ALL ABOUT AUTOMATION WETZLAR 2026 is a regional trade fair for industrial automation, robotics, and digitalisation, taking place on 1 September 2026 at the Buderus Arena in Wetzlar, Germany.
Dates
1 Sep 2026
City / country
Wetzlar, Germany
Venue
Buderus Arena Wetzlar
Are you the organiser of this event?
Event overview
ALL ABOUT AUTOMATION WETZLAR 2026 is a regional specialised trade fair focusing on industrial automation, industrial robotics, and digitalisation. The event is part of the successful all about automation trade fair series, which takes place at multiple locations across the D-A-CH region.
Exhibitors showcase components and systems, engineering, solutions, and applications on the path to flexible automation and smart production. The fair is characterised by a standardised system stand design, which ensures that all players meet at eye level.
The pleasant atmosphere, clarity, and high quality of exhibitors and discussions define the all about automation events.
TL;DR
Visit ALL ABOUT AUTOMATION WETZLAR 2026 to discover the latest components, systems, and engineering solutions for industrial automation, robotics, and. The fair offers a compact, practice-oriented format where you can engage directly with manufacturers, distributors, and system integrators from the. Benefit from the pleasant, clear atmosphere and high-quality technical discussions, all within the standardised system stand concept that puts every. Attend the accompanying Talk Lounge with expert presentations on current automation topics. The all-inclusive catering with free snacks and drinks for visitors adds further value. 35
Exhibit at ALL ABOUT AUTOMATION WETZLAR 2026 to directly reach your regional customer potential in Hessen and the surrounding economic. The fair brings suppliers right to their target audience, facilitating efficient, time-saving networking. Benefit from the standardised system stand design that ensures a level playing field and a focus on content rather than. The all-inclusive concept simplifies participation: catering for exhibitors and visitors is included, and the EasyGo lead management system helps capture. Present your solutions in a practice-oriented setting, participate in the Talk Lounge, and gain visibility through the fair's targeted regional. 35
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Wolfgang-Kühle-Straße 1, 35576 Wetzlar, Germany
Food options
On-site catering
On-site diningParking: Parkplätze im Parkhaus am Forum (kostenpflichtig); E-Ladesäulen im Parkhaus am Forum. Weitere Parkflächen am Bahnhof, am Lahnhof und am Hercules Center. Max. Einfahrtshöhe des Parkhauses: 2,10 m. Veranstaltungstarif: 4,00 € pro Fahrzeug (ab 18:30 Uhr bzw. an Sonntagen ab Parkhausöffnung)
What's on
Thibaut Horneff
Business Development Manager @ SEW-EURODRIVE GmbH & Co. KG
Schrittmotoren & ELV Antriebe statt Pneumatik
Karsten Frede
Technischer Vertrieb @ WERMA Signaltechnik GmbH + Co. KG
Prozessoptimierung in einer Minute
Markus Müller
Solution Manager Mechatronical Systems @ KURZ Digital Solutions GmbH & Co. KG
Künstliche Intelligenz trifft Fertigung – Lösungen mit Wirkung
Jörg Sieg
ZMSE- Zertifizierter Maschinensicherheitsexperte (TÜV Nord) @ Pilz GmbH & Co. KG
Die neue Maschinenverordnung verstehen und umsetzen: Tipps für Hersteller und Betreiber
Daniel Baumbusch
Sales Manager @ Weidmüller GmbH & Co. KG
Maschinenvisualisierung im Wandel – Technologietrends, Tools & Use-Cases
Philip Privalov
Leitung Business Development @ STIWA Shopfloor Software
Shopfloor-Geheimnisse: Reale KI-Fehler, die Sie nicht machen müssen
Wolfgang Wiedemann
Director Application Sales Consulting @ Murrelektronik GmbH
IIoT: Was Ihre Maschine sieht, bevor sie steht
Tobias Burger
COO und Co-Founder @ red cable robots GmbH
Warum Seilroboter für die Logistik zu einem Gamechanger werden
Andreas Schunkert
Geschäftsführer @ Cobot Safety UG
Die neue Maschinenverordnung Was ändert sich und wo sind mögliche Fallstricke
Christoph Layer
Technischer Vertrieb @ Bihl + Wiedemann GmbH
Kosten und ressourcenschonende Lösungen für die Automatisierung durch effiziente Verdrahtung
SPS Magazin
Schaltschrankbau
IT & Production
Robotik & Produktion
3Dnatives
A&D
At Aktuelle Technik
Atp Magazin
Austromatisierung
How the last edition performed
Current edition
2026
The Wetzlar edition of all about automation takes place in odd years only. The next edition is scheduled for 21–22 April 2027.
