AIUM 2027: The Ultrasound Event runs 30 April-3 May 2027 in Chicago, with hands-on scanning labs, clinical sessions and an ultrasound technology exhibit hall.
Dates
30 Apr – 3 May 2027
City / country
Chicago, United States
Venue
Chicago Marriott Downtown Magnificent Mile
Event overview
AIUM 2027: The Ultrasound Event brings the American Institute of Ultrasound in Medicine's annual convention to the Chicago Marriott Downtown Magnificent Mile from 30 April to 3 May 2027. Across four days, sonographers, radiologists, obstetricians, cardiologists, emergency physicians and ultrasound scientists gather for hands-on scanning labs, case-based teaching and an exhibit hall of imaging systems, transducers, software and point-of-care ultrasound.
Pre-convention courses on 30 April add focused, small-group training before three convention days. The format is deliberately multidisciplinary, so buyers can compare clinical workflows and technology in one place while meeting the educators who shape ultrasound practice.
TL;DR
Attend to sharpen scanning technique in small-group learning labs, compare platforms from major ultrasound vendors, and hear how specialists are applying AI, POCUS and advanced fetal imaging in daily practice. The compact Chicago format keeps clinical sessions and the exhibit hall within one hotel.
Exhibit because AIUM concentrates the people who specify, teach and use ultrasound: sonographers, radiologists, OB/GYN and emergency physicians, plus department leaders with purchasing influence. A Chicago hotel venue keeps traffic dense and gives demo teams short logistics and face time with clinical educators.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1540 North Michigan Avenue, Chicago, Illinois 60611, United States
Entrances & gates
North Michigan Avenue lobby entrance
Primary pedestrian entrance for badge collection.
North Rush Street driveway entrance
Vehicle drop-off and hotel garage access.
Hotel-operated valet and self-parking from the Rush Street driveway; nightly rate applies.
The hotel lobby, convention level and lifts are step-free; request a accessible room or a sign-language interpreter through the hotel and AIUM registration in advance.
Hotel bell desk can hold bags before check-in and after check-out for attendees arriving early or leaving on the final day.
Food options
Hotel restaurant and bar, Michigan Avenue restaurants
On-site diningParking: Use the hotel garage entrance off North Rush Street; valet and self-parking are operated by the Marriott and charged nightly. Confirm the current rate with the hotel before driving, because event parking is not included in registration.
Gate: The main lobby entrance is on North Michigan Avenue, with the vehicle driveway on North Rush Street. Registration and the convention-level lifts are reached from the lobby; allow extra time at peak morning arrival.
Attend
Ticket info
Badge collection
Collect your badge at the AIUM registration desk on the convention level; bring photo ID and the confirmation email. The desk is busiest on the first morning, so arrive 30-45 minutes early.
Ticket notes
Registration for the 2027 convention was not yet open when this listing was prepared; AIUM directs prospective attendees to the official convention page for rates and opening dates. No ticket price is printed.
Who runs the show
American Institute of Ultrasound in Medicine (AIUM)
Organiser
What's on
How the last edition performed
Last edition
2026
This edition
2027
Visitors: 2,200
Exhibitors: 110
Next edition
Not announced yet
Edition recap
The 2026 edition moved to the Philadelphia Marriott Downtown for a four-day programme of preconvention courses, learning labs and clinical sessions. AIUM described it as a smaller, sharper meeting built for focused learning and networking, with a reduced rate for students, residents and fellows.
New this edition
Reduced early-career registration
AIUM introduced a substantially lower rate for students, residents and fellows for the 2026 convention and continued the format into 2027.
SourceExpanded hands-on learning labs
Scanning labs with live models and a low participant-to-scanner ratio remained central to the programme.
SourceImpact
AIUM 2027 matters less as a mass-market trade show than as a concentration of ultrasound decision-makers. The audience is clinical: sonographers, radiologists, OB/GYN and emergency physicians who specify equipment, teach scanning and influence departmental purchases. A single-hotel format means exhibitors see steady traffic rather than hall sprawl, and a Chicago location draws Midwest health systems plus international faculty.
