Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Agrimax Grand Est is the essential event for livestock professionals in the Grand Est region, taking place from October 28 to 30, 2026, at Metz Evénements. This year's edition will highlight the contributions of women in agriculture and feature the Blonde d'Aquitaine breed as the guest of honor.
With over 20,000 square meters of exhibition space, the show will showcase a wide range of agricultural products and innovations. Agrimax Grand Est takes place in Metz, France.
TL;DR
- 1Dates and Venue: Agrimax Grand Est takes place from October 28 to 30, 2026, at Metz Evénements, Metz, France.
- 2Scale and Focus: This event is a key meeting point for livestock professionals in the Grand Est region, aiming to become the third largest national livestock event.
- 3Organiser: The event is organised by Metz Expo, with more details available at agrimax-expo.com.
- 4Buyer Authority: Attendees include livestock farmers, agricultural professionals, and institutional partners.
- 5Entry / Access: Adult tickets are priced at €9, with discounts for students and free entry for children under 12.
Why visit
Agrimax Grand Est is the essential event for livestock professionals in the Grand Est region, taking place from October 28 to 30, 2026, at Metz Evénements. Attendees include livestock farmers, agricultural professionals, and institutional partners.
Why exhibit
Exhibiting at Agrimax Grand Est provides unparalleled access to a targeted audience of livestock professionals. Showcase your products and services to potential buyers and partners. Enhance your brand visibility in the agricultural sector and engage with key decision-makers. Meet qualified buyers and partners including Companies offering livestock feed and nutrition solutions., Manufacturers of agricultural machinery and equipment., Providers of veterinary services.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Cattle, sheep and goat producers from Metz, Lorraine and the wider Grand Est region
Farm owners and managers reviewing feed, genetics, animal health and housing investments
Livestock nutritionists and feed advisers working with ruminant herds
Veterinarians and animal-health technicians serving livestock farms
Breed society representatives, genetics advisers and breeding-stock buyers
Agricultural cooperative and merchant buyers sourcing farm inputs and services
Students and apprentices from agricultural colleges and lycees
Rural development, farm advisory and local authority representatives
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Livestock feed, mineral and premix suppliers formulating rations for cattle, sheep and goats
Animal-health companies offering vaccines, pharmaceuticals, hygiene products and herd-health programmes
Cattle, sheep and goat genetics organisations, breed societies and breeding-stock suppliers
Agricultural machinery dealers specialising in forage, feeding, bedding and manure-handling equipment
Livestock housing, ventilation, flooring and bedding suppliers
Milking and dairy equipment providers serving Grand Est dairy farms
Herd-management software, weighing, identification and precision-livestock technology providers
Farm fencing, handling crush and livestock trailer manufacturers
Agricultural cooperatives, rural contractors, insurers, finance providers and farm advisory services
Product categories
Key solution areas showcased across the event.
Compound feed, minerals and premixes for cattle, sheep and goats
Forage seeds, silage additives and conserved forage solutions
Livestock genetics, semen, embryos and breeding stock
Veterinary medicines, vaccines, parasite control and hygiene products
Milking equipment, dairy hygiene and milk-quality supplies
Tractors, loaders and forage machinery
Feeding wagons, conveyors and automated feeding systems
Livestock housing, ventilation, flooring and bedding
Manure handling, slurry storage and spreading equipment
Weighing, identification and herd-management software
Farm fencing, handling crushes, races and livestock trailers
Rural business services, cooperatives and agricultural advisory support
Location & Facilities
Venue
Metz Evénements
Metz, France
Facilities
Parking
Metz Evénements in Metz typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Metz Evénements in Metz typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Metz Evénements for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Metz Expo
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Metz, France
Why it matters
On 2026-10-28 to 2026-10-30, Agrimax Grand Est in Metz covering Livestock feed and nutrition products., Agricultural machinery and equipment., Veterinary services and pharmaceuticals., gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Campanile Prime - Metz Centre Gare
3-star
Metz Centre Gare4.1
Best Western Metz Centre Gare
3-star
Metz Centre Gare4.5
Appart Hotel - Residhome Metz Lorraine
3-star
Metz3.7
Local transport
Get around the city with these convenient transport options.
