Dates

    3–5 Apr 2027

    City / country

    Rosemont, USA

    Venue

    Donald E. Stephens Convention Center

    Time

    10:00 AM – 6:00 PM

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    Event overview

    Overview

    America's Beauty Show 2027 is a premier event for beauty professionals, featuring education, networking, and product showcases from April 3 to 5, 2027, at the Donald E.

    Stephens Convention Center in Rosemont, Illinois.

    TL;DR

    1. 1Dates and Venue: America's Beauty Show 2027 runs April 3-5, 2027 at Donald E. Stephens Convention Center, Rosemont, IL.
    2. 2Scale and Focus: The show attracts over 20,000 beauty professionals, showcasing the latest trends and innovations in the beauty industry.
    3. 3Organiser: Hosted by Cosmetologists Chicago, more details available at americasbeautyshow.com.
    4. 4Buyer Authority: Attendees include salon owners, educators, and licensed beauty professionals looking to enhance their skills and network.
    5. 5Entry: Tickets start at $49.99 for students and $99.99 for professionals, providing access to workshops and competitions.

    Why visit

    Visitors gain access to over 300 classes, networking opportunities, and the chance to see the latest beauty innovations and products. Dates and Venue: America's Beauty Show 2027 runs April 3-5, 2027 at Donald E. Stephens Convention Center, Rosemont, IL. Buyer Authority: Attendees include salon owners, educators, and licensed beauty professionals looking to enhance their skills and network.

    Why exhibit

    Exhibitors can showcase their brands to a targeted audience of beauty professionals, gain visibility, and connect directly with potential customers, enhancing their market presence. Buyer Authority: Attendees include salon owners, educators, and licensed beauty professionals looking to enhance their skills and network. America's Beauty Show is vital for industry professionals to stay updated on trends, network with peers, and discover new products, making it a cornerstone.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Licensed beauty professionals seeking continuing education.
    Salon owners looking for new products and trends.
    Students in cosmetology programs eager to learn.
    Educators wanting to enhance their teaching materials.
    Industry influencers and media representatives.
    Suppliers and manufacturers in the beauty sector.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Beauty product manufacturers and distributors.
    Salon equipment suppliers.
    Cosmetics brands showcasing new lines.
    Educational institutions offering training programs.
    Service providers for salons and spas.
    Technology companies focused on beauty innovations.

    Product categories

    Key solution areas showcased across the event.

    Hair care products and tools for professionals.
    Nail care products and accessories.
    Skincare and makeup products for beauty professionals.
    Salon furniture and equipment.
    Educational resources and training materials.
    Beauty technology and software solutions.

    Location & Facilities

    Venue

    Open in Google Maps

    Donald E. Stephens Convention Center

    5555 North River Road, Rosemont, IL 60018, USA

    Parking: Parking is available at the venue, confirm rates on the official site.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    3 April –10:00 AM – 6:00 PM
    4 April –10:00 AM – 6:00 PM
    5 April –10:00 AM – 6:00 PM

    • Student 3-Day Ticket

      Includes access to the show, stages, competitions, shopping and event entertainment.

      $49.99

    • Professional 1-Day Ticket

      Includes admission to the show, free education, stages, panels, competitions, shopping, and event entertainment.

      $99.99

    • Professional 3-Day Ticket

      Attend all three days and access over 300+ Classes, stage demos, panels, competitions, entertainment and more!

      $199.99

    • Salon 3-Day Ticket

      Includes 12 (twelve) 3-Day tickets and Annual CC Salon Membership.

      $799.99
    Register

    Who runs the show

    Organisers

    Cosmetologists Chicago

    Website

    How the last edition performed

    Previous edition

    Last edition

    2026

    estimate

    Visitors: 20,000

    Exhibitors: 400

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    America's Beauty Show 2027 is a premier event for beauty professionals, featuring education, networking, and product showcases from April 3 to 5, 2027, at the Donald E. Stephens Convention Center in Rosemont, Illinois. America's Beauty Show is vital for industry professionals to stay updated on trends, network with peers, and discover new products, making it a cornerstone event in the beauty sector. Join thousands of beauty professionals at America's Beauty Show 2027.

