Esteticamente in Fiera 2027 returns to Bari on 13–15 February.
Dates
13–15 Feb 2027
City / country
Bari, Italy
Venue
Fiera del Levante
Time
10:00 AM – 7:30 PM
Event overview
Esteticamente in Fiera 2027 brings Italy's beauty, hair, barber, aesthetic-medicine and wellness trade to Bari's Fiera del Levante on 13–15 February 2027.
Now in its eleventh edition, the show combines a professional exhibition with a consumer-facing programme across five sectors.
Organisers forecast 250 exhibitors and more than 50,000 visits for this edition, up from about 100 exhibitors and 15,000 recorded visits last time.
TL;DR
Visitors can compare equipment, consumables and treatment protocols from national brands in one hall, attend the medical-aesthetics congress stream, and test products before buying. The mixed B2B/B2C format also lets salon owners bring key staff and see consumer trends on the same visit.
Southern Italy's salon and clinic buyers are concentrated here for three days, with no need to tour Puglia city by city. A stand reaches professional buyers and beauty consumers, and the forecast growth to 250 exhibitors gives brands a larger pool of complementary suppliers to trade with.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Fiera del Levante, Lungomare Starita 4, 70132 Bari, Italy
Entrances & gates
Main entrance, Lungomare Starita
Use this gate for badge collection and the main show halls.
Food options
Fiera del Levante food points
On-site diningParking: On-site car parks serve the Fiera del Levante halls; follow signs from Lungomare Starita and arrive before 09:30 on Sunday, the busiest public day.
Gate: Enter through the main Lungomare Starita gate and keep the ticket QR code ready; allow 15–20 minutes for bag checks at peak times.
Attend
Event days & opening times
Ticket info
Badge collection
Bring a photo ID and the ticket QR code; operator tickets require company details at registration.
Ticket notes
Operator tickets are sold at a reserved price after a company-details form; general visitors buy online-only daily tickets or a four-day pass. No 2027 price was printed on the pages reached.
Who runs the show
Platinum Eventi e Comunicazione
Organiser
What's on
How the last edition performed
Last edition
—
Visitors: 15,000
Exhibitors: 100
This edition
2027
Visitors: 50,000
Exhibitors: 250
Next edition
Not announced yet
Edition recap
Bari's beauty and wellness fair returned with about 100 exhibitors and roughly 15,000 registered visitor entries. The 2027 edition expands the format to five areas and forecasts 250 exhibitors.
New this edition
Impact
The move to a 250-exhibitor forecast, against about 100 stands last time, would make this the largest edition of the Bari show and give buyers a denser supplier floor across five sectors. The venue and city stay the same, so the main change is breadth rather than location.
Audience quality
The audience is regional and professional-first, with a strong Puglia salon and clinic base plus consumer traffic at the weekend. That mix suits brands that want both distributor conversations and direct retail feedback, but it is less international than Bologna or Dubai, so export-focused exhibitors should treat Bari as a southern-Italy play.
Exhibitor outcomes
A stand is most likely to pay back for brands with an existing southern-Italy distributor or a salon-training offer. Budget for three days, staff the weekend for consumer questions, and book follow-ups within 48 hours; no audited ROI or rebooking rate is published, so treat payback as a planning estimate.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Bari is southern Italy's gateway for professional beauty, hair and aesthetic-medicine distribution. Esteticamente in Fiera puts brands in front of salon owners, barbers, spa operators and medical-aesthetics clinics from Puglia and neighbouring regions, while its consumer days build retail pull. The 2027 forecast of 250 exhibitors signals a step up from the roughly 100 stands of the previous edition.
Key trends shaping this market and its wider industry.
Aesthetic medicine moves into the salon economy
Clinics and beauty centres are adding non-surgical treatments, pushing device makers and skincare brands to sell through combined professional channels.
What it changes: Exhibitors can meet clinic owners and salon groups in one place rather than through separate medical and beauty channels.
Men's grooming keeps expanding
Barbering has become a standalone category with its own tools, products and training offer, and the show now gives it a dedicated Barber area.
What it changes: Barber brands gain a focused audience alongside traditional hair and beauty buyers.
Wellness becomes a destination product
Spa, fitness and wellness-tourism operators are bundling treatments with hospitality, a link the venue's Puglia tourism programme reflects.
What it changes: Wellness brands can partner with hotels and destination operators, not only with salons.
Buyers usually pair Esteticamente in Fiera with one larger international beauty show and one regional grooming event. Dates below are the announced or customary edition windows and should be reconfirmed before booking.
