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    Dates

    26–27 Feb 2027

    City / country

    Melbourne, Australia

    Venue

    Melbourne Convention and Exhibition Centre

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    Event overview

    Overview

    The Annual Malls & Stores of the Future Summit is set to take place on 26-27 February 2027 at the Melbourne Convention and Exhibition Centre.

    This event brings together key stakeholders in the retail industry, including landlords, retailers, and technology providers, to discuss the evolving landscape of physical retail.

    With a focus on experiential design, technology integration, and sustainable practices, the summit aims to foster collaboration and innovation among participants.

    TL;DR

    1. 1Scale and Focus: This summit is Australia's leading forum for retail leaders, focusing on the future of physical retail.
    2. 2Organiser: The event is organised by FuturePlace, known for their expertise in retail and real estate.
    3. 3Buyer Authority: Attendees include shopping centre owners, retail brands, and solution providers shaping the future of retail.
    4. 4Entry: Registration is available online with options for early bird discounts.

    Why visit

    Attending the summit offers unique insights into the future of retail, with discussions led by industry experts on topics such as experiential retail design, AI analytics, and omnichannel strategies. Network with over 600 industry leaders and gain valuable knowledge to enhance your business strategies.

    Why exhibit

    Exhibiting at the summit provides an opportunity to showcase your solutions to a targeted audience of retail decision-makers. This summit is Australia's leading forum for retail leaders, focusing on the future of physical retail. Attendees include shopping centre owners, retail brands, and solution providers shaping the future of retail.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Shopping centre owners, landlords and asset managers running mall portfolios - attending to compare repositioning, mixed-use conversion and tenant-mix strategies before the next capex cycle
    Centre managers and operations heads responsible for daily mall performance, footfall, security, cleaning and energy costs
    Leasing and casual/specialty leasing executives looking for pop-up, kiosk and short-term tenants that lift dwell time and income per square metre
    Retail brand and chain-store executives (property, format, store development, VM) scouting store formats and shopfit suppliers for new or refurbished sites
    Retail technology, data and CX leads from brands and centres evaluating POS, RFID stock accuracy, footfall analytics, retail media and clienteling platforms
    Architects, interior designers and shopfitting contractors working on mall refurbishments, food halls and experiential precincts
    Investors, property funds and proptech/venture analysts tracking which store and mall models convert shoppers into sustained rental income
    Sustainability, ESG and energy managers tasked with NABERS ratings, refrigeration, waste and embodied-carbon targets across retail property

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Retail technology vendors: POS and store systems, RFID inventory accuracy, computer-vision footfall counting, shelf-edge labelling and retail analytics suites
    Shopfit, joinery and store-build contractors supplying counters, fixtures, lighting, flooring and façades for mall and high-street formats
    Retail media and in-store digital signage providers selling screen networks, programmatic in-store ad inventory and measurement
    Leasing and revenue-management platforms for casual leasing, pop-up booking, tenant-mix optimisation and turnover-rent reporting
    Design and architecture practices specialising in mall repositioning, food halls, entertainment precincts and placemaking
    Fulfilment and last-mile suppliers: click-and-collect lockers, micro-fulfilment, in-store picking and returns handling for mall-based retailers
    Sustainability and energy-efficiency suppliers covering HVAC, refrigeration, LED retrofit, waste and NABERS-aligned building services for retail assets
    Customer experience and loyalty agencies building clienteling, queue management and service-model programmes for store networks

    Product categories

    Key solution areas showcased across the event.

    Store technology and payments - POS hardware and software, self-checkout, RFID stock accuracy, shelf-edge labels, queue management and loss-prevention analytics
    Retail media and in-store digital - screen networks, programmatic in-store advertising, content management and audience measurement
    Shopfitting and store build - joinery, counters, fixtures, lighting, flooring, glazing and façade systems for mall and street stores
    Leasing and mall revenue strategy - casual leasing and pop-up platforms, tenant-mix analytics, turnover-rent reporting and CRM for leasing teams
    Fulfilment and omnichannel operations - click-and-collect lockers, in-store picking, micro-fulfilment, returns and last-mile partnerships
    Experience and placemaking - food halls, entertainment and leisure anchors, wayfinding, activation spaces and interior design services
    Sustainability and building performance - HVAC and refrigeration efficiency, LED retrofit, waste handling, energy monitoring and NABERS-aligned reporting
    Customer insight and loyalty - CDP and CRM, footfall-to-conversion analytics, clienteling tools and personalisation engines for store networks

