Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Africa HPC Manufacturing Expo is a leading trade show dedicated to the beauty, home, and personal care manufacturing industries in Africa.
Scheduled for May 4-6, 2027, at Landmark Centre in Lagos, Nigeria, this event will bring together key stakeholders including manufacturers, brand owners, and distributors.
Attendees will have the opportunity to discover new technologies, network with industry leaders, and explore market trends shaping the future of the sector.
TL;DR
- 1Dates and Venue: The Africa HPC Manufacturing Expo will take place from May 4-6, 2027, at Landmark Centre, Lagos, Nigeria.
- 2Scale and Focus: This premier trade show focuses on the beauty, home, and personal care manufacturing industries in Africa.
- 3Organiser: The event is organised by FW Africa, a leading entity in the industry.
- 4Buyer Authority: Attendees include manufacturers, brand owners, distributors, and retail decision-makers.
- 5Entry: Registration is available online, with opportunities for free attendance.
Why visit
Attendees will gain insights into the latest manufacturing technologies and innovations, source ingredients and packaging solutions, and build valuable business partnerships. Attendees include manufacturers, brand owners, distributors, and retail decision-makers. Registration is available online, with opportunities for free.
Why exhibit
Exhibitors will showcase their latest products and technologies, connect with key decision-makers, and enhance their brand visibility. The event is organised by FW Africa, a leading entity in the industry. Attendees include manufacturers, brand owners, distributors, and retail decision-makers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Manufacturers and brand owners in beauty and personal care
Procurement and supply chain managers
Retailers and distributors
Technical and manufacturing professionals
Business and commercial decision-makers
Government and regulatory officials
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of beauty and personal care products
Suppliers of packaging and processing technologies
Distributors and wholesalers
Retail chains and e-commerce platforms
Service providers in logistics and supply chain
Consultants and industry experts
Product categories
Key solution areas showcased across the event.
Skin care: face and body creams, cleansers, serums, masks, exfoliants and sun care
Hair care: shampoos, conditioners, treatments, styling products, oils and scalp care
Colour cosmetics and make-up: foundations, lipsticks, eye products, nails and tools
Fragrances and perfumes: fine fragrance, body mists, home fragrance and candles
Personal hygiene: soaps, shower gels, deodorants, oral care, shaving and feminine care
Baby and child care: lotions, washes, wipes and sensitive-skin products
Household cleaning: surface cleaners, disinfectants, dishwashing and air care
Laundry care: detergents, fabric softeners, stain removers and laundry accessories
Raw materials and ingredients: surfactants, emollients, humectants, preservatives, actives and fragrances
Contract manufacturing and private label: OEM/ODM, formulation, filling and packaging services
Packaging and dispensing: bottles, jars, tubes, caps, pumps, labels and sustainable packaging
Beauty tools and devices: brushes, sponges, mirrors, hair styling tools and personal care devices
Professional and salon supplies: salon furniture, consumables, treatment products and spa equipment
Retail and distribution services: importers, distributors, e-commerce platforms and logistics
Testing, certification and regulatory services: NAFDAC support, stability testing, labelling and quality assurance
Location & Facilities
Venue
Landmark Centre
Lagos, Nigeria
Facilities
Parking
Landmark Centre in Lagos typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Landmark Centre in Lagos typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Landmark Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
FW Africa
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Lagos, Kenya
Why it matters
On 2027-05-04 to 2027-05-06, Africa HPC Manufacturing in Lagos covering Skin and face care products, Hair care products, Cosmetics and make-up, Fragrances and perfumes, Household and kitchen c gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Murtala Muhammed International Airport
Primary international gateway for Lagos. Allow extra time in peak traffic and confirm terminal and transfer arrangements with your hotel or transport provider
Traffic-dependent road transfer to Landmark Centre; confirm the current journey time locally before travel
to venue
TBA
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
De Rembrandt Hotel
4-star
LagosUSD 150–190 / night
Google Hotels result listed for Lagos; amenities include free breakfast, free Wi-Fi, free parking, outdoor pool, air conditioning, pet-friendly, fitness center and bar.
