Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
AGRITECHNICA ASIA is the premier agricultural trade fair organized by DLG, the German Agricultural Society. This event, taking place from 17 to 19 March 2027 at the SECC in Ho Chi Minh City, Vietnam, serves as a key platform for showcasing advanced agricultural technology and innovations.
It connects global manufacturers, technology providers, and experts, highlighting sustainable practices and solutions for the agricultural sector. AGRITECHNICA ASIA takes place in Ho Chi Minh City, Vietnam.
TL;DR
- 1Dates and Venue: 17-19 March 2027 at SECC - Saigon Exhibition and Convention Center, Ho Chi Minh City, Vietnam.
- 2Sector Focus: Agricultural machinery, precision farming, irrigation systems, digital farm management and sustainable crop production for Southeast Asian markets.
- 3Organiser: DLG Asia Pacific Co., Ltd., Nova Exhibitions B.V. and VEAS.
- 4Who Attends: Farm owners and managers, dealers and distributors, agronomists, cooperatives, government agriculture agencies and technology suppliers.
- 5Regional Role: Positions Ho Chi Minh City as a gateway for mechanization and smart-farming suppliers targeting Vietnam, the Mekong Delta and wider ASEAN agriculture.
Why visit
Attendees will gain insights into the latest agricultural technologies and innovations that enhance productivity and sustainability. Dates and Venue: AGRITECHNICA ASIA takes place from 17 to 19 March 2027 at SECC, Ho Chi Minh City, Vietnam. Buyer Authority: Attendees include agricultural professionals, farm managers, and industry leaders.
Why exhibit
Exhibitors will benefit from direct access to a diverse audience of agricultural professionals and decision-makers. Scale and Focus: This premier agricultural trade fair showcases innovations in crop production and smart farming. Buyer Authority: Attendees include agricultural professionals, farm managers, and industry leaders.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Farm owners and estate managers sourcing tractors, harvesters, sprayers and implements for rice, coffee, fruit and vegetable operations.
Agricultural dealers and distributors evaluating brands for Vietnam and Mekong Delta dealer networks.
Agronomists and crop advisors comparing precision agriculture, soil health and irrigation tools.
Cooperatives and large-scale farm operators assessing mechanization and post-harvest solutions.
Government agriculture agencies and rural development programs scouting technology for modernization.
Plantation and greenhouse growers looking for climate control, fertigation and protected-cropping systems.
Agri-finance, insurance and logistics providers serving farm equipment supply chains.
Researchers and students from agricultural universities tracking machinery and digital farming advances.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Tractor, harvester and implement manufacturers displaying machinery for rice, row-crop and plantation farming.
Precision agriculture providers offering GPS guidance, variable-rate application and farm-management software.
Irrigation and water-management suppliers with drip, sprinkler, pump and drainage systems.
Post-harvest and storage equipment suppliers for grain, coffee, fruit and vegetables.
Drone and sensor companies serving crop scouting, spraying and field mapping.
Greenhouse, nursery and protected-cropping equipment suppliers.
Spare parts, tyres, lubricants and workshop service providers for farm machinery fleets.
Sustainable input and soil-health companies with biologicals, fertilizer application and conservation tillage equipment.
Product categories
Key solution areas showcased across the event.
Tractors, combine harvesters, transplanters and implements for rice and field crops
Precision agriculture: GPS guidance, variable-rate application, sensors and telematics
Irrigation, drainage, pumps and water-saving systems
Crop protection equipment, sprayers and fertilizer application machinery
Post-harvest handling, drying, storage and processing equipment
Digital farm management platforms and agricultural data services
Greenhouse, nursery and protected-cropping equipment
Spare parts, tyres, lubricants and workshop equipment
Sustainable farming equipment: conservation tillage, soil health and residue management
Location & Facilities
Venue
SECC - Saigon Exhibition and Convention Center
Ho Chi Minh City, Vietnam
Facilities
Parking
SECC - Saigon Exhibition and Convention Center in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: SECC - Saigon Exhibition and Convention Center in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at SECC - Saigon Exhibition and Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
DLG Asia Pacific Co., Ltd.