    Location & Facilities

    Venue

    Halls & areas

    1
    MCEC Exhibition Halls and Convention Spaces

    Melbourne Convention and Exhibition Centre

    Melbourne Convention and Exhibition Centre (MCEC), South Wharf, Melbourne, Victoria, Australia

    Facilities

    Parking

    Melbourne Exhibition Centre basement car park: 1,060 undercover spaces managed by Wilson Parking, entrance off Normanby Road (2.2 m height limit). Weekend flat rate about AUD 20; weekday drive-up hourly from about AUD 18 (4+ hours about AUD 66). Can reach capacity early on busy show days - arrive early or use tram from the CBD.

    1,060 spaces · A$66.00/day

    Food options

    On-site catering

    On-site dining

    Parking: Melbourne Exhibition Centre basement car park: 1,060 undercover spaces managed by Wilson Parking, entrance off Normanby Road (2.2 m height limit). Weekend flat rate about AUD 20; weekday drive-up hourly from about AUD 18 (4+ hours about AUD 66). Can reach capacity early on busy show days - arrive early or use tram from the CBD.

    Gate: Follow organiser signage to the main visitor entrance at Melbourne Convention and Exhibition Centre for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Who runs the show

    Organisers

    FuturePlace

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Melbourne, Australia

    Why it matters

    On 2027-02-26 to 2027-02-27, Annual Malls & Stores of the Future Summit in Melbourne covering Retail technology solutions, Sustainable retail practices, Experiential design services, Data analytics for retail gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Plan your trip

    Travel & logistics

    Local currency · AUD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    MEL

    Melbourne Airport (Tullamarine)

    Melbourne's primary international gateway (Tullamarine). SkyBus, taxi, and rideshare serve the CBD and South Wharf; allow extra time in peak traffic

    about 25 km by road

    to venue

    about 25-40 minutes by car or taxi, longer in weekday peak

    by car

    AVV

    Avalon Airport

    Secondary airport west of Melbourne serving some domestic and low-cost carriers. The Avalon City Express coach runs to Southern Cross Station, then tram or walk to South Wharf; a taxi direct to the MCEC is the fastest but most expensive option, so compare against the coach for cost

    about 54 km by road

    to venue

    about 45-60 minutes by car

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Pan Pacific Melbourne

    5-star
    South Wharf, adjacent to MCECabout 40 m from the MCEC entrances to venue

    USD 320–450 / night

    Approximate AUD night band for 26-27 February 2027; confirm the rate when booking. Guest rating 4.5 on Google Hotels at capture; breakfast and parking are chargeable, Wi-Fi, air conditioning, fitness centre, bar, restaurant and room service are listed.

    Novotel Melbourne South Wharf

    4-star
    South Wharf, adjacent to MCECabout 80 m from the MCEC entrances to venue

    USD 230–330 / night

    Approximate AUD night band for the show dates. Guest rating 4.4 on Google Hotels, flagged Eco-certified and shown at roughly 31% below its usual rate at capture time. Breakfast and parking are chargeable; Wi-Fi, fitness centre, bar, restaurant and room service are listed.

    Oakwood Premier Melbourne

    5-star
    South Wharf / Southbank side of MCECabout 350 m from the MCEC entrances to venue

    USD 300–420 / night

    Approximate AUD night band, useful for longer stays given the apartment-style inventory. Guest rating 4.2 on Google Hotels, shown at roughly 19% below its usual rate at capture time; breakfast and parking are chargeable.

    The Great Southern Hotel Melbourne

    Midscale
    Melbourne CBD, near Southern Cross Stationshort tram ride or 15-20 minute walk across the Yarra to the MCEC precinct to venue

    USD 140–210 / night

    Approximate AUD night band and the budget-conscious pick of this set. Guest rating 3.8 on Google Hotels at capture time; the Southern Cross location makes SkyBus transfers from MEL simple on arrival day.

    Local transport

    Get around the city with these convenient transport options.

    Walk

    Estimated costAUD 0
    Best forSouth Wharf hotels (Pan Pacific, Novotel South Wharf, Oakwood Premier) to the MCEC entrances

    Walking distances are roughly 40 m to 350 m depending on the hotel, so most South Wharf guests never need a fare for the show-day commute.

