Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Annual CBA Convention & Tradeshow is a premier event for the California bus industry, taking place from October 25 to 27, 2026, in Rohnert Park, CA. This convention offers a platform for networking, education, and collaboration among bus operators and industry stakeholders.
Attendees can expect insightful sessions on regulatory issues, safety operations, and the latest innovations in the bus sector. Annual CBA Convention & Tradeshow takes place in Rohnert Park, USA.
TL;DR
- 1Dates and Venue: The 52nd Annual CBA Convention & Tradeshow takes place from October 25 to 27, 2026, in Rohnert Park, CA.
- 2Organiser: Hosted by the California Bus Association, more details can be found at cbabus.com.
- 3Buyer Authority: Attendees include bus operators, industry suppliers, and regulatory representatives.
- 4Entry: Registration is required, with fees starting at $425 for members.
Why visit
The Annual CBA Convention & Tradeshow is a premier event for the California bus industry, taking place from October 25 to 27, 2026, in Rohnert Park, CA. Attendees include bus operators, industry suppliers, and regulatory representatives.
Why exhibit
Exhibiting at the CBA Convention allows companies to showcase their products and services to a targeted audience of bus operators and industry professionals. Attendees include bus operators, industry suppliers, and regulatory representatives. The Annual CBA Convention & Tradeshow is a premier event for the California bus industry, taking place from October 25 to 27, 2026, in Rohnert Park, CA. This convention offers a platform for networking, education,.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Owner-operators and general managers of California motorcoach, charter, and tour bus companies
Safety directors and compliance officers managing CHP, FMCSA, and ADA requirements
Maintenance and fleet managers responsible for buses, cutaway vans, shop equipment, and parts inventories
Group tour, charter sales, and receptive operators selling California and cross-border itineraries
Insurance, risk, and finance staff evaluating coverage and fleet financing
Regulatory and legislative representatives tracking California bus policy and clean-fleet rules
Suppliers and industry consultants who serve private bus operators
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Motorcoach and cutaway bus manufacturers and dealerships
Parts, tires, lubricants, and aftermarket suppliers
Wheelchair lift, securement, and ADA compliance vendors
Fleet telematics, dispatch, and reservation software providers
Insurance, risk management, and equipment finance companies
EV charging, alternative fuel, and clean-fleet technology providers
Driver training, compliance, and destination marketing services
Product categories
Key solution areas showcased across the event.
Motorcoaches and charter buses
Cutaway, shuttle, and paratransit vehicles
Tires, parts, lubricants, and aftermarket components
Wheelchair lifts, securement systems, and ADA equipment
Maintenance shop tools, diagnostics, and cleaning supplies
Fleet telematics, dispatch, and reservation software
Insurance, risk management, and equipment finance
EV charging, alternative fuels, and emissions compliance technology
Driver training, safety programs, and compliance services
Group tour, destination marketing, and hospitality services
Location & Facilities
Venue
Rohnert Park, USA
Facilities
Parking
Rohnert Park event venues and hotels generally provide surface parking. Confirm day rates, oversize-vehicle rules, and whether your hotel includes parking before arrival.
Parking: Rohnert Park event venues and hotels generally provide surface parking. Confirm day rates, oversize-vehicle rules, and whether your hotel includes parking before arrival.
Attend
Entry & tickets
General admission
Operator / Affiliate Member Admission
425
Who runs the show
Organisers
California Bus Association
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Rohnert Park, USA
Why it matters
On 2026-10-25 to 2026-10-27, Annual CBA Convention & Tradeshow in Rohnert Park covering Motorcoaches and charter buses, Cutaway, shuttle, and paratransit vehicles, Tires, parts, lubricants, and aftermarket co gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Charles M. Schulz-Sonoma County Airport
Closest airport to the Rohnert Park area; limited domestic routes, so compare SFO and OAK for schedules and fares. Confirm transfer times before booking
TBA
to venue
Approx. 20-30 minutes to Rohnert Park
by car
Oakland International Airport
More domestic routes than STS; allow extra time for Bay Area traffic. Confirm live traffic and transfer options
TBA
to venue
Approx. 70-90 minutes to Rohnert Park
by car
San Francisco International Airport
Major international gateway with the widest route network; expect higher ground-transfer costs than STS
TBA
to venue
Approx. 75-100 minutes to Rohnert Park
by car
Sacramento International Airport
Useful alternate for some domestic routes; confirm rental car or shuttle availability before choosing SMF
TBA
to venue
Approx. 90-110 minutes to Rohnert Park
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hampton Inn & Suites Rohnert Park - Sonoma County
midscale
Rohnert Park - Sonoma CountyFree breakfast, free Wi-Fi, parking (paid), outdoor pool, fitness center, pet-friendly
Fairfield by Marriott Inn & Suites Santa Rosa Rohnert Park
midscale
Rohnert Park - Sonoma CountyPool, pet-friendly
DoubleTree by Hilton Hotel Sonoma Wine Country
upper-midscale
Rohnert Park - Sonoma Wine CountryFree cancellation options, hot tub
The Sandman Santa Rosa Sonoma, an Ascend Collection Hotel
upper-midscale
Santa Rosa - Sonoma CountyHot tub, pool
Comfort Inn Rohnert Park - Sonoma County
budget
Rohnert Park - Sonoma CountyFree breakfast, free Wi-Fi, free parking, outdoor pool, business center
Econo Lodge Inn & Suites Santa Rosa South
budget
Santa Rosa South - Sonoma CountyPet-friendly, free parking
Local transport
Get around the city with these convenient transport options.
