Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at Agrama 2026 include A F H Pneus S. A., a&m agrotrade gmbh, A. Leiser AG, ABM Maschinen AG and Ad. Bachmann AG.
- A F H Pneus S. A.
- a&m agrotrade gmbh
- A. Leiser AG
- ABM Maschinen AG
- Ad. Bachmann AG
Event overview
Overview
Agrama 2026 is the largest Swiss trade fair for agricultural, forestry, and municipal technology, showcasing the latest innovations and products in these sectors. The event will be held at Bernexpo in Bern, Switzerland, from November 26 to 30, 2026.
This edition marks the 30th anniversary of Agrama, making it a significant milestone for industry professionals. Agrama 2026 takes place in Bern, Switzerland.
TL;DR
- 1Dates and Venue: Agrama 2026 runs from November 26 to November 30, 2026, at Bernexpo, Bern, Switzerland.
- 2Scale and Focus: This is Switzerland's largest trade fair for agricultural, forestry, and municipal technology, attracting over 50,000 visitors.
- 3Organiser: The event is organised by the Swiss Agricultural Machinery Association (SLV).
- 4Buyer Authority: Attendees include decision-makers, specialists, and users from the agriculture and forestry sectors.
- 5Entry: Tickets are available online and at the venue, with special pricing for students and free entry for children under 16.
Why visit
Visiting Agrama 2026 offers a unique opportunity to explore the latest agricultural technologies and machinery. Engage with over 250 exhibitors showcasing their products and innovations. Network with industry professionals and decision-makers to gain insights into the future of agriculture and forestry. Experience special exhibitions highlighting the evolution of agricultural technology over the past three decades.
Why exhibit
Exhibiting at Agrama 2026 provides unparalleled visibility to over 50,000 visitors, primarily decision-makers and specialists in the agricultural sector. Benefit from extensive marketing efforts in trade publications and social media. Connect directly with potential customers and partners, enhancing your business network. Showcase your products in a dedicated environment that fosters investment decisions and industry collaboration.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Swiss farm owners and agricultural managers buying tractors and implements
Forestry contractors and woodland owners sourcing forestry technology
Municipal and cantonal fleet and green-space managers
Livestock and stable technology buyers
Agricultural machinery dealers and importers
Farm contractors and service providers
Agricultural advisors and sector associations
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of agricultural machinery
Suppliers of forestry equipment
Vendors of municipal technology
Service providers in agriculture
Consultants in agricultural practices
Distributors of agricultural products
Product categories
Key solution areas showcased across the event.
Tractors and transport vehicles
Harvesting equipment
Soil and seeding technology
Specialty crops machinery
Plant protection and care products
Storage and processing equipment
Location & Facilities
Venue
Bernexpo
Mingerstrasse 6, 3014 Bern, Switzerland
Facilities
Parking
Bernexpo in Bern typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Bernexpo in Bern typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Bernexpo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
November 26 to 30, 2026:9:00 AM – 5:00 PM daily
General admission
Adults
23General admission
Youth (up to 20 years)
17General admission
Students with ID
17
Who runs the show
Organisers
Swiss Agricultural Machinery Association SLV
How the last edition performed
Previous edition
Last edition
—
unknown
Visitors: 50,000
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Bern, Switzerland
Why it matters
Attending Agrama 2026 on 2026-11-26 to 2026-11-30 in Bern lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Agricultural Vehicles - Switzerland | Market Forecast - Statista
ReadSwitzerland Agricultural Equipment Market | Trends 2032
ReadSwitzerland Agricultural Machinery Market (2025-2031) | Segmentation ...
ReadAGRAMA 2026 (Bern) - Agriculture - Agricultural Machinery - Trucks and ...
ReadAgricultural & Forestry Machinery in Switzerland Industry ... - IBISWorld
ReadExpert View - Agriculture business in Switzerland - BPCE ES
ReadPlan your trip
Travel & logistics
Local currency · CHF
Hotel tiers
A range of accommodation options near the venue and across key areas.
Midscale to upscale
Bern Altstadt and city centreApprox. 10-15 minutes by tram or bus from Bern main station to Guisanplatz to venueBest choice for evening restaurants, old-town walks and rail access. Book early for November fair dates.
