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    Dates

    14–20 Nov 2027

    City / country

    Hannover, Germany

    Venue

    Messegelände Hannover (Hannover Exhibition Centre)

    Time

    14 to 20 November 2027, 09:00 to 18:00 hrs (https://www.agritechnica.com/en/exhibit/faq/)

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    Notable exhibitors

    Companies exhibiting at Agritechnica Hannover include Özteknik Motorlu Tasitlar Ve Makine San. Tic. A.S., 'Asmet' spółka z ograniczoną odpowiedzialnością, 360 RAIN, 365FarmNet GmbH and 3N Kompetenzzentrum Niedersachsen Netzwerk Nachwachsende Rohstoffe e.V.

    • Özteknik Motorlu Tasitlar Ve Makine San. Tic. A.S.
    • 'Asmet' spółka z ograniczoną odpowiedzialnością
    • 360 RAIN
    • 365FarmNet GmbH
    • 3N Kompetenzzentrum Niedersachsen Netzwerk Nachwachsende Rohstoffe e.V.

    Event overview

    Overview

    AGRITECHNICA is the world's leading trade fair for agricultural machinery, serving as a showcase for the global agricultural machinery industry and a forum for the future of crop production (https://www. agritechnica. com/fileadmin/redaktion/downloads/Besuchen/2025/Service_Reisepartner/Text_AGRITECHNICA_Profile_EN. pdf). All leading companies present their new products and innovations at the event (https://www.

    agritechnica. com/en/). The trade fair offers the most comprehensive and diverse programme for international arable and crop farming, covering crop protection sprayers, drones, tractors, autonomous systems, combine harvesters, and digital assistance systems (https://www. agritechnica. com/fileadmin/redaktion/downloads/Besuchen/2025/Service_Reisepartner/Text_AGRITECHNICA_Profile_EN.

    pdf). The parallel SYSTEMS & COMPONENTS event is the B2B marketplace for the international agricultural machinery supply industry and the entire off-highway sector (https://www. agritechnica. com/en/)

    TL;DR

    1. 1AGRITECHNICA is the world's leading trade fair for agricultural machinery (
    2. 2The 2027 edition runs from 14 to 20 November 2027 in Hanover, Germany (
    3. 3It is the meeting place for decision-makers and the leading business marketplace for the
    4. 4All leading agricultural technology companies present their new products and innovations (
    5. 5The event is a forum for the future of crop production and covers the

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Arable Farmers, Livestock Producers, and Agricultural Contractors
    Agricultural Machinery Dealers, Distributors, and Service Importers
    Agri-Tech Engineers, OEM Designers, and R&D Directors
    Farm Management Decision-Makers and Agricultural Investors
    Young Professionals, Agronomists, and Agri-Business Executives

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Leading Agricultural Machinery and Tractor Manufacturers
    Smart Farming, Autonomous Robotics, and Precision Agriculture Tech Developers
    Systems & Components Suppliers for Heavy Off-Highway Equipment
    Harvesting, Tillage, Sowing, and Crop Protection Equipment Providers
    Renewable Agri-Energy, Biomass Systems, and Sustainable Farm Tech Innovators

    Product categories

    Key solution areas showcased across the event.

    Tractors and transport
    Special crops
    Forest and landscape
    Soil and seed
    Storage
    Know how
    Harvesting
    Digital expertise
    Trade and service
    Plant protection and fertilisation
    Digital Farm Centre
    Global Agriculture Systems
    agrifood start-ups
    International Dealer Centre
    Live Workshop
    Science Campus

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    5
    24 Exhibition Halls and Pavilions (venue-Wide)Halls 15, 16, 17: SYSTEMS & COMPONENTS (2025 Edition Layout)Hall 21: HEPA Hungarian Export Promotion Agency (2025 Edition)Hall 24: Nordic Innovation Pavilion (2025 Edition)Hall 25: Netherlands Pavilion (2025 Edition)

    Messegelände Hannover (Hannover Exhibition Centre)

    Messegelände, 30521 Hannover, Germany

    Entrances & gates

    Entrance North 1

    Tram lines U8 and U18 stop directly at the exhibition grounds at Entrance North 1. (

    Entrance North 2

    Tram lines U8 and U18 stop directly at the exhibition grounds at Entrance North 2. (

    Entrance West 1

    S-Bahn lines S4 and S8, as well as some regional trains, stop directly at Hannover Messe / Laatzen station at Entrance West 1. The AGRITECHNICA shuttle service also stops at the exhibition centre in the West 1 entrance area. (https://www.agritechnica.com/en/visit/faq/

    Facilities

    Parking

    Various parking areas are available for trade fair visitors. Follow on-site signage. Parking capacity is limited, so public transport is recommended. The parking fee for a car is EUR 16 per day. Buses are directed to appropriate parking lots. Approximately 4,500 parking spaces are available near Hall 13. (2025 data) (https://www.agritechnica.com/en/visit/faq and https://messegelaende-hannover.de/hallen/halle-13)

    €16.00/day

    Accessibility

    The fairground has been designed with accessibility in mind and is accessible for those with limited mobility. During the fair, people with restricted mobility have free access to chauffeured vehicles for rides within the exhibition complex. To order this service, contact the information staff. Lavatories are accessible in halls that are in operation. Each hall has a visitor information (EBi) point whose staff can assist. The S-Bahn trains used for the airport connection have barrier-free access and accessible toilets. (https://www.hannovermesse.de/en/for-visitors/on-site-services/ and https://www.sbahn-hannover.de/de/neuigkeiten/zusaetzliche-s-bahn-verbindungen-zur-iaa-transportation)

    Prayer rooms

    Religious facilities and services are available on the exhibition grounds, including a church, Jewish worship facilities, and Moslem worship facilities. Details are available in the exhibitor information A-Z guide. (https://www.hannovermesse.de/files/files/001/media/downloads/for-exhibitors/information-for-exhibitors-a-z.pdf)

    Cloakroom

    Wardrobes are located near the entrances. Prices: Wardrobe EUR 3.00, Luggage EUR 4.00. Entrance cloakrooms are available at Entrance NORD 1, NORD 2, OST 3, SUD 1, and WEST 1 (Hall 13). A central cloakroom is located at NORD 2. Items not picked up will be taken to the central cloakroom. (https://www.hannovermesse.de/en/for-visitors/on-site-services/ and https://www.hannovermesse.de/files/files/001/media/downloads/for-exhibitors/information-for-exhibitors-a-z.pdf)

    Luggage storage

    Luggage storage is available at cloakroom facilities near the entrances. Price: EUR 4.00 per item. A baggage service and pre-check-in facility is also available. (https://www.hannovermesse.de/en/for-visitors/on-site-services/)

    Charging points

    Power banks are available for charging mobile devices. They are equipped with three integrated cables (USB-C, Lightning, Micro-USB) for smartphones, tablets, e-cigarettes and cameras. Locations: each hall at the counters and at all open entrances. Costs: EUR 1 per half hour or part thereof, up to a maximum of EUR 6 per day. A EUR 25 deposit is reserved on the card and released when the power bank is returned. (https://www.hannovermesse.de/en/for-visitors/on-site-services/)

    On-site shuttle

    During the fair, a free shuttle service is offered on the exhibition grounds. The shuttle bus network with routes and stops is available on the site plan. Additionally, people with restricted mobility have free access to chauffeured vehicles for rides within the exhibition complex. An airport shuttle service connects Hannover Airport with the fairground (Entrance West 1) for EUR 25 each way, operating from 07:30 to 14:00 (airport to fairground) and 09:30 to 18:30 (fairground to airport). (2025 data) (https://www.hannovermesse.de/en/for-visitors/on-site-services/ and https://www.hannovermesse.de/files/files/001/media/downloads/for-exhibitors/information-for-exhibitors-a-z.pdf)

    Food options

    Restaurants and bistros in all exhibition halls, Munich Hall (Münchner Halle), Farmhouse Restaurant

    On-site dining

    Parking: Various parking areas are available for trade fair visitors; follow on-site signage. Parking capacity is limited, so public transport is recommended. The parking fee for a car is EUR 16 per day. Buses are directed to appropriate parking lots. (https://www.agritechnica.com/en/visit/faq/ and https://www.agritechnica.com/de/besuchen/faq/)

    Gate: Tram lines U8 and U18 stop directly at the exhibition grounds at Entrances North 1 and North 2. S-Bahn lines S4 and S8, as well as some regional trains, stop at Hannover Messe / Laatzen station at Entrance West 1. (https://www.agritechnica.com/en/visit/faq/)

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    14 to 20 November 2027,09:00 to 18:00 hrs (https://www.agritechnica.com/en/exhibit/faq/)

    • General Admission Pass

      Standard admission pass to Agritechnica Hannover exhibition floor and feature areas

      $25.00

    Who runs the show

    Organisers

    DLG (Deutsche Landwirtschafts-Gesellschaft e.V.)

