The AMERICANA is Europe's largest Western riding sports fair, taking place from September 3-7, 2025 at Messe Friedrichshafen in Friedrichshafen, Germany. The event features exhibitors from around the world across eight halls showcasing Western riding products, services, and lifestyle items. It includes daily tournaments with €250,000 in prize money, evening shows, health forums, and various demonstrations. The event is organized by Messe Friedrichshafen GmbH and AMERICANA GmbH, with numerous sponsors and partners supporting the Western riding community.
Dates
Sep 1 – 5, 2027
City / country
Friedrichshafen, Germany
Venue
Messegelände Friedrichshafen Messegelände Friedrichshafen Neue Messe 1 Friedrichshafen (DE) Friedrichshafen (Germany)
Type
B2C
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Who Exhibits
8 categories represented
Who Attends
7 audience types
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