Agro+Mashexpo & Hungarian Garden Fair

Name: Agro+Mashexpo & Hungarian Garden Fair
Start: 2027-01-27
End: 2027-01-30
Location: Hungexpo Budapest Congress and Exhibition Center

Event overview

Overview

The Agro+Mashexpo & Hungarian Garden Fair will take place from January 27 to 30, 2027, at the Hungexpo Budapest Congress and Exhibition Center.

This event is a key agricultural exhibition in Hungary and the region, showcasing the latest innovations, technologies, and professional trends in agriculture, with a focus on agricultural machinery, viticulture, and animal husbandry.

TL;DR

1Dates: January 27-30, 2027
2Location: Hungexpo Budapest Congress and Exhibition Center
3Focus on agriculture, viticulture, and animal husbandry
4Key event for industry professionals
5Discounted registration deadline: September 30, 2026

Why visit

Visitors will gain insights into the latest agricultural technologies and solutions, network with industry leaders, and explore new products and services that can enhance their operations.

Why exhibit

Exhibitors will have the opportunity to showcase their innovations to a targeted audience, build brand visibility, and connect with potential customers and partners in the agricultural sector. This event is crucial for the agricultural sector, providing a platform for innovation, knowledge sharing, and networking among industry professionals. It highlights the latest trends and technologies that shape the future of agriculture.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Farmers and agricultural producers

Agricultural machinery manufacturers

Viticulture and winemaking professionals

Animal husbandry experts

Agricultural technology developers

Agricultural service providers

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Agricultural machinery suppliers

Viticulture equipment manufacturers

Animal health and veterinary service providers

Agricultural technology innovators

Farming input suppliers

Sustainable agriculture solution providers

Product categories

Key solution areas showcased across the event.

Agricultural machinery and equipment

Viticulture and winemaking tools

Animal husbandry technologies

Sustainable farming solutions

Agricultural inputs and fertilizers

Irrigation systems and technologies

Location & Facilities

Venue

Open in Google Maps

Hungexpo Budapest Congress and Exhibition Center

H-1101 Budapest, Albertirsai út 10.

Facilities

Parking

Yes, parking is available at the venue, with specific areas for visitors.

Parking: Yes, parking is available at the venue, with specific areas for visitors.

Attend

Entry & tickets

Event days & opening times

DayOpening hours

9:00 AM –6:00 PM (January 27 – 29), 9:00 AM – 5:00 PM (January 30)

Daily ticket
Free for children under 6
HUF 7,900
2-day pass
Valid for any two days
HUF 12,000
Discounted ticket
For seniors and students
HUF 4,200

Ticket info

Registration deadline

2026-09-30

Who runs the show

Organisers

Hungexpo Zrt.

Email Call Website

GL Events

How the last edition performed

Previous edition

This edition

2027

Next edition

Not announced yet

Impact

A bigger and stronger platform

The Agro+Mashexpo & Hungarian Garden Fair will take place from January 27 to 30, 2027, at the Hungexpo Budapest Congress and Exhibition Center. This event is a key agricultural exhibition in Hungary and the region, showcasing the latest innovations, technologies, and professional trends in agriculture, with a focus on agricultural machinery, viticulture, and animal husbandry. This event is crucial for the agricultural sector, providing a platform for innovation, knowledge sharing, and networking.

Audience quality

High-value decision-makers

Visitors typically include Farmers and agricultural producers, Agricultural machinery manufacturers, Viticulture and winemaking professionals, Animal husbandry experts. Dates: January 27-30, 2027. Location: Hungexpo Budapest Congress and Exhibition Center. Focus on agriculture, viticulture, and animal husbandry. Key event for industry professionals. Agro+Mashexpo & Hungarian Garden Fair attracts an audience aligned with the organiser's published visitor positioning.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Central & Eastern Europe — Budapest, Hungary (Danube basin agriculture and horticulture market)

Why it matters

Hungary is one of the EU's larger agricultural producers, with a broad arable base, a substantial food-processing industry and a horticulture sector concentrated around Budapest and the southern plains. Agro+Mashexpo, held with the Hungarian Garden Fair at Hungexpo, is the country's principal agricultural machinery and horticulture gathering, giving international suppliers both a professional grower/dealer audience and consumer garden-market reach in one trip. It is a practical, lower-cost entry point into CEE agriculture compared with the larger Western European fairs, with Budapest offering direct flights and Schengen access.

Industry trends

Key trends shaping this market and its wider industry.

Precision agriculture and farm digitalisation

Labour shortage and automation in horticulture

CAP 2023–2027 and sustainability compliance

Energy costs and protected cultivation

Machinery fleet renewal and used-equipment market

European agriculture and horticulture trade circuit

Most European agri fairs run between November and March; space bookings and stand concepts are normally committed 6–9 months ahead.