    Audience quality

    High-value decision-makers

    Visitors typically include Licensed beauty professionals seeking continuing education., Salon owners looking for new products and trends., Students in cosmetology programs eager to learn., Educators wanting to enhance their teaching materials.. Dates and Venue: America's Beauty Show 2027 runs April 3-5, 2027 at Donald E. Stephens Convention Center, Rosemont, IL. Scale and Focus: The show attracts over 20,000 beauty professionals, showcasing the latest trends and innovations in the beauty industry.

    Exhibitor outcomes

    Real business growth

    Exhibitors can showcase their brands to a targeted audience of beauty professionals, gain visibility, and connect directly with potential customers, enhancing their market presence. Buyer Authority: Attendees include salon owners, educators, and licensed beauty professionals looking to enhance their skills and network. America's Beauty Show is vital for industry professionals to stay updated on trends, network with peers, and discover new products, making it a cornerstone.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Greater Chicago / US Midwest — Rosemont, Illinois sits beside Chicago O'Hare International Airport and anchors the Midwest professional beauty market, drawing licensed salon, barbering, esthetics and nail professionals from across the United States.

    Why it matters

    Attending America's Beauty Show 2027 on 2027-04-03 to 2027-04-05 in Rosemont lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Education-led buying

    Professional beauty buyers increasingly treat show-floor education, CEU credit and hands-on workshops as the primary reason to attend a national trade show.

    02

    Social-first product discovery

    Brand discovery for stylists and their clients now starts on social platforms well before buyers reach an exhibition stand.

    03

    Clean and sustainable formulations

    Demand for cleaner, vegan and sustainably packaged professional products continues to reshape formulations and salon retail assortments.

    04

    Independent salon economics

    Independent stylists and small salon groups now represent a large share of professional beauty purchasing power.

    05

    Competition as content

    Live competitions and awards such as the Global Image Awards have become headline content that drives attendance and social reach for beauty shows.

    Professional beauty trade circuit

    Book hotels and meetings 8–12 weeks before opening day; peer beauty showrooms cluster across the spring and summer months.

    Salon owners, distributors and brand teams compare America's Beauty Show 2027 with other professional beauty and cosmetics fairs to benchmark products, pricing and education coverage across US and international markets.

    Pre-show

    Confirm exhibitor meetings, education class bookings and product demo slots for America's Beauty Show 2027.

    Show week

    Hall walk-throughs, live stage demos and distributor negotiations across the Donald E. Stephens Convention Center.

    Peer events are established professional beauty fairs; confirm dates and venue details on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    ORD

    Chicago O'Hare International Airport

    Chicago's primary international gateway and the closest hub to the venue — the Donald E. Stephens Convention Center sits inside the O'Hare/Rosemont hotel corridor. CTA Blue Line and taxi or ride-hail transfers reach the venue in minutes.

    About 3 km (2 mi) via I-190 and River Road

    to venue

    5–10 minutes off-peak

    by car

    MDW

    Chicago Midway International Airport

    Secondary Chicago gateway served mainly by domestic carriers; take the CTA Orange Line to downtown and transfer to the Blue Line for Rosemont, or travel by car in under an hour outside peak traffic.

    About 35 km (22 mi) via I-55 and I-294

    to venue

    40–55 minutes off-peak

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Hampton Inn & Suites Chicago O'Hare

    Budget
    Mannheim Road, Rosemont / O'Hare corridor

    Practical value option within a short shuttle or taxi ride of the convention center; free breakfast and parking support multi-day show stays.

    Hyatt Centric Chicago O'Hare

    Mid-range
    River Road, Rosemont

    Modern mid-scale property steps from the Donald E. Stephens Convention Center and the free Pace 811 circulator stops.

    DoubleTree by Hilton Chicago O'Hare Rosemont

    Mid-range
    North River Road, Rosemont

    Adjacent to the convention center garage and within walking distance of the show halls and River Road dining.

    Loews Chicago O'Hare Hotel

    Premium
    Directly connected to the Donald E. Stephens Convention Center

    The only hotel physically attached to the venue, ideal for exhibitors and buyers who want step-free access to the show floor.

    Hyatt Regency O'Hare Chicago

    Premium
    River Road, Rosemont, linked by skybridge

    Large conference hotel connected to the convention center by skybridge, with extensive meeting space for side appointments.

