Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

The Agricultural Show, held from January 12 to 14, 2027, at Espace Saint-Hyacinthe, Canada, is a premier event for the agricultural sector, featuring innovations and networking opportunities.
Dates
12–14 Jan 2027
City / country
Saint-Hyacinthe, Canada
Venue
Espace Saint-Hyacinthe
Are you the organiser of this event?
Event overview
The Agricultural Show is set to take place from January 12 to 14, 2027, at Espace Saint-Hyacinthe, Canada. This event serves as a vital platform for agricultural producers and industry experts to connect, share innovations, and explore the latest advancements in agriculture.
With a focus on networking and knowledge exchange, attendees can expect a diverse range of exhibitors showcasing cutting-edge products and services. Agricultural Show takes place in Saint-Hyacinthe, Canada.
TL;DR
Visitors will benefit from engaging with industry leaders, discovering new agricultural technologies, and networking with peers. The show provides a unique opportunity to learn about the latest trends and innovations in the agricultural sector, making it essential for anyone involved in agriculture.
Exhibitors gain unparalleled visibility among thousands of potential clients, including agricultural producers and decision-makers. The show offers a chance to showcase products, generate leads, and build valuable partnerships within the agricultural community. Meet qualified buyers and partners including Manufacturers of agricultural machinery and equipment, Suppliers of seeds and fertilizers, Providers of agricultural technology solutions.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
2730 avenue Beauparlant, Saint-Hyacinthe, Québec, J2S 4M8
Espace Saint-Hyacinthe in Saint-Hyacinthe typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Espace Saint-Hyacinthe in Saint-Hyacinthe typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Espace Saint-Hyacinthe for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Salon de lagriculture
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-01-12 to 2027-01-14, Agricultural Show in Saint-Hyacinthe covering Innovative agricultural machinery and equipment, Seeds and fertilizers for crop production, Livestock management solutio gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Montréal-Trudeau International Airport
Main international gateway for the show, with the widest choice of North American and transatlantic flights. Confirm transfer arrangements before travel
TBA
to venue
Approx. 60-75 min by car via Autoroute 20 East, traffic and weather dependent
by car
Montréal/Saint-Hubert Airport
Smaller regional airport south of Montreal; service is limited, so check whether your routing actually uses it before relying on it
TBA
to venue
Approx. 40-50 min by car
by car
Québec City Jean Lesage International Airport
Alternate gateway if fares into Montreal are high, but the added road transfer usually offsets the saving
TBA
to venue
Approx. 2 h by car
by car
Saint-Hyacinthe local aerodrome
General aviation field with no scheduled commercial service confirmed for this listing; do not plan a business trip around it
TBA
to venue
Short local transfer
by car
A range of accommodation options near the venue and across key areas.
Hôtel le Dauphin Saint-Hyacinthe
USD 95–122 / night
Free breakfast, free Wi-Fi, free parking, air conditioning, fitness center, restaurant, business center, accessible
Holiday Inn Express & Suites Saint-Hyacinthe by IHG
USD 102–132 / night
Free breakfast, free Wi-Fi, free parking, indoor pool, hot tub, air conditioning, pet-friendly, fitness center
Days Inn by Wyndham Ste. Helene-de-Bagot
USD 80–106 / night
Free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, fitness center, bar, restaurant
Get around the city with these convenient transport options.
Walk
Taxi / rideshare
Taxi
Local bus
Rail
Car
Approx. 60-75 min by car via Autoroute 20 East, traffic and weather dependent; Main international gateway for the show, with the widest choice of North American and transatlantic flights. Confirm transfer arrangements before travel.
Parking
taxi
Approx. 40-50 min by car; Smaller regional airport south of Montreal; service is limited, so check whether your routing actually uses it before relying on it.
