Name: Antojo Industry Trade Expo 2026
Start: 2026-10-05
End: 2026-10-06
Location: Long Beach Convention Center

Notable exhibitors

Companies exhibiting at Antojo Industry Trade Expo 2026 include Alma Foods, American Scale Co. Inc., Autec Sushi Robots, Badia Spices, Inc. and BE&SCO MFG.

Alma Foods
American Scale Co. Inc.
Autec Sushi Robots
Badia Spices, Inc.
BE&SCO MFG

Event overview

Overview

The Antojo Industry Trade Expo 2026 is a dedicated B2B event for the Hispanic food and beverage sector, taking place October 5-6, 2026, at the Long Beach Convention Center in California.

Organised by Antojo Industry, the expo serves as a central hub for manufacturers, distributors, retailers, and foodservice professionals to explore the latest products, flavors, and packaging innovations targeting the US Hispanic consumer.

The event features an exhibit hall showcasing a wide range of categories from authentic ingredients to ready-to-eat meals, alongside educational sessions and networking functions designed to foster partnerships and market expansion

TL;DR

1Premier B2B event for the US Hispanic food and beverage market, held October 5-6
2Connects CPG brands, foodservice operators, and retailers with innovative products and solutions
3Showcases authentic ingredients, ready-to-eat meals, snacks, beverages, and packaging innovations
4Features educational sessions and networking opportunities to drive business growth and market entry
5Organised by Antojo Industry at the Long Beach Convention Center, a key venue for

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Retail buyers from grocery chains, independent stores, and specialty markets

Foodservice operators including restaurant owners, chefs, and procurement managers

Distributors and wholesalers specialising in Hispanic or ethnic foods

CPG brand representatives seeking new products or partnerships

Industry analysts, investors, and media covering food and beverage trends

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Hispanic food and beverage manufacturers (authentic ingredients, spices, sauces, and prepared foods)

Snack and confectionery producers targeting Hispanic tastes

Beverage companies offering traditional and innovative drinks

Packaging and supply chain solution providers for the food industry

Technology and service providers supporting retail and foodservice operations in the Hispanic market

Product categories

Key solution areas showcased across the event.

Food & Beverage Products (Latino-focused)

Foodservice Equipment & Accessories

Packaged Consumer Goods (CPG)

Supply Chain Solutions

Hispanic Cheeses & Dairy

Artisanal Salsas & Condiments

Tortillas & Chips

Beverages (including Latin cream liqueurs)

Location & Facilities

Venue

Open in Google Maps

Long Beach Convention Center

300 E. Ocean Blvd, 90802 Long Beach, USA

Entrances & gates

Pine Avenue Entrance

Street-level entrance on Pine Avenue providing access to the Promenade Lobby and upper-level meeting rooms

Seaside Way Entrance

North-side street-level entrance with convenient parking turnout, providing access to Seaside Ballroom and exhibit hall north doors

Facilities

Parking

Over 4,000 spaces across multiple garages and lots: Terrace Theater Garage (700), Arena Garage (1,200), Promenade Garage (400), Main Lot (1,900). Daily parking $15.00. Accessible spaces available. EV charging available via Passport Parking app. No in-and-out privileges, overnight parking, or tailgating

4,000 spaces · $15.00/day

Accessibility

Long Beach Convention Center is ADA-compliant with wheelchair-accessible entrances, restrooms, and elevators. Accessible parking spaces available in all garages on a first-come, first-served basis. Service animals welcome. Wheelchair rental may be available on request

Charging points

EV charging available on-site via Passport Parking app (scan QR code to pay). Charging points are located in designated areas of parking garages. Standard power outlets for mobile devices are available throughout the convention center, but quantity is not specified

On-site shuttle

No dedicated on-site shuttle service is provided by the venue for internal transport. The Convention Center is a single complex with interconnected buildings; exhibit halls and meeting rooms are within walking distance