    Local transport

    Get around the city with these convenient transport options.

    Pace Route 811 circulator bus

    Estimated costFree, no fare (Village of Rosemont and Pace agreement)
    Best forRosemont Transit Center (CTA Blue Line) - Donald E. Stephens Convention Center - Fashion Outlets of Chicago - Parkway Bank Park

    Daily circulator service: Monday to Thursday 7:30am to 12:00am, Friday and Saturday from 8:30am; stops at 9501 Technology Blvd and the convention center.

    Convention center parking garage

    Estimated costUSD 20 per 24 hours
    Best for5555 N. River Road, Rosemont

    Garage access is west of River Road between the DoubleTree and Embassy Suites; no in-and-out privileges and rates are subject to change.

    CTA Blue Line and Chicago 'L'

    Estimated costStandard CTA pay-as-you-go fare (Ventra card or contactless)
    Best forRosemont Transit Center to O'Hare and downtown Chicago

    Take the Blue Line to Rosemont Transit Center, then the free Pace 811 circulator or a short taxi ride to the venue.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forChicago O'Hare International Airport (ORD) to Donald E. Stephens Convention Center

    About 5 minutes by road; Chicago's primary international gateway and the closest hub to the venue; also about 20 minutes from downtown Chicago.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forChicago Midway International Airport (MDW) to Donald E. Stephens Convention Center

    40–55 minutes off-peak; Secondary Chicago gateway served mainly by domestic carriers; take the CTA Orange Line to downtown and transfer to the Blue Line for Rosemont, or travel by car in under an hour outside peak traffic.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 Temporary Business Visitor VisaBusiness visitors attending meetings, professional conventions or conferences who are not eligible for the Visa Waiver Program.$185.00Interview wait times vary by consulate; apply well ahead of travel.
    Visa Waiver Program (ESTA)Nationals of participating Visa Waiver Program countries travelling for business or tourism for up to 90 days.$21.00Apply online before departure; authorisation is not guaranteed on the day of travel.
    Official visa page

    Weather

    Rosemont, Illinois in April is cool and changeable: average daytime highs near 15 C (59 F) and overnight lows around 4 C (39 F), with roughly 100 mm of rain spread over about 12 wet days. Expect windy spring conditions and pack layers for the 3-5 April 2027 show.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Rosemont and the O'Hare corridor have strong mobile coverage, and the main show hotels (Hilton Rosemont/Chicago O'Hare, Hyatt Centric Chicago O'Hare, Hyatt Regency O'Hare) list Wi-Fi. Business travellers typically use a US eSIM, local SIM or pocket Wi-Fi for calls and tethering, plus a VPN for secure access.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Stylists, salon owners and educators dress smart-casual, often with creative styling; exhibitors and brand teams usually stay business casual for on-floor meetings.

    Arrival

    The organiser advises arriving on Friday, 2 April 2027 so you can check in and be ready for opening day on 3 April at the Donald E. Stephens Convention Center.

    Tipping and service

    Tipping is standard across US hospitality: around 15–20% on restaurant bills, USD 1–2 per bag for hotel porters and USD 2–5 per night for housekeeping. Sales tax is added at checkout rather than shown on shelf prices.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: ORD

    Compare flights to the nearest international gateway serving Rosemont; confirm ground transport on the organiser site.

    Visa

    Most international visitors need a US visitor visa for business (B-1) to attend a convention or trade show, unless they qualify for the Visa Waiver Program and travel on an approved ESTA. US citizens and permanent residents do not require a visa.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality and consulate; apply well ahead of travel as interview wait times can run several weeks.

    Attending a business convention or conference is an accepted B-1 purpose. Complete the DS-160 and book your interview through the official USTravelDocs portal, and carry your show registration confirmation and hotel details for the border interview.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Chicago O'Hare International Airport (ORD): 5–10 minutes off-peak; Chicago Midway International Airport (MDW): 40–55 minutes off-peak. Allow road or rail time to Donald E. Stephens Convention Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Donald E. Stephens Convention Center: Mannheim Road, Rosemont / O'Hare corridor: Hampton Inn & Suites Chicago O'Hare; River Road, Rosemont: Hyatt Centric Chicago O'Hare; North River Road, Rosemont: DoubleTree by Hilton Chicago O'Hare Rosemont.