    Organiser

    Website

    DLG Markets GmbH

    Organiser / exhibition company

    EmailCallWebsite

    Timo Zipf

    Contact for AGRITECHNICA 2027

    EmailCallWebsite

    AGRITECHNICA project team

    General exhibitor enquiries

    EmailWebsite

    Samira Fries

    Media partner contact

    EmailCallWebsite

    What's on

    Programme

    Speakers

    PW

    Paul Wittmann

    Senior Manager Product Value Stream Owner Tractors & FendtONE @ Fendt

    Career with Perspective – Your Entry at Fendt (2025 edition)

    PN

    Patrick Noack

    Professor @ Hochschule Weihenstephan-Triesdorf

    Acceptance through transfer – Successfully shaping knowledge transfer for the use of digital technologies (2025 edition)

    HB

    Heinz Bernhardt

    Professor für Agrarsystemtechnik @ Technische Universität München

    Artificial Intelligence in education and consulting (2025 edition)

    HM

    Hartmut Matthes

    Dr @ Bundesverband Lohnunternehmen

    Digitalization in Practice – Opportunities and Challenges (2025 edition)

    TS

    Thomas Schilling

    Joint Managing Director @ BASF Digital Farming GmbH

    Digital farming and operational business leadership (2025 edition)

    VV

    Victor Veefkind

    Stream Leader Tech Intelligence Observatory a.i @ European Patent Office

    DLG agrifood start-up Expert Stage opening event (2025 edition)

    NV

    Niklas Veltkamp

    Managing Director @ Bitkom e.V

    DLG agrifood start-up Expert Stage opening event (2025 edition)

    AB

    Andrea Büttner

    Prof. Dr., Director @ Fraunhofer IVV Institute

    Fraunhofer Alliance Food and agrifood start-up innovation (2025 edition)

    ML

    Martijn Lukaart

    Founder & CEO @ Odd.Bot

    Dutch robotics & artificial intelligence in practice: How the Netherlands is using technology for sustainable agriculture and overcoming labour shortages (2025 edition)

    GG

    Görres Grenzdörffer

    Dr. Ing @ Universität Rostock

    AgriDrones Unleashes: Local Practices, Global Possibilities (2025 edition)

    AK

    Arend Koekkoek

    CEO @ Pixelfarming Robotics

    Dutch robotics & artificial intelligence in practice (2025 edition)

    TV

    Tamme van der Wal

    Founder / Concepts Developer @ SOIL-Data

    Digital soil mapping concepts for agriculture (2025 edition)

    DM

    Dmitry Maksymenko

    Customer Success Manager @ OneSoil

    Live-Demo mit OneSoil: How to Start Precision Farming in 5 Easy Steps (2025 edition)

    MM

    Michael Müller

    CEO @ Pflanzentheke GmbH

    Agrifood start-up pitch (2025 edition)

    JE

    Jana Epperlein

    Dr @ Gesellschaft für konservierende Bodenbearbeitung e.V

    Soil Health – Introducing the Spotlight (2025 edition)

    FK

    Fiene Kaufmann

    SAATEN-UNION

    Soil Health – Introducing the Spotlight (2025 edition)

    AS

    Alexander Schmithausen

    Kalkverband Agrar

    Soil Health – Introducing the Spotlight (2025 edition)

    TW

    Thomas Weyer

    Professor of soil science, soil protection and plant nutrition

    Soil Health – Introducing the Spotlight (2025 edition)

    DP

    Daniela Portz

    Bayer Crop Science

    Soil Health – Introducing the Spotlight (2025 edition)

    AB

    Annika Behler

    Wissenschaftliche Mitarbeiterin @ Institute for Agricultural and Horticultural Sciences, Humboldt University of Berlin

    Young Professionals & Women in Engineering Day (2025 edition)

    SL

    Silke Lang

    Director Marketing Mobile Solutions @ Bosch Rexroth AG

    Young Professionals & Women in Engineering Day (2025 edition)

    OD

    Olaf Deininger

    DLG

    From Prototype to Practical Success – How Agricultural Innovations Reach the Market (2025 edition)

    PG

    Peter Groß

    From Prototype to Practical Success – How Agricultural Innovations Reach the Market (2025 edition)

    LH

    Lothar Hövelmann

    Chief Executive Officer @ DLG e.V

    Milestones for Sustainable Productivity Growth (2025 edition)

    Topic tracks

    DLG Spotlight Digital Farming (2025 Edition)DLG Spotlight Soil Health (2025 Edition)DLG-Expert Stages (2025 Edition)Young Professionals Day (2025 Edition)International Farmers Day (2025 Edition)Live Workshop (2025 Edition)

    Co-located events

    SYSTEMS & COMPONENTS (2025 edition)

    Separate ticket

    Club of Bologna Annual Meeting (2025 edition)

    Separate ticket

    Co-located seminars

    Data rooms in agriculture: from interoperability to value creation (2025 edition)

    Paid

    DLG-Expert Stage agrifood start-ups: From Prototype to Practical Success – How Agricultural Innovations Reach the Market (2025 edition)

    Paid

    Smart mineral fertilizer spreaders – precise, efficient, and sustainable (2025 edition)

    Paid

    Awards

    AGRITECHNICA Innovation Award

    Biennial (every Edition)

    The DLG 'AGRITECHNICA Innovation Award' is one of the leading awards within the international agricultural industry. It is awarded to innovations for use in a practical setting and underscores the value of modern agricultural machinery to farming. All companies exhibiting at AGRITECHNICA can take part with their innovations. A neutral DLG commission decides which products receive the award in gold or silver. Registrations open in May 2027; registration deadline is 16 July 2027

    Gold MedalSilver Medal
    source

    SYSTEMS & COMPONENTS Trophy – Engineers' Choice

    Biennial (every Edition)

    As part of the SYSTEMS & COMPONENTS Trophy – Engineers' Choice, agricultural machinery development engineers present awards for innovative systems and components with new or significantly improved concepts that make a particular contribution to the development and realisation of products and new or improved processes

    source

    DLG Agrifuture Concept Winner

    Biennial (every Edition)

    At AGRITECHNICA, DLG presents 'DLG Agrifuture Concept' awards for pioneering agricultural machinery work and future visions. Visionary agricultural machinery solutions provide crucial stimuli for the future viability of global crop production. The award ceremony will take place during AGRITECHNICA 2027. Registrations open in May 2027; registration deadline is 16 July 2027

    source

    DLG Agri Influencer Award

    Biennial (every Edition)

    With the DLG Agri Influencer Award, DLG highlights remarkable agricultural mediators and opinion leaders on the internet and in social media, makes them better known and supports them in their communication

    source

    Women in Ag Award

    Biennial (every Edition)

    The Women in Ag Award recognises women in the agricultural sector who are shaping the agricultural debate through their work. The international award is presented jointly by 'Women in Ag'-Magazin and DLG

    source

    Sponsors

    Media Partner CLASSIC (2025 Edition – 5,300 EUR)

    Media Partner PREMIUM (2025 Edition – 9,900 EUR)

    How the last edition performed

    Previous edition

    Current edition

    2027 · 470,000 visitors · 2,800 exhibitors

    AGRITECHNICA 2027 is projected to welcome approximately 2,800 to 2,900 exhibitors from more than 50 countries and between 470,000 and 500,000 visitors and delegates, with attendees expected from over 170 countries. (https://www.travelandtourworld.com/news/article/gtt8krdgegk3/)

    Forecast — not final

    Visitors

    476,000

    Exhibitors

    2,849

    Exhibitor countries

    52

    Visitor countries

    171

    Growth over time

    New this edition

    • 1

      Digital Farm Center presented by Farm Robotix (2025 edition)

      Making its debut at AGRITECHNICA 2025, the Digital Farm Center in Hall 21 is a dedicated platform for digital farming, automation, robotics and AI. It houses more than 160 exhibitors across four thematic zones: GPS and guidance systems, robotics and drones, sensor technology, and software with the DLG Spotlight Digital Farming. The centre features a Robotics Live Arena demonstrating autonomous machines and daily live demonstrations streamed from tractor cabins to a large LED video screen. (2025 edition)