Food options

Concession Stands, Shoreline Village

On-site dining

Parking: On-site parking available with over 4,000 spaces across multiple garages and lots: Terrace Theater Garage (700 spaces), Arena Garage (1,200 spaces), Promenade Garage (400 spaces), Main Lot along Shoreline Drive (1,900 spaces). Daily parking $15.00 (rates may vary by event). Accessible spaces available first-come, first-served. EV charging available via Passport Parking (scan QR code to pay). No overnight parking or tailgating. Payment via kiosks (credit/debit, cash at select locations), ACE Parking app, or credit card at exit gate

Attend

Entry & tickets

Trade-only

Free registration

Event days & opening times

DayOpening hours

·10:00 AM – 5:00 PM daily

Buyer/Industry Professional
Complimentary admission for qualified buyers and food/beverage industry professionals
Non-exhibiting Manufacturer/Service Provider
Per person fee with prior approval from show management; soliciting prohibited
$100.00

Ticket info

Ticket notes

Trade-only event for qualified food and beverage industry professionals. Free registration for buyers. Non-exhibiting manufacturers and service providers must pay a $100 fee per person and gain prior approval from show management

Who runs the show

Organisers

Antojo Industry

Organiser

Website

Eric Jurado

Producer

Email Call Website

What's on

Programme

Awards

Trade Show Executive Fastest 50

Annual

Honored among the top 50 fastest-growing trade shows in the United States based on year-over-year growth in exhibit space, exhibitor count, and attendance, recognizing the expo's rapid expansion and market impact

source

How the last edition performed

Previous edition

Current edition

2026

Fourth edition. Honored as Trade Show Executive Fastest 50 in April 2026. Organiser notes registration is booming as of July 2026. Event described as a high-impact marketplace where exhibitors and buyers sign contracts and secure shelf space

Forecast — not final

Exhibitors

105

Growth over time

Edition recap

The 2024 Antojo Industry Trade Expo, held October 13-14 at the Long Beach Convention Center, was hailed as a 'smashing success' with crowded aisles, active deal-making, and palpable energy. The show floor featured diverse products including Hispanic cheeses, salsas, tortillas, beverages, foodservice equipment, and Mexican spices. Organisers announced the 2025 edition would return to Long Beach with twice the floor space. The event attracted grocery store representatives, restaurant owners, food-truck operators, distributors, and other industry professionals. Highlights included cooking demonstrations in the Cocina Antojo area, the Latino Food & Beverage Summit, and mariachi music on Day 1.

New this edition

1
Cocina Antojo Cooking Demos
Added in 2024, this feature provided live cooking demonstrations with celebrity chefs and culinary innovators, creating a dynamic on-site networking and education hub
Source
2
Latino Food & Beverage Summit
Introduced in 2024 as a co-located conference in partnership with the Latino Food Industry Association, offering educational sessions and industry insights
Source
3
Expanded Institutional Buyer Program
By 2025, the show attracted high-volume buyers from Sysco, Performance Foodservice, UNFI, Kroger, Northgate Markets, and other retail giants, signifying its growth into a major sourcing destination
Source

Testimonials

Our trade show's growth is a direct result of the massive demand in the U.S. Latino and international markets. We've built a high-impact marketplace where exhibitors and buyers don't just network—they sign contracts and secure shelf space
Eric Jurado · Producer · Antojo Industry Trade Expo · 2026

The reviews are in…and the overwhelming consensus from vendors and attendees alike is that the October 13-14 Antojo Industry Trade Expo in Long Beach was a smashing success! The aisles were crowded, deals were being made, and the energy was palpable
el Restaurante · Publisher · el Restaurante Magazine · 2024

Next edition outlook

2026-10-05 – 2026-10-06

The 4th Annual Antojo Industry Trade Expo is poised for continued growth, building on its Fastest 50 recognition and record buyer interest. Organisers report 'registration booming' just three months ahead of the event. The 2026 edition returns to the Long Beach Convention Center with a confirmed lineup of major institutional buyers including Sysco, UNFI, Kroger, Vallarta, and Applebee's, signaling sustained high-level buyer quality. The event's momentum is fuelled by the projected growth of the U.S. Latino foodservice and grocery market, expected to nearly double from $36.48 billion in 2024 to $65.41 billion by 2034