Cosmoprof Worldwide Bologna
Bologna, Italy
Global beauty flagship; estimated dates.
websiteBeautyworld Middle East
Dubai, United Arab Emirates
Export-focused beauty and wellness show; estimated window.
websiteBarber Show Milano
Milan, Italy
Barbering and men's grooming event; estimated window.
Spring international beauty window
March is the sector's main launch window; book hotels early.
Autumn export window
Dubai's autumn show suits brands testing Gulf distribution.
Autumn grooming window
A focused barbering date for men's grooming brands.
Circuit dates beyond the fetched official page are editorial estimates.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Closest airport; take the FM2 metro to Bari Centrale or a taxi to the Fiera.
about 12 km
to venue
20–30 minutes
by car
Useful for Salento visitors; trains connect Brindisi to Bari in about 1 hour 30 minutes.
about 110 km
to venue
1 hour 20 minutes by road
by car
A range of accommodation options near the venue and across key areas.
USD 90–130 / night
Simple three-star rooms near the station, 10–15 minutes by bus or taxi to the venue.
USD 150–220 / night
Four-star comfort within walking or short-taxi distance of the seafront.
USD 240–350 / night
Business-plus rooms with meeting space; book early for the show weekend.
Get around the city with these convenient transport options.
Taxi
Metered taxis; agree the fare or insist on the meter before departing.
Bus
Buy tickets at a tabaccheria or via the app; validate on board.
Metro
Fastest fixed-price airport link; then continue by bus or taxi to the venue.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay (Type C) | Visitors from countries without a visa-waiver agreement with the Schengen area | $100.00 | about 15 calendar days | |
| Visa-free short stay | Many EU, UK, US, Canadian, Australian and Japanese passport holders | — | none |
Visa-free access depends on nationality and passport validity; confirm with the Italian Ministry of Foreign Affairs before booking.
Italy accepts ATA carnets for temporary admission of exhibition goods; list all equipment and carry the carnet to customs.
Official visa pageWeather
February in Bari is cool and changeable: daytime highs around 14°C, nights near 7°C, with a moderate chance of rain and wind off the Adriatic.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Italian mobile data is widely available; EU roaming rules apply. Venue Wi-Fi is limited, so buy a local eSIM or SIM for reliable email and lead capture.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Coffee and aperitivo rhythm
Bars open early for espresso and close later for aperitivo; use the 13:00–16:00 lull for supplier meetings rather than lunch appointments.
Sunday and Monday hours
Many shops close on Sunday afternoon and some museums close on Monday; book side trips and restaurants around those hours.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Bari Karol Wojtyła Airport (BRI)
Book 6–10 weeks ahead for the show weekend; Sunday return flights fill first.
Book flightsSchengen short-stay rules apply. Many Western passports enter visa-free for up to 90 days in any 180-day period; other nationalities need a Type C visa before travel.
Estimated cost: USD 100 for a Schengen visa; nil for visa-free passports
Processing: about 15 calendar days
Carry proof of accommodation, return ticket and travel insurance. The show does not issue invitation letters automatically.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: FM2 metro to Bari Centrale (about 20 minutes, EUR 5), then bus 50 or a 10-minute taxi to the Fiera.
Hotel → venue: Walk from the lungomare hotels in 15–25 minutes, or take a short taxi (EUR 10–15).
Ride-hail: FreeNow and local taxi apps operate in Bari; Uber coverage is limited, so keep a taxi number.
Public transit: AMTAB buses and the FAL/FM2 metro serve the centre; buy tickets before boarding and validate them.
Parking: Use the Fiera del Levante on-site car parks; arrive before 09:30 on Sunday.
Plan and pack for the event climate.
Month: February
Temperature: 7–14°C
Seasonality: Cool, windy and occasionally wet; February is one of the quieter tourist months.
Packing: Bring a warm layer, a waterproof jacket and comfortable shoes for the halls and the seafront walk.
Plan your trip
Best day to visit: Saturday 13 February 2027
The first day combines full opening hours with the strongest professional attendance and the widest supplier availability before weekend consumer traffic builds.
Register for a ticket and book flights — Choose the operator ticket if you work in the industry.
Book a hotel near the lungomare or Bari Centrale — Avoid the airport area; the venue is closer to the centre.
Download the show plan and list priority stands — Build a shortlist of suppliers and congress sessions.
Check travel documents and print the ticket QR code — Carry photo ID and a payment card.
Pack a power bank and confirm the Monday schedule — The hall closes at 18:00 on Monday.