Upscale and business hotels
Wankdorf / Guisanplatz sideWalking distance or a very short tram ride to Bernexpo to venueClosest cluster to the fairground. Limited inventory, so exhibitors needing several rooms should reserve far ahead.
Budget to midscale
Bern station and Lorraine districtShort tram ride to Guisanplatz; also easy for SBB trains to Zurich, Basel and Geneva to venuePractical for visitors arriving by train who want quick station access and lower rates than the Altstadt.
Budget
Outer districts (Ostermundigen, Koeniz, Bümpliz)Approx. 20-30 minutes by tram or bus into Bern and onward to Bernexpo to venueLower-cost option when city-centre rooms sell out. Check the last tram or bus back after evening events.
Local transport
Get around the city with these convenient transport options.
Train (SBB to Bern station, then tram/bus to Bernexpo)
Estimated costCHF 45-90 taxi or rideshare to the venue district
Best forBern main station - Bernexpo exhibition grounds
Check current connections and tickets on sbb.ch
Car
Estimated costCHF 45-90 taxi or rideshare to the venue district
Best forBernexpo parking (Parking BERNEXPO)
On-site parking at the Bernexpo grounds; see parking.ch listing for Parking BERNEXPO
taxi
Estimated costCHF 45-90 taxi or rideshare to the venue district
Best forBern Airport (BRN)
Regional airport serving Bern; onward travel to Bernexpo by train or car
Weather
November 2026 Daytime highs typically around 4-8 C, with night-time lows near -1 to 1 C Late autumn in Bern: overcast, damp and changeable, with frequent light rain and short daylight hours; November is one of the wetter months of the year
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Switzerland.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language at the fair
Swiss German, and specifically Bernese German, is the everyday spoken language at AGRAMA. Written signage is usually in standard German, with French and Italian used by visitors from other cantons. Most exhibitors can switch to English for technical discussions.
Currency and payments
The currency is the Swiss franc (CHF). Cards are widely accepted at ticket desks and larger stands, but smaller exhibitors and food stalls may prefer cash. ATMs are available around Bern main station and the city centre.
Tipping and service
Service is included by law in Swiss restaurant bills. Rounding up, or adding around 5-10 percent for good service, is common but not obligatory. Taxi drivers generally expect a small round-up.
November weather and outdoor areas
Daytime highs in Bern in November are typically around 4-8 C, with overcast, damp and changeable conditions. Machine yards and livestock areas can be muddy, so waterproof footwear and a warm, windproof layer are more useful than formal shoes.
Fair etiquette with farming audiences
AGRAMA attracts working farmers, dealers and cantonal advisors. Conversations tend to be direct and practical, focused on cost of ownership, service coverage and delivery times. Booking a slot with a dealer in advance is often more productive than walking up.
Public transport and Sundays
Bernmobil trams and buses and SBB trains are reliable and run on published timetables. Buy and validate a ticket before boarding, including on the tram to Guisanplatz. Most shops are closed on Sundays, so plan supplies and grocery shopping for Saturday.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Bern; confirm ground transport on the organiser site.
Visa
Check Swiss entry requirements for your nationality on the official State Secretariat for Migration and FDFA pages; Switzerland is part of the Schengen area, and some nationalities need a Schengen visa for a business visit.
Processing: Visa processing timelines are set by the responsible Swiss representation; see the official Schengen visa procedure page before booking travel.
Apply through the Swiss representation responsible for your place of residence; carry business invitation or registration confirmation for the fair with your application.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Bern; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Bernexpo: Bern Altstadt and city centre: Bern Altstadt and city centre; Wankdorf / Guisanplatz side: Wankdorf / Guisanplatz side; Bern station and Lorraine district: Bern station and Lorraine district.
Ride-hail: Ride-hailing apps are commonly used in Bern; confirm local availability before travel.
Public transit: Use local bus, tram, or metro routes serving Bernexpo; check operator timetables.