Continued expansion of exhibit space, following the announced doubling of space for the 2025 edition Increased international exhibitor and attendee participation from Latin America and beyond Further emphasis on product innovation and cross-border business opportunities Growth of educational programming, including more cooking demos and industry panels

Impact

A bigger and stronger platform

The Antojo Industry Trade Expo has rapidly evolved from a regional Latino-focused trade show into a nationally recognized B2B platform connecting CPG brands, retailers, and foodservice operators to the high-growth U.S. Hispanic market. The 2024 edition at Long Beach was hailed as a 'smashing success' with crowded aisles, active deal-making, and palpable energy. Attendees included grocery representatives, restaurant owners, food-truck operators, distributors, and international buyers, reflecting the event's expanding appeal. The 2025 edition further solidified its status by attracting major institutional buyers such as Sysco, UNFI, Kroger, and Vallarta, demonstrating the expo's ability to draw top-tier retail and distribution decision-makers

Audience quality

High-value decision-makers

The Antojo Expo attracts a highly qualified, trade-only audience of food and beverage professionals actively seeking new products, suppliers, and partnerships. Buyers include representatives from chain and independent grocery stores (e.g., Kroger, Vallarta, Superior Grocers), foodservice operators (restaurants, food trucks, caterers), distributors, brokers, and international sourcing professionals. The event has successfully drawn both Latino-owned enterprises and non-Latino companies looking to access the U.S. Hispanic consumer base. Attendees are described as decision-makers with purchasing authority, focused on discovering cost-effective, distinctive products and forging contracts that secure shelf space

Exhibitor outcomes

Real business growth

Exhibitors at the Antojo Expo gain direct access to a concentrated pool of qualified buyers from retail, foodservice, and distribution channels, streamlining the path to valuable partnerships and sales. The show's producer states that exhibitors and buyers 'don't just network — they sign contracts and secure shelf space'. The show has grown to attract major institutional buyers such as Sysco, UNFI, and Kroger, providing exhibitors with high-volume order opportunities. Exhibitors also benefit from increased international visibility, as the event has become a gateway to the U.S. Latino market for companies from Latin America and beyond

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

United States (primarily California and Southwest, with national and international reach)

Why it matters

Antojo Industry Trade Expo 2026 arrives at a pivotal moment for the U.S. Hispanic food and beverage market. With Hispanic buying power exceeding $3 trillion and the category projected to grow at nearly 7% CAGR through 2034, the expo serves as the primary B2B nexus connecting CPG brands, retailers, and foodservice operators to this high-growth segment. The event's recognition as a Trade Show Executive Fastest 50 honoree underscores its role as a critical economic engine, where deals are signed and shelf space is secured. For exhibitors, it offers direct access to qualified buyers from major retail chains, independent supermercados, and foodservice operators—channels that are expanding as Hispanic foods go mainstream. For visitors, it provides a concentrated, time-efficient opportunity to discover authentic products, compare suppliers, and forge partnerships that capitalize on the cultural shift redefining American food retail

Industry trends

Key trends shaping this market and its wider industry.

Hispanic Foods Enter Mainstream

Hispanic foods are no longer a niche category; they are becoming a staple of the American diet, driven by both the growing Hispanic population and mainstream consumers seeking authentic Latin flavors. The U.S. Hispanic food market is projected to grow at a CAGR of 6.9% from 2026 to 2034

Source

Rise of Independent Latino Grocery Channels

Independent Latino grocery stores (supermercados, bodegas) are drawing broader consumer interest, with Gen Z consumers more than twice as likely to shop at these stores than the general population (12% vs. 5%). This represents a high-growth, underserved channel for CPG brands

Source

Authenticity Meets Convenience

Consumers seek authentic, regional flavors but also demand convenience. Growth is strong in ready-to-eat Hispanic meals, snacks, and digital grocery distribution, requiring brands to balance tradition with modern delivery formats

Source

Hispanic Consumers Drive CPG Growth

The U.S. Hispanic population exceeds 63 million, with buying power estimated at $3.2 trillion. Hispanic households account for 16% of total CPG growth, making them a primary engine for food and beverage sales

Source

Market news

Latest updates from across the market.