      Source
    • 2

      7 Days – 7 Topics theme days (2025 edition)

      A new concept for 2025 where each day of the trade fair is dedicated to a specific theme or target group: Innovation & Press Day (Sunday), Agribusiness Days (Monday and Tuesday), International Farmers Day (Wednesday, spotlighting Canada, Czech Republic and France), Digital Farm Day (Thursday), Young Professionals Day (Friday, culminating in the Young Farmers Party), and Celebrate Farming (Saturday, with a traditional tractor parade). (2025 edition)

      Source

    Next edition outlook

    2027-11-14 – 2027-11-20
    estimated

    Agritechnica 2027 will take place from 14 to 20 November 2027 at the Hanover Exhibition Centre, Germany, with opening hours from 09:00 to 18:00 daily. Exhibitor registration opens in mid-November 2026 via the Exhibitor Service Portal, with stand prices to be published in summer 2026. The 2027 edition is expected to build on the 2025 success, continuing the guiding theme 'Touch Smart Efficiency' and the 7 Days – 7 Topics theme day concept. The Digital Farm Center, which premiered successfully in 2025, is expected to remain a central feature, alongside SYSTEMS & COMPONENTS as the B2B marketplace for the supply industry. The industry context entering 2027 is one of cautious stabilisation: the European agricultural machinery business climate declined in early 2026, with one-third of manufacturers expecting fewer orders, though the German industry achieved EUR 11.3 billion in revenue in 2025 and some segments show improvement. (2027 edition) (https://www.agritechnica.com/en/exhibit/faq)

    Continuation and further development of the 7 Days – 7 Topics theme day concept introduced in 2025 Expanded Digital Farm Center and robotics-focused exhibition areas building on the successful 2025 premiere Greater presence of hybrid powertrain solutions and Chinese OEMs as the industry shifts toward pragmatic decarbonisation Continued focus on AI-enabled precision farming and autonomous machinery as these technologies approach commercial viability New exhibitor registration process via the Exhibitor Service Portal opening in mid-November 2026

    Impact

    A bigger and stronger platform

    Agritechnica 2025 reaffirmed its position as the world's leading trade fair for agricultural machinery, bringing together 2,849 exhibitors from 52 countries and around 476,000 investment-minded professional visitors from 171 countries under the guiding theme 'Touch Smart Efficiency'. The event celebrated its 40th edition with a visitor record and set strong global benchmarks for the industry. With 68% of exhibitors coming from abroad and 32% of visitors being international decision-makers, Agritechnica demonstrated its unmatched global appeal and its role as the central platform for market overview, business relationships and technological exchange. The parallel SYSTEMS & COMPONENTS event established itself as the leading international B2B marketplace for the supply industry, with 94% of primary visitors expressing satisfaction. Over 300 specialist events, spotlights and industry forums, featuring 400 speakers, provided deep technical insights across digitalisation, automation, robotics, soil health, and innovative drive technologies. The visit of Germany's Federal Minister of Agriculture, Alois Rainer, along with numerous international delegations, underscored the strong agricultural-political interest in the event. (2025 edition) (https://www.dlg.org/en/events/event-archiv/review-agritechnica-2025)

    Audience quality

    High-value decision-makers

    Agritechnica 2025 attracted an exceptionally high-quality professional audience. Around 32% of visitors were international decision-makers, of which 15% came from outside Europe, with strong representation from the Netherlands, Austria, Italy, Switzerland, France, Denmark, the United Kingdom, Poland, the Czech Republic, as well as the USA, Canada and China. Visitor satisfaction reached 95% according to a representative visitor survey conducted by Wissler & Partner, with particular interest shown in tractors, transport vehicles, harvesting technology, soil cultivation and seeding equipment, crop protection and fertilisation, as well as precision farming and automation. The visitor profile was dominated by agricultural holdings and enterprises (43%), followed by manufacturing (12%), contract farming (6%), forestry (4%), and universities and technical colleges (4%). More than 1,600 journalists and social media influencers from 55 countries covered the event, alongside 93 international delegations. For SYSTEMS & COMPONENTS, 94% of primary visitors were satisfied with the offering. (2025 edition) (https://www.agritechnica.com/en/about-the-fair/post-show-report)

    Exhibitor outcomes

    Real business growth

    Exhibitor testimonials from Agritechnica 2025 provide strong evidence of return on investment and business impact. CNH Industrial described the event as an outstanding success, using it for intensive exchange with customers, sales partners, media and investors from around the world, and demonstrating innovation leadership with two silver medals, four 'Farm Machine 2026' awards and one 'Tractor of the Year 2026'. Claas reported that its gold Innovation Award-winning square baler generated enthusiastic customer response and reinforced the trade fair's role as an important showcase for the German agricultural machinery industry and an attractive employer brand. Fendt (AGCO) deployed a team of approximately 250 employees and reported a complete success across all seven days, particularly on the exclusive Monday and Tuesday Agribusiness Days, with visitors from all over the world seeking genuine consultation. LEMKEN noted that intensive discussions at the stands clearly showed farmers are once again prepared to invest in modern agricultural technology. John Deere highlighted the new theme day concept as very well received, enabling detailed customer discussions in a pleasant atmosphere on Monday and Tuesday. Fliegl Agrartechnik reported a complete success with numerous innovations in transport and slurry technology. Reichhardt GmbH observed that markets in Europe and beyond are open to new ideas, with renewed optimism for a market revival. SICK confirmed that numerous high-quality discussions with OEMs, system integrators and partners reinforced its position as a strategic solution provider for mobile automation. (2025 edition) (https://www.agritechnica.com/en/exhibit/testimonials)

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Global with strong European focus

    Why it matters

    Agritechnica is the definitive global marketplace for agricultural machinery and the primary barometer of the industry's technological and commercial trajectory. For buyers and exhibitors, the 2027 edition arrives at a critical inflection point: the European agricultural machinery market has been in a prolonged downturn, with the CEMA business climate index falling to points by June 2026. Industry leaders including Fendt and CNH Industrial expect a market recovery beginning in 2027, driven by an aging equipment fleet, stabilizing interest rates, and improving crop economics. Agritechnica 2027 will be the first major global platform where the industry can validate this recovery thesis, launch products positioned for the upturn, and forge the distribution partnerships needed to capture market share as demand returns. The event's scale—2,849 exhibitors and 476,000 visitors from 171 countries in 2025—makes it unmatched for reaching global decision-makers across the entire agricultural value chain, from tractors and harvesting machinery to digital farming, robotics, and components. (2025 edition) (https://www.dlg.org/en/events/event-archiv/review-agritechnica-2025) (https://www.cema-agri.org/market-trends/24-business-barometer/1126-april-2026-business-climate-deteriorating-again)

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Autonomous machinery and robotics shift from concept to commercial reality

    Agritechnica 2025 saw a clear trend where nearly all major tractor manufacturers presented autonomous solutions based on their catalog tractors, retaining the cab for road driving while enabling fully autonomous field work. Companies expect sales to take off from 2027 as regulatory frameworks evolve. The global autonomous tractor market is projected to grow from USD 2.20 billion in 2025 to USD 2.61 billion in 2026 and USD 6.09 billion by 2031, at a CAGR of 18.47%. (2025 edition) (https://www.lafranceagricole.fr/fendt/article/889499/la-contre-offensive-des-tractoristes-sur-le-marche-du-robot) (

    Source
    02

    Farm labor scarcity drives demand for automation and precision equipment

    Tighter farm labor conditions and wage inflation are reshaping purchasing decisions. Nearly 384,900 H-2A temporary agricultural worker visas were issued in fiscal year 2024 in the US, yet labor shortages persist. Equipment that reduces peak labor demand in harvesting, transplanting and spraying is gaining popularity. The agricultural robots market is projected to expand from USD 15.2 billion in 2025 and USD 18.0 billion in 2026 to USD 41.3 billion by 2031. (2025 data) (https://www.giiresearch.com/report/moi2066407-agricultural-machinery-market-share-analysis.html) (

    Source
    03

    Precision agriculture and telematics become standard on mid-range equipment

    Telematics and digital agronomy tools are transitioning from premium options to standard features. Retrofit packages allow farmers to upgrade older machines with guided operations, connectivity and field data capabilities, extending equipment lifespan. The precision agriculture market is projected to grow from USD 9.59 billion in 2025 to USD 11.02 billion in 2026 and reach USD 33.60 billion by 2034, at a CAGR of 14.95%. (2025 data) (https://www.giiresearch.com/report/moi2066407-agricultural-machinery-market-share-analysis.html) (

    Source
    04

    Chinese OEMs strengthen global agricultural equipment ambitions

    A defining trend at Agritechnica 2025 was the significantly stronger presence of Chinese OEMs, with China ranking as the third-largest exhibitor country with 243 exhibitors. Companies like Weichai Lovol, China Yituo, and DJI Agriculture presented Euro 5-compliant tractors, electric lawn mowers, and advanced agricultural drones at competitive price points, signalling growing ambitions in the global agricultural equipment market. (2025 edition) (

    Source
    05

    European agricultural machinery market faces prolonged downturn with recovery expected from 2027

    The CEMA business climate index for the European agricultural machinery industry declined from points in March 2026 to in April, in May, and in June. One-third of European manufacturers expect fewer orders in the coming six months. Fendt CEO Christoph Groblinghoff predicts the global agricultural machinery market will only resume growth from 2027. The arable equipment segment shows the worst business climate among all segments. (2026 data) (https://www.cema-agri.org/market-trends/24-business-barometer/1126-april-2026-business-climate-deteriorating-again) (

    Source

    Market news

    Latest updates from across the market.

