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    Dates

    27–30 Jan 2028

    City / country

    Thessaloniki, Greece

    Venue

    Thessaloniki International Exhibition & Congress Center

    Time

    10:00 AM – 7:00 PM

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    Event overview

    Overview

    Agrotica is the largest industry exhibition in the agricultural sector in Greece and one of the most significant exhibitions in the primary sector in Europe.

    It takes place biennially at the Thessaloniki International Exhibition & Congress Center since 1985, serving as a key meeting and networking point for the agricultural sector and rural economy.

    TL;DR

    1. 1Scale And Positioning: Agrotica 2028 takes place January 27-30 at the Thessaloniki International Exhibition and Congress Center as Greece's largest agricultural exhibition.
    2. 2Organiser: HELEXPO stages Agrotica in Thessaloniki, hosting the country's leading agricultural trade fair for the 2028 edition.
    3. 3Product Scope: Exhibits span agricultural machinery, equipment and technology, with a stated focus on innovation and technology applied in agriculture.
    4. 4Buyer Audience: The show draws farmers, agronomists, and importers and exporters of machinery and supplies from Greece and the wider region.
    5. 5Access And Ticketing: Entry is free for professionals who register in advance, while the general public pays a 10 EUR ticket.

    Why visit

    Visitors can explore new products and services in the agricultural economy, attend interesting seminars and events, and network with industry professionals. The exhibition offers insights into the latest trends and technologies in agriculture. Agrotica is the largest industry exhibition in the agricultural sector in Greece and one of the most significant exhibitions in the primary sector in Europe. It takes place biennially at the Thessaloniki International Exhibition &.

    Why exhibit

    Exhibitors gain visibility among key industry players, access to potential buyers, and opportunities to showcase their innovations. The event serves as a platform for establishing business relationships and enhancing brand recognition. Networking opportunities for industry professionals. Agrotica plays a crucial role in the agricultural sector by showcasing the latest trends and technologies, fostering innovation, and providing a platform for networking among industry.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Farmers
    Importers and exporters of machinery and supplies
    Agronomists
    Industry professionals and potential professionals
    Students
    General public

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Agricultural machinery and tools manufacturers
    Equipment and component suppliers
    Fertilizers and propagation material providers
    Fuel and lubricants suppliers
    New technologies and digital applications developers
    Service providers and organizations

    Product categories

    Key solution areas showcased across the event.

    Agricultural machinery and tools
    Irrigation systems and equipment
    Seeds and planting materials
    Fertilizers and soil amendments
    Crop protection products
    Agricultural technology solutions

    Location & Facilities

    Venue

    Thessaloniki International Exhibition & Congress Center

    Egnatia 154, 546 36, Thessaloniki, Greece

    Floor plans & maps

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Thursday, Friday & Sunday10:00 AM – 7:00 PM, Saturday 10:00 AM – 8:00 PM
    • General Admission

      Entry for the public.

      €10.00
    Register

    Who runs the show

    Organisers

    How the last edition performed

    Previous edition

    Current edition

    2028

    Forecast — not final

    Visitors

    150,000

    Exhibitors

    1,700

    Impact

    A bigger and stronger platform

    Agrotica is the largest industry exhibition in the agricultural sector in Greece and one of the most significant exhibitions in the primary sector in Europe. It takes place biennially at the Thessaloniki International Exhibition & Congress Center since 1985, serving as a key meeting and networking point for the agricultural sector and rural economy. Agrotica plays a crucial role in the agricultural sector by showcasing the latest trends and technologies, fostering innovation,.

    Audience quality

    High-value decision-makers

    Visitors typically include Farmers, Importers and exporters of machinery and supplies, Agronomists, Industry professionals and potential professionals. Scale And Positioning: Agrotica 2028 takes place January 27-30 at the Thessaloniki International Exhibition and Congress Center as Greece's largest agricultural exhibition. Organiser: HELEXPO stages Agrotica in Thessaloniki, hosting the country's leading agricultural trade fair for the 2028 edition. Product Scope: Exhibits span agricultural machinery, equipment and.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among key industry players, access to potential buyers, and opportunities to showcase their innovations. The event serves as a platform for establishing business relationships and enhancing brand recognition. Networking opportunities for industry professionals. Agrotica plays a crucial role in the agricultural sector by showcasing the latest trends and technologies, fostering innovation, and providing a platform for networking among industry. Exhibitor categories include Agricultural.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Southeast Europe / Balkans — Thessaloniki (Central Macedonia), Greece