    Tram

    Estimated costApprox. AUD 5.50 for a 2-hour myki fare; approx. AUD 11 daily cap (confirm current myki fares)
    Best forMelbourne CBD (Spencer Street and Clarendon Street stops) to South Wharf / MCEC

    Touch on and off with a myki card or mobile myki. Check whether your boarding stop sits inside the CBD Free Tram Zone, which does not automatically cover the South Wharf stops.

    Train

    Estimated costApprox. AUD 5.50-11 per day with myki, depending on zones travelled
    Best forCity Loop stations to Southern Cross, then walk or tram to South Wharf

    Southern Cross is the practical rail interchange for regional Victoria and the airport buses; from there it is a 10-15 minute walk across the Yarra to the MCEC.

    Airport bus (SkyBus)

    Estimated costApprox. AUD 22-24 one way adult, with return discounts (confirm the current SkyBus fare)
    Best forMelbourne Airport (MEL) terminals to Southern Cross Station

    SkyBus City Express runs frequently through the day; from Southern Cross continue on foot or by tram to South Wharf. A cheaper, slower option than a taxi but predictable in peak traffic.

    Taxi

    Estimated costAUD 45–90 taxi or rideshare to the venue district
    Best forMelbourne CBD or Southbank to the MCEC

    A cross-river hop rather than a real journey; drop-off is at the MCEC entrances on Convention Centre Place, which saves walking from Spencer Street in bad weather.

    Rideshare

    Estimated costApprox. AUD 10-18 for a short Uber, DiDi or Ola trip, higher during surge
    Best forCBD, Docklands or Southbank hotels to the MCEC

    Use the designated rideshare pickup and drop-off points at the venue rather than hailing mid-road on Convention Centre Place.

    Taxi

    Estimated costApprox. AUD 55-75 metered, plus any CityLink tolls and airport rank surcharge (confirm before travel)
    Best forMelbourne Airport (Tullamarine) (MEL) to Melbourne Convention and Exhibition Centre

    Fastest door-to-door option with luggage; the run uses the Tullamarine Freeway and CityLink, so allow extra time on weekday mornings between 07:00 and 09:30.

    Taxi

    Estimated costApprox. AUD 120-150 metered (confirm before travel)
    Best forAvalon Airport (AVV) to Melbourne Convention and Exhibition Centre

    A much longer western run. The Avalon City Express coach to Southern Cross plus tram is the cheaper option unless you are travelling as a group with luggage.

    Weather

    Late austral summer in Melbourne: February daytime temperatures typically range from about 16°C to 27°C (61-81°F), with nights around 14-16°C and a cooler breeze off the Yarra in the evening. February averages roughly 25 mm of rain across a handful of showery days rather than sustained wet weather, but conditions change quickly and a hot spell above 35°C is possible. UV levels are high even when cloudy. Pack light layers, a packable rain jacket and comfortable walking shoes for the halls, and check the Bureau of Meteorology forecast for the show week before you travel.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Australia uses 230-240V mains at 50Hz with Type I plugs (two angled pins plus an earth pin), so most European and North American devices need a travel adapter and dual-voltage chargers. Telstra, Optus and Vodafone operate 4G and 5G networks with good coverage across the Melbourne CBD, South Wharf and the MCEC precinct; travel eSIM plans can be bought before departure or at MEL arrivals. Wi-Fi in the venue and any hard-wired connections for exhibitor stands should be confirmed with the organiser or the MCEC's technical supplier when you order stand services, since connectivity in a packed hall is not a given.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Venue access and entrances

    The MCEC sits on the South Wharf side of the Yarra, with entrances off Convention Centre Place and the adjoining riverside walk. The Plan Your Visit pages on mcec.com.au are the authoritative source for which entrance is open on show days, along with parking, accessibility routes and cloakroom arrangements.

    Getting around the city

    Melbourne's grid makes the CBD easy to walk, and trams along Spencer and Clarendon Streets connect the city to South Wharf. Buy or top up a myki card on arrival, note that the CBD Free Tram Zone does not automatically cover the South Wharf stops, and use the Transport Victoria journey planner for live routes.

    Business etiquette on the show floor

    Australian retail and property executives work in a direct, low-formality style: first names are normal, meetings start on time and small talk is short before the commercial discussion. Bring a specific project brief - centre size, catchment, budget stage - rather than a general company overview, and follow up by email within a few days.