Audience quality
Quality is high but narrow. Attendees are practising ultrasound users and educators, not general healthcare buyers, so a booth conversation tends to be technically specific and close to a purchase decision. Expect sonographers and physicians to arrive with protocol questions, probe preferences and workflow constraints. The early-career rate also brings students and residents, who are future specifiers but rarely immediate buyers.
Exhibitor outcomes
ROI depends on demo quality rather than booth size. A compact 9-18 sqm stand with a working scanner, guided hands-on trials and a booked follow-up slot can outperform a large passive build. Budget for three days of senior applications staff, lead capture and a 48-hour follow-up cadence. The show is best treated as a clinical relationship and pipeline-building event, not a high-volume lead factory.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Chicago is a major medical and academic hub, and AIUM is the US society most closely identified with ultrasound practice itself rather than radiology as a whole. For equipment makers, the show offers access to clinical users across radiology, OB/GYN, cardiology and emergency medicine in one compact venue. For buyers, it is a chance to compare platforms against real scanning workflows and to see how AI and POCUS are being taught.
Key trends shaping this market and its wider industry.
AI moves from image cleanup to workflow
Vendors are embedding AI into acquisition, labelling and measurement so less experienced users can produce consistent images. Buyers now ask how the model was validated and whether it fits existing reporting systems, not just whether it exists.
What it changes: Differentiation shifts to trust, integration and training, which favours vendors who can demonstrate clinical evidence on the show floor.
Point-of-care ultrasound keeps expanding
Emergency, critical care and primary care teams continue to add bedside ultrasound, driving demand for compact systems, durable probes and short, practical training.
What it changes: The buyer group is broader than the radiology department, so exhibitors need demos that work for clinicians who scan intermittently.
Workforce pressure favours efficiency
Sonographer shortages and rising scan volumes push practices toward automation, ergonomic equipment and remote image review.
What it changes: Products that shorten exam time or reduce repetitive strain have a clearer return-on-investment story with department managers.
AIUM sits in a calendar of US radiology and ultrasound meetings. The closest comparisons are the prior AIUM edition, the autumn RSNA meeting in the same city, and AIUM’s focused OB/GYN seminar.
The Ultrasound Event 2026
Philadelphia, United States
Last completed AIUM convention; dates confirmed by the organiser release.
websiteAIUM Advanced Ultrasound Seminar: OB & GYN 2027
Lake Buena Vista, United States
Dates are an estimate from the seminar’s February pattern; confirm on the AIUM events page.
websiteRSNA 2027
Chicago, United States
Dates are circuit knowledge and should be confirmed when RSNA publishes its 2027 calendar.
websiteEarly registration
Watch for AIUM registration opening, usually with a hotel block and early rate.
Autumn imaging season
RSNA follows in late November and draws a much larger, broader imaging audience.
Circuit dates other than the confirmed AIUM dates are planning estimates, not published calendars.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
O’Hare International Airport
Largest international gateway; CTA Blue Line connects to the Loop without a transfer.
18 miles (29 km)
to venue
35-55 minutes
by car
Chicago Midway International Airport
Closer for domestic flights; Orange Line to the Loop, then a short taxi or walk.
12 miles (19 km)
to venue
25-45 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 180–250 / night
Clean, walkable chains within 10-15 minutes of the venue; breakfast is usually included.
USD 270–380 / night
The host hotel is the most convenient; book early because the AIUM block can sell out.
USD 500–750 / night
Luxury properties with larger rooms, club floors and spa facilities; 10-20 minutes on foot or a short taxi.
Get around the city with these convenient transport options.
CTA train
Use a Ventra card or contactless payment; trains run frequently but are busiest at rush hour.