Visitors
1,146
Exhibitors
86
Growth over time
New this edition
Talk Lounge
For the first time in Wetzlar in 2025, the fair featured a Talk Lounge with expert presentations on current automation topics, including retrofit, safety, AI, robotics, digital transformation, and IIoT.
SourceTestimonials
Die AAA in Wetzlar hat uns positiv überrascht. Wir blicken zurück auf zwei äußerst interessante Messetage auf denen wir sehr interessante Leads und Kontakte generieren könnten.
Next edition outlook
2027The next all about automation in Wetzlar is scheduled for 21–22 April 2027 at the Buderus Arena. The organisers plan to expand the exhibitor base and, for the first time, add a conference programme alongside the Talk Lounge
More exhibitors than previous editions First-time conference programme in addition to the Talk Lounge Potential venue adjustments to address capacity constraints (the 2027 edition will be the last before a pause due to venue limitations)
Impact
The 2025 edition confirmed the growing regional demand for automation expertise, with a 20% visitor increase over 2023. The introduction of the Talk Lounge added an educational dimension, while the standardised system stand design continued to facilitate high-quality, eye-level networking. Exhibitors reported strong lead generation and positive feedback on the format's efficiency.
Audience quality
The fair attracted 1,146 trade visitors, primarily decision-makers, specialists, and technicians from design, engineering, production, maintenance, and purchasing. Attendees came mainly from Hessen, South Westphalia, Rhineland-Palatinate, and north-west Bavaria, within about 1.5 hours' drive of Wetzlar
Exhibitor outcomes
Exhibitors reported strong lead generation and high-quality discussions. A testimonial from Rose Systemtechnik noted 'very interesting leads and contacts' Many exhibitors confirmed the fair's value for regional customer acquisition and practical solution-oriented exchange
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The all about automation series serves as a key regional platform for industrial automation, robotics, and digitalisation in the D-A-CH region. The Wetzlar edition, held biennially in odd years, connects manufacturers, distributors, and service providers with users from Hessen, South Westphalia, Rhineland-Palatinate, and North-West Bavaria – a region that is Germany's 'natural centre' and the strongest industrial region in Hesse. Despite a challenging market environment with expected revenue declines in 2026, regional trade fairs like all about automation remain vital for face-to-face exchange, lead generation, and showcasing practical solutions. The series continues to grow and adapt, with new locations in the Netherlands and Austria, reflecting increasing demand for regional, practice-oriented automation trade fairs
Key trends shaping this market and its wider industry.
AI-Driven Industrial Automation
Artificial intelligence is becoming a core pillar of German manufacturing. Nearly two-thirds of German industrial companies are already using AI in production processes, with 50% having invested in AI and 47% planning further deployment. Industrial AI is shifting from pilot projects to execution phase, combining record digital investment with rising operational and cybersecurity challenges
SourceRobotics and Cobots as Key Technologies
Collaborative robotics (cobots) are playing a central role in intralogistics and production, helping to manage peak loads. Germany remains a robotics leader with the second-highest robot density in Europe (robots per 10,000 workers)
SourceDigital Transformation & IIoT
Digital transformation and the Industrial Internet of Things (IIoT) remain key drivers. Strategies include intelligently connecting existing systems, deploying AI in value creation, and leveraging Germany's engineering expertise and strong mechanical engineering ecosystems
SourceSustainability in Automation
Energy-efficient, resource-saving, and environmentally sustainable automation solutions are gaining importance. The all about automation series has committed to the Net Zero Carbon Events Pledge, aiming for net zero by 2050 and halving emissions by 2030
SourceDigital Transformation & IIoT as Core Enablers
Digital transformation and the Industrial Internet of Things (IIoT) continue to be key drivers for industrial automation. Physical AI, embodied AI, and digital twins are evolving from pilot projects to large-scale implementations, redefining Europe's strongest industrial base -
Latest updates from across the market.