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Hispanic Food & Beverage Trade Show Circuit

October 2026 to October 2027

The Antojo Industry Trade Expo is part of a growing circuit of trade shows serving the U.S. Hispanic food and beverage market. The circuit includes regional and national events that connect CPG brands, retailers, and distributors to this high-growth segment. Key events are concentrated in the Southwest, particularly California and Texas, with some national shows in other regions

5–6 Oct 2026

Antojo Industry Trade Expo 2026

Long Beach, USA

The premier B2B marketplace for Hispanic food and beverage products, recognized as a Fastest 50 trade show

website

15–17 Nov 2026

Hispanic Food & Beverage Expo 2026

Dallas, USA

Regional event focused on Hispanic foodservice and retail, with strong buyer attendance from Texas and the South

website

10–12 Mar 2027

Mexico Food & Beverage Expo 2027

Mexico City, Mexico

Major Latin American food show that attracts U.S. buyers and exhibitors seeking cross-border opportunities

website

20–22 May 2027

International Hispanic Food Show 2027

Miami, USA

East Coast hub for Hispanic food and beverage sourcing, with strong attendance from Latin American suppliers

website

24–27 May 2027

National Restaurant Association Show 2027

Chicago, USA

The largest foodservice trade show in the U.S., featuring a dedicated Latin American pavilion and Hispanic food-focused programming

website

15–17 Jun 2027

SIAL America 2027

Las Vegas, USA

Major international food innovation show with strong representation of Latin American and Hispanic food products

website

4–5 Oct 2027

Antojo Industry Trade Expo 2027

Long Beach, USA

Next edition of the anchor event, expected to continue growth trajectory

website

Fall 2026 Anchor Window

Antojo Industry Trade Expo 2026

The primary event window for the West Coast Hispanic food and beverage market

Spring 2027 Regional Window

Mexico Food & Beverage Expo 2027International Hispanic Food Show 2027National Restaurant Association Show 2027

A cluster of major regional and national events spanning Latin America and the U.S

Summer 2027 Broad Industry Window

SIAL America 2027

International innovation-focused food show with Hispanic market presence

Fall 2027 Anchor Window

Antojo Industry Trade Expo 2027

Return of the anchor event for the following year's cycle

Event dates and websites are based on publicly available information for the 2026–2027 period. Some 2027 dates are estimates based on historical patterns and should be verified with organisers

Plan your trip

Travel & logistics

Local currency · USD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

LGB

Long Beach Airport

Closest airport, primarily domestic and regional flights. Take Lakewood Blvd south to 405 Freeway north to 710 Freeway south to downtown exits, or use taxi/rideshare

~6 miles

to venue

~15–25 minutes

by car

LAX

Los Angeles International Airport

Major international gateway with extensive flight options. Take 405 Freeway south to 710 Freeway south to downtown exits

~22 miles

to venue

~35–60 minutes (traffic dependent)

by car

SNA

John Wayne Airport

Orange County airport with domestic and limited international flights. Take 405 Freeway north to 710 Freeway south to downtown exits

~28 miles

to venue

~40–60 minutes (traffic dependent)

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Downtown Long Beach

USD 120–180 / night

Estimated rates for economy hotels and motels within 2-3 miles of the convention center. Limited amenities, basic rooms. Book early for trade show dates

Mid-Range

Downtown Long Beach / Shoreline Drive

USD 200–300 / night

Estimated rates for 3-star chain hotels and boutiques within walking distance of the convention center. Includes amenities like free Wi-Fi, breakfast, and business centers

Premium

Waterfront / Downtown Long Beach

USD 320–450 / night

Estimated rates for full-service 4-star and boutique hotels with harbor views, on-site restaurants, and premium amenities. Most are within 0.5 miles of the venue

Local transport

Get around the city with these convenient transport options.