Taxi / rideshare
Pick-up at the hotel’s Rush Street entrance; allow extra time in evening traffic.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor visa | Visitors who are not eligible for the Visa Waiver Program and need to attend a professional convention or meet business contacts. | $185.00 | Interview scheduling varies from weeks to several months | |
| ESTA under the Visa Waiver Program | Eligible passport holders from VWP countries travelling for business or pleasure for up to 90 days. | $21.00 | Usually minutes to 72 hours |
Canadian citizens generally enter without a visa for business visits; check current US State Department guidance for your passport.
The US accepts ATA Carnets for temporary import of exhibition goods; confirm the carnet covers the specific equipment and carry the document with the shipment.
Official visa pageWeather
Early May in Chicago is changeable: mild afternoons, cool lakeside mornings and a real chance of rain. Layer clothing and keep a compact umbrella for the walk between hotels and the venue.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The hotel provides guest Wi-Fi; exhibit-hall and meeting-room connectivity is usually arranged through the venue’s AV provider, so exhibitors should order dedicated bandwidth in advance rather than rely on shared Wi-Fi for demos.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Restaurant servers expect 18-20% before tax; bar staff usually receive USD 1-2 per drink. Taxi and rideshare tipping is customary but smaller.
Business pace
Chicago meetings start on time and small talk is brief. Bring business cards, confirm appointments by email the day before, and allow real travel time between the Loop and River North.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ORD
Fly into O’Hare for the widest international choice; Midway is convenient for domestic carriers. Allow 60-90 minutes from landing to the hotel on weekdays.
Book flightsMost international visitors need either a B-1 business visa or an ESTA authorisation under the Visa Waiver Program. Canadian citizens are generally visa-exempt for business visits.
Estimated cost: USD 21 (ESTA) or USD 185 (B-1 visa application fee)
Processing: ESTA usually within 72 hours; B-1 interview waits vary by consulate
Carry a printed convention registration confirmation and hotel booking. Do not assume ESTA or a visa guarantees entry; the border officer makes the final decision.
OfficialGet to the venue and around the city with these options.
Airport → venue: From O’Hare, take the CTA Blue Line to Grand and walk east, or a taxi/rideshare in 35-55 minutes. From Midway, take the Orange Line to the Loop and transfer or continue by taxi.
Hotel → venue: Most downtown hotels are a 5-20 minute walk; use a taxi only in rain or for late-evening returns.
Ride-hail: Uber and Lyft operate throughout downtown; use the hotel’s Rush Street entrance for pick-up.
Public transit: CTA Red Line at Grand Avenue is the closest rail stop, about a 10-minute walk. Buses run along Michigan Avenue.
Parking: Hotel valet and self-parking are charged nightly; downtown garages within two blocks are usually cheaper for day parking but fill early.
Plan and pack for the event climate.
Month: May
Temperature: 10-22°C (50-72°F)
Seasonality: Spring is unsettled, with rain showers and cool lake breezes; the lakefront can feel several degrees colder than inland.
Packing: Bring layers, a waterproof jacket or umbrella, comfortable walking shoes and business casual clothing for sessions.
Plan your trip
Best day to visit: Saturday 1 May or Sunday 2 May
The first convention day has the opening sessions and the freshest exhibit-hall energy, while Sunday gives a second chance to revisit vendors and catch sessions that clashed. Monday is shorter and better for wrap-up meetings than for a first visit.
Book refundable hotel and check flight options into ORD — The AIUM block and downtown hotels tighten once registration opens.
Confirm registration and download the programme — Choose sessions and note any ticketed learning labs.
Plan the floor route and list three vendors to visit — Group booths by clinical interest to avoid backtracking in the hall.
Check weather, print documents and pack layers — Chicago spring can be cool and wet; bring a compact umbrella.
Arrive, collect badge if open and test the commute — Walk the route from the hotel once so the first morning is calm.
Registration and badge collection
Convention-level foyerOpening clinical session
Main session roomSupplier meetings on the exhibit floor
Exhibit hallHands-on learning lab or programme exploration
Learning lab / breakout roomsArt Institute of Chicago
Museum
15-20 minutes on foot from the Magnificent Mile
World-class collection and a calm half-day break between convention days.