Nova Exhibitions B.V.
VEAS
How the last edition performed
Previous edition
This edition
—
Exhibitors: 300
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Ho Chi Minh City, Vietnam
Why it matters
Attending AGRITECHNICA ASIA on 2027-03-17 to 2027-03-19 in Ho Chi Minh City lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Tan Son Nhat International Airport
Main commercial airport for Ho Chi Minh City. Use metered taxi or ride-hailing to SECC; confirm live travel times on arrival
Approx. 15-20 km; 30-60 minutes by road depending on traffic
to venue
TBA
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
ibis Saigon South
3-star
SECC - Saigon Exhibition and Convention Center200 m from SECC to venueThiên Phát Hotel
2-star
SECC - Saigon Exhibition and Convention Center640 m from SECC to venueThe Brik By Velaluxe
serviced apartment
SECC - Saigon Exhibition and Convention Center600 m from SECC to venueMerPerle Crystal Palace Hotel
4-star
SECC - Saigon Exhibition and Convention CenterLocal transport
Get around the city with these convenient transport options.
Metro plus taxi or ride-hailing
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forMetro Line 1 from Ben Thanh toward Suoi Tien, then taxi or ride-hailing to SECC
Useful when staying in District 1; allow extra time for the transfer to District 7.
Bus
Estimated costApprox. VND 5,000-7,000 per trip; confirm route and fare
Best forLocal bus to Nguyen Van Linh or SECC area
Lowest-cost option but slower and less direct with show equipment or luggage.
Metered taxi
Estimated costApprox. VND 100,000-180,000; confirm meter or app quote
Best forDistrict 1 hotels to SECC
Allow 20-45 minutes depending on traffic; keep the SECC address in Vietnamese.
Airport taxi or ride-hailing
Estimated costApprox. USD taxi/rideshare from SGN to venue (estimate; confirm before travel)
Best forTan Son Nhat International Airport (SGN) to SECC - Saigon Exhibition and Convention Center
Most direct arrival option; traffic can extend the trip during peak hours.
Ride-hailing motorbike
Estimated costApprox. VND 50,000-90,000; confirm app quote
Best forDistrict 1 to SECC
Faster in heavy traffic but limited luggage capacity; not ideal with exhibition materials.
Parking
Estimated costApprox. VND 20,000-50,000 per entry; confirm event-day rate
Best forOn-site parking at SECC
Availability and rates during AGRITECHNICA ASIA should be confirmed with the venue or organiser.
Weather
March is typically hot and humid in Ho Chi Minh City, with daytime temperatures around 25-35 C and limited rain as part of the dry season. Short showers are still possible. This is climatology, not a forecast; check a reliable weather service before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Vietnam.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business cards
Vietnamese is the local language; English is common in international trade settings. Bring bilingual business cards and arrange an interpreter for detailed technical negotiations if needed.
Currency and payments
The Vietnamese dong (VND) is the local currency. Cards are accepted at hotels and larger restaurants, but keep cash for taxis, markets and small cafes.
Dress and etiquette
Lightweight business attire is appropriate at SECC. A handshake is common; remove shoes when entering homes or some temples and dress respectfully at religious sites.
Traffic and punctuality
Ho Chi Minh City traffic can be heavy. Allow extra time for airport, hotel and venue transfers, especially during morning and evening peak hours.
Tipping and taxis
Tipping is not mandatory but is appreciated. Use metered taxis or ride-hailing apps and confirm the fare or app quote before starting.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SGN
Google Flights samples for a 17 March 2027 arrival returned only Vietnamese domestic segments (Ho Chi Minh City to Hanoi, Phu Quoc and Da Nang). Search your own long-haul origin directly to Tan Son Nhat International Airport (HCM) and confirm ground transfer to the SECC district separately.
Visa
Vietnam visitor visas can be arranged as an eVisa in 1-month or 3-month versions, single or multiple entry. The BDA Vietnam Visa service captured here is an independent visa-handling agency, not a Vietnamese government portal.