    Global tractor sales rise 18% in first four months of 2026, driven entirely by India

    Global tractor sales exceeded 512,000 units in January-April 2026, up 18% from 433,000 in the same period of 2025. India accounted for 375,000 units, on track for a new all-time high. The US market fell 9% (from 59,400 to 53,800 units), Canada dropped 8% (from 6,650 to 6,110), Brazil declined 15% (from 14,400 to 12,300), and Turkey plunged 51% (from 15,000 to 7,250). Europe was mixed: Italy +4.5%, UK +25%, Spain +6.7%, France +1%, Germany.6%, Poland -15%. (2026 data) (

    Read

    AGCO CFO: 2027 could be a better year for ag machinery market as fleet ages

    AGCO's CFO highlighted how farmers are responding to Iran war-induced volatility and why 2027 could mark a turning point. A combination of crop rotations and reduced fertilizer applications could result in lower yields in 2027, potentially spiking corn futures prices. CNH Industrial similarly expects a 2027 rebound as the aging fleet prompts growers to upgrade. Evercore ISI upgraded both Deere and CNH to 'outperform,' citing the aging fleet and improving crop economics. (2026 data) (https://www.agnavigator.com) (https://www.ttnews.com) (

    Read

    AGCO reports 14.3% Q1 revenue growth to USD 2.3 billion despite farm economy headwinds

    AGCO reported net sales of USD 2.3 billion for Q1 2026, up 14.3% year-over-year, with reported EPS of USD 0.76. The company reaffirmed plans to double North American market share to approximately 20% within five years, with Fendt and Massey Ferguson large tractor market share improving 300 basis points year-over-year. For Q2 2026, net sales were USD 2.6 billion, down 1% year-over-year. (2026 data) (https://www.nasdaq.com) (

    Read

    Agritechnica 2025 concludes with 2,849 exhibitors from 52 countries and 476,000 visitors

    Agritechnica 2025 reaffirmed its position as the world's leading trade fair for agricultural machinery, with 2,849 exhibitors from 52 countries and around 476,000 professional visitors from 171 countries. The event celebrated its 40th anniversary with a visitor record. The Digital Farm Center premiered in Hall 21 with over 160 exhibitors. The next edition is scheduled for 14-20 November 2027. (2025 edition) (

    Read

    Global Agricultural Machinery Trade Fair Circuit 2027

    12 to 18 months before Agritechnica 2027 (November 2027)

    Agritechnica Hannover is the anchor event of the global agricultural machinery trade fair calendar. The 2027 edition is part of a broader circuit of major international exhibitions spanning Europe, the Americas, and Asia. These events serve distinct regional markets and offer exhibitors and visitors strategic opportunities to build a comprehensive global presence. The circuit includes biennial flagship shows such as EIMA International in Bologna (November 2026), SIMA in Paris (date uncertain), and Agritechnica Asia in Vietnam (March 2027), as well as annual events like World Ag Expo in California and Agrishow in Brazil. (https://www.agritechnica.com/en/visit/travel-and-accommodation)

    14–20 Nov 2027

    World Ag Expo 2027

    Tulare, California, United States

    Held annually at the International Agri-Center in Tulare. 2027 marks the 60th edition. Applications for Top-10 Products and Seminar Series opened August 2026. (

    website
    14–20 Nov 2027

    AGRITECHNICA ASIA 2027

    Ho Chi Minh City, Vietnam

    Held biennially, alternating between Vietnam and Thailand. Expected to host over 300 exhibitors from 30+ countries and attract 10,500+ trade visitors. Theme: 'Green Innovations for Asian Agriculture'. Organised by DLG, VEAS, and Nova Exhibitions. (

    website
    14–20 Nov 2027

    Agrishow 2027

    Ribeirão Preto, São Paulo, Brazil

    Held annually in Ribeirão Preto. The 30th edition in 2027. Organised by Informa Markets. Strong focus on the Brazilian and Latin American agribusiness market. (

    website
    14–20 Nov 2027

    Growtech Europe 2027 (co-located with Macfrut)

    Rimini, Italy

    First edition in Europe. Co-location with Macfrut at Rimini Expo Centre. Focus on greenhouse production technologies and the fruit/vegetable supply chain. (

    website
    14–20 Nov 2027

    Infoagro Exhibition 2027

    Almería, Spain

    Sixth edition. Held in Almería, the heart of Spain's intensive greenhouse agriculture sector. Focus on protected horticulture and Mediterranean crop production. (

    website
    14–20 Nov 2027

    Agribex 2027

    Brussels, Belgium

    Held biennially at Brussels Expo. Organised by Fedagrim. 2025 edition was held without animals; the Brussels Livestock Show is planned to return in 2027. (https://www.potatopro.com/es/potato-conferences-tradeshows/agribex-2027) (

    website

    European Winter/Spring 2027

    World Ag Expo 2027 (February 9, Tulare)AGRITECHNICA ASIA 2027 (March 17, Ho Chi Minh City)

    Early-year events focusing on North American and Asian markets, respectively. World Ag Expo serves as a domestic US platform while AGRITECHNICA ASIA targets Southeast Asia's rapidly mechanizing economies

    European Spring 2027

    Growtech Europe 2027 (April 20, Rimini)Agrishow 2027 (April 26, Ribeirão Preto)Infoagro Exhibition 2027 (May 5, Almería)

    Spring events focus on Southern European and Latin American markets. Growtech Europe and Infoagro target Mediterranean and intensive horticulture sectors, while Agrishow is the dominant event for Brazilian agribusiness

    European Autumn 2027

    AGRITECHNICA 2027 (November 14, Hanover)Agribex 2027 (December 8, Brussels)

    The main European circuit peaks in autumn with Agritechnica in Hanover as the global flagship event, followed by Agribex in Brussels serving Benelux markets

    Biennial European Heavyweights (2026)

    EIMA International 2026 (November 10, Bologna)

    EIMA International occurs in 2026 (non-Agritechnica year), providing a Southern European counterpoint. SIMA/AgriSIMA in Paris is planned to return in 2027 or 2028 but the schedule is uncertain

    Event dates and details sourced from official event websites and organiser pages. SIMA/AgriSIMA schedule is uncertain and subject to change based on organiser announcements. AGRITECHNICA ASIA 2027 dates confirmed by the official event website and DLG. World Ag Expo 2027 dates confirmed by the official event website. EIMA 2026 dates confirmed by FederUnacoma. Agrishow 2027 dates confirmed by the official event website. Agribex 2027 dates confirmed by Fedagrim and Brussels Expo

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    HAJ

    Hannover Airport (Langenhagen)

    The primary international gateway for AGRITECHNICA. S-Bahn line S5 runs to Hanover Central Station (journey time approx. 15 minutes), then change to light rail U8 to Messe/Nord (approx. 20 minutes). S-Bahn line S4 also connects Hannover Messe/Laatzen station (West 1) with regional trains. During the fair, S-Bahn line S8 runs hourly between the airport and Hannover Messe/Laatzen station from approximately 08:00 to 20:00. An AGRITECHNICA shuttle bus service is available for EUR 25 each way and can be reserved at https://www.bfmhaj.com/en/shop. (2025 data) (

    approximately 10-15 km from the exhibition grounds

    to venue

    approximately 20-25 minutes by car; approximately 35-40 minutes by S-Bahn with change at Hannover Hbf

    by car

    BWE

    Braunschweig-Wolfsburg Airport

    Regional airport located east of Hannover. Limited scheduled flights. Accessible via Deutsche Bahn connections from Braunschweig to Hannover. (

    approximately 56-61 km from the exhibition grounds

    to venue

    approximately 45-55 minutes by car

    by car

    BRE

    Bremen Airport

    International airport with broader European connections. Deutsche Bahn connections from Bremen Hauptbahnhof to Hannover Hauptbahnhof take approximately 1 hour. (

    approximately 98 km from the exhibition grounds

    to venue

    approximately 1 hour 15 minutes by car; approximately 1 hour 20 minutes by train

    by car

    HAM

    Hamburg Airport

    Major international hub with extensive global connections. Deutsche Bahn ICE trains from Hamburg Hauptbahnhof to Hannover Hauptbahnhof take approximately 1 hour 10 minutes. (

    approximately 140 km from the exhibition grounds

    to venue

    approximately 1 hour 45 minutes by car; approximately 1 hour 20 minutes by high-speed train

