Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at AgriMesse Thun include A F H Pneus S. A., A. Moser, AGRiDEE Verkaufsautomaten GmbH, Agriservice Kater and Agritec Saanen AG.
- A F H Pneus S. A.
- A. Moser
- AGRiDEE Verkaufsautomaten GmbH
- Agriservice Kater
- Agritec Saanen AG
Event overview
Overview
AgriMesse Thun is a significant event in the agricultural calendar, taking place annually at Thun-Expo. This year, it will run from March 4 to 7, 2027.
The fair showcases a wide range of agricultural products and services, with around 200 exhibitors participating across 16,000 square meters. The event is organized by the Schweizerische Agrotechnische Vereinigung SAV AAS, making it a key meeting point for industry professionals.
AgriMesse Thun takes place in Thun, Switzerland.
TL;DR
- 1Dates and Venue: Confirm the upcoming AgriMesse edition dates and daily opening hours at agrimesse.ch; the fair is held at Thun-Expo in Thun, Switzerland.
- 2Sector Focus: Swiss agricultural fair for farm technology, machinery, equipment, inputs and services, with practical displays relevant to livestock and arable producers.
- 3Organiser: Schweizerische Agrotechnische Vereinigung SAV AAS, with exhibitor and programme information published at agrimesse.ch.
- 4Who Should Attend: Swiss farmers, farm managers, agricultural contractors, agronomists and farm-supply buyers preparing for spring equipment and input decisions.
Why visit
Visitors can explore the latest innovations in agriculture, network with industry professionals, and discover new products and services. Dates and Venue: AgriMesse Thun takes place from March 4 to 7, 2027 at Thun-Expo, Switzerland. Buyer Authority: Attracts approximately 20,000 visitors from the agricultural sector. Entry: Tickets are available at the venue for CHF 8 for adults; free for youth under 16.
Why exhibit
Exhibiting at AgriMesse Thun offers companies the opportunity to showcase their products to a large audience, connect with potential buyers, and enhance brand visibility in the agricultural sector. Scale and Focus: The event features around 200 exhibitors showcasing products across 16,000 square meters. Buyer Authority: Attracts approximately 20,000 visitors from the agricultural sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Farmers and agricultural producers
Agricultural equipment suppliers
Food processing companies
Agricultural researchers and educators
Government representatives in agriculture
Agricultural consultants and advisors
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Agricultural machinery and equipment dealers showcasing tractors, implements and yard equipment for Swiss farms
Seed, fertilizer and crop-protection suppliers serving arable and forage growers
Livestock breeders, animal husbandry suppliers and veterinary product providers linked to the AgriMesse animal exhibition
Agricultural technology and farm software vendors offering precision farming and farm management tools
Organic and sustainable farming input suppliers and advisory services
Food and beverage producers and regional farm-direct marketers operating in the Bernese agriculture belt
Trade publishers, associations and agricultural education bodies serving the Swiss farming community
Product categories
Key solution areas showcased across the event.
Tractors, transport vehicles and farm implements
Seeds, fertilizers and crop-protection products
Livestock breeding stock, animal husbandry equipment and veterinary supplies
Milking, feeding and barn technology
Agricultural software, precision farming and farm management tools
Organic farming inputs and sustainable production systems
Forestry and municipal maintenance machinery for farm operations
Food and beverage products from Swiss farm production
Location & Facilities
Venue
Thun-Expo
Kasernenstrasse, 3600 Thun, Switzerland
Facilities
Parking
Thun-Expo in Thun typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Thun-Expo in Thun typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Thun-Expo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
March 4 to 7, 2027:9:00 AM – 5:00 PM daily
General admission
Adults
8
Who runs the show
Organisers
Schweizerische Agrotechnische Vereinigung SAV AAS
How the last edition performed
Previous edition
Last edition
—
unknown
Visitors: 20,000
Exhibitors: 200
Next edition
Not announced yet
New this edition
- 1
—
AgriMesse includes a dedicated Tierausstellung (animal exhibition) at Thun-Expo as part of the show programme, with livestock presentations in the fairground linked to the agricultural product halls.
Source - 2
—
The show publishes an essen & trinken (food and drink) visitor section on agrimesse.ch, pointing to dedicated catering and Swiss farm-product stands at the fairground.
Source - 3
—
The organiser publishes an Eingangshalle hall plan PDF and an online Ausstellerverzeichnis for the edition, letting visitors pre-plan their route between halls and exhibitor stands.
Source
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Thun, Switzerland
Why it matters
Attending AgriMesse Thun on 2027-03-04 to 2027-03-07 in Thun lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Switzerland Agriculture Newswire - EIN Presswire
ReadSwitzerland Agriculture News Topics - Agriculture Industry Today - EIN ...
ReadAgriculture and forestry | Federal Statistical Office - FSO
ReadSwitzerland Forestry News Monitoring Service & Press Release ...
ReadSwiss agriculture News - Swiss Observer
Readagriculture News - Swiss Observer
ReadPlan your trip
Travel & logistics
Local currency · CHF
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Aare Thun
4-star
Thun town centreApprox. 860 m from Thun-Expo to venueFree Wi-Fi, paid breakfast and parking, bar, restaurant, room service, pet-friendly; guest rating 4.3 from 816 reviews in Google Hotels capture.