Metro Blue Line (A Line)

Estimated cost$1.75 one-way

Best forDowntown Long Beach / Anaheim St Station to 1st St Station (Convention Center stop)

The A Line connects downtown Los Angeles to Long Beach. The 1st St station is a 5-minute walk from the Convention Center. Runs frequently 4:30 AM–12:30 AM

Long Beach Transit Bus

Estimated cost$1.25 per ride

Best forRoutes 51, 71, 121, 172, 173 serve the Convention Center via Ocean Blvd & Pine Ave

Day passes available for $3.50. Buses connect major hotels, the airport, and downtown. Real-time tracking via Transit app

Rideshare (Uber/Lyft)

Estimated cost$15–$35 from downtown Long Beach; $25–$50 from Long Beach Airport

Best forCitywide to Long Beach Convention Center, 300 E Ocean Blvd

Dedicated drop-off zone at the main entrance on Ocean Blvd. Surge pricing common during event hours (8 AM–6 PM)

AquaLink Water Taxi

Estimated cost$5 one-way

Best forDowntown Long Beach Landing (Pine Ave) to Convention Center Ferry Terminal

Seasonal service operates through October; scenic route along the waterfront. Terminal is adjacent to the convention center. Check schedule for 2026 dates

Long Beach Bike Share

Estimated cost$1 unlock + $0.15/min

Best forDockless bikes & e-scooters available citywide; nearest hub at Pine Ave & Ocean Blvd

Convenient for short trips from hotels or restaurants. Helmets recommended. Dockless parking zones enforced near the venue

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
B-1 Temporary Business Visitor	Most foreign nationals not eligible for the Visa Waiver Program who are traveling to the U.S. for business purposes, including attending trade shows, negotiating contracts, or consulting with business associates	$185.00	Varies by embassy; generally 3-6 weeks for interview appointments and processing
Visa Waiver Program (ESTA)	Citizens of 40+ participating countries (including UK, Australia, Japan, South Korea, Schengen nations) traveling for business or tourism for 90 days or less	$21.00	72 hours (recommended to apply 3+ days in advance)

Citizens of Canada, Bermuda, and certain Caribbean nations may be visa-exempt for business visits under specific conditions. The Visa Waiver Program covers 40+ countries for stays of 90 days or less. All other foreign nationals require a B-1 visa. The event organiser may provide a visa invitation letter upon request to support B-1 applications

The United States accepts ATA Carnets for temporary importation of commercial samples, professional equipment, and exhibition goods. U.S. Customs and Border Protection requires Carnet holders to present the Carnet at entry and exit. The Carnet is valid for one year and covers goods that are re-exported within that period. U.S. accepts both paper and digital Carnets. Ensure all items are accurately listed and valued. Consult the U.S. Council for International Business for detailed procedures and country-specific rules

Official visa page

Weather

Long Beach in October typically enjoys mild, pleasant weather with average highs of 75°F (24°C) and lows of 61°F (16°C). Mostly sunny with low chance of rain; light layers recommended for daytime comfort and cooler evenings

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

The venue is well-connected via major freeways (I-405, I-710) and surface streets. Metro Rail A Line (light rail) serves downtown Long Beach with a station ~410 meters northwest of the Convention Center, connecting to Los Angeles Union Station. Taxis and rideshare services are readily available from all airports and throughout the city. Multiple on-site parking garages with over 4,000 spaces are available at the Convention Center

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

US Hispanic Market Significance

The Antojo Expo is the premier B2B marketplace for the US Hispanic food and beverage sector, a market with buying power exceeding $3 trillion and projected to grow at nearly 7% CAGR through 2034. The event connects CPG brands, retailers, and foodservice operators to this high-growth consumer base

Business Culture

Trade shows in the US are fast-paced, relationship-driven environments. Expect direct, efficient meetings and a focus on tangible outcomes—contracts, samples, and shelf-space commitments. Professional attire is business casual; comfortable footwear is essential for the exhibit floor