Weather
Mid-January in Saint-Hyacinthe is deep winter in the Montérégie. Expect daytime highs near -5 °C and overnight lows near -16 °C, with wind chill making it feel colder, and precipitation mostly as snow (roughly 50-60 cm in a typical January). These are climatological approximations - check a live forecast in the week before travel and allow buffer time for snow on airport and road transfers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Canadian national carriers (Rogers, Bell and Telus) provide LTE and 5G coverage across Saint-Hyacinthe and the Autoroute 20 corridor. An eSIM bought before departure is usually the simplest option for international visitors. Electrical supply is 120 V with type A and B plugs, so most European devices need an adapter and voltage check. Venue Wi-Fi for exhibitors is generally ordered through the organiser, so confirm it with your booth contract.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Venue address
Espace Saint-Hyacinthe is listed at 2670 Av. Beauparlant, Saint-Hyacinthe, QC J2S 4M8, an exhibition and trade centre with a 4.5 rating across 38 Google reviews.
Getting around
The venue sits within walking distance of central Saint-Hyacinthe (700-750 m, roughly 10-11 minutes on mostly flat routes), so downtown hotels can be reached on foot in normal winter conditions.
Language and currency
Local currency is the Canadian dollar (CAD). The Saint-Hyacinthe area is francophone Quebec; English is widely used in trade-show settings but a few French phrases help with taxis, restaurants and local shops. Cards are accepted almost everywhere, with a tip of roughly 15-18% expected in restaurants.
Quebec farm show etiquette
Meetings tend to be direct and technical: producers arrive with field data, herd numbers and acreage in mind, and expect equipment specs in metric units with hectare and litre figures. French product literature is appreciated, and a business card exchange at the start of a stand conversation is standard.
Local context
Saint-Hyacinthe hosts a cluster of agri-food research, education and processing institutions, which is why winter farm trade events here draw a mix of producers, agronomists and students rather than a purely consumer audience.
Winter practicalities
Pavements and car parks can be icy in January, so footwear with grip matters. Indoor halls are heated, and most visitors wear removable layers because the walk from car to door is the coldest part of the day.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: YUL
Book into Montreal-Trudeau (YUL), which has the widest range of direct flights and is roughly 60-75 minutes by road from Espace Saint-Hyacinthe. Montreal/Saint-Hubert (YHU) is closer but has limited service, and Quebec City (YQB) adds about 2 h of driving. The Google Flights capture for a 2027-01-12 arrival returned no bookable itinerary data, so no fare is confirmed here - run a live search for your departure city, prefer flexible tickets in January because snow causes delays, and compare an airport car rental against a VIA Rail transfer from Montreal.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Montréal-Trudeau International Airport (YUL): Approx. 60-75 min by car via Autoroute 20 East, traffic and weather dependent; Montréal/Saint-Hubert Airport (YHU): Approx. 40-50 min by car; Québec City Jean Lesage International Airport (YQB): Approx. 2 h by car; Saint-Hyacinthe local aerodrome: Short local transfer. Allow road or rail time to Espace Saint-Hyacinthe; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Espace Saint-Hyacinthe: Saint-Hyacinthe, about 1.1 km from Espace Saint-Hyacinthe: Hôtel le Dauphin Saint-Hyacinthe; Saint-Hyacinthe, about 1.5 km from Espace Saint-Hyacinthe: Holiday Inn Express & Suites Saint-Hyacinthe by IHG; Sainte-Hélène-de-Bagot, about 20 km from Espace Saint-Hyacinthe: Days Inn by Wyndham Ste. Helene-de-Bagot.
Ride-hail: Ride-hailing is available in the Montreal area, but supply in Saint-Hyacinthe itself is thinner and wait times can stretch in bad weather. Local taxi companies are the more reliable option for hotel-to-venue runs and for early returns after the halls close; pre-book the trip back, especially if you stay in Sainte-Hélène-de-Bagot. Budget roughly CAD 12-18 for a downtown run and CAD 40-55 for the 20 km trip from Sainte-Hélène-de-Bagot.