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    3-star
    Hannover city centre / Linden / Messenah

    USD 48–66 / night

    Indicative single-room rates based on 2026 conference hotel pricing data for Hannover (EUR 42–58 without room; EUR 98–128 with room, per Easy Hotel RFP). EUR-to-USD conversion at approximately 1.14. Hannover is generally 15–25% cheaper than comparable German trade fair cities. (

    4-star
    Hannover city centre / Messenah (Langenhagen/Flughafen)

    USD 78–108 / night

    Indicative single-room rates based on 2026 conference hotel pricing data for Hannover (EUR 68–95 without room; EUR 130–178 with room, per Easy Hotel RFP). EUR-to-USD conversion at approximately 1.14. Includes properties such as Sheraton Hannover Pelikan Hotel (from USD 192 per night during peak periods). (https://easyhotelrfp.com/de/blog/konferenzhotels-hannover-2026/) (

    5-star
    Hannover city centre

    USD 123–177 / night

    Indicative single-room rates based on 2026 conference hotel pricing data for Hannover (EUR 108–155 without room; EUR 210–320 with room, per Easy Hotel RFP). EUR-to-USD conversion at approximately 1.14. (

    Local transport

    Get around the city with these convenient transport options.

    Tram (Stadtbahn)

    Estimated costIncluded with AGRITECHNICA ticket (ÜSTRA zones A, B, C); otherwise approximately EUR 3.50 per single ride within Zone A
    Best forU8 / U18 to Hannover Messe/Nord (Entrances North 1 and North 2); U6 / U16 to Messe/Ost (Entrance Ost 3)

    From Hannover Hauptbahnhof, tram lines U8 and U18 reach Messe/Nord in approximately 20 minutes. The exhibition grounds are directly served by these lines. The AGRITECHNICA admission ticket functions as a combination ticket for free travel on regional public transport (2nd class) within ÜSTRA fare zones A, B, and C on the day of visit. (2025 data) (https://www.agritechnica.com/en/visit/faq/) (

    S-Bahn (Suburban railway)

    Estimated costIncluded with AGRITECHNICA ticket (ÜSTRA zones A, B, C); otherwise approximately EUR 3.50 per single ride within Zone A
    Best forS4 / S8 to Hannover Messe/Laatzen station (Entrance West 1); S5 to Hannover Hauptbahnhof, then change to tram U8/U18

    S-Bahn lines S4 and S8, as well as some regional trains, stop directly at Hannover Messe/Laatzen station, which is approximately a 10-minute walk from Entrance West 1. S-Bahn line S5 connects Hannover Airport to Hannover Hauptbahnhof (journey time approximately 15 minutes); passengers then change to tram U8/U18 for the exhibition grounds. S-Bahn line S8 runs hourly between the airport and Hannover Messe/Laatzen station from approximately 08:00 to 20:00. (2025 data) (https://www.agritechnica.com/en/visit/faq/) (

    Licensed Taxi / Ride-Hailing App (Bolt)

    Estimated costApproximately EUR 25–35 from Hannover Airport to the exhibition grounds; approximately EUR 15–25 from the city centre; taxi meter applies. Bolt dynamic pricing may be lower during off-peak hours and higher during events
    Best forPoint-to-point service throughout Hannover and to/from the exhibition grounds

    Uber is not active in Hannover. Licensed taxis operate 24/7 and are available at official ranks outside Hannover Hauptbahnhof, the airport, the exhibition grounds (Messe fairgrounds), and major hotels. Taxis can also be booked via FREE NOW or Bolt. Bolt launched its taxi and ride-hailing service in Hannover in March 2026, connecting users with local taxi and rental car companies; for taxi rides booked via the app, the fixed Hannover taxi tariff applies. For rental car rides with driver, dynamic pricing varies by demand. Always ensure the meter is used for taxi rides; ignore unlicensed drivers. (2026 data) (https://www.thingstodoinhanover.com/transportation/taxi-rideshare/) (

    Car (Parking)

    Estimated costEUR 16 per day for a car. Full-event parking permits available via the Hannover Messe shop (e.g., EUR 67.23 for a permanent parking permit). Motorhome/caravan parking from EUR 40.19 per day (vehicles over 6 m) plus EUR 6.54 per day for electricity
    Best forVia motorways A2 and A7, take the exit to motorway A37 leading directly to Hannover Messe. Follow the dynamic parking guidance system and on-site signage

    Various parking areas are available for trade fair visitors. Parking capacity is limited, so public transport is recommended. A total of approximately 50,000 parking lots are spread around the venue. A regular shuttle bus service connects Parkplatz Süd 6 (at the Fahrsicherheitszentrum on B 443) to the exhibition grounds. Use the address 'Messegelände, 30521 Hannover' for navigation; coming from the south, enter 'Kronsbergstraße'; from the north, enter 'Hermesallee'. Ignore navigation system instructions when the first traffic control signs become visible and follow the parking guidance system. (2025 data) (https://www.agritechnica.com/en/visit/faq) (https://www.landundforst.de/niedersachsen/region-hannover-mittelweser/agritechnica-2025-so-reisen-stressfreier-574531) (

    Airport Shuttle Bus

    Estimated costEUR 25 each way per person
    Best forHannover Airport (arrivals level of all 3 terminals) to exhibition grounds (Entrance West 1) and return

    An exclusive AGRITECHNICA shuttle service operates during the trade fair, regardless of timetable and as required. It uses 8-seater vehicles. Information is available at the airport on the arrivals levels of all 3 terminals and at the exhibition centre in the West 1 entrance area. Advance reservation is recommended at https://www.bfmhaj.com/messeshuttle. (2025 data) (https://www.agritechnica.com/de/ausstellen/anreise-und-unterkunft) (

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen Visa Type C (Business/Trade Fair)Nationals of countries without visa-free access to the Schengen area who wish to attend Agritechnica 2027 for business, trade fair, or exhibition purposes. This includes exhibitors, trade visitors, and business delegates from non-visa-waiver countries$90.00Standard processing is 15 calendar days. In practice, 10-15 calendar days at German consulates, with peak season extending to 3-4 weeks. Appointment wait times at VFS centres can add 1-3 weeks depending on location
    Schengen Visa Type A (Airport Transit)Nationals of certain countries who transit through a German airport en route to a non-Schengen destination and who are subject to the airport transit visa requirement$90.00Standard processing is 15 calendar days

    Citizens of EU/EEA countries and Switzerland do not need a visa. Germany's 2026 visa-free list includes 62 countries and territories outside the EU/Schengen area, including the United States, United Kingdom, Canada, Australia, New Zealand, Japan, South Korea, Israel, Brazil, Argentina, Mexico, Singapore, the United Arab Emirates, Albania, Andorra, Antigua and Barbuda, Bahamas, Barbados, Bosnia and Herzegovina, Brunei, Chile, Colombia, Costa Rica, Dominica, El Salvador, Georgia, Grenada, Guatemala, Honduras, Hong Kong, Iceland, Liechtenstein, Macao, Malaysia, Mauritius, Moldova, Monaco, Montenegro, Nicaragua, North Macedonia, Norway, Panama, Paraguay, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, San Marino, Serbia, Seychelles, Switzerland, Taiwan, Timor-Leste, Tonga, Trinidad and Tobago, Ukraine, Uruguay, Vanuatu and Venezuela. Visa-free stays are limited to 90 days within any 180-day period for tourism, business meetings, or family visits. Visa-exempt business travellers may engage in business activities (meetings, negotiations, trade fair attendance) but are not permitted to work. Always verify current requirements with the German embassy or consulate in your country, as the list may change. (https://gulfnews.com/world/europe/germanys-2026-visa-free-list-is-out-62-countries-outside-schengen-eu-can-enter-without-a-visa-check-if-yours-is-included.500210413) (https://www.auswaertiges-amt.de/en/visa-service/besucher-visum/217934)