Nevada Hotels and Suites
3-star
LagosUSD 95–122 / night
Google Hotels result; amenities listed include free Wi-Fi, free parking, outdoor pool, breakfast, bar, restaurant, room service and full-service laundry.
Piccadilly Suites
3-star
LagosUSD 95–122 / night
Google Hotels result; amenities listed include free Wi-Fi, free parking, pool, air conditioning, fitness center, breakfast, bar and kitchen in some rooms.
Posh Hotel and Suites Victoria Island
3-star
Victoria Island, LagosUSD 95–122 / night
Google Hotels result flagged for excellent location; amenities include free breakfast, Wi-Fi, free parking, pet-friendly, bar, restaurant, room service, full-service laundry and smoke-free property.
Lekki Waterside Hotel
4-star
Lekki, LagosUSD 150–190 / night
Google Hotels result; amenities include free breakfast, free Wi-Fi, free parking, bar, restaurant, room service, full-service laundry and kid-friendly facilities.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costCost TBA
Best forMurtala Muhammed International Airport (LOS) to Landmark Centre
Use an airport-authorised taxi or pre-booked transfer. Traffic can add substantial time; confirm the journey time locally.
ride-hail
Estimated costCost TBA
Best forVictoria Island or Lekki hotel cluster to Landmark Centre
Uber and Bolt operate in Lagos. Match the plate and driver before entering, and share your trip with a colleague.
BRT bus
Estimated costCost TBA
Best forMajor Lagos corridors to Victoria Island or Lekki
BRT is a lower-cost option but can be crowded; not ideal with luggage or product samples.
ferry
Estimated costCost TBA
Best forLagos ferry terminals to Victoria Island or Ikoyi area, then taxi to venue
Ferries can avoid road traffic but require a taxi for the last mile. Check operator safety record and schedule before relying on this option.
parking
Estimated costCost TBA
Best forLandmark Centre on-site parking
Paid parking is typically available; arrive early on show days as access roads and parking fill quickly.
Weather
May is hot and humid in Lagos, with the main rainy season beginning. Expect daytime highs near 30-32 C and frequent heavy showers. Rain can slow road traffic, so keep buffer time for airport transfers and carry an umbrella or rain jacket.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Lagos has mobile coverage from MTN, Airtel, Glo and 9mobile; eSIM support varies by carrier. Venue Wi-Fi may be available but confirm with Landmark Centre. Bring a power bank and arrange a local SIM or roaming plan before you travel.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Greetings and introductions
A handshake and a clear introduction are common in Lagos business settings. Ask before using first names; titles and company names matter.
Business dress
Smart business casual is appropriate for the expo. Light fabrics help with heat and humidity, and a jacket is useful for air-conditioned halls.
Punctuality and traffic
Allow extra time for traffic. Confirm meetings by phone or messaging app the day before and keep a local contact number.
Language
English is the main business language in Lagos. Yoruba, Igbo and Hausa are also widely spoken.
Currency and payments
The naira (NGN) is the local currency. Cards are accepted at many hotels and larger venues, but carry cash for taxis, tips and small purchases.
Tipping
A small tip is appreciated for good service. Check whether a service charge is already included in restaurant or hotel bills.
Safety
Use registered taxis or ride-hailing apps, avoid displaying valuables, and follow hotel and organiser advice on areas to avoid.
Religious and cultural respect
Dress modestly when visiting religious sites and ask before photographing people or private property.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LOS
Book flights to Murtala Muhammed International Airport (LOS). Aim to arrive the day before the show and depart after the closing day to allow for traffic and meetings. Confirm visa, yellow fever certificate and airline baggage rules for samples. Fares are not captured in this listing; compare live options.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Murtala Muhammed International Airport (LOS): Primary international gateway for Lagos. Allow extra time in peak traffic and confirm terminal and transfer arrangements with your hotel or transport provider. Allow road or rail time to Landmark Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Landmark Centre: Lagos: De Rembrandt Hotel; Lagos: Nevada Hotels and Suites; Lagos: Piccadilly Suites.
Ride-hail: Uber and Bolt operate in Lagos. Book inside the airport or hotel, verify the driver and plate, and share your trip with a colleague. Fares are shown in the app; confirm the price before you ride and avoid unmarked taxis.