Badge collection and coffee
Main entrance, Fiera del LevanteSupplier meetings in the Beauty and Medical halls
Central pavilionsLunch and informal networking
Venue café or seafront restaurantCongress session or equipment demonstrations
Medical congress areaPolignano a Mare
Coastal Day Trip
about 35 minutes by train from Bari Centrale
Cliffside old town and sea views; easy half-day after the show.
Alberobello
UNESCO Heritage Trip
about 1 hour 15 minutes by road
Trulli houses and a distinctive Puglia landscape worth a full afternoon.
Bari Vecchia
Old-town evening district
Bars and trattorias around Piazza Mercantile; good for dinner after the show.
Fiera del Levante central lounge
On-site meeting point
Use the café area between halls for short supplier follow-ups.
Bari leads are regional and relationship-led; a quick Italian-language follow-up with a clear next step converts better than a generic newsletter.
Budget
Shell scheme
EUR 320–450 / m²
Raw space
EUR 180–280 / m²
Standard booth
9 m²
Estimates for a regional Italian beauty fair; the 2027 tariff is not published. Confirm with Platinum Eventi e Comunicazione before budgeting.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth_shell
exhibitor · 9 sqm shell scheme
EUR 2880–4050 / per 9 sqm stand
booth_raw
exhibitor · 36 sqm raw space
EUR 6480–10080 / per 36 sqm
hotel
both · mid
USD 150–220 / per night
per_diem
both · standard
USD 45–75 / per day
flight
both · economy return
USD 120–420 / return trip
visa
visitor · Schengen Type C
USD 100 / per application
insurance
exhibitor · public liability and travel
USD 40–120 / per trip
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth_shell | exhibitor | 9 sqm shell scheme | EUR 2880–4050 / per 9 sqm stand | estimate | 2026-10-31 |
| booth_raw | exhibitor | 36 sqm raw space | EUR 6480–10080 / per 36 sqm | estimate | 2026-10-31 |
| hotel | both | mid | USD 150–220 / per night | estimate | 2026-10-31 |
| per_diem | both | standard | USD 45–75 / per day | estimate | 2026-10-31 |
| flight | both | economy return | USD 120–420 / return trip | estimate | 2026-10-31 |
| visa | visitor | Schengen Type C | USD 100 / per application | estimate | 2026-10-31 |
| insurance | exhibitor | public liability and travel | USD 40–120 / per trip | estimate | 2026-10-31 |
Decision
Answer six quick questions to see whether Bari is a visit, an exhibit or a skip for you.
QUESTION 1 OF 6
What is your travel and stand budget?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a shortlist of suppliers and can attend at least one full day.
Best for
Salon owners, stylists and clinic buyers sourcing products or evaluating equipment
Min. budget
$600.00
Timeline
2–6 weeks
Risks
Weekend consumer crowds
Limited English on some stands
exhibit
You can staff all three days and follow up within 48 hours.
Best for
Brands with a southern-Italy distributor or salon-training offer
Min. budget
$5,000.00
Timeline
3–6 months
Risks
Forecast visitor numbers are not audited
Regional rather than international audience
skip
Your target buyers are outside Italy or you cannot commit to follow-up.
Best for
International brands focused only on export leads
Timeline
not applicable
Risks
Missing regional distributor introductions
No substitute for in-person product testing
Book with
Fiera del Levante
Bari's seafront exhibition centre, host of the show.
Venue named on the official event page; partnership not claimed.
Aeroporti di Puglia
Operator of Bari Karol Wojtyła and Brindisi Salento airports.
Useful travel resource; not a confirmed show partner.
Camera di Commercio di Bari
Local business chamber supporting trade and export in the Bari area.
Public business body; no formal partnership confirmed.
CNA Bari
Craft and small-business association representing beauty and personal-services firms.
Relevant trade association; not a confirmed show partner.
Recommended providers
Italian Ministry of Foreign Affairs
Official Schengen visa information and consulate locator.
Filter for Murat or lungomare; free cancellation is useful if dates shift.
Compare fares to BRI; book 6–8 weeks ahead for the show weekend.
Exhibition freight and customs brokerage; confirm the organiser's appointed handler first.
Choose a policy covering trade-fair travel and public-liability requirements.
Book Polignano or Alberobello tours around show hours.
Badge-scanning and CRM export; test offline mode before the show.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
3
References
1
Publishers
3
Date checked
Esteticamente in Fiera
Display a free company card at your booth, or share your professional card on the show floor.