Successful Autumn Start for all about automation in Hessen
The all about automation in Wetzlar on 10–11 September 2025 recorded 86 exhibitors and 1,146 trade visitors, a 20% increase compared to 2023. The event featured a Talk Lounge programme for the first time, covering retrofit, safety, AI, robotics, digital transformation, and IIoT
All About Automation Expands to the Netherlands, Wetzlar Pauses in 2027
Easyfairs is expanding the All About Automation series with a premiere in Gorinchem, Netherlands (April 2027) and a second Austrian location in Graz (September 2027). In Germany, Wetzlar will pause in 2027 as the venue no longer meets the increased requirements; the next Wetzlar edition is scheduled for 21–22 April 2027
German Robotics and Automation Industry Faces 5% Revenue Decline in 2026
According to the VDMA Robotics + Automation association, the German robotics and automation industry expects a 5% revenue decline to €14.1 billion in 2026, due to weak demand from key customer industries, geopolitical disruptions, and unfavorable economic conditions
The all about automation series now spans 11 locations across Germany, Austria, and Switzerland, offering regional, practice-oriented trade fairs for industrial automation, robotics, and digitalisation. Key 2026/2027 editions include Berlin (28–29 Jan 2026), Wels (20–21 May 2026), Straubing (10–11 Jun 2026), Zürich (26–27 Aug 2026), Chemnitz (30 Sep–1 Oct 2025), Düsseldorf (14–15 Oct 2026), and Wetzlar (21–22 Apr 2027) Beyond the aaa series, major national and international automation fairs include SPS – Smart Production Solutions in Nuremberg (24–26 Nov 2026), Hannover Messe (20–24 Apr 2026), and Motek in Stuttgart (6–8 Oct 2026)
all about automation Berlin
Berlin, Germany
Premiere in the capital; part of the aaa series expansion
websiteall about automation Wels
Wels, Austria
Austrian debut; part of the aaa series expansion
websiteall about automation Straubing
Straubing, Germany
Returning edition after successful 2024 premiere (160 exhibitors, 1,800+ visitors)
websiteall about automation Düsseldorf
Düsseldorf, Germany
Held at Areal Böhler; 170 exhibitors in 2024; visitor growth of 20% -
websiteSPS – Smart Production Solutions
Nuremberg, Germany
Leading international trade fair for smart and digital automation; over 900 exhibitors registered for 2026
websiteHannover Messe
Hannover, Germany
World's leading industrial trade fair; covers automation, digitalisation, energy, and R&D
websiteMotek
Stuttgart, Germany
International trade fair for automation in production and assembly
websiteSpring 2026
Major international and regional automation fairs in the first half.
Summer 2026
Regional fairs in Bavaria and Switzerland.
Autumn 2026
Peak season for automation trade fairs in Germany.
Spring 2027
Next Wetzlar edition and international expansion to Netherlands and Austria
Based on official all about automation website and major German trade fair calendars.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Frankfurt am Main Airport
The nearest major international airport. Direct train connections from Frankfurt Airport to Wetzlar Bahnhof take approximately 1 hour 21 minutes to 1 hour 39 minutes- .
ca. 57 km
to venue
ca. 1 hour
by car
Frankfurt-Hahn Airport
Alternative airport, but with fewer connections and longer travel time to Wetzlar- .
ca. 110 km
to venue
ca. 1 hour 40 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 45–90 / night
Examples: B&B Hotel Wetzlar (5-min walk to arena, free Wi-Fi, paid parking €6/night)- ; Adapt Apartment Hotel (8-min walk)- .