Processing: Normal 5 to 10 business days; urgent 2 business days (surcharge USD 45); super urgent 1 business day (surcharge USD 85) - per the independent eVisa service captured.
The captured visa page is an independent handling service, not an official government site; confirm requirements and fees on the official Vietnam immigration portal before applying.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Tan Son Nhat International Airport (SGN): Main commercial airport for Ho Chi Minh City. Use metered taxi or ride-hailing to SECC; confirm live travel times on arrival. Allow road or rail time to SECC - Saigon Exhibition and Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near SECC - Saigon Exhibition and Convention Center: SECC - Saigon Exhibition and Convention Center: ibis Saigon South; SECC - Saigon Exhibition and Convention Center: Thiên Phát Hotel; SECC - Saigon Exhibition and Convention Center: The Brik By Velaluxe.
Ride-hail: Ride-hailing apps are commonly used in Ho Chi Minh City; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to SECC - Saigon Exhibition and Convention Center.
Parking: On-site parking is available at SECC - Saigon Exhibition and Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. 25-35 C daytime, 23-26 C overnight (March climatology; confirm forecast before travel).
Seasonality: March falls in southern Vietnam's dry season. Rain is less frequent than during the May-October monsoon, but short heavy showers can occur. Confirm a local forecast before travel.
Packing: Pack lightweight, breathable clothing, comfortable walking shoes, a light rain jacket or umbrella, sunscreen, a refillable water bottle and a Type A/C/D power adapter for Vietnam's 220V supply. Bring business cards for exhibitor meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at AGRITECHNICA ASIA usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm your AGRITECHNICA ASIA 2027 registration and badge confirmation on agritechnica-asia.com.
Day 12
Book flights to Tan Son Nhat International Airport (SGN) and a hotel near SECC; confirm cancellation terms for March 2027.
Day 10
Check Vietnam visa eligibility and apply through the official immigration portal if required.
Day 8
Review the exhibitor list and product categories; shortlist tractor, irrigation, sprayer and precision-agriculture stands for meetings.
Day 7
Download the SECC floor plan and mark must-see halls and exhibitor booths.
Day 5
Arrange airport transfer or ride-hailing and save the SECC address in Vietnamese and English.
Day 3
Pack lightweight clothing, business cards, a Type A/C/D power adapter and comfortable shoes for hall walking.
Day 2
Confirm show opening hours and any session registrations on the official schedule.
Day 1
Arrive at SECC 30-45 minutes before opening for badge collection and security screening.
Day 0
Keep a digital and printed copy of your badge, hotel address and emergency contacts.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at SECC - Saigon Exhibition and Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2AGRITECHNICA ASIA registration concourse
SECC - Saigon Exhibition and Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
SECC - Saigon Exhibition and Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether AGRITECHNICA ASIA fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is AGRITECHNICA ASIA 2027?
AGRITECHNICA ASIA 2027 runs 17-19 March 2027 at SECC - Saigon Exhibition and Convention Center in Ho Chi Minh City, Vietnam. Confirm opening hours and hall access on the official website before travelling.
What agricultural sectors does AGRITECHNICA ASIA cover?
The show focuses on agricultural machinery, tractors and implements, precision farming, irrigation, crop protection equipment, post-harvest handling, digital farm management and sustainable crop production for Southeast Asian farming systems.
Who should visit AGRITECHNICA ASIA?
Farm owners and managers, dealers and distributors, agronomists, cooperatives, plantation operators, government agriculture agencies and agri-tech suppliers who are evaluating machinery and digital tools for Vietnam and the wider ASEAN market.
Is AGRITECHNICA ASIA a trade-only event?
It is positioned as a professional agriculture trade show. Visitor eligibility and registration rules are set by the organiser; check agritechnica-asia.com for the current policy before booking travel.
How do I register for AGRITECHNICA ASIA 2027?
Use the official registration channel on agritechnica-asia.com. Complete the visitor form, keep your confirmation, and collect your badge at SECC. Avoid third-party sites that charge for registration.
Which airport serves Ho Chi Minh City for the show?