Parking: On-site parking is available at Bernexpo; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Daytime highs typically around 4-8 C, with night-time lows near -1 to 1 C
Seasonality: Late autumn in Bern: overcast, damp and changeable, with frequent light rain and short daylight hours; November is one of the wetter months of the year
Packing: Pack a warm waterproof coat, layers, an umbrella and water-resistant footwear for cold, damp show days; indoor halls sit alongside outdoor machinery areas at Bernexpo.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Agrama 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the November 2026 dates, opening hours and hall layout on agrama.ch
T-2
Buy tickets or confirm trade registration
T-3
Book rail travel to Bern
T-4
Reserve accommodation
T-5
Build a hall and yard route
T-6
Request dealer meetings
T-7
Check the weather and pack accordingly
T-8
Download tickets and transit plans
T-9
Travel to Bern and collect your badge
T-10
Start early and split indoor and outdoor time
T-11
Follow up with dealers and compare quotes
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Bernexpo
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Agrama 2026 registration concourse
Bernexpo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Bernexpo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCHF 190.00
- Per diem × 2CHF 150.00
Estimated totalCHF 340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
CHF 23 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | CHF 23 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Agrama 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where does AGRAMA 2026 take place?
AGRAMA 2026, the Swiss trade fair for agricultural and forestry technology, runs at BERNEXPO in Bern; check agrama.ch for the confirmed dates and opening hours.
What can I see at AGRAMA?
The fair covers agricultural and forestry machinery, tractors, farm and utility vehicles, and equipment for livestock and stable technology, spread across BERNEXPO halls and outdoor grounds.
How do I register as a visitor?
Visitor information and the invitation/registration forms are published on agrama.ch, including the opening ceremony sign-up page; confirm details on the organiser site before travelling.
How do I get to BERNEXPO?
Bernexpo is served by tram and bus connections from Bern main station and by road with on-site parking at Parking BERNEXPO; the organiser arrival page lists current connections.
Can I exhibit at AGRAMA?
Exhibitor applications, the exhibition regulations and stand/technical guidelines are downloadable from agrama.ch under the exhibitor section.
Glossary
- AGRAMA
- The Swiss national fair for agriculture and forestry held at Bernexpo in Bern. The 2026 edition runs in November 2026 and combines indoor halls with outdoor machinery and live-animal areas.
- Bernexpo
- The exhibition campus on Guisanplatz in Bern that hosts AGRAMA. It pairs large halls with open-air yards used for tractors, harvesters, forestry equipment and livestock demonstrations.
- Landtechnik (agricultural machinery)
- The core exhibit family at AGRAMA: tractors, ploughs, seeders, sprayers, forage wagons, balers and transport equipment sized for Swiss mixed and grassland farms.
- Forestry technology
- Harvesters, forwarders, cable cranes, chainsaws, wood splitters and sawmill equipment shown for Swiss private and communal forest owners working steep terrain.
- Alpine dairy systems
- Small-structure milk production typical of Swiss mountain cantons, including milking parlours, cooling tanks, feeding robots and barn ventilation suited to slope farms.
- Direct payments (Direktzahlungen)
- Swiss federal support payments tied to area, animal welfare, biodiversity and landscape criteria. They shape which machinery and barn investments Swiss farms can justify, a recurring topic on exhibitor stands.
- Slurry and manure handling
- Tanker trailers, spreaders, separators and pumps for liquid manure. A high-priority category for Swiss livestock farms working under tight nutrient-balance rules.
- Animal husbandry equipment
- Barn fittings, cubicles, feeding systems, calf igloos, hoof-care gear and livestock trailers displayed for dairy, beef and small-ruminant producers.
- Farm dealership network
- Regional Swiss machinery dealers and importers who represent global brands across cantons. Many AGRAMA stands are run by these dealers rather than by manufacturers directly.
- Communal and municipal technology
- Compact tractors, sweepers, mowers and winter-service equipment bought by Swiss municipalities and road-maintenance depots, often exhibited alongside farm machinery.
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Also known as
Alternate names and search phrases for this event.
- Agrama 2026
- Swiss agricultural machinery
- Municipal technology fair
- Agrama 2026 Bern
- Agriculture Bern
- Forestry Bern
- Municipal Technology
- Municipal Technology Bern
- Bern tech expo 2026
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.