Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The ATA Show Week is the largest gathering for the archery and bowhunting industry, taking place at the Indiana Convention Center in Indianapolis. This event will feature over 300 exhibitors showcasing the latest products, interactive experiences, and competitions.
Attendees will have the opportunity to network with industry leaders and participate in educational sessions designed to enhance their business strategies. Archery Trade Association - ATA Show Week takes place in Indianapolis, USA.
TL;DR
- 1Dates and Venue: ATA Show Week runs January 7-10, 2027, at the Indiana Convention Center, Indianapolis, USA.
- 2Scale and Focus: This premier event showcases over 300 archery and bowhunting brands, featuring product launches and competitions.
- 3Organiser: The event is organised by the Archery Trade Association, with more details available at archerytrade.org.
- 4Buyer Authority: Retailers, manufacturers, and industry professionals attend to network and discover new products.
- 5Entry: Registration is required for attendance; visit the official site for details.
Why visit
Attendees will gain insights into the latest trends in archery and bowhunting, network with key industry players, and explore new products before they hit the market. Retailers, manufacturers, and industry professionals attend to network and discover new products. Registration is required for attendance; visit the official site for details. Programme highlight: Show floor across bow, accessory and bowhunting categories. Programme highlight: Retailer and buyer meetings.
Why exhibit
Exhibitors will have direct access to thousands of motivated buyers, including retailers and decision-makers, allowing them to showcase their products and close sales on the spot. This premier event showcases over 300 archery and bowhunting brands, featuring product launches and competitions. Retailers, manufacturers, and industry professionals attend to network and discover new products.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Independent archery pro shop and bow dealer owners sourcing inventory for the coming hunting and target seasons
Buying teams from outdoor sporting goods chains and buying groups placing pre-season archery and bowhunting orders
Bowhunting outfitters and hunting-retail operators evaluating bows, accessories and apparel for resale or camp use
State and provincial wildlife agency staff who run archery and bowhunting recruitment programs such as archery in schools and National Archery in the Schools Program (NASP)
School, parks and recreation, and youth-organization program coordinators adding archery to their activity rosters
Archery range, indoor shooting facility and club operators shopping for targets, backstops, scoring and lane equipment
Certified archery instructors, coaches and shop technicians looking for training tools and bow-tuning equipment
Conservation and hunter-recruitment organization staff partnering with retailers and manufacturers on participation programs
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Compound, recurve, longbow and crossbow manufacturers launching new bow lines and platform updates
Arrow shaft and component makers covering shafts, nocks, fletching, inserts and broadheads
Bow accessory brands supplying rests, sights, scopes, releases, stabilizers, quivers, strings and cables
Bowhunting gear exhibitors with treestands, ground blinds, game calls, scent control, packs and hunting apparel
Target and range equipment suppliers offering 3D targets, bag targets, backstops, stands and lane hardware
Optics, rangefinder and trail camera brands sold through archery and outdoor retail channels
Pro shop equipment and tooling suppliers such as bow presses, fletching jigs, arrow saws and tuning stations
Distributors and buying-group representatives serving independent archery retailers
Archery education, youth-program and conservation organizations exhibiting alongside commercial brands
Product categories
Key solution areas showcased across the event.