    Registration and badge collection

    Confirm your registration and any session bookings through mallsandstoresofthefuture.com before you travel, and check whether your pass type is trade-only or admits colleagues. Carry photo ID to badge collection, as venue security may ask for it during a busy two-day event.

    Money, tipping and connectivity

    Prices are quoted in Australian dollars and card and contactless payment are accepted almost everywhere, with tipping optional. Mobile coverage is strong across the CBD and South Wharf, but signal inside a full exhibition hall can be patchy, so download the floor plan and your meeting schedule before entering.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: MEL

    Melbourne Airport (Tullamarine, MEL) is the arrival airport used in all fare captures for this listing, with sample dates departing 26 February 2027 and returning 2 March 2027. Snapshot round-trip economy fares in AUD for one adult including taxes were about AUD 942 from Tokyo (NRT), about AUD 1,201 from London (LHR) and about AUD 1,818 from New York (JFK), with one- and two-stop routings generally cheaper than nonstops. Bags and seat selection often cost extra, and long-haul itineraries commonly connect via LAX, DOH, HKG, CAN, AUH, SZX, CSX or HAK, so build a connection buffer before the 26-27 February show days. Fares move quickly for late-summer Melbourne travel, so treat these as directional and recheck before booking; arriving on 25 February protects against a delayed connection.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Melbourne Airport (Tullamarine) (MEL): about 25-40 minutes by car or taxi, longer in weekday peak; Avalon Airport (AVV): about 45-60 minutes by car. Allow road or rail time to Melbourne Convention and Exhibition Centre; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Melbourne Convention and Exhibition Centre: South Wharf, adjacent to MCEC: Pan Pacific Melbourne; South Wharf, adjacent to MCEC: Novotel Melbourne South Wharf; South Wharf / Southbank side of MCEC: Oakwood Premier Melbourne.

    Ride-hail: Uber, DiDi, Ola and 13cabs all operate in Melbourne, and a short CBD or Southbank to MCEC trip is typically about AUD 10-18 outside surge pricing. Use the venue's designated rideshare pickup and drop-off areas rather than flagging a car on Convention Centre Place, and expect longer waits and surge multipliers when the halls empty at the end of each show day.

    Public transit: Melbourne's tram and train network is the practical way in from CBD hotels. Trams running along Spencer Street and Clarendon Street stop within a short walk of the South Wharf entrances, and City Loop trains connect at Southern Cross Station, roughly 10-15 minutes on foot from the MCEC. You need a myki card or mobile myki; an approximate 2-hour fare is AUD 5.50 with a daily cap around AUD 11, and the CBD Free Tram Zone does not automatically extend to the South Wharf stops, so check before you board. Use the Transport Victoria journey planner for live timetables on the show days.

    Parking: The Melbourne Exhibition Centre basement car park has 1,060 undercover spaces managed by Wilson Parking, entered from Normanby Road, with a 2.2 m height limit. Weekend parking is a flat rate of about AUD 20, while weekday drive-up rates start around AUD 18 and reach about AUD 66 for four or more hours. The car park fills early on busy show mornings, so arrive before 08:30 or park in the CBD and take the tram across to South Wharf. Allow extra time if a major event is running concurrently at the MCEC.

    Weather

    Plan and pack for the event climate.

    Month: February 2027

    Temperature: 15-26°C (59-79°F) typical; February highs ~26°C, March ~23°C

    Seasonality: Late Australian summer in Melbourne. February averages about 25 mm rainfall; March about 35 mm - among the drier months, with warm days and cooler evenings.

    Packing: 15-26°C (59-79°F) typical; February highs ~26°C, March ~23°C Late Australian summer in Melbourne. February averages about 25 mm rainfall; March about 35 mm - among the drier months, with warm days and cooler evenings. February 2027 15-26°C (59-79°F) typical; February highs ~26°C, March ~23°C Late Au

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at Annual Malls & Stores of the Future Summit usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    T-1

    D-14: Confirm your registration on mallsandstoresofthefuture.com and check whether your pass covers both 26 and 27 February 2027.

    T-2

    D-14: Draft a short target list - the centres, brands or technology categories you need to see - so the two show days are not spent wandering the hall.

    T-3

    D-13: Book flights into Melbourne (MEL) with arrival on 25 February, leaving a buffer before the opening day in case of long-haul delays.

