Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
AGRIMAT Surabaya 2026 serves as a vital platform for the agriculture sector, showcasing the latest advancements in agricultural machinery, equipment, and smart farming technologies.
This event will gather industry leaders and stakeholders to foster networking and knowledge sharing, driving the agricultural sector forward in Indonesia.
AGRIMAT Surabaya takes place in Surabaya, Indonesia.
TL;DR
- 1Dates and Venue: AGRIMAT Surabaya takes place from December 3-5, 2026, at Grand City Expo, Surabaya, Indonesia.
- 2Scale and Focus: This event connects the agriculture industry with innovations in machinery, equipment, and smart farming technology.
- 3Organiser: The event is organised by PT. Wahana Kemalaniaga Makmur (WAKENI), with registration available on their website.
- 4Buyer Authority: Targeted attendees include agricultural producers, machinery manufacturers, and industry professionals.
- 5Entry: Admission is free for trade visitors with prior registration.
Why visit
Visitors will gain insights into cutting-edge agricultural technologies and solutions, network with industry leaders, and explore innovative products that can enhance productivity. The event is an excellent opportunity for professionals to connect with suppliers and discover new trends in the agriculture sector.
Why exhibit
Exhibitors will benefit from direct access to key decision-makers in the agriculture industry, showcase their latest products, and engage with potential customers. Targeted attendees include agricultural producers, machinery manufacturers, and industry professionals.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Farm owners, estate managers and plantation operators evaluating mechanisation, irrigation and post-harvest equipment
Agricultural machinery dealers, distributors and rental fleet operators sourcing brands, attachments and spare parts
Farmer cooperatives, gapoktan groups and contract-farming organisations comparing affordable mechanisation packages
Agronomists, crop consultants and precision-farming service providers assessing sensors, agri-drones and variable-rate application tools
Irrigation, water-management and land-preparation engineers specifying pumps, drip lines and sprinkler systems
Post-harvest, milling, drying, sorting and cold-chain operators looking to reduce losses and improve throughput
Government agriculture agencies, extension services and development programmes scouting appropriate technology
Agri-input retailers, importers and agri-finance or leasing providers supporting farm equipment purchases
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Tractor, power tiller, implement and attachment manufacturers
Combine harvester, thresher and grain-handling machinery suppliers
Drip, sprinkler, micro-irrigation and pump system providers
Agri-drone, soil sensor, IoT and precision-agriculture software vendors
Dryer, sorter, cold-storage and packaging equipment makers for post-harvest
Agricultural spare parts, tyres, bearings and workshop equipment suppliers
Fertiliser, seed, crop-protection and soil-health input companies with mechanisation bundles
Agri-finance, equipment leasing and farm-management platform providers
Product categories
Key solution areas showcased across the event.
Agricultural machinery: tractors, power tillers, transplanters, harvesters and implements
Smart farming and precision agriculture: agri-drones, soil and weather sensors, IoT gateways, variable-rate controllers and farm-management software
Irrigation and water management: drip lines, sprinklers, pumps, filters, valves and solar-powered irrigation kits
Post-harvest and processing: dryers, threshers, sorters, mills, cold rooms, storage silos and packaging lines
Plantation and estate equipment: sprayers, mist blowers, pruning tools, harvesters and estate transport
Agricultural spare parts and workshop: tyres, bearings, engines, hydraulic components and maintenance tools
Agri-inputs and soil health: fertilisers, seeds, crop-protection products and soil-testing kits
Farm infrastructure: greenhouses, shade nets, nursery equipment and on-farm power solutions
Location & Facilities
Venue
Grand City Expo
Grand City Convention And Exhibition, Jl. Gubeng Pojok No.1, Ketabang, Genteng, Surabaya, East Java 60272, Indonesia
Facilities
Parking
Grand City Expo in Surabaya typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Grand City Expo in Surabaya typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Grand City Expo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Surabaya, Indonesia
Why it matters
On 2026-12-03 to 2026-12-05, AGRIMAT Surabaya in Surabaya covering Agricultural machinery and equipment, Smart farming technology solutions, Irrigation systems and tools, Post-harvest sol gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · IDR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Juanda International Airport
Main international gateway for Surabaya, with domestic and international connections. Taxis, ride-hailing cars and airport buses serve the city. Confirm live transfer times and pickup zones on arrival
TBA
to venue
Approx. 30-45 minutes by road to Grand City, depending on traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Surabaya Suites Hotel
4-star
Grand City Convention and Exhibition area (290 m from venue)USD 150–190 / night
Guest rating 4.5 from about 7.6K reviews; amenities include breakfast, free Wi-Fi, paid parking, outdoor pool, hot tub, air conditioning, fitness center and spa. Approx. 290 m from the venue.