    Ride-hail: Ride-hailing apps are commonly used in Rosemont; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Donald E. Stephens Convention Center.

    Parking: On-site parking is available at Donald E. Stephens Convention Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: April 2027

    Temperature: Approximately 15 C (59 F) daytime highs and 4 C (39 F) overnight lows - cool, windy spring conditions

    Seasonality: April averages about 101 mm (4 in) of rainfall across roughly 12 rainy days in Rosemont, Illinois, so brief wet spells are likely during the show week.

    Packing: Pack layers, a light coat or jacket and closed business-casual shoes for long show-floor days, plus a compact umbrella. Exhibition halls are climate controlled, so plan for cool outdoor transfers between Rosemont hotels and the Donald E. Stephens Convention Center.

    Plan your trip

    Planning

    Best day to visit: Day 1 — Saturday, 3 April 2027

    Opening day concentrates the largest volume of new product and technique launches, the full three-day education calendar is live from the first morning, and the exhibit floor is fully staffed for sourcing conversations. Buyers who need quieter halls for extended negotiations can return on Monday, 5 April, when crowds thin but programmes continue.

    1

    Check passport validity and confirm US visa or ESTA status — B-1 business visitor visa or Visa Waiver Program ESTA is required for most international travellers to the United States.

    2

    Book flights into Chicago O'Hare (ORD) — ORD is about five minutes from the Donald E. Stephens Convention Center in Rosemont.

    3

    Reserve a Rosemont or O'Hare corridor hotel for 2-6 April 2027 — The organiser suggests arriving Friday, 2 April to be ready for opening day on 3 April.

    4

    Register and buy your ABS ticket before Early Bird pricing ends — Ticketing runs through events.americasbeautyshow.com, with options from student to salon group passes.

    5

    Download the show floor plan and exhibitor list — The 2027 show floor spans 400+ brands across haircare, nails, skin, barbering and salon business services.

    6

    Enrol in education sessions and confirm CEU needs — CE credit is approved in Illinois, Iowa, Maryland, Nevada and North Carolina, with more states to come.

    7

    Pre-schedule meetings with brands, distributors and educators — Book stand appointments early; show days run 10:00 AM to 6:00 PM from 3 to 5 April.

    8

    Shortlist competitions and stage sessions to watch — Includes the Global Image Awards plus nail, barber and creative styling contests.

    9

    Plan local transport between hotel and venue — Free Pace Route 811 circulator, CTA Blue Line via Rosemont Transit Center, or venue parking at USD 20 per 24 hours.

    10

    Check Rosemont April weather and pack accordingly — Expect around 15 C (59 F) daytime highs, 4 C (39 F) nights and about 12 rainy days across the month.

    11

    Prepare buying documents, price lists and portfolio material — Bring product wish lists, budget notes and business cards for on-floor purchasing conversations.

    12

    Save ticket QR code and plan Day-1 badge collection — Arrive early on 3 April at the Donald E. Stephens Convention Center to collect your badge and start the floor.

    Side trips

    2

    Downtown Chicago and the Magnificent Mile

    Chicago Lakefront and Navy Pier

    Networking spots

    3

    Exhibit floor brand booths and buyer lounges

    Classrooms and education stages

    Rosemont hotel bars and Parkway Bank Park

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2$150.00
    • Visa$185.00
    Estimated total$335.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Student 3-Day Ticket

    USD 49.99 / per person

    official

    visitor_ticket

    visitor · Professional 1-Day Ticket

    USD 99.99 / per person

    official

    visitor_ticket

    visitor · Professional 3-Day Ticket

    USD 199.99 / per person

    official

    visitor_ticket

    visitor · Salon 3-Day Ticket

    USD 799.99 / per person

    official

    visa_fee

    visitor · B-1 Temporary Business Visitor Visa

    USD 185 / per application

    official

    visa_fee

    visitor · Visa Waiver Program (ESTA)

    USD 21 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Salon owners, stylists, barbers and estheticians who want to source professional products, earn CEU credit and watch competitions such as the Global Image Awards without committing to a stand.

