buyers sourcing

General Merchandise Suppliers (profile Pending)

Buyers sourcing

Beauty & Personal Care Suppliers

Buyers sourcing

Other General Merchandise Suppliers

Buyers sourcing

Jewelry & Fashion Accessories Suppliers

Buyers sourcing

General Merchandise Wholesale Distributors

Medium priority

Buyers sourcing

Dollar Store, Closeout & Liquidation Suppliers

Buyers sourcing

Toys, Games & Novelty Suppliers

Buyers sourcing

Fragrance & Perfume Suppliers

Buyers sourcing

Fashion & Apparel Suppliers

Buyers sourcing

Home Décor, Gifts & Souvenirs Suppliers

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

North America (United States, with growing international participation from Asia, particularly South Korea, and Latin America)

Why it matters

ASD Market Week is the largest and longest-running B2B general merchandise trade show in the United States, serving as a critical hub for wholesale retail, sourcing, and industry intelligence Since its inception in 1961, it has connected tens of thousands of buyers from over 80 countries with more than 1,500 exhibitors across 19+ product categories, including gifts, home, fashion, beauty, toys, and general merchandise. For retailers, distributors, and e-commerce sellers, ASD offers an unmatched opportunity to discover trending products, compare suppliers, and place wholesale orders in an order-writing environment. The show's compressed 3-day format (Tuesday–Thursday) concentrates buyer activity, creating high-energy networking and sourcing opportunities. For exhibitors, ASD provides direct access to qualified buyers with purchasing authority, including major retailers like Walmart and Sam's Club, as well as independent boutiques and international distributors The 2026 edition's focus on Korean suppliers through the K-Goods Fair reflects the show's responsiveness to global sourcing trends and its role as a barometer for consumer demand. With features like The Hub for education and networking, Reverse Logistics workshops, and AI-powered matchmaking via the ASD Mobile App, ASD Market Week is not just a marketplace but a comprehensive ecosystem for retail business growth and innovation

Industry trends

Key trends shaping this market and its wider industry.

K-Beauty and Korean Consumer Goods Surge

South Korean beauty and lifestyle products are experiencing rapid growth in the U.S. market. In 2025, South Korea ranked as the world's second-largest cosmetics exporter, with the U.S. as its largest market at $2.2 billion in exports, up 15.1% year over year Analysts at Euromonitor project the U.S. will become the world's largest K-beauty market by mid-2026, fueled by the continued influence of K-pop and Korean entertainment This demand has expanded beyond beauty into gift, home, and lifestyle categories ASD Market Week's debut of the K-Goods Fair with over 150 verified Korean manufacturers directly responds to this trend

Reverse Logistics and Returns Management

Retailers are increasingly focused on transforming returns, overstock, and closeouts into profit opportunities. ASD Market Week has introduced a new 'Reverse Logistics' feature, offering resources and workshops dedicated to this area This reflects a broader industry need to manage supply chain efficiency and recover value from returned goods.

Sustainability and Green Consumerism

Industry analysts project that the North American gift market will exceed $30 billion in 2026, with personalized and sustainable products as key growth drivers. Exhibitors showcasing products aligned with 'green consumption' and 'smart home' trends are expected to gain a competitive edge with major retailers

E-commerce and Amazon FBA Sourcing

ASD Market Week has become a critical sourcing destination for e-commerce sellers, particularly Amazon FBA resellers. The show features dedicated resources and educational content for online sellers, with a focus on wholesale liquidation, retail sourcing, and emerging product categories The Proven Conference, held within the show, provides additional programming for this audience

Direct Sourcing and Supply Chain Diversification

Retailers and distributors are actively seeking direct sourcing alternatives to navigate supply chain disruptions and reduce reliance on traditional import channels. ASD Market Week's SourceDirect pavilion and the K-Goods Fair offer factory-direct pricing and faster speed to market by connecting buyers directly with verified international manufacturers, eliminating middlemen

Market news

Latest updates from across the market.

2026

ASD Market Week 2026 Debuts K-Goods Fair with Over 140 Korean SMEs

The August 2026 edition of ASD Market Week featured the inaugural K-Goods Fair, a specialized B2B sourcing pavilion connecting more than 140 Korean small and medium-sized enterprises with U.S. buyers. The fair, organized in partnership with KBIZ and KACCUSA, highlights Korea as the focus country and includes a K-beauty bar, product sampling, and curated trend displays The expanded partnership builds on strong buyer interest from the March 2026 show