Local Vibe

Long Beach is a diverse coastal city with a strong Latino cultural presence. The area offers a relaxed Southern California atmosphere, with waterfront dining, the Aquarium of the Pacific, and vibrant neighborhoods. Networking often extends into local restaurants and bars after show hours

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Long Beach Airport (LGB) is preferred for proximity; Los Angeles International Airport (LAX) is the primary international gateway

Book flights at least 4-6 weeks in advance for best fares. October is a mild month with steady demand; mid-week (Tuesday-Wednesday) flights often cheaper. Consider flying into LGB for convenience or LAX for more flight options and international connections

Visa

Most foreign visitors to the U.S. for the Antojo Industry Trade Expo will fall into one of three categories: (1) Visa Waiver Program countries (ESTA) for business stays up to 90 days; (2) B-1 Business Visitor visa for those from non-VWP countries or for longer business stays; (3) Visa-exempt categories for Canadian citizens and certain other nationalities. ESTA costs $21 and requires online application. B-1 visa requires an in-person interview at a U.S. embassy/consulate and a $185 fee. Processing times vary by country and season. Attendees are strongly advised to apply early

Processing: 3-6 weeks (B-1); 72 hours (ESTA)

For B-1 applicants, the event organiser can provide a visa invitation letter upon request. Contact the organiser directly for such letters. ESTA applications are processed electronically via the official U.S. Customs and Border Protection website. Do not use third-party websites for ESTA, which may charge extra fees. U.S. entry is always subject to final determination by Customs and Border Protection officers at the port of entry

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

Downtown Long Beach (closest to venue) · Shoreline Drive / Waterfront · Pine Avenue / East Village · Belmont Shore (slightly further, beach area)

Budget

$120–$180 per night

Mid-Range

$200–$300 per night

Premium

$320–$450 per night

Transport

Get to the venue and around the city with these options.

Airport → venue: From Long Beach Airport (LGB): Taxi/rideshare ~$30–40, 15-25 min. From LAX: Taxi/rideshare ~$65–85, 35-60 min (traffic dependent). Metro A Line from Downtown LA Union Station connects to Downtown Long Beach station ~410m from convention center

Hotel → venue: Most downtown hotels are within 0.5-1.5 miles; walking or rideshare (5-10 min) recommended. Some hotels offer shuttle services; check with your hotel

Ride-hail: Uber, Lyft, and taxis widely available. Estimated to venue from downtown hotels: $6–12; from LAX: $65–85; from LGB: $30–40

Public transit: Metro A Line light rail connects Downtown Long Beach to Los Angeles Union Station ($1.75 one-way). Long Beach Transit local buses serve downtown and surrounding areas ($1.25)

Parking: On-site parking at convention center: $15 daily per car entry. Multiple garages (Arena, Terrace, Promenade, Main Lot). No in-and-out privileges. Off-site garages and street metered parking available at varying rates; check the Passport Parking app for mobile payments

Weather

Plan and pack for the event climate.

Month: October

Temperature: 61°F to 75°F (16°C to 24°C)

Seasonality: Mostly sunny with low chance of rain; occasional marine layer (morning fog) that burns off by late morning

Packing: Pack layers: light jacket or sweater for mornings/evenings, comfortable breathable clothing for daytime. Business casual attire for the expo; comfortable walking shoes for the exhibit hall. Umbrella or light raincoat optional but recommended for occasional drizzle

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

8:30 AMArrive at Long Beach Convention Center, park in Arena or Main Lot
9:45 AMPick up badge (pre-registered) and review floor plan
10:00 AMExhibit hall opens – visit priority booths, meet suppliers
12:30 PMLunch break at on-site concessions or Shoreline Village
2:00 PMAttend educational session (e.g., Latino Food & Beverage Summit) or continue exhibitor meetings
4:45 PMFinal booth visits and lead follow-up planning
5:00 PMExhibit hall closes; depart or attend evening networking

Plan your trip

Planning

Best day to visit: Day 1 (October 5)

First day offers maximum exhibitor energy, fresh product launches, and full availability of scheduled cooking demos and seminars. Attendees can prioritise initial meetings and secure samples before inventory runs low