Chicago Architecture Center river cruise
Boat Tour
20-25 minutes on foot or a short taxi to the river
A compact, docent-led introduction to the city’s architecture; book an evening departure.
Exhibit hall happy hour
organised networking
AIUM social events in the hall are the easiest place to meet exhibitors and faculty informally.
Hotel lobby bar and River North restaurants
informal
Use dinner reservations for deeper conversations; most River North tables are a 10-minute walk from the venue.
AIUM attendees are clinical users who evaluate equipment against real scanning workflows. Fast, specific follow-up with applications support converts better than a mass newsletter, and any contact data must be handled under US sectoral privacy rules.
Budget
Shell scheme
USD 550–900 / m²
Raw space
USD 350–650 / m²
Standard booth
9 m²
No 2027 tariff was published. Bands reflect comparable US medical-specialty conventions and should be replaced with the AIUM exhibitor prospectus when released.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
hotel
both · mid
USD 270–380 / per night
per_diem
both · standard
USD 60–95 / per day
booth
exhibitor · 9 sqm shell
USD 4950–8100 / per booth
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| hotel | both | mid | USD 270–380 / per night | estimate | 2026-11-01 |
| per_diem | both | standard | USD 60–95 / per day | estimate | 2026-11-01 |
| booth | exhibitor | 9 sqm shell | USD 4950–8100 / per booth | estimate | 2026-11-01 |
Decision
Six quick questions will point you to visit, exhibit or skip AIUM 2027.
QUESTION 1 OF 6
Which best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You scan clinically, need CME or practical technique updates, and can commit one to three days on site.
Best for
Clinicians, sonographers and educators who want hands-on training and a focused view of new ultrasound platforms.
Min. budget
$1,200.00
Timeline
6-10 weeks for flights and hotel
Risks
Programme clashes across specialties
Learning labs sell out
Chicago hotel prices rise during event week
exhibit
You have a working demo, clinical applications support and a clear US pipeline target.
Best for
Ultrasound system, probe, software and POCUS vendors selling to clinical users and educators.
Min. budget
$9,000.00
Timeline
3-4 months for space, build and freight
Risks
Compact hall limits booth size
Clinical buyers need applications staff, not sales generalists
Lead follow-up can slip after the show
skip
Your product is not ultrasound-specific or your team cannot staff a technically credible booth.
Best for
General healthcare suppliers with no ultrasound-specific product or US clinical audience.
Timeline
Not applicable
Risks
Missing a focused clinical audience
Spending on a broad imaging show instead
Underestimating the technical level of conversations
Book with
American Institute of Ultrasound in Medicine
The professional society behind the annual convention and the AIUM accreditation programme.
Official organiser, named on the event page.
Chicago Marriott Downtown Magnificent Mile
Host hotel and convention venue on North Michigan Avenue, with meeting space and guest rooms under one roof.
Venue named on the official event page; commercial terms not reviewed.
Choose Chicago
The city’s official destination organisation for visitor information, transit and things to do.
Public destination resource, not an announced event sponsor.
American Registry for Diagnostic Medical Sonography
Credentialing body for sonographers, relevant to the show’s sonographer audience and continuing-education planning.
Public credentialing body, not an announced event partner.
Recommended providers
Start a B-1 application or ESTA early; carry registration confirmation to the interview.
Host hotel; ask for the AIUM block when registration opens.
United Airlines / Google Flights
Compare fares into ORD; book refundable or flexible economy 8-10 weeks out.
Confirm the 2027 general service contractor before booking; do not ship to the hotel front desk.
Choose a policy covering medical care, trip interruption and exhibition equipment if you are shipping.
Book the architecture cruise and museum tickets directly; midweek evenings are less crowded.
Bring a backup CSV capture method; confirm scanner integration with your CRM.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
2
References
1
Publishers
2
Date checked
American Institute of Ultrasound in Medicine
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