Compound bows and crossbows
Recurve and traditional bows, risers and limbs
Bowstrings, cables and string accessories
Arrow shafts, nocks, vanes, fletching and inserts
Broadheads, field points and arrow-building components
Bow sights, scopes, peep sights and sight pins
Arrow rests, releases and stabilizers
Quivers, bow cases and transport gear
Targets, 3D animal targets and range backstops
Treestands, ladder stands, ground blinds and hunt accessories
Game calls, scent-control products and trail cameras
Rangefinders, binoculars and hunting optics
Archery and bowhunting apparel, packs and boots
Bow presses, fletching jigs, arrow saws and shop tooling
Youth and school archery program equipment
Archery range construction, netting and scoring systems
Archery training materials, coaching aids and certification resources
Location & Facilities
Venue
Indiana Convention Center
Indiana Convention Center, 100 S Capitol Ave, Indianapolis, IN, USA
Facilities
Parking
Indiana Convention Center in Indianapolis typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Indiana Convention Center in Indianapolis typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Indiana Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
General admission for state wildlife agency staff
100
Who runs the show
Organisers
Archery Trade Association
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Indianapolis, USA
Why it matters
On 2027-01-07 to 2027-01-08, Archery Trade Association - ATA Show Week in Indianapolis covering Archery bows and accessories, Bowhunting gear and equipment, Archery targets and range supplies, Shooting accessories an gives fashion buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn Express & Suites Indianapolis Dtn-Conv Ctr Area by IHG
Downtown Indianapolis, Convention Center areaWalkable to the Indiana Convention Center; confirm exact walking route and entrance with the hotel. to venue
USD 138 / night
Captured rate for a single January night; confirm live availability, taxes and cancellation policy. Downtown rates commonly rise once trade-show blocks fill.
Downtown Indianapolis full-service hotel near Monument Circle (labeled estimate)
Downtown Indianapolis, Monument Circle and Wholesale DistrictUsually a 10-20 minute walk or a short rideshare ride to the convention center. to venue
USD 220–330 / night
Estimate for upscale full-service downtown rooms during a January trade week; trade-show blocks and suites price higher.
Indianapolis airport corridor hotel near IND (labeled estimate)
IND airport corridor, southwest of downtownRequires a daily drive, shuttle or rideshare into downtown; budget extra travel time in winter weather. to venue
USD 105–165 / night
Estimate for airport-area properties; lower room rate but added transfer time and cost compared with downtown.
Indianapolis north-suburb hotel, Carmel or Fishers corridor (labeled estimate)
Northern suburbs, Carmel and Fishers corridorCar-dependent; plan roughly a half-hour drive to downtown Indianapolis outside peak periods. to venue
USD 95–150 / night
Estimate for suburban properties; practical only if you have a vehicle and prefer lower nightly rates over walkability.
Local transport
Get around the city with these convenient transport options.
Airport shuttle
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forIndianapolis International Airport (IND) to Indiana Convention Center
Prime Time Shuttle and other providers run scheduled IND-to-downtown services captured in the arrival guides.
Public bus (IndyGo)
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forIndyGo routes across Indianapolis, including downtown and the convention district
IndyGo is the local bus operator; route maps and trip planning are on indygo.net.
Rideshare / taxi
Estimated costVaries by distance and demand; confirm in app
Best forAirport and downtown hotel to Convention Center
Rideshare and taxi services operate citywide; downtown hotels are typically a short ride from the Convention Center.
Weather
Indianapolis in early January is winter, so plan for cold temperatures and possible snow or ice affecting airport and downtown travel. Check forecasts in the week before departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
The ATA Show floor is casual-professional: retailers and manufacturers typically wear branded outdoor and hunting apparel rather than suits.
Tipping and payments
Local currency is USD. Card payments are standard at hotels, restaurants and rideshare; tip table service and shuttle drivers in line with US norms.
Arrival
Collect badges early on 7 January, then walk the hall by product zone so you cover bows, accessories and bowhunting gear efficiently.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Capture searches for 7 January 2027 show New York JFK with same-day options around 2 hr 20 min to 2 hr 35 min nonstop, London LHR routings via IAD, JFK or ATL in roughly 12-13 hours, and Tokyo NRT itineraries via ORD or SEA in about 15-17 hours. Prices were still loading in the capture, so compare fares closer to the date and book connections that clear customs before the final leg.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Indianapolis; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Indiana Convention Center: Downtown Indianapolis, Convention Center area: Holiday Inn Express & Suites Indianapolis Dtn-Conv Ctr Area by IHG; Downtown Indianapolis, Monument Circle and Wholesale District: Downtown Indianapolis full-service hotel near Monument Circle (labeled estimate); IND airport corridor, southwest of downtown: Indianapolis airport corridor hotel near IND (labeled estimate).
Ride-hail: Ride-hailing apps are commonly used in Indianapolis; confirm local availability before travel.
