Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Aesthetic Medical Summit (AMS) Congress is set for 23-24 October 2026 at MalmöMässan in Malmö, Sweden. This event is the largest of its kind in Scandinavia, bringing together over 2000 professionals from the aesthetic medicine field.
Attendees will benefit from evidence-based education across injectables, devices, skincare, and regenerative medicine, alongside the latest product launches from leading brands. Aesthetic Medical Summit (AMS) Congress takes place in Malmö, Sweden.
TL;DR
- 1Scale and Focus: This congress is Scandinavia's largest aesthetic medicine event, featuring over 2000 attendees and 100+ exhibiting companies.
- 2Organiser: The event is hosted by AMS Congress, with more details available on their official website.
- 3Buyer Authority: Attendees include doctors, nurses, dermatologists, clinic owners, and therapists from across the Nordic region.
- 4Entry: Tickets are available for purchase online, with early bird options now sold out.
Why visit
Attendees will gain insights from top experts in aesthetic medicine, participate in hands-on workshops, and network with peers from the Nordic region. The congress offers a unique opportunity to learn about the latest trends and innovations in the field, ensuring that professionals stay at the forefront of aesthetic practices.
Why exhibit
Exhibiting at AMS Congress provides brands with direct access to over 2000 decision-makers in the aesthetic medicine market. This event offers unparalleled visibility and networking opportunities, allowing exhibitors to showcase their latest products and services to a targeted audience actively seeking new solutions.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Doctors specializing in aesthetic medicine
Nurses working in cosmetic clinics
Dermatologists focused on skin treatments
Clinic owners looking for new products
Therapists involved in aesthetic procedures
Medical professionals interested in regenerative medicine
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of aesthetic devices
Suppliers of skincare products
Companies offering injectables
Providers of training and education in aesthetics
Distributors of medical equipment
Brands launching new aesthetic treatments
Product categories
Key solution areas showcased across the event.
Injectable fillers and biostimulators (hyaluronic acid, calcium hydroxylapatite, poly-L-lactic acid)
Botulinum toxin and neuromodulators
Medical-grade skincare and cosmeceuticals
Energy-based devices (laser, IPL, radiofrequency, ultrasound)
Regenerative aesthetics and PRP systems
Threads and lifting materials
Aesthetic surgery instruments and consumables
Clinic management software and patient-consultation tools
Training, certification and hands-on workshop programmes
Sun protection and post-treatment care
Location & Facilities
Venue
MalmöMässan
Mässgatan 6, 215 32 Malmö
Facilities
Parking
MalmöMässan in Malmö typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: MalmöMässan in Malmö typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at MalmöMässan for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
All-Inclusive Congress Pass (ex. VAT 25%)
SEK 1,499.00General admission
VIP Ticket (ex. VAT 25%)
SEK 2,499.00
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Malmö, Sweden
Why it matters
Attendees will gain insights from top experts in aesthetic medicine, participate in hands-on workshops, and network with peers from the Nordic region. The congress offers a unique opportunity to learn about the latest trends and innovations in the field, ensuring that professionals stay at the forefront of aesthetic practices.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Best Western Malmö Arena Hotel
4-star
Malmömässan (170 m from venue)170 m to venueQuality Hotel View
midscale
Malmömässan (570 m from venue)570 m to venueScandic St Jörgen
midscale
Malmö city centre (4.3 km from venue)4.3 km to venueMoment Hotels
midscale
Malmö (distance not captured)Rut & Ragnars Hostel AB
hostel
Malmö (4.1 km from venue)4.1 km to venueLocal transport
Get around the city with these convenient transport options.
Train
Estimated costUSD 12-28 airport or regional rail single journey
Best forMalmö C to Hyllie station (Malmömässan)
Regional trains stop at Hyllie, a short walk from Malmömässan.
Bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forMalmö city centre to Hyllie via line 150
Skånetrafiken line 150 is listed by Rome2rio for the Malmö to Malmömässan trip.
Taxi
Estimated costApprox. SEK 150-250 metered; confirm with the taxi company
Best forMalmö city centre to Malmömässan
Taxi is one of the options listed by Rome2rio; fares vary by traffic and pickup point.
Train (cross-border)
Estimated costUSD 12-28 airport or regional rail single journey
Best forCopenhagen Airport (CPH) to MalmöMässan
Direct Øresund trains link CPH and Malmö, per airport guide capture.
Walk
Estimated costFree
Best forHyllie-area hotels (Best Western Malmö Arena Hotel, Quality Hotel View) to Malmömässan
Captured hotel distances of 170 m and 570 m make walking practical.
Taxi
Estimated costApprox. SEK 400-550 metered; confirm with the taxi company
Best forMalmö Airport (MMX) to MalmöMässan
MMX is farther from the venue than CPH by train; pre-book or use the taxi rank.
Weather
Late October in Malmö is cool and changeable, with daytime temperatures around 7-12°C and a higher chance of rain and wind. Check the local forecast in the week before travel and pack a waterproof layer.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Sweden has broad 4G/5G coverage. EU/EEA roaming rules apply for many visitors; check your operator before travel. Malmömässan may offer Wi-Fi in the halls - confirm on the venue site. Bring a power bank for long congress days.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Swedish is the everyday language; English is widely spoken in Malmö hotels, restaurants and transit, so international delegates can usually manage without Swedish.
Payments and transit
Sweden is largely cashless - cards and mobile payment work in most venues and shops, and transit tickets are bought via the Skånetrafiken app.