SMART commuter rail
Estimated costApprox. $3.50-$6.00 one way, zone-based
Best forRohnert Park Station to Santa Rosa or Petaluma
Sonoma-Marin Area Rail Transit connects Rohnert Park along the Highway 101 corridor; confirm current schedules and station parking.
Sonoma County Transit bus
Estimated costApprox. $2.00-$3.00 single ride
Best forLocal Rohnert Park and Santa Rosa routes
Useful for short city trips; exact fare depends on route and transfer. Confirm live fares with Sonoma County Transit.
Rideshare
Estimated costApprox. $25-$45 one way
Best forSTS airport to Rohnert Park hotels
Shortest airport transfer; prices vary by time, demand, and luggage. Confirm pickup zone at STS.
Taxi
Estimated costApprox. $30-$45 one way
Best forSanta Rosa to Rohnert Park venue district
Metered or flat-rate taxi from central Santa Rosa; confirm the fare before departure.
Rideshare
Estimated costApprox. $120-$180 one way
Best forSFO airport to Rohnert Park
Long Bay Area transfer; compare shared shuttles or SMART rail plus local transfer for lower cost.
Golden Gate Transit plus SMART
Estimated costApprox. $12-$18 one way combined
Best forSan Francisco to Rohnert Park
Bus or ferry connections to SMART can reduce cost versus rideshare; confirm transfer points and timetables.
taxi
Estimated costApprox. USD taxi/rideshare from STS to venue (estimate; confirm before travel)
Best forCharles M. Schulz-Sonoma County Airport (STS) to the venue
Approx. 20-30 minutes to Rohnert Park; Closest airport to the Rohnert Park area; limited domestic routes, so compare SFO and OAK for schedules and fares. Confirm transfer times before booking.
taxi
Estimated costApprox. USD taxi/rideshare from OAK to venue (estimate; confirm before travel)
Best forOakland International Airport (OAK) to the venue
Approx. 70-90 minutes to Rohnert Park; More domestic routes than STS; allow extra time for Bay Area traffic. Confirm live traffic and transfer options.
Weather
Late October in Rohnert Park, Sonoma County, is autumn: mild days and cool nights with the first rains of the season possible. The extension weather and climate search returned no usable data, so check a live forecast before travel and pack a light rain layer.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business casual
CBA convention attire is business casual. October evenings in Sonoma County cool down quickly, so bring a light jacket or sweater for evening events.
Wine country etiquette
Rohnert Park sits in Sonoma wine country. If you add vineyard visits around the convention, book tastings ahead, designate a driver, and allow extra travel time between stops.
Tipping and payments
USD is the local currency, and cards are widely accepted. A 15-20% tip is customary for table service, taxis, and rideshare drivers.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: STS
Compare flights to the nearest international gateway serving Rohnert Park; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Charles M. Schulz-Sonoma County Airport (STS): Approx. 20-30 minutes to Rohnert Park; Oakland International Airport (OAK): Approx. 70-90 minutes to Rohnert Park; San Francisco International Airport (SFO): Approx. 75-100 minutes to Rohnert Park; Sacramento International Airport (SMF): Approx. 90-110 minutes to Rohnert Park. Allow road or rail time to ; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near : Rohnert Park - Sonoma County: Hampton Inn & Suites Rohnert Park - Sonoma County; Rohnert Park - Sonoma County: Fairfield by Marriott Inn & Suites Santa Rosa Rohnert Park; Rohnert Park - Sonoma Wine Country: DoubleTree by Hilton Hotel Sonoma Wine Country.
Ride-hail: Ride-hailing apps are commonly used in Rohnert Park; confirm local availability before travel.