Public transit: IndyGo operates the local bus network across Indianapolis, including routes serving the downtown convention district. Route maps, fare details and a trip planner are on indygo.net. Indianapolis does not have a metro or light-rail line; buses plus the airport shuttle and rideshare cover most visitor trips.
Parking: On-site parking is available at Indiana Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Seasonality: Midwest winter: expect cold snaps and possible snow or freezing rain around early January; build buffer time into airport and downtown transfers.
Packing: Pack insulated layers, a warm coat, gloves and waterproof boots for walking between downtown hotels and the Convention Center; indoor halls are heated, so lighter layers work once inside.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Archery Trade Association - ATA Show Week usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your ATA Show badge status and carry the business credentials (store details, resale or tax documentation, agency ID) that support trade-only admission
T-2
Book the Indianapolis hotel and lock the 7-8 January 2027 nights, since downtown inventory tightens around a midweek January trade show
T-3
Book flights into Indianapolis International Airport (IND), leaving buffer for winter weather delays on connections
T-4
Pre-plan airport to hotel ground transfer using the IND shuttle, IndyGo bus or rideshare, and keep a small cash or card float for fares
T-5
Download the show floor plan and the exhibitor directory, then shortlist the bow, arrow and accessory brands you actually need to see
T-6
Set opening-order targets for each category, including bows, arrows, broadheads and shop tooling, so you can negotiate show terms
T-7
Request dealer meeting appointments from your top five suppliers before the floor gets busy on day one
T-8
Review Indiana January conditions for cold, snow or ice and pack insulated, waterproof outerwear and footwear for the walk between hotel and Indiana Convention Center
T-9
Confirm convention center parking or rideshare drop-off points if you are driving in from outside downtown
T-10
Prepare a purchase-order template and payment method so written show orders can be placed on the spot
T-11
Bring shop or program data (best sellers, bow spec sheets, school or agency equipment lists) to compare against new launches
T-12
Check whether your organization needs W-9 or resale documentation on file with suppliers before writing orders
T-13
Plan booth time for pro shop tooling, targets and range equipment alongside the bow aisles, since these are separate purchase decisions
T-14
Save show recaps and supplier contact details daily so post-show follow-up starts the week you return
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Indiana Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Archery Trade Association - ATA Show Week registration concourse
Indiana Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Indiana Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 100 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 100 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Archery Trade Association - ATA Show Week fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Archery Trade Association - ATA Show Week, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Archery bows and accessories and Bowhunting gear and equipment solutions and benchmarking suppliers at Archery Trade Association - ATA Show Week in Indianapolis.
Min. budget
$910.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Archery bows and accessories and Bowhunting gear and equipment products who need qualified meetings with the event's trade audience.
Min. budget
$4,095.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Indianapolis show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is the 2027 Archery Trade Association Show?
The 2027 edition runs 7-8 January 2027 at the Indiana Convention Center, 100 S Capitol Ave, Indianapolis. Check archerytrade.org for badge pickup hours and hall access before you travel.
How do I fly to Indianapolis for the show?
Indianapolis International Airport (IND) is the primary gateway. Captured 7 January 2027 searches show nonstop options from New York in about 2 hr 20 min, one-stop routings from London in roughly 12-13 hours, and one-stop routings from Tokyo in about 15-17 hours.
Where should I stay near the Indiana Convention Center?
Downtown hotels such as Holiday Inn Express & Suites Indianapolis Dtn-Conv Ctr Area keep the venue walkable. Suburban options in Carmel and Zionsville and airport-corridor hotels are alternatives if you are driving in.
How do I get from the airport to downtown Indianapolis?
Scheduled airport shuttles run from IND to downtown Indianapolis, and IndyGo buses plus rideshare and taxi cover the rest of the journey. Confirm live shuttle schedules and fares before you land.
Is there parking at the Indiana Convention Center?
The Indiana Convention Center publishes a nearby parking page at icclos.com/attendees/parking/. Downtown Indianapolis parking is also bookable through services such as SpotHero and ParkWhiz captured in the parking search.