USD 75–130 / night
Examples: Best Western Hotel Wetzlar (on-site parking €14/night, rates from ~$90–$221)- - ; Trip Inn Conference Hotel & Suites (free parking, rates from ~$63–$96)- .
USD 90–160 / night
Example: Michel Hotel Wetzlar (spacious rooms, sauna, breakfast €21.50, rates from ~$75–$150)- - ; Ernst Leitz Hotel Wetzlar (4-star)- .
Get around the city with these convenient transport options.
Train
The train station is directly adjacent to the venue, making it the most convenient public transport option- .
Bus
The central bus station is located directly next to the arena- . For travel times and further information, check the RMV website .
Taxi
Taxis are available directly at the train station, providing a convenient door-to-door service.
Car
E-charging stations are available in the parking garage at the Forum . The car park has 1,700 spaces- .
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen visa (short-stay, up to 90 days) | Third-country nationals who are not visa-exempt and wish to enter Germany for business, tourism, or family visits for up to 90 days within a 180-day period. | $98.00 | Typically 15 days; applications can be submitted up to 6 months before travel. |
Citizens of EU/EEA countries and the following 62 non-EU/non-Schengen countries may enter Germany visa-free for short stays of up to 90 days within a 180-day period for business or tourism: Albania, Andorra, Antigua and Barbuda, Argentina, Australia, Bahamas, Barbados, Bosnia and Herzegovina, Brazil, Brunei, Canada, Chile, Colombia, Costa Rica, Dominica, El Salvador, Georgia, Grenada, Guatemala, Honduras, Hong Kong, Israel, Japan, Kiribati, Kosovo, Macao, Malaysia, Marshall Islands, Mauritius, Mexico, Micronesia, Moldova, Monaco, Montenegro, New Zealand, North Macedonia, Nicaragua, Palau, Panama, Paraguay, Peru, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, San Marino, Serbia, Seychelles, Singapore, Solomon Islands, South Korea, Taiwan, Timor-Leste, Tonga, Trinidad and Tobago, Tuvalu, Ukraine, United Arab Emirates, United States, Uruguay, Vanuatu, Vatican City, Venezuela- . This exemption does not authorise employment.
Germany accepts ATA Carnets for commercial samples, professional equipment, and exhibitions/fairs- . Carnets are valid for up to 12 months . Present the carnet to German customs (Zoll) upon arrival; ensure all item serial numbers match the item list . Consumable goods and items for sale are prohibited .
Official visa pageWeather
September in Wetzlar sees pleasant temperatures, with average highs around 20°C (68°F) and overnight lows around 9–10°C (48–50°F). Average precipitation is about 48–51 mm, with around 5–6 rainy days- . Visitors should pack a light jacket or sweater for cooler evenings, and an umbrella or raincoat is advisable.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Free Wi-Fi is provided for visitors and exhibitors at the venue. The Buderus Arena is conveniently located directly next to Wetzlar main train station (Wetzlar Bahnhof), providing excellent public transport connectivity . Discounted train tickets are available for visitors and exhibitors via Deutsche Bahn, including City Ticket and seat reservation .
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Punctuality and Professionalism
German business culture places a high value on punctuality, structure, and thorough preparation. Arriving on time for meetings, appointments, and sessions is expected and appreciated- .
Direct Communication
Communication in German business settings tends to be direct and fact-oriented. It is common to address issues openly and to focus on technical details and solutions- .
Networking Etiquette
Business cards are still widely used; it is polite to exchange them at the beginning of a conversation. A firm handshake and maintaining eye contact are standard greetings- .
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Frankfurt am Main Airport (FRA)
Book flights to Frankfurt am Main Airport (FRA), the nearest major international airport. From FRA, take a direct train to Wetzlar Bahnhof (approx. 1.5 hours). Alternatively, fly to Frankfurt-Hahn (HHN) and take a bus/train combination (longer travel time).
Book flightsMost non-EU/non-Schengen nationals require a Schengen visa to enter Germany for business purposes. Citizens of 62 visa-exempt countries (including the US, UK, Canada, Australia, Japan, and South Korea) can enter visa-free for up to 90 days. There is no visa on arrival; all visas must be obtained before travel.