Public transit: Lagos has BRT bus corridors and a growing rail network, but public transport is not a direct door-to-door option for every hotel. For Landmark Centre, use BRT or rail for the main corridor and finish with a short taxi or ride-hail. Confirm current routes, fares and safety advice locally.
Parking: Landmark Centre has on-site parking. Confirm daily rates and exhibitor or visitor access with the venue or organiser. Arrive early on show days, as access roads and parking fill quickly.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 24-32 C (75-90 F); hot and humid.
Seasonality: May marks the onset of the main rainy season in Lagos, with frequent heavy showers and high humidity. Downpours are often intense but short; allow extra time for road travel.
Packing: Pack lightweight breathable clothing, a compact umbrella or rain jacket, comfortable closed shoes, a power bank and business casual layers for air-conditioned halls.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Africa HPC Manufacturing usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Register online and save your badge QR code; verify that your passport or ID name matches the registration.
Day 2
Book a hotel in Victoria Island or Lekki; confirm cancellation policy and airport transfer arrangements.
Day 3
Check Nigerian visa or e-visa requirements and yellow fever certificate rules; apply early.
Day 4
Book flights to Murtala Muhammed International Airport (LOS); aim to arrive the day before the show.
Day 5
Pre-book an airport taxi or ride-hail and share your flight details with the hotel.
Day 6
Download the event app or exhibitor list and shortlist suppliers by product category.; Request meetings with contract manufacturers, packaging suppliers and brand owners.
Day 7
Prepare a buying brief covering categories, MOQs, certification needs and target price points.
Day 8
Pack business cards, light business attire, a rain jacket or umbrella and comfortable shoes.
Day 9
Arrange NGN cash or a card with international acceptance; notify your bank of travel.
Day 10
Check venue access, parking and badge collection times; plan a backup route for traffic.
Day 11
Confirm meeting times, download offline maps and charge a power bank.
Day 12
Confirm the 2027 dates and opening hours on hpcafricaexpo.com; check whether your badge is trade-only.; Arrive early, collect your badge, attend opening sessions and walk the hall by priority category.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Landmark Centre
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Africa HPC Manufacturing registration concourse
Landmark Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Landmark Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Africa HPC Manufacturing fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Africa HPC Manufacturing, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Skin and face care products and Hair care products solutions and benchmarking suppliers at Africa HPC Manufacturing in Lagos.
Min. budget
$530.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Skin and face care products and Hair care products products who need qualified meetings with the event's trade audience.
Min. budget
$2,385.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Lagos show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is HPC Africa Expo?
HPC Africa Expo is a Lagos-based trade exhibition for home care, personal care and cosmetics products. It brings together brand owners, manufacturers, distributors, retailers, contract manufacturers and suppliers of raw materials, packaging and private-label services. Confirm the current exhibitor profile and floor plan on hpcafricaexpo.com.
When and where is the 2027 edition?
The available listing points to May 2027 at Landmark Centre, Lagos, Nigeria. Exact dates, opening hours and badge collection times should be confirmed on the organiser site before booking travel.
Is HPC Africa Expo trade-only or open to the public?
It is positioned as a B2B trade expo for the home and personal care sector. Confirm badge eligibility and whether any public hours apply on the organiser registration page.
Who should visit HPC Africa Expo?
Brand owners, retail buyers, distributors, beauty salon chains, contract manufacturers, formulators, packaging specialists, importers and investors evaluating Nigeria and West Africa's home and personal care market.
What product categories are shown?
Skin care, hair care, colour cosmetics, fragrances, personal hygiene, household cleaning, laundry care, raw materials, contract manufacturing, packaging, private label and salon or professional supplies.
How do I register for HPC Africa Expo?
Use the official registration link on hpcafricaexpo.com. Have your business email, company details and ID ready. Registration deadlines and any badge fees are not captured in this listing; confirm with the organiser.
Can I exhibit or book a booth?
Booth sales are handled by the organiser. Request the current floor plan, stand packages and exhibitor manual from hpcafricaexpo.com. Booth prices are not published in this listing.
How do I get to Landmark Centre from Lagos airport?