What is the ATA Show focused on?
It is the archery and bowhunting trade event run by the Archery Trade Association, where retailers, distributors and state agencies review bows, accessories, targets, apparel and range equipment ahead of the buying season.
Glossary
- ATA Show
- The Archery Trade Association's annual trade-only show in the United States where archery and bowhunting manufacturers present new products to retailers, distributors and agency buyers. It is not open to the general public.
- ATA
- Archery Trade Association, the US industry body that owns and operates the show and also runs archery participation, education and government-affairs programs.
- Trade-only badge
- Admission credential issued only to verifiable archery/outdoor trade buyers, media and invited industry personnel. Applicants typically submit business credentials such as a store name, tax or resale documentation, or agency identification.
- Draw weight
- The peak force, in pounds, required to pull a bow to full draw. Compound, recurve and longbow ranges differ, and draw weight drives which bow a retailer recommends to a customer.
- Draw length
- The distance from the nock point of a drawn arrow to the deepest part of the grip, plus a standard increment. Correct draw length determines the compound bow's cam settings and arrow length.
- Let-off
- The percentage of holding weight a compound bow releases at full draw thanks to its cam system. High let-off bows let a hunter hold steady longer; let-off percentages are a core spec retailers compare.
- Cam and module system
- The rotating eccentric wheels and interchangeable modules on a compound bow that set draw length and govern the draw-force curve. Changing modules is a standard shop service.
- Riser and limbs
- The riser is the rigid center section of a bow that carries the grip and accessory bushings; the limbs are the flexible arms that store the energy. Riser material and limb configuration drive bow weight, balance and feel.
- Arrow spine
- A measure of arrow shaft stiffness. Spine must be matched to draw weight, draw length and point weight, otherwise the arrow flies erratically and tune is lost.
- Broadhead
- A sharpened hunting point with fixed or mechanical blades used for ethical harvest. Retailers stock fixed-blade and expandable styles in specific grain weights to match arrow builds.
- Release aid
- A mechanical trigger device, either wrist-strap index style or hand-held thumb/back-tension style, used to hold and release a compound bowstring cleanly.
- Peep sight
- A small aperture served into the bowstring that the archer looks through to align the sight pin with the target. Peep size and alignment are set during bow setup.
- Sight and pin configuration
- The forward-mounted aiming device; fixed multi-pin sights suit hunting setups while single-pin sliders and target scopes are used for longer distances and competition disciplines.
- Stabilizer
- A forward or rear-mounted weight bar that reduces bow torque and vibration. Hunting stabilizers are short and compact; target stabilizers are long, adjustable and weight-tuned.
- Bow press
- A shop bench tool that compresses bow limbs so strings, cables, cams and peep sights can be serviced safely. It is a core capital purchase for pro shops.
- ATA (axle-to-axle) length
- The distance between a compound bow's axles. Short bows are easier to maneuver in treestands and ground blinds; longer bows are steadier for target and long-range work.
- 3D target course
- A practice or competition layout of lifelike foam animal targets set at unmarked or marked distances. Range operators buy 3D targets, stands and replacement cores at the show.
- FPS / IBO speed
- Arrow velocity expressed in feet per second, usually quoted at a standard draw weight, draw length and arrow weight. It is a benchmark specification retailers use when comparing bows.
- NASP
- National Archery in the Schools Program, a school-based archery curriculum widely supported by state wildlife agencies. Schools and agencies source compliant bows, arrows, targets and safety netting through trade channels.
- Dealer buy-in / pre-season order
- The show-time order a retailer places with a manufacturer or distributor for delivery ahead of the spring turkey and autumn deer seasons, often with show-specific terms.
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Also known as
Alternate names and search phrases for this event.
- archery events in USA
- archery industry events
- Archery Trade Association - ATA Show Week 2027
- Archery Trade Association - ATA Show Week Indianapolis 2027
- Archery Trade Association 2027
- Archery Trade Association Indianapolis 2027
- ATA 2027
- ATA Indianapolis 2027
- Indianapolis USA
- Pet and Veterinary Indianapolis 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.