Estimated cost: Not yet confirmed
Processing: Generally at least 15 days; applications can be submitted up to 6 months in advance.
Visa applicants must have a valid passport (minimum 3 months validity beyond return), completed application form, passport photos, proof of travel health insurance (minimum €30,000 coverage), and evidence of the trip's purpose and means of subsistence- .
OfficialFind a stay near the venue with options for every budget.
Get to the venue and around the city with these options.
Airport → venue: From Frankfurt am Main Airport (FRA): direct train to Wetzlar Bahnhof (approx. 1.5 hours, discounted DB tickets available) . Drive: approx. 1 hour via A5/A45
Hotel → venue: Walking distance from hotels near the arena (B&B Hotel: 5 min walk; Adapt Apartment: 8 min walk). Taxi or bus from city centre hotels.
Ride-hail: Taxis available at Wetzlar Bahnhof and throughout the city. Uber operates in some areas, but local taxis are more reliable.
Public transit: Wetzlar Bahnhof (main station) is directly adjacent to Buderus Arena Buses connect the city centre and surrounding areas; RMV provides timetables.
Parking: Parking opposite the arena in the Forum multi-storey car park (charges apply). E-charging stations available Event rate: €4 per vehicle from 18:30 or Sundays.
Plan and pack for the event climate.
Month: September
Temperature: Highs around 20°C (68°F), lows around 9–10°C (48–50°F)
Seasonality: Moderate rainfall, around 5–6 rainy days
Packing: Pack a light jacket or sweater for cooler evenings, comfortable walking shoes, and an umbrella or raincoat. Business attire is appropriate for the fair.
Add priorities and side trips to make the most of your visit.
Add side trips
Default day plan
Plan your trip
Best day to visit: Day 1 (first day of the fair)
Day 1 typically has the highest attendance, the most exhibitor presence, and the fullest schedule of presentations and demonstrations. It offers the best opportunity for networking and seeing everything before stands are dismantled.
Confirm booth booking and finalise stand design — Submit stand construction details to organiser; order additional furniture or services if needed.
Plan and confirm travel, accommodation, and staff schedule — Use official hotel partner for discounted rates; book flights/trains early.
Prepare and ship marketing materials, giveaways, and demo equipment — Confirm shipping address and delivery deadline with official logistics partner.
Send pre-show emails to prospects and schedule meetings — Leverage the event app for matchmaking and to schedule on-site appointments.
Brief team on talking points, lead qualification criteria, and shift schedules — Test all technology, displays, and demo units.
Confirm booth setup is complete and all materials are on-site — Check power, Wi-Fi, and any AV equipment.
Arrival at Buderus Arena, registration, coffee
Buderus ArenaFair visit: technical discussions at stands, viewing innovations
Buderus ArenaLunch break (catering on site or in the nearby old town)
Buderus Arena / Old TownContinue fair visit, attend expert talks in the Talk Lounge
Buderus ArenaWrap up and dinner in Wetzlar's old town (e.g. Eisenmarkt)
Wetzlar Old TownWetzlar Cathedral
Landmark
Impressive Romanesque-Gothic cathedral, a landmark of the city.
ca. 1.5 km (20 min walk)
Eisenmarkt & Old Town
Historic Square
Historic market square with half-timbered houses, restaurants and cafés.
ca. 1.5 km (20 min walk)
Alte Lahnbrücke
Bridge
Picturesque old stone bridge over the Lahn, a popular photo spot.
ca. 1.5 km (20 min walk)
Lahnaue Nature Reserve
Nature
Wet meadows and ponds, an important resting area for waterbirds.
ca. 2 km
Talk Lounge
Presentation Area
Expert presentations on current automation topics; a good place to network with speakers and attendees.
Catering area
Refreshment Zone
Free snacks and drinks are provided for visitors, creating an informal networking atmosphere.
Exhibitor stands
Booths
Direct, face-to-face conversations with suppliers and peers.