    Why it matters

    Agrotica is Greece's largest agricultural trade fair and the main gateway to Balkan farm markets. HELEXPO's Thessaloniki fairgrounds bring together machinery, inputs, irrigation, livestock and agri-tech buyers from Greece, Bulgaria, North Macedonia, Albania, Serbia, Romania, Cyprus and Turkey in a single week, with strong participation from agricultural cooperatives, dealer networks and ministry/association delegations. For suppliers it is the most efficient route to Greek and Balkan distribution, and for buyers it is the regional benchmark for machinery pricing and CAP-driven investment.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Precision agriculture and farm telematics

    02

    Irrigation efficiency and water management

    03

    CAP 2023–2027 eco-schemes and sustainability compliance

    04

    Renewables and farm energy costs

    05

    Livestock genetics, animal health and Balkan distribution consolidation

    European and Mediterranean agricultural fair circuit

    Stands at the major fairs are typically booked 6–9 months ahead; regional Balkan events 3–6 months ahead. Agrotica's late-January/early-February slot makes November–February the busiest travel and freight window.

    Agrotica sits in the biennial even-year cluster of southern and central European farm fairs. Suppliers typically pair it with the large machinery fairs in Germany and Italy and the regional Balkan events to cover the whole distribution map within one planning cycle.

    November (odd years)

    Agritechnica, Hanover — peak machinery launch window.

    November (even years)

    EIMA International, Bologna — Mediterranean machinery counterpart.

    Late January – early February (even years)

    Agrotica, Thessaloniki — Greek and Balkan gateway; pair with a southern European dealer tour.

    Peer events and typical months from sector knowledge and listing context; verify exact dates, hall allocation and stand deadlines on each organiser's website before committing budget.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SKG

    Thessaloniki Airport

    Primary gateway for Thessaloniki International Exhibition & Congress Center.

    ~16 km

    to venue

    20–30 min

    by car

    ATH

    Athens International Airport

    Major long-haul hub with domestic connections to Thessaloniki.

    ~500 km

    to venue

    5 h by road / 50 min flight

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Premium
    Waterfront / city centre, immediately opposite or within ~1.5 km of the HELEXPO fairgrounds

    USD 150–280 / night

    Labeled rate estimate for late-January show week; Makedonia Palace is directly across from the fairgrounds. HELEXPO-area premium rooms sell out first for Agrotica — book 3–6 months ahead and ask for a fair-week corporate rate.

    source
    Mid-range
    City centre / Egnatia and Tsimiski corridors, 0.5–2 km from the venue

    USD 85–150 / night

    Labeled rate estimate; reliable business hotels with Wi-Fi and breakfast, 10–20 min on foot or a short taxi ride to the fairgrounds.

    source
    Budget
    City centre and Ano Poli fringe, 1–3 km from the venue

    USD 45–90 / night

    Labeled rate estimate; simpler rooms, good for short stays where most of the day is spent on the show floor. Confirm cancellation terms for January weather disruption.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forThessaloniki Airport (SKG) to Thessaloniki International Exhibition & Congress Center

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forAthens International Airport (ATH) to Thessaloniki International Exhibition & Congress Center

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted

    Greece applies the Schengen 90/180-day rule: EU/EEA and Swiss citizens enter with an ID card; UK, US, Canada, Australia, New Zealand, Japan, South Korea, Israel and other waiver nationals enter visa-free for business travel and fair attendance.

    Greece participates in the ATA Carnet system, so machinery and demonstration equipment can be imported temporarily for the fair without duty. Arrange the carnet through your national chamber 4–6 weeks ahead and confirm temporary-admission and dismantling handling with Greek customs and HELEXPO's official freight forwarder.

    Official visa page

    Weather

    Late January in Thessaloniki is cool and damp: daytime highs typically 8–11 °C and overnight lows 1–4 °C, with roughly 45–55 mm of rain spread over about 8–10 wet days and occasional light snow or sleet. Watch for the cold northerly 'Vardaris' wind, which makes walking between halls and the city centre feel distinctly colder than the thermometer suggests.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Greece.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and dining

    Restaurant bills usually include service; rounding up or adding 5–10% is normal, and taxis are typically rounded up. Business dinners start late (21:00 onwards) and are expected to be unhurried — Greek hospitality means you linger, so avoid scheduling an early next morning.