    Min. budget

    $1,099.00

    Timeline

    4-8 weeks to book flights into Chicago O'Hare and a Rosemont hotel around 3-5 April 2027, plus visa or ESTA lead time for international visitors.

    Risks

    Early Bird ticket pricing ends before the show, raising the on-site ticket cost.

    Rosemont and O'Hare hotel rates rise during a 20,000-attendee show weekend.

    B-1 visa interview wait times can run several weeks at some consulates.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Professional beauty brands, distributors and equipment suppliers targeting 20,000+ beauty professionals and 400+ brands across the ABS show floor and education stages.

    Min. budget

    $4,945.00

    Timeline

    3-6 months for stand booking, design and build, freight clearance and staff travel ahead of the April 2027 show.

    Risks

    Hall and stand allocation is controlled by the organiser, so late bookings limit placement options.

    Freight and US customs lead time for demonstration equipment and product stock.

    Staff and hotel availability in Rosemont during the show week.

    skip

    Assess how this option fits your objectives.

    Best for

    Buyers outside professional beauty and anyone unable to travel to Rosemont in April 2027, since ABS programming and exhibit access are aimed at licensed trade professionals.

    Timeline

    No travel lead time; monitor americasbeautyshow.com for future edition dates if plans change.

    Risks

    Delaying sourcing means missing direct access to brands, educators and competition-led product launches.

    Book with

    Partners

    Recommended providers

    Visa

    US Department of State

    Gallery

    Photos

    Dog show highlights at America's Beauty Show 2027
    Dog show highlights at America's Beauty Show 2027

    FAQs & glossary

    Answers

    Frequently asked

    What are the ticket prices for America's Beauty Show 2027?
    Ticket prices range from $49.99 for students to $799.99 for salon groups, with various options available for professionals.
    Where is America's Beauty Show 2027 held?
    The event is held at the Donald E. Stephens Convention Center in Rosemont, Illinois.
    What are the event hours for America's Beauty Show 2027?
    The event runs from April 3 to 5, 2027, with daily hours from 10:00 AM to 6:00 PM.
    Who organizes America's Beauty Show?
    The show is organized by Cosmetologists Chicago.
    What types of professionals attend America's Beauty Show?
    Attendees include licensed beauty professionals, salon owners, educators, and students.
    What competitions are featured at America's Beauty Show?
    The show features various competitions including nail, barber, and creative styling contests.
    Can attendees earn continuing education credits at America's Beauty Show 2027?
    Yes. The Chicago Cosmetologists Association is an approved continuing education sponsor under Illinois license #190-000101, with CE credit approved in Illinois, Iowa, Maryland, Nevada and North Carolina, and additional states to come. Education is free for active members.
    How do I enter the Global Image Awards or another ABS competition?
    Global Image Awards entries are open through 30 November 2026, with winners announced live at ABS on 5 April 2027. Choose your category on the competitions page to review entry details and requirements.

    Glossary

    1
    CEU
    Continuing Education Unit, a measure used in continuing education programs to assist professionals in maintaining their licenses.
    2
    Barber Battle
    A live competition showcasing barbers' skills in various categories.
    3
    Global Image Awards
    An award ceremony recognizing outstanding talent in the beauty industry.
    4
    Salon Membership
    A membership program offering benefits and resources to salon owners and professionals.
    5
    Exhibitor Portal
    An online platform for exhibitors to manage their participation in the event.
    6
    Workshops
    Educational sessions designed to provide hands-on experience and training in specific beauty techniques.
    7
    ABS
    America's Beauty Show, the annual professional beauty trade show owned and produced by Cosmetologists Chicago and held at the Donald E. Stephens Convention Center in Rosemont, Illinois.
    8
    B-1 Visa
    A US nonimmigrant visitor visa for temporary business purposes, which covers attending a professional convention or trade show.
    9
    Visa Waiver Program (VWP)
    A US program allowing nationals of participating countries to enter for business or tourism for up to 90 days without a visa, using an approved ESTA authorisation.
    10
    Early Bird Ticket
    A discounted America's Beauty Show ticket price available before the organiser's early-bird deadline, after which standard show pricing applies.

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    Cosmetologists Chicago

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