Hotel / Restaurant Spedition
3-star
Thun, near Thun-ExpoApprox. 420 m from Thun-Expo to venueFree breakfast, free Wi-Fi, paid parking, air conditioning, bar, restaurant, full-service laundry; guest rating 4.6 in Google Hotels capture.
Hotel Bellevue au Lac
3-star
Thun lakesideApprox. 4 km from Thun-Expo to venuePaid breakfast, free Wi-Fi, pet-friendly, parking, bar, restaurant, full-service laundry, kid-friendly; listed at 54% below its usual rate in the capture.
Hotel Krone Thun
4-star
Thun town centreThun city centre, short trip to Thun-Expo to venuePaid breakfast, free Wi-Fi, air conditioning, pet-friendly; 4-star listing in the Google Hotels capture.
Local transport
Get around the city with these convenient transport options.
Train (SBB)
Estimated costCHF 12-28 airport or S-Bahn single journey
Best forBern - Thun - Thun-Expo area
Thun is a main SBB rail node; from Thun station use local bus or a short taxi ride to the Reitweg/Expo stop serving the fairground.
Bus (STI)
Estimated costCHF 3.50-6.50 single S-Bahn/tram journey
Best forThun station - Reitweg/Expo
Local STI buses stop at Reitweg/Expo, the stop closest to the Thun-Expo halls (search.ch map reference).
Car / parking
Estimated costPaid parking on site; tariff published by parking.ch - confirm current hourly rate
Best forThun-Expo, Rütlistrasse car park (Expo/Werkhof)
Official Thun-Expo arrival page and parking.ch both list the Rütlistrasse car park serving Expo/Werkhof.
Airport transfer (Zurich ZRH)
Estimated costCHF 12-28 airport or S-Bahn single journey
Best forZurich Airport - Thun by rail
Zurich Airport (ZRH) is the main international gateway; rail via Bern to Thun is the standard route.
taxi
Estimated costApprox. CHF taxi/rideshare from BRN to venue (estimate; confirm before travel)
Best forBern Airport (BRN) to Thun-Expo
taxi
Estimated costApprox. CHF taxi/rideshare from ZRH to venue (estimate; confirm before travel)
Best forZurich Airport (ZRH) to Thun-Expo
taxi
Estimated costApprox. CHF taxi/rideshare from BSL to venue (estimate; confirm before travel)
Best forEuroAirport Basel-Mulhouse-Freiburg (BSL) to Thun-Expo
taxi
Estimated costApprox. CHF taxi/rideshare from GVA to venue (estimate; confirm before travel)
Best forGeneva Airport (GVA) to Thun-Expo
Weather
Early March in Thun is cool and changeable, with highs near 10-11 C and lows close to freezing; the fairground at Thun-Expo mixes indoor halls with outdoor exhibition areas, so dress in layers and plan for showers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Swiss mobile networks are widely available; travellers arriving from outside the EU can buy a Swiss prepaid SIM or eSIM for data (see summertimeinswitzerland.com Swiss SIM & WiFi guide), and hotels near Thun-Expo typically offer free Wi-Fi in guest rooms.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Thun is in the German-speaking canton of Bern; signage at the fairground and around the city is mainly in German, with English widely understood in hotels and at the show.
Currency and payments
Switzerland uses the Swiss franc (CHF); cards are accepted in most hotels and restaurants in Thun, but keep some cash for small kiosks and rural vendors at the fair.
Fairground access
AgriMesse combines indoor halls with outdoor animal and machinery areas at Thun-Expo; arrive early on the first day and follow on-site signage for hall access and the Reitweg/Expo stop.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Thun; confirm ground transport on the organiser site.
Visa
Switzerland is in the Schengen area. EU/EFTA nationals can enter with a valid ID card or passport; many other nationalities need a Schengen visa for a short business visit, so check the State Secretariat for Migration (SEM) entry page for your nationality before booking.
Visa applications for Switzerland go through the official Swiss representation in your country of residence; the online visa system is at swiss-visa.ch. Apply well ahead of the March AgriMesse dates and bring the invitation or registration confirmation for the fair if asked at the border.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Thun; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Thun-Expo: Thun town centre: Hotel Aare Thun; Thun, near Thun-Expo: Hotel / Restaurant Spedition; Thun lakeside: Hotel Bellevue au Lac.
Ride-hail: Ride-hailing apps are commonly used in Thun; confirm local availability before travel.
Public transit: Use local bus, tram, or metro routes serving Thun-Expo; check operator timetables.
Parking: On-site parking is available at Thun-Expo; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Seasonality: March in Thun is early spring: unsettled with a mix of sun, cloud and rain showers; carry a compact umbrella and water-resistant outer layer for the walk between halls and parking areas.
Packing: Business-casual layers for indoor halls plus a warm mid-layer, water-resistant jacket, and comfortable walking shoes for the outdoor fairground; pack an umbrella and a power adapter for Swiss type J sockets.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at AgriMesse Thun usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days before: confirm the current AgriMesse dates, opening hours and any visitor registration requirement at agrimesse.ch.