2026

KACCUSA to Host Korean American Business Trade Show Alongside ASD Market Week

The Korean American Chamber of Commerce USA (KACCUSA) announced it would host the Korean American Business Trade Show in Las Vegas from August 25-27, 2026, in conjunction with ASD Market Week The event features approximately 200 Korean SMEs and includes a 'Korean Night' reception on the opening day KACCUSA Board Chair Mi-kyung Kim described ASD Market Week as 'a practical gateway and one of the best platforms for Korean SMEs to export their products.'- 11

2026

The Toy Book Unveils Must-See Picks at ASD Market Week

ASD Market Week partnered with The Toy Book, a leading toy industry publication, to curate a list of standout toys with strong retail potential for the August 2026 show Editor-in-Chief James Zahn selected top picks including Neca, Disney's DuckTales figures, Harry Potter figures, and various novelty items The collaboration helps retailers discover trending products and emerging categories

2026

Korean SMEs Target U.S. Market Through ASD Market Week's Expanded Platform

Multiple Korean news outlets reported on the significant expansion of Korean participation at ASD Market Week. The August 2026 show saw a substantial increase from just 20 companies in March 2026 to over 140 companies, reflecting growing interest in the U.S. market for Korean consumer goods. The show's organizers actively requested Korean participation due to rising popularity of K-beauty and K-food in the U.S

2026

ASD Market Week 2026 Opens with Retail Recognition Awards

ASD Market Week inaugurated its first Retail Recognition Awards on August 25, 2026, celebrating organizations shaping the future of retail Honorees included Goodwill Industries (Community Excellence Award), Lori's Gifts (Retail with Purpose Award), and Whatnot (Retail Innovation Award) The awards ceremony took place at The Hub in the Grand Lobby

2026

ASD Market Week and Emerald Announce K-Goods Fair Partnership

ASD Market Week, in partnership with KBIZ and KACCUSA, officially announced the debut of the K-Goods Fair at the August 25-27, 2026 show The fair features over 150 verified Korean manufacturers across beauty, gift, home, and lifestyle categories Karalynn Sprouse, EVP at Emerald, stated that 'no other trade show in the U.S. offers this level of direct sourcing access to Korean manufacturers.'- 50

General Merchandise, Gift, Home, and Fashion Trade Shows in North America and Europe (2026–2027)

Next 12 months (August 2026 – August 2027)

ASD Market Week is part of a broader circuit of general merchandise, gift, home, and fashion trade shows that serve retail buyers and exhibitors. This circuit includes major permanent showroom markets (Atlanta, Dallas, Las Vegas), seasonal gift and home shows (NY NOW, LA Market Week), and specialized fashion events (MAGIC). Many shows are held semi-annually, with summer/fall editions offering key buying opportunities ahead of the holiday season. The circuit is characterized by a mix of permanent showrooms and temporary exhibits, with growing international participation, particularly from Asian suppliers.

1 Jan 2026

MAGIC Las Vegas

Las Vegas, USA

Premier fashion trade event attracting retailers, brands, and industry professionals. Focuses on contemporary, sportswear, footwear, and accessories. Co-locates with other MAGIC brands.

1 Jan 2026

NY NOW

New York, USA

Major gift, home, and lifestyle marketplace with over 90 international brands from 19 countries. Recently acquired by Rockview Management Group. Features categories including tabletop, gourmet, stationery, and accessories.

1 Jan 2026

Atlanta Market (Summer)

Atlanta, USA

One of the largest gift, home, and lifestyle markets in the U.S., with over 1,000 showrooms and temporaries. Co-locates with Atlanta Apparel for Summer 2026. Features tabletop, home decor, gourmet, and casual/outdoor furnishings

1 Jan 2026

Dallas Total Home & Gift Market

Dallas, USA

Features permanent showrooms and temporary booths across home, gift, housewares, tabletop, and gourmet categories. The 'Temps' run June 24–27. Co-locates with Lightovation and Apparel & Accessories Market

1 Jan 2026

Las Vegas Market

Las Vegas, USA

One of the largest home furnishings and gift markets in the U.S., with over 1,000 showrooms. Features furniture, lighting, home accessories, and gift categories. Attracts buyers from across North America and internationally.

1 Jan 2026

LA Market Week

Los Angeles, USA

West Coast trade event for fashion, accessories, and lifestyle brands. Includes LA Kids Market for children's products. Attracts retailers and buyers from across the western U.S. and international markets.

1 Jan 2026

Maison&Objet Paris

Paris, France

Major European design and home decor show featuring over 3,000 exhibitors. Attracts international buyers, interior designers, and retailers. Known for trend forecasting and high-end design.

1 Jan 2026

Tokyo International Gift Show (Autumn)

Tokyo, Japan

One of the largest gift shows in Asia, featuring over 2,000 exhibitors across gifts, home, beauty, and lifestyle categories. Attracts buyers from Japan and across the Asia-Pacific region.