T-60

Register as a visitor (free for qualified buyers) — Complete online registration to secure your badge; non-exhibiting manufacturers/service providers need prior approval and $100 fee

T-30

Review exhibitor list and floor plan — Identify priority booths and schedule meetings in advance. Check official website for updates

T-14

Book travel and accommodation — Long Beach Convention Center area has multiple hotel options; book early for best rates

T-7

Confirm meetings and prepare questions — Reach out to key exhibitors; prepare a list of product categories and questions to maximise efficiency

T-2

Check weather and pack accordingly — October in Long Beach: mild, 61-75°F. Pack layers, comfortable shoes, business cards, and a portable charger

T-1

Arrive in Long Beach and pick up badge if available — Check if early badge pickup is offered; otherwise plan to arrive early on Day 1

Day 1

Arrive early, navigate exhibit hall, attend key sessions — Doors open 10 AM. Prioritise pre-scheduled meetings and attend Cocina Antojo demos or the Latino Food & Beverage Summit

Day 2

Follow up on leads, revisit booths, and attend remaining sessions — Use the afternoon to collect samples, finalise conversations, and exchange contact information

Post-Show

Follow up with contacts and evaluate sourcing options — Send thank-you notes and request samples or quotes within 48 hours to maintain momentum

Sample visitor itinerary

Route-optimised day

8:30 AM

Arrive at Long Beach Convention Center, park in Arena or Main Lot

Venue parking

9:45 AM

Pick up badge (pre-registered) and review floor plan

Registration/Information Desk

10:00 AM

Exhibit hall opens – visit priority booths, meet suppliers

Exhibit Hall

12:30 PM

Lunch break at on-site concessions or Shoreline Village

Venue or nearby dining

2:00 PM

Attend educational session (e.g., Latino Food & Beverage Summit) or continue exhibitor meetings

Meeting Rooms/Exhibit Hall

4:45 PM

Final booth visits and lead follow-up planning

Exhibit Hall

5:00 PM

Exhibit hall closes; depart or attend evening networking

Venue

Side trips

Aquarium of the Pacific

Attraction

~0.5 mile (10-min walk)

One of the largest aquariums in the US, featuring Pacific marine life exhibits; ideal for pre- or post-show visits

Shoreline Village

Shopping & Dining

~0.4 mile (8-min walk)

Waterfront shopping and dining complex with casual restaurants, boutiques, and scenic harbor views; great for lunch or after-show dinner

Rainbow Lagoon Park

Park

Adjacent to venue

Picturesque park with lagoon, walking paths, and views of the marina; good for a quick outdoor break

The Queen Mary

Historic Ship / Attraction

~1.5 miles (5-min drive)

Iconic ocean liner turned hotel and museum; offers tours, dining, and event spaces

Networking spots

Cocina Antojo Cooking Demos

On-site networking

Cooking demonstration area featuring celebrity chefs and culinary innovations; a natural gathering spot for foodservice professionals to connect

Latino Food & Beverage Summit

On-site conference

Hosted by the Latino Food Industry Association at the expo; offers educational sessions and industry networking opportunities

Shoreline Village

Off-site dining

Waterfront dining complex with multiple restaurants and bars, ~8-min walk from venue; ideal for after-show informal networking

Budget

Costs & budget

Exhibitor pricing not published on official website. Program advertising options available for exhibitors – Enhanced Listing: $99, Half-Page Ad: $449, Full-Page Ad: $799 (2025 program details, not current-edition pricing). Contact show management for booth pricing

Build your working budget

Adjust the inputs below to create a directional event budget.

Hotel tier

Budget$150.00/nightMid-range$250.00/nightPremium$380.00/night

Number of nights

Flight

Estimated budget

Live estimate

Hotel × 2 nights$300.00
Per diem × 2$170.00
Visa$185.00
Flight — Domestic U.S. (e.g., Chicago, New York)$400.00

Estimated total$1,055.00

This is a directional estimate. Please verify live rates before booking.