New Coklat Hotel
3-star
Grand City Convention and Exhibition area (150 m from venue)USD 95–122 / night
Guest rating 4.1; amenities include breakfast, free Wi-Fi, free parking, air conditioning, restaurant, room service and full-service laundry. Listing showed a deal about 17% below usual. Approx. 150 m from the venue.
Hotel Sahid Surabaya
3-star
Grand City Convention and Exhibition area (470 m from venue)USD 95–122 / night
Guest rating 4.2; amenities include paid breakfast, free Wi-Fi, free parking, pool, hot tub, air conditioning, fitness center and bar. Approx. 470 m from the venue.
Morazen Surabaya
4-star
Grand City Convention and Exhibition areaUSD 150–190 / night
Guest rating 4.7; amenities listed include breakfast, free Wi-Fi and free parking. Listing flagged a great deal about 29% below usual.
Local transport
Get around the city with these convenient transport options.
Bus / angkot and city bus network
Estimated costIDR 2-8 typical single public transport journey (confirm before travel)
Best forRoutes serving Grand City Convention Hall and Grand City Mall in Gubeng, Surabaya
Moovit and Surabaya bus route pages list services to Grand City Convention Hall and Grand City Mall. Route numbers and schedules were not captured.
Ride-hailing car or taxi
Estimated costIDR typical taxi or rideshare to the venue district (confirm before travel)
Best forAirport, hotels and city centre to Grand City Convention and Exhibition, Jl. Gubeng Pojok No.1
Google Maps could not calculate a route from the capture location, so no official fare was captured. Ride-hailing apps are the usual option for direct hotel-to-venue trips.
taxi
Estimated costApprox. IDR taxi/rideshare from SUB to venue (estimate; confirm before travel)
Best forJuanda International Airport (SUB) to Grand City Expo
Approx. 30-45 minutes by road to Grand City, depending on traffic; Main international gateway for Surabaya, with domestic and international connections. Taxis, ride-hailing cars and airport buses serve the city. Confirm live transfer times and pickup zones on arrival.
Weather
December is the west monsoon rainy season in Surabaya. Expect hot, humid days around 24-33 C (75-91 F), frequent short heavy showers and higher humidity inside exhibition halls. Light rain gear and breathable business-casual clothing are useful, and road transfers may take longer during downpours. This is climatological guidance, not a forecast for 3-5 December 2026; check a local forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Indonesia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business greeting style
A handshake with a slight nod is common in Surabaya business settings. Use formal titles such as Bapak for a man and Ibu for a woman until invited to use first names.
Language and negotiation
Bahasa Indonesia is the main language. Many exhibitors speak English, but technical machinery negotiations may need an interpreter. Bring Bahasa Indonesia product sheets if you expect smallholder, cooperative or gapoktan buyers.
Dress and climate
Smart casual or business casual is typical at trade fairs. Lightweight fabrics suit the hot, humid December weather; a light jacket is useful for air-conditioned halls.
Food and halal
Halal food is widely available in Surabaya. Avoid offering alcohol unless you know your host's preferences, and ask about dietary needs before hosting a business meal.
Punctuality and scheduling
Allow buffer time for traffic and rain. Meetings may start with informal conversation; confirm the agenda and decision-makers in advance for machinery purchases.
Tipping and payments
Tipping is not mandatory. Carry IDR cash for small purchases and parking; major hotels and restaurants accept cards, but smaller warungs may not.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: SUB
Captured Google Flights rows show nonstop services into Surabaya from Singapore (Surabaya-Singapore from about IDR 2,838,316) and from Makassar (Makassar-Surabaya from about IDR 2,129,910). Dates shown in the capture are not 3-5 December 2026, so treat all fares as indicative and search your own travel dates.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Juanda International Airport (SUB): Approx. 30-45 minutes by road to Grand City, depending on traffic. Allow road or rail time to Grand City Expo; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Grand City Expo: Grand City Convention and Exhibition area (290 m from venue): Surabaya Suites Hotel; Grand City Convention and Exhibition area (150 m from venue): New Coklat Hotel; Grand City Convention and Exhibition area (470 m from venue): Hotel Sahid Surabaya.