    T-4

    D-12: Reserve a South Wharf or CBD hotel and check the cancellation terms; late February is still peak summer demand in Melbourne.

    T-5

    D-11: Buy or top up a myki card for trams and trains, and download the Transport Victoria journey planner for South Wharf routes.

    T-6

    D-10: Book any supplier meetings on the show floor in advance; exhibitor teams fill their diaries fastest on day one.

    T-7

    D-9: Check the schedule page for session times and note clashes; plan which talks you will attend live and which you will skip.

    T-8

    D-8: Arrange travel insurance and confirm your passport validity covers the return date.

    T-9

    D-7: Prepare a one-page brief on your current centre or store project - budgets, floor areas, timings - so vendors can respond with relevant proposals.

    T-10

    D-5: Print or download your badge confirmation, hotel voucher and airport transfer details for offline access on arrival.

    T-11

    D-3: Check the Melbourne forecast and pack layers, a compact umbrella and comfortable shoes for hall walking.

    T-12

    D-2: Confirm any evening networking function you plan to attend and its venue relative to your hotel.

    T-13

    D-1: Charge devices and load the MCEC floor plan; set a 07:30 alarm so you reach badge collection before the opening rush.

    T-14

    Show day: Carry business cards, a notebook and a charged power bank; the South Wharf halls are large and signal in crowded areas can be patchy.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Melbourne Convention and Exhibition Centre

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    Annual Malls & Stores of the Future Summit registration concourse

    Melbourne Convention and Exhibition Centre

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Melbourne Convention and Exhibition Centre

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nightsA$190.00
    • Per diem × 2A$150.00
    Estimated totalA$340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Annual Malls & Stores of the Future Summit fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    For Annual Malls & Stores of the Future Summit, what is your primary role on the show floor?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Retail technology solutions and Sustainable retail practices solutions and benchmarking suppliers at Annual Malls & Stores of the Future Summit in Melbourne.

    Min. budget

    $1,615.00

    Timeline

    4-8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change - confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Retail technology solutions and Sustainable retail practices products who need qualified meetings with the event's trade audience.

    Min. budget

    $7,267.00

    Timeline

    3-6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Melbourne show week.

    Timeline

    N/A

    Risks

    Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.

    FAQs & glossary

    Answers

    Frequently asked

    When and where is Malls and Stores of the Future 2027?
    The event is scheduled for 26-27 February 2027 at the Melbourne Convention and Exhibition Centre (MCEC) in South Wharf, Melbourne. Session times and hall allocations are published by the organiser on mallsandstoresofthefuture.com - check the schedule page before you lock in flights.
    Who is Malls and Stores of the Future aimed at?
    It is built around the people who own, lease, design and operate retail space: shopping centre owners and asset managers, centre management and leasing teams, retail brand property and store-development leads, shopfitters and architects, and the technology vendors selling into those estates. It is a business-to-business audience rather than a consumer shopping event.
    Do I need to register before arriving in Melbourne?
    Yes. Registration is handled through the official site, mallsandstoresofthefuture.com. Confirm whether your pass type is trade-only, whether it covers both show days, and whether any sessions require separate booking, then carry your confirmation with you to the MCEC badge collection point.
    How do I get from Melbourne Airport to the MCEC?
    Melbourne Airport (Tullamarine, MEL) is about 25 km from South Wharf. The SkyBus City Express runs to Southern Cross Station, from where it is a 10-15 minute walk across the Yarra or a short tram ride. A taxi or rideshare is roughly 25-40 minutes depending on traffic, with an approximate metered fare of AUD 55-75; confirm live fares before travel.
    Where should I stay for the show days?
    The closest hotels are in South Wharf itself: Pan Pacific Melbourne and Novotel Melbourne South Wharf are within a few minutes' walk of the MCEC entrances, with Oakwood Premier Melbourne on the Southbank side. Budget-conscious visitors often stay in the CBD near Southern Cross Station, which is one tram stop or a 15-minute walk from the venue.
    What does it cost to exhibit or book a stand?
    Stand and sponsorship pricing is set by the organiser and is not published in the material captured for this listing, so it is not quoted here. Use the exhibitor enquiry route on mallsandstoresofthefuture.com to request the current floor plan, stand rates and any package inclusions.
    What should I wear and what will the weather be like?
    Late February is Melbourne's late summer: daytime temperatures typically sit around 16-27°C (61-81°F), with cooler riverside evenings and a real chance of short showers. Business casual works for the show floor plus a light jacket for the South Wharf waterfront; the halls are air-conditioned, so layer rather than dress for the outdoor temperature alone.
    Is there parking at the Melbourne Convention and Exhibition Centre?
    Yes. The Melbourne Exhibition Centre basement car park is operated by Wilson Parking with 1,060 undercover spaces, entered from Normanby Road (2.2 m height limit). Weekend parking is a flat rate of about AUD 20, with weekday drive-up rates starting around AUD 18 for the first hours; the car park can fill early on busy show mornings.
    Is the MCEC accessible for visitors with mobility or hearing requirements?
    The MCEC publishes access information through its Plan Your Visit pages, including step-free routes and parking for permit holders. For anything specific to this event, such as reserved seating in session rooms or access to an exhibitor stand, contact the organiser in advance so arrangements can be made before you travel.
    Do I need a visa to attend from overseas?
    Most international visitors need a visa, an Electronic Travel Authority (ETA) or an eVisitor authorisation before flying to Australia. Check the Australian Department of Home Affairs eligibility page for your passport, apply before paying for non-refundable flights, and travel with the approval confirmation plus an onward or return ticket.