Bus and BRT (LE MET' network)
Estimated costEUR 2-5 single metro journey (contactless)
Best forMetz Ville station, Metz city centre and Eurometropole stops to the Centre Foires et Conventions de Metz
Use the LE MET' journey planner to choose the stop nearest the venue. Buy on board or through the operator's contactless options where available.
Bus day pass (LE MET')
Estimated costApprox. EUR 5.00-6.00 for a 1-day pass - confirm current LE MET' tariff
Best forUnlimited day travel across the Metz Eurometropole network for show days
A day pass can be better value if you travel between hotel, station and venue more than twice in one day. Check validity before boarding.
Regional train (TER Grand Est)
Estimated costApprox. EUR 12-30 for a regional journey to Metz Ville, depending on origin - confirm SNCF Connect fares
Best forLuxembourg, Strasbourg, Nancy and other Grand Est origins to Metz Ville, then local bus or taxi to the venue
The venue is not at Metz Ville station, so allow 20-35 min for the local transfer by bus or taxi. Book through rail tickets where possible.
Taxi
Estimated costApprox. EUR 15-25 from Metz Ville or the city centre; approx. EUR 50-75 from Metz-Nancy-Lorraine Airport - confirm the meter
Best forMetz Ville station, Metz city centre or Metz-Nancy-Lorraine Airport to the Centre Foires et Conventions de Metz
Useful for arrival day, late returns or visitors carrying heavy equipment. Agree the approximate fare or use the meter before departure.
Ride-hailing / VTC
Estimated costApprox. EUR 12-22 depending on demand and pickup point - confirm in the app
Best forMetz city centre to the Centre Foires et Conventions de Metz
Availability can be thinner during large events. Book ahead or keep a local taxi number as backup.
Car parking
Estimated costApprox. EUR 5-10 per day for event parking - confirm the current rate
Best forOn-site parking at Metz Evenements for visitors and exhibitors
Pre-book or arrive early on busy show days. Confirm whether exhibitor parking is in a separate area and whether height restrictions apply.
taxi
Estimated costApprox. EUR taxi/rideshare from ETZ to venue (estimate; confirm before travel)
Best forMetz-Nancy-Lorraine Airport (ETZ) to Metz Evénements
taxi
Estimated costApprox. EUR taxi/rideshare from LUX to venue (estimate; confirm before travel)
Best forLuxembourg Findel Airport (LUX) to Metz Evénements
Weather
October 2026 in Metz is mid-autumn and changeable: expect cool starts, mild afternoons, a realistic chance of rain and occasional wind. Typical daytime highs sit around 13-17 C with overnight lows around 6-9 C, but a warm spell or an early cold snap is possible. Bring layers, a waterproof jacket and comfortable shoes; check Meteo-France within 5-7 days of travel for the show forecast.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming may apply for EU SIMs; local prepaid SIM and eSIM options are widely available - confirm venue Wi‑Fi with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Station district base
Metz Centre Gare concentrates the sampled 3-star hotels and gives direct rail access, which helps on arrival day and for evening returns after show hours.
Getting to the fairground
The Centre Foires et Conventions de Metz is outside the historic core; plan the LE MET' route or a taxi in advance rather than walking from the city centre.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
The captured JFK to Metz search (departing 2026-10-28, returning 2026-11-01) showed 10 results ranked by price and convenience, all one-stop with connection times between 2h05 and 10h05. Prices include required taxes and fees for one adult economy passenger; optional charges and bag fees may apply. Check connection-airport changes before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Metz; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Metz Evénements: Metz Centre Gare: Campanile Prime - Metz Centre Gare; Metz Centre Gare: Best Western Metz Centre Gare; Metz: Appart Hotel - Residhome Metz Lorraine.
Ride-hail: Ride-hailing apps are commonly used in Metz; confirm local availability before travel.
Public transit: LE MET' operates the Metz Eurometropole bus network; schedules and door-to-door itineraries are on lemet.fr and services.lemet.fr. Use the planner to choose the stop nearest the Centre Foires et Conventions de Metz for show days.
Parking: On-site parking is available at Metz Evénements; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Daytime highs typically 13-17 C and overnight lows 6-9 C in Metz in October; a warm spell or early cold snap is possible, so check the forecast before packing.