Ride-hail: Ride-hailing apps are commonly used in Surabaya; confirm local availability before travel.
Public transit: Moovit lists bus and train routes to Grand City Convention Hall in Surabaya, and Grand City Mall is served by buses in the Gubeng area. Route numbers, frequency and fares were not captured, so check Moovit or the venue page before travelling.
Parking: On-site parking is available at Grand City Expo; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: December 2026
Temperature: 24-33 C (75-91 F) typical December range, with high humidity
Seasonality: December falls in Indonesia's west monsoon rainy season. Surabaya typically sees frequent short heavy showers, especially in the afternoon or evening. Plan for indoor hall time and allow extra travel time during downpours; check a local forecast before departure.
Packing: 24-33 C (75-91 F) typical December range, with high humidity December falls in Indonesia's west monsoon rainy season. Surabaya typically sees frequent short heavy showers, especially in the afternoon or evening. Plan for indoor hall time and allow extra travel time during downpours; check a local fo
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at AGRIMAT Surabaya usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm Inagrimat 2026 dates (3-5 December 2026) and venue (Grand City Convention and Exhibition, Surabaya) on inagrimat.com.
Day 13
Complete visitor registration and save the confirmation or badge QR code.
Day 12
Book a hotel in the Grand City or Gubeng area; compare Surabaya Suites Hotel, New Coklat Hotel, Hotel Sahid Surabaya and Morazen Surabaya for walkability.
Day 11
Check passport validity and Indonesian visa or visa-on-arrival eligibility for your nationality and business purpose.
Day 10
Book flights to Juanda International Airport (SUB) and plan a 30-45 minute taxi or ride-hailing transfer to Grand City.
Day 9
Download ride-hailing apps and note IDR cash or card options for local transport and small purchases.
Day 8
Shortlist exhibitors in your priority categories, such as tractors, irrigation systems, post-harvest equipment and agri-drones.
Day 7
Request meetings with exhibitors and note stand numbers once the floor plan is published.
Day 6
Prepare a one-page buyer profile covering crops, farm or estate size, equipment budget and after-sales requirements.
Day 5
Check the December weather forecast and pack light rain gear for hot, humid conditions.
Day 4
Arrange business cards, a notebook and translation support if you need Bahasa Indonesia for technical discussions.
Day 3
Plan a hall route around your top 10 stands and leave buffer time for machinery demonstrations.
Day 2
Confirm airport transfer, hotel check-in and any cash or e-wallet top-ups.
Day 1
Review the floor plan, set meeting times and prepare questions on warranty, spare parts, training and financing.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Grand City Expo
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2AGRIMAT Surabaya registration concourse
Grand City Expo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Grand City Expo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsIDR 190
- Per diem × 2IDR 150
Estimated totalIDR 340
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether AGRIMAT Surabaya fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For AGRIMAT Surabaya, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Agricultural machinery and equipment and Smart farming technology solutions solutions and benchmarking suppliers at AGRIMAT Surabaya in Surabaya.
Min. budget
$530.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Agricultural machinery and equipment and Smart farming technology solutions products who need qualified meetings with the event's trade audience.
Min. budget
$2,385.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Surabaya show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Inagrimat 2026?
Inagrimat 2026 is an agri-machinery and agritech exhibition in Surabaya, Indonesia, focused on farm mechanisation, smart farming, irrigation, post-harvest equipment and related inputs. Check inagrimat.com for the organiser's current exhibitor and visitor information.
When and where is Inagrimat 2026 held?
The event is scheduled for 3-5 December 2026 at Grand City Convention and Exhibition in Surabaya, Indonesia.
Who should attend Inagrimat 2026?
Farm owners, plantation managers, cooperatives, machinery dealers, irrigation engineers, post-harvest operators, agritech service providers and government extension teams that buy, specify or support agricultural equipment in Indonesia.
Is Inagrimat open to trade visitors only or also to the public?
Inagrimat is positioned as an agri-machinery and agritech trade exhibition. Visitor eligibility and any public-access policy are set by the organiser, so confirm the current rule on inagrimat.com before travelling.