Budget
Shell scheme
EUR 413–528 / m²
Raw space
Not yet confirmed
Standard booth
9 m²
Prices are for a row-stand package including stand construction, furnishings, media, marketing, and the mandatory EasyGo service package. VAT is not included. Packages from 8 to 30 m² are available; additional sizes and prices are in the registration documents. EasyGo package prices range from €950 to €2,500 and are mandatory. A 5% combined discount applies when booking at least 3 all about automation fairs in 2026 at the same time. These prices apply to all German and Austrian locations in 2026, including Wetzlar.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth_package
exhibitor · 9 m²
EUR 4750 / package
booth_package
exhibitor · 16 m²
EUR 7250 / package
booth_package
exhibitor · 20 m²
EUR 8990 / package
booth_package
exhibitor · 30 m²
EUR 12390 / package
easygo_package
exhibitor · mandatory
EUR 950–2500 / package
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth_package | exhibitor | 9 m² | EUR 4750 / package | unknown | |
| booth_package | exhibitor | 16 m² | EUR 7250 / package | unknown | |
| booth_package | exhibitor | 20 m² | EUR 8990 / package | unknown | |
| booth_package | exhibitor | 30 m² | EUR 12390 / package | unknown | |
| easygo_package | exhibitor | mandatory | EUR 950–2500 / package | unknown |
Decision
Answer these questions to get a personalised recommendation on whether you should visit, exhibit, or skip the 2026 edition of ALL ABOUT AUTOMATION WETZLAR (note: the event takes place in odd years; 2026 is not held, but the next is 2027).
QUESTION 1 OF 7
What is your primary goal for attending a trade fair?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a specific automation challenge or project and want to compare solutions from local vendors in a short time.
Best for
Automation users, project engineers, and procurement professionals looking to source regional suppliers, see live demos, and network within 1.5 hours of Wetzlar.
Min. budget
Not yet confirmed
Timeline
Plan 1–2 days on-site; register for free if you have an invitation code, otherwise €0 (free entry for trade visitors).
Risks
May be too small if you expect hundreds of exhibitors (86 in 2025)
Limited to regional players; fewer international exhibitors
exhibit
You have a strong regional customer base or want to establish local presence; you can leverage the all-inclusive stand package for a professional showcase.
Best for
Manufacturers, distributors, and system integrators of industrial automation, robotics, and digitalisation solutions targeting customers in Hessen, South Westphalia, Rhineland-Palatinate, and north-west Bavaria.
Min. budget
$4,750.00
Timeline
Book stand at least 3-4 months ahead; space is limited; register via official exhibitor portal.
Risks
Stand packages start at ~€4,750 (plus mandatory EasyGo ~€950–2,500)
The event is biennial; 2026 off-year – next is 2027 (21–22 April)
Venue capacity may be constrained
skip
Your company is not active in the region, or you have already met your 2027 marketing goals elsewhere.
Best for
Those with budgets under €3,000, no immediate need for regional automation solutions, or already attending other larger fairs in 2027.
Min. budget
Not yet confirmed
Timeline
Not applicable
Risks
Missing out on a focused regional networking opportunity
May lose access to early-stage regional leads
Book with
Hotelservice-Deutschland.de
Official hotel partner offering rooms at special conditions for all about automation visitors and exhibitors. No booking fees.
Recommended by the organiser for accommodation.
Deutsche Bahn
Offers discounted train tickets for visitors and exhibitors, including City Ticket and seat reservation.
Partner for discounted rail travel.
SPS Magazin
Leading industry magazine for automation technology.
Media partner of the all about automation series.
Schaltschrankbau
Magazine for control cabinet engineering and industrial electronics.
Media partner of the all about automation series.
Recommended providers
Official hotel partner offering rooms at special conditions for all about automation visitors and exhibitors No booking fees. Limited rooms available; early booking recommended
FAQs & glossary
Frequently asked
Glossary
Trust footer
40
References
21
Publishers
0
Date checked
all about automation
Buderus Arena Wetzlar
INDUSTRIE 4.0-MAGAZIN
Display a free company card at your booth, or share your professional card on the show floor.