    Business etiquette at the fair

    A firm handshake and eye contact on greeting; business cards are exchanged but the tone stays informal. Greeks build the personal relationship before discussing pricing or contracts, so allow time for small talk about family, football or the region. Smart-casual dress (jacket, no tie needed) works in the pavilions.

    Language, smoking and practicalities

    Greek is the working language of the show, but English is widely spoken in Thessaloniki's trade, hotel and dealer sector, so English-language collateral is fine. Indoor smoking is restricted but entrances and outdoor machinery yards are busy smoking areas; expect the fair to be family-friendly and busy on the closing weekend.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: SKG

    Book flights to SKG (Thessaloniki) when possible for the shortest transfer to the venue.

    Visa

    Greece is a Schengen member. EU/EEA and Swiss citizens can enter with a national ID card; UK, US, Canadian, Australian, New Zealand, Japanese, South Korean, Israeli and other visa-waiver nationals can enter visa-free for up to 90 days in any 180-day period for fair attendance and business meetings (check the planned ETIAS pre-travel authorisation before booking). Nationals of countries without a Schengen visa-free agreement — including Turkey, Russia and much of the Middle East, Africa and South Asia — need a Schengen short-stay (Type C) visa: EUR 90 for adults, EUR 45 for children 6–12, free under 6, normally decided within 15 calendar days, and you should apply at the Greek consulate or authorised visa centre in your country of residence at least 15 days and up to 6 months before travel. Carry a HELEXPO/Agrotica invitation letter, hotel booking, travel medical insurance with minimum EUR 30,000 cover and a return ticket.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    EUR 90 for adults, EUR 45 for children 6–12, free under 6. Covers up to 90 days in any 180-day period. Apply through the Greek consulate or authorised visa centre in your country of residence with a HELEXPO/Agrotica invitation letter, hotel booking, travel insurance of at least EUR 30,000 and a return ticket. No visa-on-arrival for this purpose. Fair attendance and business meetings are permitted

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    City centre / Egnatia and Tsimiski corridors, 0.5–2 km from the venue · City centre and Ano Poli fringe, 1–3 km from the venue · Waterfront / city centre, immediately opposite or within ~1.5 km of the HELEXPO fairgrounds

    premium

    $150-$280 USD/night

    Book

    mid range

    $85-$150 USD/night

    Book

    budget

    $45-$90 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Thessaloniki Airport (SKG); PVG Airport (PVG); SHA Airport (SHA). Allow road or rail time to Thessaloniki International Exhibition & Congress Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Thessaloniki International Exhibition & Congress Center: Waterfront / city centre, immediately opposite or within ~1.5 km of the HELEXPO fairgrounds: Makedonia Palace, Electra Palace Thessaloniki, The Met Hotel; City centre / Egnatia and Tsimiski corridors, 0.5–2 km from the venue: Capsis Hotel Thessaloniki, Mediterranean Palace Hotel, City Hotel Thessaloniki; City centre and Ano Poli fringe, 1–3 km from the venue: Hotel Astoria, Hotel Luxembourg, Hotel El Greco.

    Ride-hail: Ride-hailing apps are commonly used in Thessaloniki; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Thessaloniki International Exhibition & Congress Center.

    Parking: On-site parking is available at Thessaloniki International Exhibition & Congress Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2028

    Temperature: Late January: daytime highs typically 8–11 °C, overnight lows 1–4 °C (Thessaloniki, Central Macedonia)

    Seasonality: January is the wettest stretch of the year locally — expect roughly 8–10 rainy days and 45–55 mm of rain, with occasional light snow or sleet and a cold northerly 'Vardaris' wind. Pack a warm windproof/waterproof coat, layers and waterproof shoes for moving between pavilions; the exhibition halls themselves are indoor and heated.

    Packing: January is the wettest stretch of the year locally — expect roughly 8–10 rainy days and 45–55 mm of rain, with occasional light snow or sleet and a cold northerly 'Vardaris' wind. Pack a warm windproof/waterproof coat, layers and waterproof shoes for moving between pavilions; the exhibition halls th

    Plan your trip

    Planning

    Best day to visit: Day 2 — Friday 28 January 2028 (with Saturday 29 January as a strong second choice)

    The opening day is dominated by the official inauguration, protocol visits and press tours, and the closing day winds down early as exhibitors start dismantling stands. The two middle days (Fri 28 and Sat 29 January) carry the densest trade-buyer traffic and the fullest seminar programme; Friday is typically the strongest B2B day, so if you can attend only one day, take 28 January and pre-book stand meetings for the morning.