Tan Son Nhat International Airport (SGN) is the main gateway. It is roughly 15-20 km from SECC, with taxi or ride-hailing trips typically taking 30-60 minutes depending on traffic. Confirm live times on arrival.
How can I get from Tan Son Nhat Airport to SECC?
Metered taxis and ride-hailing apps are the most direct options; expect roughly VND 180,000-300,000 for the airport-to-SECC trip, depending on traffic and vehicle type. Public bus and metro plus taxi combinations cost less but take longer.
Which hotels are near SECC for AGRITECHNICA ASIA?
Hotels within walking distance of SECC include ibis Saigon South (about 200 m), The Brik By Velaluxe (about 600 m) and Thiên Phát Hotel (about 640 m). MerPerle Crystal Palace Hotel is a 4-star option nearby. March is a busy period, so book early and confirm cancellation terms.
Do I need a visa to visit Vietnam for the show?
Visa rules depend on your passport. Vietnam offers an eVisa for many nationalities; apply through the official immigration portal and allow enough processing time before March 2027. One independent visa service quoted 5-10 business days for normal processing, but confirm current rules and fees yourself.
What is the weather like in Ho Chi Minh City in March?
March is typically hot and humid, with daytime temperatures around 25-35 C and limited rain as part of the dry season. Short showers are still possible; check a forecast before packing.
What language is used at AGRITECHNICA ASIA?
Vietnamese is the local language, while English is commonly used in international exhibitor and visitor communication. Check the program for session languages and arrange an interpreter for detailed technical negotiations if needed.
Can I park at SECC during the show?
SECC has on-site parking, but availability and rates during a major trade fair should be confirmed with the venue or organiser. Allow extra time for traffic if you stay elsewhere.
Glossary
- Precision agriculture
- Farm management using GPS, sensors and field data to apply inputs at the right place and time. It is a core theme across the tractor, sprayer and software exhibits at AGRITECHNICA ASIA.
- Variable-rate technology (VRT)
- Equipment that changes seed, fertilizer or spray rates across a field based on prescription maps, helping reduce waste and improve crop uniformity.
- Telematics
- Machine-to-cloud data links that report tractor or harvester location, fuel use and performance. Fleet managers and dealers can compare telematics packages at the show.
- ISOBUS
- A standard communication protocol that lets implements and terminals from different brands work together. Buyers comparing tractors should ask about ISOBUS compatibility.
- Fertigation
- Delivering soluble fertilizer through an irrigation system, common in drip and sprinkler setups for vegetables, fruit and plantation crops.
- Mechanization
- Replacing manual farm tasks with machinery such as transplanters, harvesters and sprayers. It is central to labor and efficiency discussions for Southeast Asian rice and cash-crop producers.
- Post-harvest loss
- Crop damage or waste after harvest caused by poor drying, handling or storage. Relevant to the drying, storage and processing equipment on show.
- Agri-drone
- An unmanned aircraft used for crop spraying, mapping or scouting. Exhibitors may present payload, battery and regulatory details for Southeast Asian operations.
- Conservation tillage
- Reduced soil disturbance that leaves crop residue on the surface to protect soil and moisture, often paired with specialized drills and planters.
- Controlled-traffic farming (CTF)
- A system that confines machinery wheels to permanent tracks to reduce soil compaction and improve field efficiency.
- Mekong Delta
- Vietnam's key rice and aquaculture region. Many dealers and cooperatives from the delta attend the show to compare machinery suited to wet-field conditions.
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Also known as
Alternate names and search phrases for this event.
- AGRITECHNICA ASIA 2027
- AGRITECHNICA ASIA Ho Chi Minh City 2027
- AGRITECHNICA 2027
- AGRITECHNICA Ho Chi Minh City 2027
- Ho Chi Minh City Vietnam
- Agricultural Trade Fair Ho Chi Minh City 2027
- Agricultural Trade Fair Trade Show Ho Chi Minh City
- Advanced farm machinery and equipment
- digital transformation expo
- Ho Chi Minh City technology expo 2027
2 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.