    Glossary

    1
    Anchor tenant
    A large-format retailer or leisure operator (department store, supermarket, cinema, gym) that drives customer traffic into a mall and typically negotiates longer leases and lower rent per square metre in exchange for that draw.
    2
    Specialty or casual leasing
    Short-term leasing of kiosks, pop-ups, atrium space and mall advertising sites, used to fill gaps, test new concepts and lift income between long-term lease events.
    3
    Tenant mix (merchandise plan)
    The deliberate composition of categories and brands inside a centre, managed so that anchor, fashion, food, services and leisure uses complement each other instead of cannibalising trade.
    4
    Footfall and conversion rate
    Footfall is the count of people entering a centre or store; conversion compares transactions against that count, which is why sensor placement and RFID/POS data quality matter to centre managers and brands.
    5
    Centre management
    The on-site team running operations for the landlord: cleaning, security, maintenance, marketing, tenant liaison, compliance and reporting against the centre's KPIs.
    6
    Net operating income (NOI)
    Property income after operating expenses but before debt and tax; the headline metric that mall owners optimise when they re-cut tenant mix, cut energy costs or add activation space.
    7
    Capitalisation rate (cap rate)
    The yield used to value a retail asset, calculated as NOI divided by asset value; rising cap rates are the main reason owners accelerate repositioning or mixed-use conversion plans.
    8
    Repositioning
    A structured redevelopment of an underperforming centre, usually combining recladding, re-zoning of mall space, new anchors, food and leisure precincts and a revised lease strategy.
    9
    Placemaking
    Designing public and shared space (food halls, piazzas, play areas, events) so visitors stay longer and return more often, which supports specialty leasing and turnover rent.
    10
    Turnover rent
    A lease structure where part of the rent is a percentage of the tenant's sales; it aligns landlord and retailer incentives but depends on accurate, timely POS reporting.
    11
    Retail media network
    A monetised system of in-centre and in-store screens, shelf-edge displays and app inventory sold to brands, measured against footfall and sales lift rather than impressions alone.
    12
    Click-and-collect and micro-fulfilment
    Online orders fulfilled through a store or locker network rather than a distant warehouse; malls increasingly host lockers and back-of-house picking space to serve nearby catchments.
    13
    Shrinkage
    Inventory loss from theft, error or supplier fraud, measured as a percentage of sales; a core business case for RFID, EAS and computer-vision analytics in store.
    14
    NABERS
    The Australian national rating system for building energy performance, widely used in retail property reporting and increasingly written into lease and refurbishment targets.
    15
    Shopfit (fit-out)
    The construction package that turns a bare tenancy into a trading store: joinery, electrical, lighting, flooring, signage and compliance work delivered to the landlord's design criteria.

    Also known as

    Alternate names and search phrases for this event.

    • Malls and Stores Summit 2027
    • Retail conference Melbourne 2027
    • Future of retail Australia
    • Physical retail trends
    • Retail technology conference
    • Annual Malls & Stores of the Future Summit 2027
    • Annual Malls & Stores of the Future Summit Melbourne 2027
    • Annual Malls 2027
    • Annual Malls Melbourne 2027
    • Stores 2027

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    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card