Cost reference

Official cost items and estimated ranges for exhibitors.

Non-exhibiting manufacturer/service provider fee

exhibitor · standard

USD 100 / per person

officialAs of 2026-09-01

Program advertising Enhanced Listing

exhibitor · program_ad

USD 99 / per item

officialAs of 2025-01-01

Program advertising Half-Page Ad

exhibitor · program_ad

USD 449 / per item

officialAs of 2025-01-01

Program advertising Full-Page Ad

exhibitor · program_ad

USD 799 / per item

officialAs of 2025-01-01

On-site parking

both · daily

USD 15 / per car per entry

officialAs of 2026-09-01

Item	For	Tier	Estimated range	Status	As of
Non-exhibiting manufacturer/service provider fee	exhibitor	standard	USD 100 / per person	official	2026-09-01
Program advertising Enhanced Listing	exhibitor	program_ad	USD 99 / per item	official	2025-01-01
Program advertising Half-Page Ad	exhibitor	program_ad	USD 449 / per item	official	2025-01-01
Program advertising Full-Page Ad	exhibitor	program_ad	USD 799 / per item	official	2025-01-01
On-site parking	both	daily	USD 15 / per car per entry	official	2026-09-01

Decision

Visit, exhibit, or skip?

Should you go?

Answer 8 short questions about your role, goals, budget, and market readiness to receive a personalised recommendation on whether to visit, exhibit, or skip the Antojo Industry Trade Expo 2026

QUESTION 1 OF 8

What is your primary role in the food and beverage industry?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

Recommended when you have specific product categories in mind, need face-to-face supplier evaluations, and can allocate at least one full day to the exhibit hall and educational sessions

Best for

Retail buyers, foodservice operators, distributors, brokers, and industry professionals seeking to source new Hispanic food and beverage products, compare suppliers, and network with decision-makers at major chains and independent stores

Min. budget

$500.00

Timeline

1-2 days (can attend one or both show days); pre-register at least 2 weeks in advance for free admission

Risks

Limited time to cover all exhibitors; may miss key contacts without pre-scheduled meetings; travel costs may add up if booking late

exhibit

Recommended when your product is market-ready, you have a dedicated sales team, and you are ready to meet institutional buyers from chains like Kroger, Sysco, and UNFI in person. Also ideal for launching new products or expanding distribution into the Latino channel

Best for

Hispanic food and beverage manufacturers, CPG brands, importers, foodservice equipment suppliers, and packaging/service providers targeting the U.S. retail and foodservice market, especially those ready to sign contracts and secure shelf space

Min. budget

$3,000.00

Timeline

T-90: Reserve booth; T-60: Plan booth design and logistics; T-30: Finalise product samples and marketing collateral; T-14: Confirm travel and staff training

Risks

Higher upfront cost; requires strong lead follow-up to achieve ROI; competition for buyer attention; logistics and shipping risks

skip

Recommended when you are still validating product-market fit, have minimal travel budget, or your primary market is outside the US/Hispanic consumer segment. Consider attending as a visitor if research is a priority

Best for

Companies or individuals with limited budget, no immediate need for Hispanic market sourcing or sales, exploratory research phase, or product development that is not yet market-ready

Timeline

Not applicable – use the next 12 months to monitor market trends and plan for future participation

Risks

Missing out on early-mover advantage in a rapidly growing market; losing competitive intelligence on new products and pricing

FAQs & glossary

Answers

Glossary

CPG: Consumer Packaged Goods; products sold in packaging that consumers use daily, such as food, beverages, and household items
Foodservice: The business of preparing and serving food and beverages to consumers, including restaurants, cafeterias, and catering operations
Hispanic market: The demographic and economic segment of US consumers of Hispanic or Latino origin, known for distinct cultural preferences and purchasing power
B2B: Business-to-business; commercial transactions and partnerships between companies, rather than between a company and individual consumers

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Sources

References

Publishers

Date checked

Antojo Industry

Antojo Industry Trade Expo Official Website

Long Beach Entertainment Center

Antojo Industry Trade Expo

El Restaurante

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