Seasonality: October is a shoulder-season month in Metz with changeable weather: rain is possible on any show day, mornings can be misty and afternoons may feel mild or cool depending on the wind. Pack layers, a waterproof jacket and comfortable shoes for the walk between transport, parking and the halls.
Packing: Daytime highs typically 13-17 C and overnight lows 6-9 C in Metz in October; a warm spell or early cold snap is possible, so check the forecast before packing. October is a shoulder-season month in Metz with changeable weather: rain is possible on any show day, mornings can be misty and afternoons m
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Agrimax Grand Est usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the exact 2026 show dates and opening hours on agrimax-expo.com, then book rail or hotel accommodation if you are travelling from outside Metz.
T-2
List the product categories you need to review, such as feed, genetics, animal health, housing or machinery, and identify the exhibitors you want to meet first.
T-3
Check visitor registration or badge requirements on the official site and complete any pre-registration step before the deadline shown by the organiser.
T-4
Plan your route to the Centre Foires et Conventions de Metz using the LE MET' journey planner, or book a taxi if you are arriving at Metz Ville station or Metz-Nancy-Lorraine Airport.
T-5
Check the Meteo-France forecast for Metz and pack layers, a waterproof jacket and comfortable shoes for cool or wet autumn weather.
T-6
Download tickets, confirm hotel cancellation terms and save the venue address, transport details and organiser contact in your phone.
T-7
Prepare a short list of technical questions for each priority supplier, including feed analysis, breeding guarantees, warranty terms and after-sales support in the Grand Est.
T-8
Charge your phone and a power bank, pack business cards and a notebook, and confirm the first bus, train or taxi time for show morning.
T-9
Arrive early for the halls you most want to see, keep a lead sheet for follow-up calls and allow time to visit the genetics, animal-health and machinery zones without rushing.
T-10
Send follow-up messages within 48 hours while product details are fresh, and file quotes, technical sheets and contact names for your next investment review.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Metz Evénements
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Agrimax Grand Est registration concourse
Metz Evénements
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Metz Evénements
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Agrimax Grand Est fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Agrimax Grand Est, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Livestock feed and nutrition products. and Agricultural machinery and equipment. solutions and benchmarking suppliers at Agrimax Grand Est in Metz.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Livestock feed and nutrition products. and Agricultural machinery and equipment. products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Metz show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Grand Est
- The administrative region of north-eastern France that includes Metz. Agrimax Grand Est draws farmers, cooperatives and advisers from across this region and nearby departments.
- Ruminant nutrition
- The formulation and management of feed for cattle, sheep and goats, covering energy, protein, minerals and forage quality to support milk yield, growth and herd health.
- Forage
- Grass, maize, legumes and other crops conserved as silage, hay or haylage to feed livestock through periods when grazing is limited.
- Silage
- Fermented conserved forage, commonly made from maize or grass, used as a core feed on many Grand Est livestock farms.
- Breeding stock
- Live animals selected for reproduction and sold to improve herd genetics, productivity or breed characteristics.
- Livestock genetics
- The selection and supply of semen, embryos, breeding animals and genetic evaluations used to improve traits such as milk yield, growth, fertility and hardiness.
- Animal-health prophylaxis
- Preventive veterinary measures, including vaccination, parasite control, biosecurity and hygiene programmes, that reduce disease risk in livestock herds.
- Herd-management software
- Digital tools for recording animal identity, performance, health treatments, reproduction and feed use, often linked to weighing and identification equipment.
- Handling system
- Equipment such as crushes, races, gates and loading ramps used to move and restrain cattle, sheep or goats safely for inspection, treatment or transport.
- Slurry and manure management
- Storage, handling and spreading equipment and practices for livestock waste, with implications for nutrient use, water protection and farm compliance.
- Farm cooperative
- A farmer-owned business that supplies inputs, collects and markets produce, or provides technical services. Cooperatives are important buyers and partners in French livestock agriculture.
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Also known as
Alternate names and search phrases for this event.
- Agrimax Grand Est 2026
- Agrimax Grand Est Metz 2026
- Metz France
- Agriculture and Livestock Exhibition Metz 2026
- Agriculture and Livestock Exhibition Trade Show Metz
- Livestock feed and nutrition products.
- Livestock feed and nutrition products
- Agricultural machinery and equipment
- Veterinary services and pharmaceuticals
- Sustainable farming solutions
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.