    Germany accepts the ATA Carnet for commercial samples, professional equipment, and exhibitions and trade fair goods. The carnet allows temporary duty-free and tax-free import of goods for up to 12 months, covering the show, pre-show setup, and post-show transit. German customs (Zoll) are highly experienced with ATA Carnets and trade show equipment, with on-site customs offices during major events. Entry requires presenting the carnet to Zoll upon arrival with a complete item list including values in EUR or USD. An EU entry stamp allows free transit within all EU member states. Consumable goods and items for sale are prohibited. German companies can apply for an ATA Carnet online via the IHK (Chamber of Industry and Commerce); applications are available at www.e-ata.de and through IHK Hannover. (https://www.easycarnet.com/countries/germany) (https://www.ihk.de/hannover) (https://www.privacyshield.gov/article?id=Germany-Temporary-Entry)

    Official visa page

    Weather

    November in Hannover is typically cold and often cloudy. Based on 1992–2021 averages, the typical daily high is around 9°C (48°F) and the typical daily low is around 3°C (37°F). Average monthly precipitation is approximately 50 mm, with November being one of the wetter months. The humidity is relatively high at around 85%, and wind speeds average 26 km/h. Visitors should expect grey, overcast conditions and possible rain. (https://www.timeanddate.com/weather/@6559065/climate)

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Hannover is exceptionally well connected for trade fair access. By air, Hannover Airport (HAJ) is approximately 10-15 km from the exhibition grounds, with direct S-Bahn connections. By rail, Hannover Hauptbahnhof is a major ICE stop on the German high-speed network, with connections from Berlin (approx. 1h 40m), Hamburg (approx. 1h 10m), Frankfurt (approx. 2h 30m), and Munich (approx. 4h). From Hannover Hauptbahnhof, tram lines U8 and U18 reach the exhibition grounds (Entrance North 1) in approximately 20 minutes. S-Bahn lines S4 and S8 stop directly at Hannover Messe/Laatzen station (Entrance West 1), which is approximately 400 metres from the entrance. By road, the venue is directly connected to the A2 and A7 motorways. The exhibition grounds are served by 4,500 parking spaces near Hall 13 alone, with additional parking areas around the grounds. (2025 data) (https://www.agritechnica.com/en/visit/faq and https://www.agritechnica.com/en/visit/travel-and-accommodation and https://www.hannovermesse.de/en/for-visitors/on-site-services/)

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Punctuality and preparedness are non-negotiable

    In German business culture, punctuality is not just a courtesy but a sign of reliability and respect. Arriving on time for meetings is expected, and lateness can be viewed as a lack of seriousness. Meetings are typically scheduled well in advance, and agendas are often shared beforehand. Participants are expected to come prepared, having reviewed relevant documents and ready to discuss agenda items in detail. The atmosphere in meetings is serious and focused, with discussions revolving around facts, figures, and clear objectives. (

    Formality and titles

    Formality is deeply ingrained in German business interactions, especially at the outset of a professional relationship. Titles and surnames are used consistently, and only after a relationship matures might first names be adopted. A firm handshake is the standard greeting. Business cards are commonly exchanged. (

    Business dress code

    Business attire at German trade fairs is typically formal to business casual. For meetings with exhibitors and business partners, a suit or smart business wear is appropriate. Comfortable walking shoes are essential given the vast size of the Hannover exhibition grounds across 23 halls and multiple pavilions. (

    Beyond the trade fair: Hannover's cultural attractions

    Hannover offers several cultural attractions worth visiting during a trade fair stay. The Royal Gardens of Herrenhausen (Herrenhäuser Gärten) are one of the most important baroque gardens in Europe. The Sprengel Museum houses one of the foremost collections of 20th-century art. The Maschsee lake offers walking and cycling paths with Mediterranean flair, and the New Town Hall provides panoramic city views from its dome. (

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Hannover Airport (HAJ)

    Book flights early, as Hannover accommodation and flights fill quickly during AGRITECHNICA. Hannover Airport is served by major airlines including Lufthansa, British Airways, KLM, Air France, Turkish Airlines and others. For direct international connections, consider flying to Frankfurt or Amsterdam and taking a connecting flight or train to Hannover. Deutsche Bahn ICE trains connect Frankfurt Airport to Hannover in approximately 2 hours 30 minutes. (2025 data)

    Book flights

    Visa

    Whether you need a visa for Agritechnica 2027 depends on your nationality. EU/EEA and Swiss citizens, as well as nationals of 62 visa-waiver countries, can enter Germany visa-free for up to 90 days within a 180-day period for business purposes, including trade fair attendance. Nationals of other countries must apply for a Schengen Visa Type C (Business/Trade Fair) at a German embassy or consulate before travelling. The visa application should be submitted at least 4 weeks before the intended travel date; the earliest application is 6 months in advance

    Estimated cost: Not yet confirmed

    Processing: 15 calendar days standard; 10-15 calendar days in practice at German consulates; peak season 3-4 weeks. VFS appointment wait times can add 1-3 weeks

    The organiser no longer issues general letters of invitation for trade visitors. Exhibitors must provide confirmation of their paid stand registration (stand confirmation); visitors may need to provide their trade fair ticket or an invitation from an exhibiting company. The DLG no longer issues visa invitation letters as a rule; exhibitors should use their stand confirmation as proof of participation. For Agritechnica 2025, the DLG China office handled visa invitation letter applications for Chinese exhibitors and visitors starting in late July 2025; similar arrangements may apply for 2027, but official confirmation for 2027 is not yet published. Contact visum.dlg@sutter-dialog.de for visa-related assistance. (https://www.agritechnica.com/en/visit/travel-and-accommodation) (https://www.agritechnica.com.cn/index.php/qianzhengfuwu/)

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-11-14

    Check-out (recommended)

    2027-11-20

    Areas to stay

    Hannover city centre (Innenstadt) – close to Hannover Hauptbahnhof, ideal for city dining and tram access to the venue (approx. 20 minutes by tram line 8/18) · Messenah (Langenhagen/Flughafen) – closest to the exhibition grounds and Hannover Airport, with S-Bahn and tram connections · Hannover-Linden – budget-friendly alternative with good U-Bahn/tram connections to both the city centre and the exhibition grounds · Laatzen – immediately south of the exhibition grounds, with direct S-Bahn access to Hannover Messe/Laatzen station (Entrance West 1)

    Budget (3-star)

    USD 48–66 per night

    Book

    Mid-range (4-star)

    USD 78–108 per night

    Book

    Premium (5-star)

    USD 123–177 per night

    Book

    Alternative – Messe Camp

    From USD 135 per person (packages include accommodation and services)

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: From Hannover Airport (HAJ), take S-Bahn line S5 from between Terminals B and C to Hannover Hauptbahnhof (approx. 15 minutes), then change to tram line 8 or 18 to Messe/Nord (approx. 20 minutes). Alternatively, S-Bahn line S8 runs hourly directly to Hannover Messe/Laatzen station (Entrance West 1). An AGRITECHNICA shuttle bus service is available for EUR 25 each way and can be reserved at https://www.bfmhaj.com/en/shop. (2025 data) (https://www.agritechnica.com/en/visit/travel-and-accommodation) (https://expofp.com/hannover-fairground/)

    Hotel → venue: From Hannover Hauptbahnhof, tram lines 8 and 18 reach Messe/Nord (Entrances North 1 and 2) in approximately 18–20 minutes. Tram line 6 serves Messe/Ost (Entrance Ost 3). S-Bahn lines S4 and S8 stop at Hannover Messe/Laatzen station at Entrance West 1. AGRITECHNICA ticket holders travel free on regional public transport (ÜSTRA) on the days of their visit. (2025 data) (https://www.agritechnica.com/en/visit/faq/) (https://expofp.com/hannover-fairground/)

    Ride-hail: Uber and other international rideshare platforms are not active in Hannover. Licensed taxis operate 24/7 and can be hailed at official ranks outside Hannover Hauptbahnhof, the airport, the exhibition grounds, and major hotels, or booked by phone (e.g., Hallo Taxi 3811) or via local apps such as FREE NOW and Bolt. Taxis must use a meter; starting fare and per-kilometre rates are printed on the tariff sheet inside the vehicle. Expect approximately EUR 25–35 for a taxi from Hannover Airport to the exhibition grounds, and EUR 15–25 from the city centre. (2026 data) (https://thingstodoinhanover.com/transportation/taxi-rideshare/) (https://www.visit-hannover.com) (https://www.taxirechner.de)

    Public transit: The exhibition grounds are served by tram lines U8/U18 (Entrances North 1 and 2), tram line 6 (Entrance Ost 3), and S-Bahn lines S4/S8 (Entrance West 1). From Hannover Hauptbahnhof, travel time to Messe/Nord is approximately 18–20 minutes. The AGRITECHNICA ticket includes free travel on regional public transport (ÜSTRA fare zones A, B, C) on the days of your visit. (2025 data) (https://www.agritechnica.com/en/visit/faq/) (https://expofp.com/hannover-fairground/)

    Parking: Various parking areas are available around the exhibition grounds; follow on-site signage. Parking capacity is limited, so public transport is recommended. The parking fee for a car is EUR 16 per day. Full-event parking permits can be ordered in advance via the Hannover Messe shop (e.g., EUR 67.23 for a permanent parking permit). Motorhome/caravan parking is available at the caravan site (from EUR 40.19 per day for vehicles over 6 m, plus EUR 6.54 per day for electricity). (2025 data) (https://www.agritechnica.com/en/visit/faq) (https://shop.hannovermesse.de/en/00/2026/services/product/_sc_dmag_xpobs_260764/_sp_dmag_xpobs_685300/index.html)

    Weather

    Plan and pack for the event climate.