T-2
12 days before: book SBB rail to Thun and choose a hotel in Thun town centre or near Thun-Expo; check the free cancellation window.
T-3
10 days before: list the exhibitor categories you need to see, such as farm machinery, forage equipment, livestock supplies or direct-marketing services.
T-4
8 days before: check whether your farm or business can use reduced or trade registration and prepare any proof required at the entrance.
T-5
7 days before: review the hall plan and programme on agrimesse.ch so you can group meetings by hall or outdoor area.
T-6
5 days before: reserve parking or plan the bus connection to the Reitweg/Expo stop if you are travelling by public transport.
T-7
3 days before: pack layered clothing and rain protection for early March in Thun, including footwear for outdoor exhibition areas.
T-8
2 days before: confirm train times via Bern to Thun and allow extra time for local bus or taxi transfer to Thun-Expo.
T-9
1 day before: download tickets, maps and exhibitor lists to your phone, and charge a power bank for a full day at the fair.
T-10
On the day: arrive early, bring business cards or farm details for supplier follow-up, and keep a short list of priority stands.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Thun-Expo
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2AgriMesse Thun registration concourse
Thun-Expo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Thun-Expo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCHF 190.00
- Per diem × 2CHF 150.00
Estimated totalCHF 340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
CHF 8 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | CHF 8 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether AgriMesse Thun fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is AgriMesse Thun 2027?
The 26th AgriMesse Thun runs from 4 to 7 March 2027 at Thun-Expo in Thun, canton of Bern, Switzerland. Organisers published the dates on the official agrimesse.ch site.
How do I reach Thun-Expo from Thun railway station?
Take a local STI bus from Thun station to the Reitweg/Expo stop, the closest stop to the fairground, or a short taxi ride. Travellers by car can use the Rütlistrasse car park (Expo/Werkhof).
Which airport should I fly into for AgriMesse Thun?
Bern Airport (BRN) is the closest commercial airport; Zurich Airport (ZRH) is the main international gateway and connects to Thun by SBB train via Bern.
Do I need a visa to visit AgriMesse Thun?
EU/EFTA citizens can enter Switzerland with a valid ID or passport. Other nationalities should check the SEM entry page at sem.admin.ch to see whether a Schengen visa is required for their passport.
What is the weather like in Thun during AgriMesse in March?
Early March in Thun is early spring: daytime highs near 10-11 C, lows around 1 C, and a mix of sun, cloud and rain showers. Plan for layers and a water-resistant jacket for outdoor areas of the fairground.
What agricultural sectors does AgriMesse cover?
AgriMesse Thun focuses on Swiss agriculture: agricultural machinery and equipment, seeds and fertilizers, livestock and animal husbandry, crop protection, agricultural technology and software, and organic farming products, with a dedicated animal exhibition area at Thun-Expo.
Glossary
- AgriMesse
- Swiss agricultural fair held at Thun-Expo and organised by the Schweizerische Agrotechnische Vereinigung SAV AAS, focused on practical farm technology and agricultural inputs.
- SAV AAS
- Organiser acronym shown in AgriMesse event copy; consult agrimesse.ch for the association's full profile and current contact details.
- Thun-Expo
- Fairground in Thun used by AgriMesse, combining indoor exhibition halls with outdoor areas for machinery, equipment and farm-supply displays.
- Livestock judging
- Structured assessment of farm animals on conformation traits such as frame, feet and legs, and udder quality, used in breeding and breed-promotion work.
- Forage and feed
- Grass silage, hay, haylage, concentrates, minerals and feeding equipment used in dairy, beef and small-ruminant production.
- Alpine farming
- Seasonal grazing of cattle, sheep or goats on high pastures; in the Bernese Oberland it shapes herd management, forage planning and building needs.
- Direct farm marketing
- Selling farm produce, meat, dairy or craft products through farm shops, box schemes, markets or on-farm processing.
- Agricultural machinery
- Tractors, loader wagons, mowers, balers, slurry equipment and implements sized for Swiss family farms and contractors.
- Crop production
- Cereals, maize, potatoes, fodder crops and oilseeds, together with seed, fertiliser and crop-protection decisions suited to Swiss growing conditions.
- Soil management
- Tillage, cover cropping, erosion control and organic-matter practices that affect yields and nutrient efficiency on working farms.
- Farm animal welfare
- Housing, bedding, grazing and handling standards that influence equipment and building choices for Swiss livestock farms.
- Agrotechnical
- Engineering and technology applied to farm production, from mechanisation and sensors to milking, feeding and barn systems.
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Also known as
Alternate names and search phrases for this event.
- AgriMesse Thun 2027
- Thun Switzerland
- Agriculture Trade Show Trade Show Thun
- Agricultural machinery and equipment
- Seeds and fertilizers
- Livestock and animal husbandry products
- Crop protection products
- Agriculture Trade Show B2B Trade Expo Thun
- Tractors, transport vehicles and farm implements
- digital transformation expo
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.