    1

    Confirm Greece (Schengen) entry requirements and passport validity for the January 2028 travel window — Agrotica runs January 27-30, 2028 in Thessaloniki; check your nationality's Schengen visa or visa-free status before booking.

    2

    Book flights to Thessaloniki International Airport (SKG) — SKG is about 16 km from the Thessaloniki International Exhibition and Congress Center.

    3

    Reserve a hotel near the venue or in central Thessaloniki for January 26-30, 2028 — Confirm check-in, check-out and cancellation policy for winter show dates.

    4

    Complete visitor registration on the official Agrotica website — Register via agrotica-expo.gr visitors information so your badge is ready for collection.

    5

    Download the hall plan and exhibitor list — Plan which stands to visit at the Thessaloniki International Exhibition and Congress Center.

    6

    Shortlist conference sessions and product launches to attend — Agrotica programmes focus on agricultural innovation and technology.

    7

    Request B2B meetings with machinery, inputs and technology suppliers — Pre-book meetings to use the four show days efficiently.

    8

    Arrange airport to hotel and hotel to venue transfers — Taxi or bus from SKG; allow extra time on peak show mornings.

    9

    Prepare travel documents, insurance and business cards — Carry photo ID for badge collection at the venue.

    10

    Check the Thessaloniki forecast and pack for January winter conditions — Northern Greece is cool in January; bring warm layers and rain protection.

    11

    Print or save your registration confirmation — Bring the confirmation to collect your visitor badge on arrival.

    12

    Plan Day-1 arrival, badge collection and first hall walk — Arrive early on January 27, 2028; check published opening hours before travelling.

    Networking spots

    3

    Agrotica congress-centre sessions

     

     

     

    Outdoor machinery demonstration yards

     

     

     

    Waterfront and Ladadika restaurants and bars

     

     

     

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · General Admission

    EUR 10 / per person

    official

    visa_fee

    visitor · Entry visa

    USD 100 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need supplier shortlists, price benchmarks and Greek/Balkan contacts rather than visibility of your own brand.

    Best for

    Agri-input buyers, cooperatives, machinery dealers and farm-management teams comparing equipment, seeds, irrigation and agri-tech suppliers without committing to a stand.

    Min. budget

    $480.00

    Timeline

    4–8 weeks (6–12 weeks if a Schengen visa is needed; book show-week hotels 3–6 months ahead)

    Risks

    Show-week hotel rates in the HELEXPO district rise sharply and sell out — book early.

    Late-January weather (rain, cold Vardaris wind) can slow travel between halls and into the city.

    Budget estimate from listing cost signals — confirm live rates.

    exhibit

    You have a Greece/Balkans distribution goal, an approved stand budget and staff available for the full four-day run.

    Best for

    Machinery manufacturers, input suppliers and agri-tech firms targeting Greek cooperatives, dealers and Balkan distributors.

    Min. budget

    $2,400.00

    Timeline

    4–6 months (stand booking, freight/customs, ATA carnet, staff travel and visas)

    Risks

    No public booth/stand pricing was captured — stand, shell scheme and services costs must be confirmed with HELEXPO.

    Freight and temporary-admission (ATA carnet) lead times for machinery demonstration units.

    Staffing the four show days plus build-up/dismantle requires a larger team than a visit.

    Budget estimate from listing cost signals — confirm live rates.

    skip

    A distributor already covers Greece, Cyprus and the Balkans, or the budget is committed to a bigger circuit event (Agritechnica, EIMA).

    Best for

    Firms with no Greek or Balkan channel, or vendors already fully covered by local distributors and attending a larger EU fair instead.

    Min. budget

    Not yet confirmed

    Timeline

    n/a

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Hosted Buyers
    A program that invites key buyers to attend the exhibition and meet with exhibitors.
    2
    Exhibitor Manual
    A document providing guidelines and information for exhibitors participating in the event.
    3
    Floor Plan
    A layout of the exhibition space showing the arrangement of booths and facilities.
    4
    Networking
    The act of interacting with others to exchange information and develop professional contacts.
    5
    Agricultural Technology
    Innovative technologies applied in agriculture to improve productivity and efficiency.

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    Agrotica

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