How do I register to visit Inagrimat 2026?
Use the visitor registration route on inagrimat.com. Prepare your business card, company details and identification, and check whether the organiser requires a trade-buyer profile for badge approval.
How do I get from Juanda International Airport to the venue?
Juanda International Airport (SUB) is the main gateway for Surabaya. Grand City Convention and Exhibition is roughly 20 km from the airport; a taxi or ride-hailing car typically takes about 30-45 minutes depending on traffic. Confirm live fares and pickup points on arrival.
Where should I stay near Grand City Convention and Exhibition?
Hotels in the Grand City and Gubeng area reduce daily travel. Options captured for this listing include Surabaya Suites Hotel, New Coklat Hotel, Hotel Sahid Surabaya and Morazen Surabaya, with a range of 3-star and 4-star tiers. Book early and confirm the walking route to the hall.
What language is used at Inagrimat?
Bahasa Indonesia is the main business language in Surabaya. Many exhibitors can discuss products in English, but technical negotiations on machinery specifications, spare parts and financing may need an interpreter.
Do I need a visa to attend Inagrimat 2026 in Indonesia?
Entry rules depend on your nationality and purpose of travel. Some visitors can use visa-free entry or a visa on arrival, while business activities may require a business visa. Check Indonesia's official immigration portal or your nearest Indonesian embassy before booking.
What product zones will I find at Inagrimat 2026?
Expect agricultural machinery, precision-agriculture and agri-drone technology, irrigation and pumps, post-harvest and processing equipment, spare parts, agri-inputs and farm infrastructure. Use the floor plan on inagrimat.com when it is published to plan your route.
Can exhibitors bring machinery for demonstration?
Exhibitors should ask the organiser about temporary import admission, customs brokerage, lifting equipment, floor load limits and power supply before shipping demonstration machinery to Surabaya.
Is parking available at Grand City Convention and Exhibition?
Grand City Expo has on-site parking. Confirm current daily rates, truck access and hall drop-off rules with the venue or organiser before the show.
Glossary
- Precision agriculture
- A farming approach that uses sensors, mapping, satellite or drone data and software to apply water, fertiliser or crop protection only where and when it is needed.
- Agri-drone
- An unmanned aerial vehicle used on farms for crop scouting, spraying, mapping or seeding. At Inagrimat, look for payload capacity, battery endurance and local service support.
- IoT soil sensor
- A field device that measures soil moisture, temperature or nutrient levels and sends readings to a dashboard or irrigation controller.
- Variable-rate application
- The ability to change the dose of seed, fertiliser or spray across a field based on a prescription map, rather than applying one rate everywhere.
- Drip irrigation
- A low-pressure irrigation system that delivers water through tubes and emitters directly to the root zone, often paired with fertigation units.
- Power tiller
- A two-wheel tractor used for land preparation, puddling and shallow cultivation, especially on small and medium-sized farms.
- Combine harvester
- A machine that cuts, threshes and cleans grain in one pass. Buyers compare capacity, grain loss, spare-parts access and suitability for wet or muddy fields.
- Post-harvest loss
- The share of a crop lost after harvest through spillage, poor drying, pest damage, inadequate storage or delayed transport.
- Cold chain
- A temperature-controlled sequence from harvest or processing through storage and transport to the buyer, used for fresh produce, dairy and other perishables.
- Gapoktan
- An Indonesian village-level federation of farmer groups (Gabungan Kelompok Tani). Gapoktan units often coordinate machinery purchases, input supply and collective marketing.
- Mechanisation service provider
- A business or cooperative that owns tractors, harvesters or dryers and rents them to farmers by hectare, day or season instead of selling equipment outright.
- Temporary import admission
- A customs procedure that lets exhibitors bring machinery or demonstration equipment into Indonesia for a trade fair and re-export it afterwards, usually with a customs broker and organiser paperwork.
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Also known as
Alternate names and search phrases for this event.
- AGRIMAT Surabaya 2026
- AGRIMAT 2026
- Surabaya Indonesia
- Agricultural Machinery & Technology Exhibition Surabaya 2026
- Agricultural machinery and equipment
- Smart farming technology solutions
- Irrigation systems and tools
- Post-harvest solutions
- Agricultural Machinery & Technology Exhibition B2B Trade Expo Surabaya
- digital transformation expo
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.