Trade show
Annual North Coast Wine Industry Expo 2026
The 14th Annual North Coast Wine Industry Expo (WIN Expo) is a one-day trade show and conference held on December 3, 2026 at the Sonoma County Fairgrounds in Santa Rosa, CA. It features over 250 exhibitors and 3000+ wine professionals, with educational sessions in winemaking, sales, strategy, and vineyard management.
The 14th Annual North Coast Wine Industry Expo (WIN Expo) is a one-day trade show and conference held on December 3, 2026 at the Sonoma County Fairgrounds in Santa Rosa, CA. It features over 250 exhibitors and 3000+ wine professionals, with educational sessions in winemaking, sales, strategy, and vineyard management.
Event details
- Dates: Dec 3, 2026
- Location: Santa Rosa, CA, USA
- Venue: Sonoma County Event Center at the Fairgrounds
- Industry: Wine
- Category: Trade show
Audience scale
- Exhibitors: 300+
- Attendees: 3,000+
Why exhibit
Showcase your products and services to over 3,000 wine industry professionals from Napa, Sonoma, Mendocino, and Lake counties at the second largest wine industry show in North America. Benefit from targeted media exposure, networking opportunities, and the exclusive #ExpoDeals buying event that connects you with decision-makers.
Why visit
Discover the latest products, services, and innovations for the wine industry across production, sales, marketing, and vineyard management. Attend educational conference sessions led by industry experts, network with 3,000+ peers, and take advantage of end-of-year deals through #ExpoDeals.
Exhibitor profile
- Wine production equipment
- Viticulture supplies
- Winemaking services
- Marketing & branding agencies
- Compliance & legal services
- Technology solutions
- Packaging & labeling
Visitor profile
- Winery owners
- Winemakers
- Vineyard managers
- Sales & marketing directors
- Purchasing managers
- Distributors
- Industry consultants
Industries
- Wine
- Viticulture
- Winemaking
- Sales & Marketing
Organisers
- Wine Industry Network