Public transit: No transit routes or fares for Rohnert Park were returned in the captures - check Sonoma-Marin Area Rail Transit (SMART) and Sonoma County Transit schedules before travelling.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Late October: highs approx. 68-75°F (20-24°C), lows approx. 45-52°F (7-11°C); rain is possible as the wet season begins. Pack a light waterproof layer and check a live forecast before travel.
Seasonality: October falls at the start of Sonoma County's rainy season; occasional early-season rain is possible. No measured rainfall figures were captured for this event, so confirm with a live forecast.
Packing: October falls at the start of Sonoma County's rainy season; occasional early-season rain is possible. No measured rainfall figures were captured for this event, so confirm with a live forecast. Late October in Rohnert Park, Sonoma County, is autumn: mild days and cool nights with the first rains of
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Annual CBA Convention & Tradeshow usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out: confirm your CBA registration category and keep the confirmation email for badge pickup.
T-2
12 days out: book a refundable room in Rohnert Park or Santa Rosa; wine-country weekends can tighten availability.
T-3
10 days out: compare flights into STS, OAK, and SFO, then book the airport transfer that fits your arrival.
T-4
8 days out: download the CBA schedule and mark the regulatory, safety, and supplier sessions you will attend.
T-5
7 days out: prepare a short list of equipment, software, and insurance questions for exhibitors.
T-6
6 days out: confirm whether your hotel charges for parking and whether oversize vehicles need a separate spot.
T-7
5 days out: check the Sonoma County forecast and pack a light rain layer for cool evenings.
T-8
4 days out: load the SMART and Sonoma County Transit schedules if you plan to travel without a car.
T-9
3 days out: save your registration QR code and photo ID for badge pickup.
T-10
2 days out: book any dinner reservations in Rohnert Park or Santa Rosa; October is wine-country season.
T-11
1 day out: charge devices, pack business cards, and set an early departure for opening-morning registration.
T-12
Day of: arrive 30-45 minutes before the first session to clear badge pickup and parking.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at the venue
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Annual CBA Convention & Tradeshow registration concourse
the venue
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
the venue
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 425 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 425 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Annual CBA Convention & Tradeshow fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Annual CBA Convention & Tradeshow, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Motorcoaches and buses and Safety equipment and technology solutions and benchmarking suppliers at Annual CBA Convention & Tradeshow in Rohnert Park.
Min. budget
$925.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Motorcoaches and buses and Safety equipment and technology products who need qualified meetings with the event's trade audience.
Min. budget
$4,162.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Rohnert Park show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Glossary
- Motorcoach
- A large, highway-capable bus built for charter, tour, intercity, or commuter service, typically with luggage bays and reclining seats.
- Charter bus service
- Private group hire of a bus and driver for a defined itinerary, such as a tour, shuttle, or event transfer.
- CBA
- California Bus Association, the trade body representing private bus and motorcoach operators in California.
- FMCSA
- Federal Motor Carrier Safety Administration, the U.S. agency that regulates commercial bus safety, driver qualifications, and operating authority.
- CHP terminal inspection
- A California Highway Patrol inspection of a bus operator's terminal, records, vehicles, and maintenance practices.
- CARB
- California Air Resources Board, the state agency setting vehicle emissions and clean-fleet rules that affect bus operators.
- ADA compliance
- Requirements under the Americans with Disabilities Act for accessible vehicles, lifts, securement, and service to passengers with disabilities.
- Hours of Service
- Federal limits on driving and on-duty time for commercial drivers, tracked through paper logs or electronic devices.
- ELD
- Electronic logging device used to record a commercial driver's hours of service.
- Pre-trip inspection
- The driver's required check of tires, brakes, lights, fluids, and safety equipment before a bus enters service.
- Deadhead
- Operating a bus without passengers, such as moving from the yard to the first pickup or returning after a charter.
- Cutaway bus
- A light- or medium-duty chassis with a bus body, often used for shuttle, paratransit, and small-group work.
- Group tour operator
- A company that packages itineraries and hires buses, guides, and attractions for group travel.
1
2
3
4
5
6
7
8
9
10
11
12
13
Also known as
Alternate names and search phrases for this event.
- California Bus Association
- bus industry convention
- Rohnert Park bus tradeshow
- CBA tradeshow 2026
- Annual CBA Convention & Tradeshow 2026
- Annual CBA Convention & Tradeshow Rohnert Park 2026
- Annual CBA Convention 2026
- Annual CBA Convention Rohnert Park 2026
- CBA 2026
- CBA Rohnert Park 2026
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.