Agro+Mashexpo & Hungarian Garden Fair sits in the CEE tier of the European agri-fair calendar, between the large Western European technology shows and national/regional grower fairs. Suppliers often use the Hungarian show as a lower-cost complement to a flagship Western European stand.

Winter (Nov–Feb)

Dense season for CEE and Mediterranean national agri fairs, including Agro+Mashexpo (January) — expect competing dates and busy hotel demand in host cities.

Autumn (Sep–Oct)

Late-season field-demo and machinery days, often outdoors and regional; useful for pre-fair product testing.

Spring (Mar–May)

Horticulture, garden and planting-season events, where garden-retail buyers and nursery suppliers are most active.

Peer events are real, established European agriculture trade fairs; confirm current dates, venues and websites on each organiser's site before planning.

Plan your trip

Travel & logistics

Local currency · HUF

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

DXB

DXB Airport

to venue

by car

DWC

DWC Airport

to venue

by car

SHJ

SHJ Airport

to venue

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

City centre / Districts VII–VIII; 20–30 min by metro and bus or taxi to Hungexpo

USD 60–110 / night

January is low season in Budapest, so rates typically run 20–30% below summer levels; confirm at booking and check the price includes city tax.

source

Mid-range

Districts XIII–XIV / Városliget–Arena quarter, roughly 4–6 km from Hungexpo (10–20 min by taxi)

USD 90–170 / night

Best balance of commute time and city access; a few of these properties are within a short taxi ride of the exhibition grounds.

source

Premium

District V (Belváros) and the Danube riverside; 8–12 km, 20–30 min by car to Hungexpo

USD 180–350 / night

Choose premium if evening client dinners and central meetings matter more than proximity; allow extra time on show mornings.

source

Local transport

Get around the city with these convenient transport options.

taxi

Estimated costAED 40–55 (metered taxi off-peak)

Best forDXB Airport (DXB) to Hungexpo Budapest Congress and Exhibition Center

Red Line metro serves DWTC and Expo City when applicable.

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forDWC Airport (DWC) to Hungexpo Budapest Congress and Exhibition Center

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forSHJ Airport (SHJ) to Hungexpo Budapest Congress and Exhibition Center

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Schengen Short-Stay Visa (Type C)	Nationals of countries without a Schengen visa-waiver agreement (including many passport holders in Asia, Africa, the Middle East and parts of the CIS) travelling to Hungary for Agro+Mashexpo 2027	$100.00	Typically 15 calendar days; can extend to 45 days when additional checks are required
Visa-free short stay (90 days in any 180-day period)	EU/EEA citizens and visa-waiver nationals, including the UK, US, Canada, Australia, Japan, South Korea, Israel and Brazil	—	Not applicable

Visitors travelling on EU/EEA passports and on passports of Schengen visa-waiver countries do not require a visa for a show visit of a few days; all others should check their nationality against the EU visa list before booking flights.

Hungary participates in the ATA carnet system, so carnets are normally accepted for the temporary import of exhibition machinery, equipment and samples. Confirm the specific goods and procedures with Hungarian customs (NAV) and the organiser's official freight forwarder before shipping, and keep machine documentation and CE marks with the shipment.

Official visa page

Weather

January in Budapest is mid-winter and cold: daytime highs typically 1–4 °C with overnight lows around −3 to −4 °C, and a real chance of snow, sleet and freezing mornings. Precipitation is modest (roughly 30–40 mm for the month) and daylight is short, so plan indoor transfer time and warm clothing for the open machinery areas and entrance queues.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or local SIM options for business visitors to Hungary.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping

About 10% is customary in Budapest restaurants and cafés and is usually not added to the bill automatically — round up or leave roughly 10% in cash (Hungarian forint). Tipping taxi drivers is appreciated but not obligatory.

Business etiquette

Hungarian business culture is relatively formal: a firm handshake on arrival and departure, use of titles and surnames until invited otherwise, punctuality for meetings, and business cards still exchanged. English is widely used in the agri and horticulture trade but a Hungarian-speaking partner or interpreter helps on the show floor.

Dress, payment and language

Business dress for meetings, smart-casual for the fair floor, plus a warm coat, hat and gloves for a January event with outdoor exhibit areas. Card payment in forint is accepted almost everywhere, though small cash amounts are useful for taxis and tips; a few basic Hungarian greetings are well received.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: DXB

Compare flights to the nearest international gateway serving Budapest; confirm ground transport on the organiser site.

