Agrovina 2028, scheduled for January 25-27, 2028, at CERM in Martigny, Switzerland, is the premier event for viticulture, oenology, and horticulture professionals.
Dates
25–27 Jan 2028
City / country
Martigny, Switzerland
Venue
CERM (Centre d'Expositions et de Reunions de Martigny)
Event overview
Agrovina is the international trade fair for professionals in oenology, viticulture, and arboriculture, held in Martigny, Switzerland.
The 2028 edition takes place from January 25 to 27 at Martigny Expo.
The event features exhibitions, scientific conferences, an innovation prize, and networking opportunities for the wine and fruit growing industries.
TL;DR
Visit Agrovina 2028 to connect with key players in the viticulture and horticulture sectors. Location: Agrovina 2028 takes place in Martigny, Switzerland. Venue: CERM (Centre d'Expositions et de Reunions de Martigny).
Exhibiting at Agrovina 2028 offers a unique opportunity to showcase your products and services to a targeted audience of industry professionals. Increase your brand visibility and connect with potential clients and partners in the viticulture and horticulture sectors. Meet qualified buyers and partners including Producers of viticulture equipment and supplies, Suppliers of oenology products and services, Horticultural technology innovators.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1CERM, Centre d'Expositions et de Réunions de Martigny, Martigny, Valais, Switzerland
CERM (Centre d'Expositions et de Reunions de Martigny) in Martigny typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: CERM (Centre d'Expositions et de Reunions de Martigny) in Martigny typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at CERM (Centre d'Expositions et de Reunions de Martigny) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Adult entry without conference access
General admission
Permanent card without conference access
General admission
Conference access with entry to the show
Who runs the show
myexpo
How the last edition performed
Last edition
2026
Visitors: 13,800
Next edition
Not announced yet
Edition recap
Impact
The 16th edition of Agrovina attracted 13,800 visitors. Rhône FM reported the visitor total for the Martigny fair. Swissinfo described the outcome as a 'very positive' bilan for the 16th edition. The 2026 edition brought together 13,800+ visitors at CERM (Centre d'Expositions et de Reunions de Martigny).
Audience quality
The 2026 edition drew 13,800+ visitors across hobbyist and trade audiences. The 16th edition of Agrovina attracted 13,800 visitors. Rhône FM reported the visitor total for the Martigny fair. Swissinfo described the outcome as a 'very positive' bilan for the 16th edition.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Visit Agrovina 2028 to connect with key players in the viticulture and horticulture sectors. Attendees include viticulturists, oenologists, and horticultural professionals looking for innovative solutions.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Swiss agriculture News - Swiss Observer
ReadSwitzerland Agriculture News Topics - Agriculture Industry Today - EIN ...
ReadSwitzerland Agriculture Newswire - EIN Presswire
ReadViticulture - agroscope.admin.ch
ReadSwitzerland Agriculture Market Investment Trends 2026
ReadAgriculture in Switzerland: Business Report 2026
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
Campanile Martigny
Business-friendly chain hotel in the city centre surrounded by the Swiss Alps; breakfast, free Wi-Fi, free parking, air conditioning, business centre, bar and restaurant.
Hôtel de la Poste, Martigny
Central hotel with breakfast, free Wi-Fi, parking and pet-friendly rooms; Google Travel showed a discount versus usual rates for Agrovina dates.
Hôtel Alpes & Rhône
Three-star hotel with breakfast, free Wi-Fi, parking, restaurant, full-service laundry and kid-friendly facilities.
mARTigny Boutique Hôtel
Three-star boutique property rated 4.6, with breakfast, free Wi-Fi, free parking, air conditioning, bar, restaurant and airport shuttle.
Get around the city with these convenient transport options.
Regional train
RegionAlps serves the dedicated Martigny-Expo stop at the fairground.
Car
Dedicated fairground parking listed by parking.ch and the City of Martigny; pre-check availability on show days.