Public transit: Captured walking directions from central Saint-Hyacinthe to Espace Saint-Hyacinthe cover 700-750 m in about 10-11 minutes on mostly flat routes, which makes walking viable for downtown hotels. No bus line, metro route or fare to the venue was confirmed in the captures, so check the local transit operator timetable before relying on it; single fares are typically in the CAD 3.50-4.50 range. For longer trips, VIA Rail connects Montreal with Saint-Hyacinthe station, about 1.5 km from the venue, with approximate one-way economy fares of CAD 20-40.
Parking: On-site parking is available at Espace Saint-Hyacinthe, and the downtown hotels captured for this listing (Hôtel le Dauphin and Holiday Inn Express) both advertise free parking for guests. Daily venue parking rates were not confirmed, so check the current rate with the venue, arrive before the morning rush and allow extra time for snow clearing in the car parks.
Plan and pack for the event climate.
Month: January 2027 (mid-January edition window)
Temperature: Approx. -16 °C overnight to -5 °C daytime, with wind chill often making it feel below -20 °C. These are climatological norms for the Saint-Hyacinthe area, not a forecast - confirm a live forecast before packing.
Seasonality: January is deep winter in the Montérégie: precipitation arrives mostly as snow, roughly 50-60 cm in a typical January, with occasional freezing rain and short daylight hours. Snowfall can slow road transfers between Montreal and the venue, so build buffer time into arrival day.
Packing: Pack an insulated winter coat, waterproof boots with grip, gloves, hat and scarf, and dress in removable layers because exhibition halls are heated. Bring a small bag for wet outerwear, a power bank for long days on the floor, and a spare pair of socks for slushy walks between hotels and the venue.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Agricultural Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day -14: Confirm the final dates, hall hours and visitor eligibility on salondelagriculture.com, and note the venue address at 2670 Av. Beauparlant, Saint-Hyacinthe.
Day -14: Block the mid-January travel window and reserve refundable lodging; downtown Saint-Hyacinthe hotels sit 700 m to 1.5 km from Espace Saint-Hyacinthe.
Day -12: Pre-register for a visitor badge if online registration is open and store the confirmation email or QR code offline.
Day -10: Build an exhibitor shortlist by product family (tillage and seeding, dairy, grain storage, precision agriculture) and request meetings.
Day -8: Book flights into Montreal-Trudeau (YUL) and plan the roughly 60-75 minute road or rail transfer to Saint-Hyacinthe.
Day -7: Decide between a rental car, taxi or rideshare for daily venue runs, and confirm whether your hotel offers a shuttle.
Day -5: Check the seminar or conference schedule and reserve seats for sessions that require sign-up.
Day -3: Pack insulated layers, waterproof boots with grip, gloves and a hat; check a live forecast and wind chill for the show days.
Day -2: Download the floor plan or show app and mark the booths, dealer stands and demonstrations you want to see first.
Day -1: Reconfirm transfer times, keep a snow buffer on the airport run, and charge phones and power banks for badge scanning.
Arrive early for badge pick-up, leave coats at the cloakroom and start with the machinery halls before they get crowded.
Registration and hall orientation at Espace Saint-Hyacinthe
Supplier meetings and product demos
Final negotiations and follow-up
Agricultural Show registration concourse
Espace Saint-Hyacinthe
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Espace Saint-Hyacinthe
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Agricultural Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Agricultural Show, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Innovative agricultural machinery and equipment and Seeds and fertilizers for cr solutions and benchmarking suppliers at Agricultural Show in Saint-Hyacinthe.
Min. budget
$615.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Innovative agricultural machinery and equipment and Seeds and fertilizers for cr products who need qualified meetings with the event's trade audience.
Min. budget
$3,014.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Saint-Hyacinthe show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Trust footer
4
References
1
Publishers
0
Date checked
Salon de lagriculture
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