    Month: November

    Temperature: 9°C (48°F) high / 3°C (37°F) low

    Seasonality: Average precipitation of approximately 50 mm, with November being one of the wetter months. High humidity (around 85%) and overcast conditions are typical

    Packing: Bring warm, waterproof clothing including a waterproof jacket or umbrella, layers, and comfortable waterproof walking shoes. Temperatures can drop close to freezing, especially in the evenings. (https://www.timeanddate.com/weather/@6559065/climate)

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:30Arrive at Hannover Messe / Laatzen station (Entrance West 1) or Messe/Nord tram stop (Entrances North 1/2). Allow time for bag checks at the entrance
    2. 09:00Pick up a site plan at the Information Centre and visit the SYSTEMS & COMPONENTS area in Halls 15, 16 and 17 for component and supplier technologies. (2025 edition layout)
    3. 11:00Explore the Digital Farm Center and agrifood start-ups area for digitalisation, robotics and AI in agriculture. (2025 edition theme)
    4. 13:00Lunch at one of the restaurants or bistros available in every open hall
    5. 14:00Attend a DLG Spotlight session or expert stage talk on smart system efficiency, soil health or sustainable crop protection. (2025 edition programme)
    6. 16:00Visit the International Dealer Centre for networking with dealers, service providers and trade partners
    7. 17:30Depart from the exhibition grounds via tram U8/U18 (North 1/2) or S-Bahn S4/S8 (West 1)

    Plan your trip

    Planning

    Best day to visit: Wednesday to Friday (mid-week days)

    The 2025 edition introduced the 7 Days – 7 Topics concept, where each day targets specific visitor groups. Monday and Tuesday are the Agribusiness Days, focused on professional trade visitors and decision-makers. Wednesday is International Farmers Day, Thursday is Digital Farm Day, and Friday is Young Professionals Day. Mid-week days typically offer the best balance of programme content and manageable crowd levels. (2025 edition) (https://www.agritechnica.com/en/visit/theme-days)

    T

    Book accommodation and travel to Hannover — Hannover accommodation fills up quickly during AGRITECHNICA. Official partners include get2fairs, Hanno Fair Events, and Hannover Marketing & Tourismus. Book early for best rates. (

    T

    Purchase visitor ticket online — Online advance purchase is strongly recommended to avoid waiting times and benefit from discounted prices. Tickets cannot be ordered by telephone. Payment by credit card or PayPal only. (

    T

    Apply for Schengen visa (if required) — Apply at least 4 weeks before travel; earliest 6 months in advance. Processing by German embassies may take longer. Exhibitors should use paid stand confirmation as proof of participation. Contact visum.dlg@sutter-dialog.de for assistance. (

    T

    Plan your route and must-see exhibitors — The venue spans 23 halls and 378,750 sqm. Mark 5-10 stands you want to visit and sort them by hall to save walking time. Between outer halls, walking can take 15 minutes. Use the official site plan when available. (

    T

    Check public transport options and download transit apps — AGRITECHNICA ticket includes free travel on regional public transport (ÜSTRA zones A, B, C) on visit days. Tram U8/U18 to Messe/Nord, S-Bahn S4/S8 to Hannover Messe/Laatzen. (

    T

    Prepare packing list and check weather forecast — November in Hannover is cold (3-9°C) and often wet. Bring warm, waterproof clothing and comfortable walking shoes. Bag checks at all entrances; knives, tools and weapon-like objects are prohibited. (

    Sample visitor itinerary

    Route-optimised day
    08:30

    Arrive at Hannover Messe / Laatzen station (Entrance West 1) or Messe/Nord tram stop (Entrances North 1/2). Allow time for bag checks at the entrance

    Entrance West 1 or North 1/North 2
    09:00

    Pick up a site plan at the Information Centre and visit the SYSTEMS & COMPONENTS area in Halls 15, 16 and 17 for component and supplier technologies. (2025 edition layout)

    Halls 15, 16, 17
    11:00

    Explore the Digital Farm Center and agrifood start-ups area for digitalisation, robotics and AI in agriculture. (2025 edition theme)

    Digital Farm Center
    13:00

    Lunch at one of the restaurants or bistros available in every open hall. Group table reservations can be made via catering.messe-hannover@aramark.de

    Any open hall
    14:00

    Attend a DLG Spotlight session or expert stage talk on smart system efficiency, soil health or sustainable crop protection. (2025 edition programme)

    Expert stages
    16:00

    Visit the International Dealer Centre (Hall 2) for networking with dealers, service providers and trade partners

    International Dealer Centre (Hall 2)
    17:30

    Depart from the exhibition grounds via tram U8/U18 (North 1/2) or S-Bahn S4/S8 (West 1)

    Entrance West 1 or North 1/North 2

    Side trips

    4

    Royal Gardens of Herrenhausen (Herrenhäuser Gärten)

    Baroque Garden and Palace

    One of the most important baroque gardens in Europe, featuring the reconstructed Herrenhausen Palace, the Great Garden, and the Niki de Saint Phalle grotto. A tranquil contrast to the busy trade fair. (

    Approximately 15 km from the exhibition grounds; around 30 minutes by car or public transport

    EXPO-Gärten am Kronsberg

    Landscape Park and Gardens

    A significant recreation area created for EXPO 2000, comprising three main sections: 'Gärten im Wandel' (750 m of themed gardens), 'EXPO-Park Süd' (20 hectares with EXPO forest and sky towers), and 'Parc Agricole' (24 hectares combining parkland with agricultural use). A peaceful retreat directly next to the trade fair. (

    Immediately adjacent to the exhibition grounds (walking distance or short tram ride)

    Maschsee

    Artificial Lake and Recreation Area

    Hannover's largest lake offers walking and cycling paths with Mediterranean flair. The Maschsee promenade is popular for a relaxing evening walk. (

    Approximately 10 km from the exhibition grounds; around 20 minutes by car or tram

    New Town Hall (Neues Rathaus)

    Historic Landmark and City Viewpoint

    Hannover's landmark with a distinctive dome. The observation platform offers panoramic views of the city, and the building's architecture reflects the city's early 20th-century grandeur. (

    Approximately 8 km from the exhibition grounds; around 20 minutes by tram

    Networking spots

    5

    International Dealer Center

    Networking and Dealer Meeting Area (Hall 2)

    The contact, information and service centre for the international agricultural machinery trade. Features an exclusive lounge for business partners, clients, and staff. Hosts 'Pop-up Talk Dealer' sessions with international speakers at 17:00 on Sundays, Mondays, Tuesdays and Thursdays, followed by a get-together. (https://archiv.agritechnica.com/en/programme/networking-events/) (

     

    Science Campus

    Academic and Research Networking Platform (Hall 21)

    Offers insights into the work of leading research institutes, universities and technical colleges. Provides opportunities for networking and exchange on science, innovation, and career prospects. (

     

    Young DLG Career & Networking Event

    Career and Networking Event (DLG Stand, Hall 24)

    Held on 14 November 2025 from 17:00 to 19:00 at the DLG stand in Hall 24. A relaxed opportunity to meet people from the industry. Registration required. (

     

    Female Agri Fellows Networking Event

    Women in Agriculture Networking (DLG Stand, Hall 24)

    Held on Wednesday, November 12, 2025, from 17:00 to 18:00 at the DLG booth in Hall 24. Network with like-minded women and meet the winners of the Women in Ag Awards. Registration required. (

     

    agrifood start-ups area

    Start-Up and Investor Networking

    The central platform for visionary ideas and ground-breaking technologies in the agricultural sector. Innovative young companies meet a global network of investors, established industry leaders and decision-makers. (

     