Visa

Hungary applies Schengen rules. EU/EEA nationals and visa-waiver passport holders (UK, US, Canada, Australia, Japan, South Korea, Brazil, Israel and others) may enter visa-free for up to 90 days in any 180-day period — sufficient for Agro+Mashexpo & Hungarian Garden Fair (27–30 January 2027). Other nationalities need a Schengen Type C short-stay visa: apply at the Hungarian embassy/consulate or a VFS Global centre in your country of residence, allow ~15 calendar days processing (can extend to 45), pay the approx. EUR 90 fee, and submit at least 4–6 weeks before travel. A passport valid for at least 3 months beyond planned departure and travel/health insurance covering the Schengen area are required.

Estimated cost: Varies by visa type and nationality (check official site).

Processing: Varies by nationality; apply several weeks before travel.

Approximate fee (adults); reduced rates apply to children and some categories. Apply through the Hungarian embassy/consulate or a VFS Global centre in your country of legal residence, submit biometrics, and include trade-fair registration, hotel booking, insurance and proof of funds. Apply 4–6 weeks before travel. No visa needed for a fair visit or business meetings; a passport valid for at least

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: DXB Airport (DXB); DWC Airport (DWC); SHJ Airport (SHJ). Allow road or rail time to Hungexpo Budapest Congress and Exhibition Center; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Hungexpo Budapest Congress and Exhibition Center: City centre / Districts VII–VIII; 20–30 min by metro and bus or taxi to Hungexpo: ibis Budapest Centrum, Hotel Hungaria City Center, Ibis Styles Budapest Center; Districts XIII–XIV / Városliget–Arena quarter, roughly 4–6 km from Hungexpo (10–20 min by taxi): Danubius Hotel Arena, Lion's Garden Hotel, Mercure Budapest City Center; District V (Belváros) and the Danube riverside; 8–12 km, 20–30 min by car to Hungexpo: Corinthia

Ride-hail: Ride-hailing apps are commonly used in Budapest; confirm local availability before travel.

Public transit: Check local bus/metro options for routes to Hungexpo Budapest Congress and Exhibition Center.

Parking: On-site parking is available at Hungexpo Budapest Congress and Exhibition Center; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: January 2027

Temperature: Daytime highs typically 1–4 °C (34–39 °F); overnight lows around −3 to −4 °C (25–27 °F).

Seasonality: Mid-winter low-sun season with roughly 30–40 mm precipitation across the month, falling as a mix of rain, sleet and snow; freezing mornings and occasional snow cover can slow road and air travel, so build a buffer around arrival and departure days.

Packing: January in Budapest is mid-winter and cold: daytime highs typically 1–4 °C with overnight lows around −3 to −4 °C, and a real chance of snow, sleet and freezing mornings. Precipitation is modest (roughly 30–40 mm for the month) and daylight is short, so plan indoor transfer time and warm clothing fo

Plan your trip

Planning

Best day to visit: Thursday 28 January 2027

The show runs Wednesday 27 to Saturday 30 January 2027. Day 2 (Thursday) is the strongest trade day: all exhibitors and their technical/sales staff are present, opening-day set-up and protocol interruptions are over, and the programme is in full swing — while the larger weekend consumer crowds of the Hungarian Garden Fair are still two days away. Visitors who mainly want horticulture and garden-retail content should consider Friday 29 January instead.

Verify passport validity and Hungary entry conditions — Check passport validity and Hungary/Schengen entry requirements for your nationality, and confirm whether a visa is needed before booking travel.

Book travel to Budapest — Plan to arrive by January 26, 2027, the day before Agro+Mashexpo & Hungarian Garden Fair opens at Hungexpo Budapest Congress and Exhibition Center.

Reserve a hotel near the venue — Book accommodation in Budapest close to Hungexpo (H-1101 Budapest, Albertirsai ut 10) for January 26-31, 2027.

Complete visitor registration — Register as a visitor to Agro+Mashexpo & Hungarian Garden Fair; the online registration deadline is September 30, 2026.

Download hall plan and exhibitor list — Pull the hall plan and exhibitor directory from agromashexpo.hu and shortlist the booths you must visit.

Review the programme and shortlist sessions — Check the conference and garden fair programme and pre-book any sessions you want to attend.

Pre-schedule B2B meetings — Contact target agricultural machinery, viticulture and animal husbandry exhibitors to lock in meeting slots before the show.

Plan local transport to Hungexpo — Arrange metro, taxi or venue parking access from your hotel to Hungexpo for each show day.

Secure tickets or badge — Confirm entry: daily ticket 7900 HUF, 2-day pass 12000 HUF, discounted ticket 4200 HUF for seniors and students, per the organiser visitor information page.