Taxi
Short taxi hop within Martigny; useful with exhibition materials or in winter weather.
taxi
taxi
taxi
Weather
Agrovina runs 25-27 January 2028 in Martigny at the CERM; this is mid-winter in the Valais, so plan for cold outdoor transfers between parking, the Martigny-Expo rail stop and the halls
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Swiss mobile networks cover Martigny and the CERM; short-term visitors can use a Swiss eSIM or prepaid SIM, and venue Wi-Fi plus roaming options should be confirmed with the organiser or operator before travel
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
Martigny is in French-speaking Valais; the Agrovina site and on-site signage publish in French and German, with staff generally able to assist international visitors in English.
Venue access
The CERM fairground has its own Martigny-Expo regional rail stop and a dedicated CERM car park; check the Agrovina access and parking page for current arrival guidance.
Registration
Accreditation for Agrovina is handled through the organiser's accreditation page; confirm your badge route before travelling.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Martigny; confirm ground transport on the organiser site.
Entry rules for Switzerland depend on nationality; Schengen short-stay rules apply, and non-exempt business visitors need a Schengen visa before travel to Agrovina in Martigny.
Estimated cost: Schengen visa fee applies; check the current fee on the official Swiss visa pages before applying
Processing: Apply well ahead of the January 2028 show; Schengen visa processing commonly takes several weeks, so confirm the current timeline with the Swiss representation handling your application.
Use the official Swiss State Secretariat for Migration (SEM) and Federal Department of Foreign Affairs pages to check whether you need a visa, and book appointments early given the January show dates.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Martigny; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near CERM (Centre d'Expositions et de Reunions de Martigny): Martigny city centre: Campanile Martigny; Martigny centre: Hôtel de la Poste, Martigny; Martigny: Hôtel Alpes & Rhône.
Ride-hail: Ride-hailing apps are commonly used in Martigny; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to CERM (Centre d'Expositions et de Reunions de Martigny).
Parking: On-site parking is available at CERM (Centre d'Expositions et de Reunions de Martigny); confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: January 2028
Temperature: January in Martigny is mid-winter, with cold days and sub-zero nights typical of the Valais valley floor; consult timeanddate.com and weather-atlas.com January averages for the exact range before travel
Seasonality: January is a low-season winter month in Martigny; expect cold, dry valley conditions with snow on the surrounding Alpine slopes rather than heavy rainfall
Packing: Pack insulated layers, a warm coat, gloves and waterproof footwear for cold Martigny days moving between halls and parking; bring a business outfit plus an indoor layer for heated exhibition halls
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Agrovina 2028 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm Agrovina 2028 dates (25-27 January) and check the organiser's accreditation page for badge requirements.
Book a Martigny hotel for 24-28 January 2028 and check cancellation terms given winter conditions.
Arrange rail or road travel to Martigny and confirm the Martigny-Expo / CERM parking plan.
Check the Swiss visa and entry requirements if travelling from outside Schengen.
Pack winter layers, confirm badge and download the venue access notes from agrovina.ch.
Registration and hall orientation at CERM (Centre d'Expositions et de Reunions de Martigny)
Supplier meetings and product demos
Final negotiations and follow-up
Agrovina 2028 registration concourse
CERM (Centre d'Expositions et de Reunions de Martigny)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
CERM (Centre d'Expositions et de Reunions de Martigny)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
CHF 15 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | CHF 15 / per person | organiser_published |
Decision
Use this quick check to decide whether Agrovina 2028 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Agrovina 2028, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy or specify viticulture, fruit-growing or agricultural equipment for the Swiss market.
Best for
Swiss and cross-border winegrowers, fruit growers and agricultural buyers sourcing machinery, cellar technology and vineyard inputs at Agrovina.
Min. budget
$400.00
Timeline
4-8 weeks before 25 January 2028 for hotel and rail booking in winter.
Risks
Agrovina sessions and hall programme are not fully published in captures - confirm agenda before booking.
exhibit
Agrovina's January slot fits your Swiss and Alpine-region launch or lead-generation plan.
Best for
Suppliers of vineyard and orchard machinery, cellar and bottling technology, and agricultural services targeting Valais producers.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking at the CERM, freight and winter travel planning.
Risks
Stand pricing is not published in captured sources - confirm with the Agrovina organiser.
skip
Your product lines or target buyers fall outside Agrovina's viticulture and agriculture scope in Martigny.
Best for
Teams without viticulture, fruit-growing or Swiss agricultural market fit.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