Murtala Muhammed International Airport (LOS) is the main international gateway. Pre-book a taxi or ride-hail to Landmark Centre and allow extra time for traffic. Approx. USD 25-45 for an airport taxi; confirm live fares before travel.
Is parking available at Landmark Centre?
On-site parking is typically available at Landmark Centre. Confirm daily rates and exhibitor or visitor access with the venue or organiser, and arrive early on show days.
What is the local currency and can I pay by card?
The local currency is the Nigerian naira (NGN). Major hotels and venues may accept cards, but carry some cash for taxis and small purchases. Confirm card acceptance before you travel.
Do I need a visa to travel to Nigeria?
Most foreign visitors need a visa or e-visa before travel. Check the Nigerian Immigration Service and your nearest Nigerian embassy for current requirements, passport validity and yellow fever certificate rules.
What is the weather like in May?
May is hot and humid in Lagos with frequent heavy showers as the main rainy season begins. Daytime temperatures typically range from 24-32 C. Pack light clothing, an umbrella or rain jacket and comfortable shoes.
Are there co-located shows or special features?
The available evidence does not list co-located events or 2027 feature zones. Check the organiser schedule page for conference tracks, product zones and any co-located fairs.
Who exhibits at HPC Africa Expo?
Manufacturers and suppliers of cosmetics, toiletries, hair care, fragrances, household cleaning products, contract manufacturing services, packaging, raw materials and private-label solutions.
Is the venue wheelchair accessible?
Confirm accessibility and mobility assistance directly with Landmark Centre and the organiser before travelling. Accessibility details are not captured in this listing.
Glossary
- Contract manufacturing
- A service where a specialised factory produces personal care or household products under another company's brand, often including formulation, filling and packaging.
- Private label
- Products made by a manufacturer and sold under a retailer's or distributor's own brand, rather than the manufacturer's brand.
- OEM/ODM
- OEM (original equipment manufacturer) builds to a client's specification; ODM (original design manufacturer) also develops the formula or design for the client.
- NAFDAC registration
- Nigeria's National Agency for Food and Drug Administration and Control regulates food, drugs, cosmetics and chemicals. Cosmetics and personal care products may require notification or registration before sale; confirm current rules.
- Cosmetics notification
- A regulatory filing that lists a cosmetic product's ingredients, manufacturer and label for market surveillance; requirements vary by country.
- Surfactant
- An ingredient that helps water mix with oil and dirt, used in cleansers, shampoos and detergents.
- Emollient
- An ingredient that softens and smooths skin by helping it retain water, common in creams and lotions.
- Humectant
- An ingredient such as glycerin that attracts water to the skin or product, helping with hydration.
- Preservative
- An ingredient that protects products from microbial growth and extends shelf life; must be used within regulatory limits.
- Active ingredient
- A substance in a formula that delivers a specific claimed benefit, such as exfoliation, moisturising or sun protection.
- Halal cosmetics
- Cosmetics formulated and manufactured according to halal principles, including permissible ingredients and production separation; certification is handled by recognised halal bodies.
- Clean beauty
- A marketing term rather than a single legal standard, often referring to products positioned as using fewer or more transparent ingredients; claims should be verified.
- MOQ
- Minimum order quantity: the smallest order a manufacturer or supplier will accept for a product or custom run.
- Shelf life
- The period a product remains stable and safe under stated storage conditions; supported by stability testing.
- Stability testing
- Testing that checks how a formula behaves over time under temperature, humidity and light stress to support shelf-life and packaging claims.
- FMCG
- Fast-moving consumer goods: low-margin, high-turnover products such as toiletries, household cleaners and packaged personal care.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Also known as
Alternate names and search phrases for this event.
- personal care expo
- Africa HPC Manufacturing 2027
- Africa HPC Manufacturing Lagos 2027
- HPC 2027
- HPC Lagos 2027
- Lagos Kenya
- Professional Beauty Lagos 2027
- Skin and face care products
- Hair care products
- Cosmetics and make-up
1 more alternate names hidden
Trust footer
Sources
1
References
1
Publishers
0
Date checked
1
Africa HPC Manufacturing Expo
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.