Prepare meeting materials — Pack business cards, product shortlists and any procurement or tender documents for exhibitor meetings.

Check Budapest January weather and pack — Budapest in late January is cold winter weather; bring warm layers and comfortable walking shoes for the halls.

Day-1 arrival and badge collection — Collect your badge at Hungexpo and clear security; doors open January 27 at 09:00 and close at 18:00 (17:00 on January 30).

Side trips

Szentendre

Gödöllő Royal Palace

Networking spots

Hungexpo Congress Center lobby and business lounge

Exhibitor hospitality stands and machinery demo area

Central Budapest business district (District V) and the District VII evening quarter

Budget

Costs & budget

Cost reference

Official cost items and estimated ranges for exhibitors.

visitor_ticket

visitor · Daily ticket

HUF 7900 / per person

official

visitor_ticket

visitor · 2-day pass

HUF 12000 / per person

official

visitor_ticket

visitor · Discounted ticket

HUF 4200 / per person

official

visa_fee

visitor · Schengen Short-Stay Visa (Type C)

USD 100 / per application

official

Item	For	Tier	Estimated range	Status
visitor_ticket	visitor	Daily ticket	HUF 7900 / per person	official
visitor_ticket	visitor	2-day pass	HUF 12000 / per person	official
visitor_ticket	visitor	Discounted ticket	HUF 4200 / per person	official
visa_fee	visitor	Schengen Short-Stay Visa (Type C)	USD 100 / per application	official

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You are sourcing machinery, inputs, greenhouse/garden products or evaluating Hungarian and CEE market entry, and a single 2–3 day trip fits the budget.

Best for

Farmers, agronomists, horticulturists, input distributors and machinery buyers who need to compare suppliers, see live demonstrations and scout the Hungarian/CEE agriculture and garden-market trade in one trip.

Min. budget

$12,300.00

Timeline

1–4 weeks (ticket + flights + 2 nights hotel + visa if required); 4–6 weeks if a Schengen visa is needed.

Risks

Budget estimate from listing cost signals — confirm live rates.

January weather can disrupt regional travel; build a buffer around flight times.

Large parts of the show are consumer-facing (Hungarian Garden Fair) — pre-book B2B meetings to avoid time on the public aisles.

exhibit

You already have (or can quickly appoint) a Hungarian/CEE distributor or agent and want qualified grower and dealer leads.

Best for

Machinery, input, greenhouse/irrigation technology, seed and garden-product suppliers targeting Hungarian growers, cooperatives and CEE distributors at Hungary's leading agri and horticulture gathering.

Min. budget

$55,350.00

Timeline

6–9 months (space booking, stand build, freight/ATA carnet for machinery, crew travel and accommodation).

Risks

Estimated exhibit floor budget from stand/travel cost signals — confirm booth pricing with the organiser.

Hungarian-language sales collateral and a Hungarian-speaking stand lead materially improve conversion.

January freight and stand-build windows are tight around the winter holidays — lock logistics early.

skip

Budget or product readiness does not justify travel; monitor the show via trade press and the organiser site and plan attendance for the following edition.

Best for

Companies with no Hungarian or CEE agricultural channel, or whose products still need EU/Magyar Élelmiszerkönyv-type certification before they can be sold locally.

Timeline

Not applicable.

Risks

No major risks listed.

Gallery

Photos

Official imagery from Agro+Mashexpo & Hungarian Garden Fair

FAQs & glossary

Answers

Frequently asked

What are the ticket prices?

Daily ticket: 7900 HUF, 2-day pass: 12000 HUF, Discounted ticket: 4200 HUF for seniors and students.

What are the event hours?

January 27-29: 09:00 – 18:00, January 30: 09:00 – 17:00.

Where is the event located?

Hungexpo Budapest Congress and Exhibition Center, H-1101 Budapest, Albertirsai út 10.

Is there parking available?

Yes, parking is available at the venue, with specific areas for visitors.

What is the registration deadline?

The registration deadline is September 30, 2026.

Glossary

Agricultural machinery: Machines used in farming to help with tasks such as planting, harvesting, and processing.
Viticulture: The science and study of grapevine cultivation.
Animal husbandry: The management and care of farm animals.
Sustainable agriculture: Farming practices that meet current food needs without compromising future generations.
Precision farming: Farming management based on observing, measuring, and responding to variability in crops.
Irrigation: The artificial application of water to soil to assist in the growing of crops.

Trust footer

Sources

References

Publishers

Date checked

Agro+Mashexpo

Official Website
Lang: HU
event_website
Facebook
Lang: HU
event_social

Hungexpo

Instagram
Lang: HU
event_social
YouTube
Lang: HU
event_social
LinkedIn
Lang: HU
organiser_social

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