    Budget

    Costs & budget

    Shell scheme

    EUR 283–339 / m²

    Raw space

    EUR 157–196 / m²

    Standard booth

    12 m²

    2027 stand prices will be published on the official website in summer 2026. The figures below are from the 2025 edition and are provided for initial orientation only (2025 data). Stands measuring 12 m² or less can only be booked as full-service stand packages. A registration fee, BASIC media package fee, AUMA fee, and advance payment for ancillary costs apply in addition to the stand rental fee. (2025 data) (https://www.agritechnica.com/en/exhibit/faq)

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 50 m² × $334.00/m²$16,700.00
    • Hotel × 3 nights$165.00
    • Per diem × 3$180.00
    • Visa$98.00
    • Insurance$50.00
    • Flight — Round trip from major European hub$250.00
    Estimated total$17,443.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Booth rental – raw space (row stand)

    exhibitor · standard

    EUR 157 / per sqm

    official

    Booth rental – full-service stand (Comfort row)

    exhibitor · standard

    EUR 283 / per sqm

    official

    Registration fee

    exhibitor · standard

    EUR 572 / per registration

    official

    BASIC media package (obligatory)

    exhibitor · standard

    EUR 795 / per exhibitor

    official

    AUMA fee

    exhibitor · standard

    EUR 0.6 / per sqm

    official

    Advance payment for ancillary costs

    exhibitor · standard

    EUR 30 / per sqm

    official

    Day ticket – Wednesday to Saturday

    visitor · standard

    EUR 29 / per person

    official

    Day ticket – Innovation and Press Day

    visitor · standard

    EUR 63 / per person

    official

    Day ticket – Agribusiness Days

    visitor · standard

    EUR 149 / per person

    official

    Season ticket

    visitor · standard

    EUR 59 / per person

    official

    Parking (car, per day)

    both · standard

    EUR 16 / per day

    official

    Airport shuttle (one way)

    both · standard

    EUR 25 / per person, one way

    official

    Hotel – 3-star single room

    both · budget

    EUR 45–63 / per night

    estimate

    Hotel – 4-star single room

    both · mid

    EUR 74–103 / per night

    estimate

    Hotel – 5-star single room

    both · premium

    EUR 117–168 / per night

    estimate

    Schengen visa fee (business/trade fair)

    both · standard

    EUR 90 / per person

    official

    Event insurance (recommended, exhibitor)

    exhibitor · standard

    Not yet confirmed

    unknown

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer 8 questions to determine whether Agritechnica 2027 is best for you as a visit, an exhibit opportunity, or something to skip. The quiz weighs factors including your role, category fit, budget, lead time, travel practicality, exhibitor readiness, ROI outlook, and objectives. Scores guide — not dictate — your decision

    QUESTION 1 OF 8

    What is your primary role in the agricultural sector?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have a clear interest in agricultural machinery, crop production technology, or digital farming; you are planning a major investment within the next 1–2 years; or you want to benchmark global innovations and suppliers

    Best for

    Farmers, farm owners, agricultural contractors, dealers, and industry professionals seeking to evaluate machinery, compare brands, and make informed purchasing decisions within 12–18 months

    Min. budget

    $1,500.00

    Timeline

    3–6 months for accommodation and travel booking. Tickets available online in advance; early booking recommended for discounted rates

    Risks

    High hotel demand during the event requires early booking — accommodation in Hannover fills up months in advance

    November weather in Hannover is cold (3–9°C) and wet, requiring appropriate clothing and comfortable footwear

    The venue spans 23 halls and 378,750 sqm — visit requires careful planning and at least 2 days to cover areas of interest effectively

    exhibit

    You have a product or innovation to launch to a global audience; your goal is to generate qualified international leads and establish dealer/distributor relationships; and your budget can support a multi-person presence for 7 days

    Best for

    Manufacturers, suppliers, and dealers of agricultural machinery, components, and technology seeking global visibility, qualified leads, and international distribution partnerships

    Min. budget

    $15,000.00

    Timeline

    12–18 months. Exhibitor registration opens mid-November 2026; registration deadline for hall planning consideration is 1 February 2027. Stand prices published summer 2026

    Risks

    High total cost — stand rental, stand construction, travel, accommodation, and logistics for 5–10 team members over 7 days

    Strong competition for attention from 2,800+ exhibitors; success requires differentiated messaging and pre-show marketing

    European agricultural machinery market is in a cautious phase entering 2027, with one-third of manufacturers expecting fewer orders

    skip

    Your products or interests are not aligned with agricultural machinery or crop production; you cannot justify the travel cost or time; or you have alternative events (e.g., regional shows, EIMA, SIMA) that better match your specific needs

    Best for

    Professionals whose focus lies outside crop production machinery, those with severely constrained travel budgets or timelines, and anyone unable to commit the 2–4 days required to properly experience the event

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    Missing the definitive global gathering of the agricultural machinery industry if your sector is relevant

    Foregoing potential business partnerships and networking opportunities with 2,800+ exhibitors and 476,000 visitors

    Book with

    Partners

    Hanno Fair Events GmbH & Co. KG

    Accommodation

    Hotel booking service for AGRITECHNICA visitors. Contact: Frau Anette Burgdorf, +49 (0) 5321 3588021, info@hanno-fair.com

    Visit partner Confidence: high

    Listed as a partner on the official AGRITECHNICA travel and accommodation page

    Hannover Marketing & Tourismus GmbH

    Accommodation

    Official accommodation service for Hannover, providing hotel, holiday apartment and camping options

    Visit partner Confidence: high

    Listed as a partner on the official AGRITECHNICA travel and accommodation page

    get2fairs

    Accommodation

    Online hotel booking platform for AGRITECHNICA, linked from the official travel and accommodation page

    Visit partner Confidence: high

    Linked from the official AGRITECHNICA travel and accommodation page

    DLG Markets GmbH

    Organiser

    Global partner for companies and organisations in the agrifood sector and a leader in the organisation of trade fairs and conferences worldwide

    Visit partner Confidence: high

    Official organiser of AGRITECHNICA

    Scan2Lead (adventics GmbH)

    Lead capture

    Official lead-tracking tool for AGRITECHNICA, included in the BASIC media package for exhibitors. Contact: contact@scan2lead.com

    Visit partner Confidence: high

    Referenced in the official AGRITECHNICA exhibitor FAQ and service catalogue

    Recommended providers

    Visa

    DLG Visa Support (visum.dlg@sutter-dialog.de)

    Contact DLG's visa support team for visa-related assistance including invitation letters and exhibitor stand confirmation documentation. For Chinese exhibitors and visitors, the DLG China office historically handles invitation letters starting in late July before the event. The official Agritechnica travel page states that trade fair visitors and exhibitors generally no longer require a letter of invitation from the organiser; exhibitors should use their paid stand registration confirmation instead

    Hotels

    get2fairs (official accommodation booking partner)

    get2fairs is listed as an official partner for hotel and accommodation booking on the AGRITECHNICA travel and accommodation page. It offers a range of 2- to 5-star hotels in Hannover and the surrounding region, with optional breakfast, no minimum stay, and connections to the exhibition centre ranging from 25 to 90 minutes. Private accommodation and the Hannover Messe Camp (via partner My Molo) are also available. Bus shuttle services to the fairground can be arranged on request. (https://get2fairs.com/en/agritechnica) (https://www.agritechnica.com/en/visit/travel-and-accommodation)

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    DLG
    DLG is an international trade organisation and renowned organiser of trade fairs and conferences, serving as a global partner for agribusiness companies as well as ministries, organisations and associations in the agricultural and food industry (
    2
    SYSTEMS & COMPONENTS
    SYSTEMS & COMPONENTS is the B2B marketplace for the international agricultural machinery supply industry and the entire off-highway sector. It brings together engineers, developers, researchers, procurement managers, dealers, spare parts managers, OEMs and associations to learn about the latest developments in components for agricultural machinery (
    3
    AGRITECHNICA Innovation Award
    The AGRITECHNICA Innovation Award is the leading award for innovations in international agricultural machinery. It is awarded in gold and silver by the DLG innovations commission and recognises products with significantly changed functionality that enable a new process or significantly improve an existing process (
    4
    Touch Smart Efficiency
    Touch Smart Efficiency was the guiding theme of AGRITECHNICA 2025. Under this theme, the event gave visitors direct access to innovative, networked agricultural systems that use digital technologies to increase efficiency, sustainability and productivity (2025 edition) (

    Trust footer

    Sources

    82

    References

    44

    Publishers

    0

    Date checked

    1

    DLG Markets GmbH

    2

    Hannover Marketing & Tourismus GmbH

    3

    Time and Date AS

    4

    OEM Off-Highway (Interact Analysis)

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