Fairground district
Malmömässan sits in the Hyllie area, part of the Greater Copenhagen region; allow time for the Øresund crossing if you combine business in Denmark and Sweden.
Business etiquette
Business casual is common at Swedish congresses; arrive on time for sessions and use first names unless invited otherwise. Service charges are usually included in restaurant bills.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
No event-dated fares were captured for this edition. Search flights to Malmö Airport (MMX) or Copenhagen Airport (CPH) for your travel dates. CPH has more long-haul options and direct Øresund trains to Hyllie. Book early for late October and compare fares against the event dates, not the reference Swedish domestic fares in the capture.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Malmö; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near MalmöMässan: Malmömässan (170 m from venue): Best Western Malmö Arena Hotel; Malmömässan (570 m from venue): Quality Hotel View; Malmö city centre (4.3 km from venue): Scandic St Jörgen.
Ride-hail: Ride-hailing apps are used in Malmö; check app coverage and pickup points before travel. Licensed taxis are metered, and ranks are available at Hyllie station and Malmö C.
Public transit: Skånetrafiken operates buses and regional trains across Malmö. Line 150 and regional trains serve Hyllie, a short walk from Malmömässan. Buy tickets in the Skånetrafiken app before boarding. P-Hus Mässan (Mässgatan 8) is the on-site car park managed by APCOA.
Parking: On-site parking is available at Malmömässan via P-Hus Mässan (Mässgatan 8), managed by APCOA. Confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 7-12°C daytime; cooler in the evening
Seasonality: Autumn is changeable in Malmö; rain and wind are common, so keep a waterproof layer handy.
Packing: Pack layers, a waterproof jacket, comfortable shoes for the fairground and city, and a power bank for long congress days.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Aesthetic Medical Summit (AMS) Congress usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out: confirm your AMS Congress registration tier - All-Inclusive Congress Pass (SEK 1,499 ex. VAT) or VIP Ticket (SEK 2,499 ex. VAT) - and save your ticket or badge.
T-2
13 days out: book a hotel in Hyllie for walkable access to Malmömässan, or in Malmö city centre with a short train, bus or taxi ride.
T-3
12 days out: review the schedule on amscongress.com/schedule and shortlist sessions on injectables, energy-based devices or regenerative treatments.
T-4
10 days out: book travel to Malmö Airport (MMX) or Copenhagen Airport (CPH); if using CPH, plan the direct Øresund train to Hyllie.
T-5
7 days out: download the Skånetrafiken app and check ticket options for buses and regional trains.
T-6
5 days out: check the local weather forecast and pack layers, a waterproof jacket and comfortable shoes.
T-7
3 days out: confirm visa or Schengen entry documents if you are travelling from outside the EU/EEA.
T-8
1 day out: charge devices, pack a power bank and business cards, and confirm the first session you want to attend.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at MalmöMässan
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Aesthetic Medical Summit (AMS) Congress registration concourse
MalmöMässan
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
MalmöMässan
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
SEK 1499 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | SEK 1499 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Aesthetic Medical Summit (AMS) Congress fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Aesthetic Medical Summit (AMS) Congress, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Injectables for facial aesthetics and Skincare products for rejuvenation solutions and benchmarking suppliers at Aesthetic Medical Summit (AMS) Congress in Malmö.
Min. budget
$2,949.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Injectables for facial aesthetics and Skincare products for rejuvenation products who need qualified meetings with the event's trade audience.
Min. budget
$13,270.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Malmö show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Glossary
- Aesthetic medicine
- A medical specialty focused on non-surgical and minimally invasive treatments that improve appearance, skin health and patient wellbeing, delivered by trained clinicians.
- Injectable
- A product administered by needle or cannula for facial rejuvenation or contouring, including dermal fillers and neuromodulators.
- Dermal filler
- A gel-like substance, often hyaluronic acid, injected to restore volume, smooth folds or reshape facial contours.
- Neuromodulator
- A botulinum toxin-based injectable used to relax specific facial muscles and reduce the appearance of dynamic wrinkles.
- Biostimulator
- An injectable material such as poly-L-lactic acid or calcium hydroxylapatite that stimulates collagen production over time rather than adding immediate volume.
- Energy-based device (EBD)
- A laser, IPL, radiofrequency or ultrasound system used for skin resurfacing, tightening, pigmentation, hair removal or body contouring.
- Regenerative aesthetics
- Treatments that use platelet-rich plasma, polynucleotides or other biologic approaches to support skin repair and collagen remodeling.
- Thread lift
- A minimally invasive procedure using absorbable sutures or cones to lift and support facial or neck tissue.
- All-inclusive congress pass
- The AMS Congress registration tier priced at SEK 1,499 ex. VAT, giving access to the main congress programme; confirm included workshops on the organiser site.
- VIP ticket
- The AMS Congress premium registration tier priced at SEK 2,499 ex. VAT; check the organiser site for the exact inclusions.
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Also known as
Alternate names and search phrases for this event.
- Aesthetic Medical Summit 2026
- AMS Congress Malmö
- Aesthetic Medicine Conference Sweden
- Medical Congress in Malmö
- Aesthetic Medical Summit (AMS) Congress 2026
- Aesthetic Medical Summit (AMS) Congress Malmö 2026
- Aesthetic Medical Summit Malmö 2026
- AMS 2026
- AMS Malmö 2026
- Malmö Sweden
Trust footer
Sources
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References
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Publishers
0
Date checked
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Official AMS Congress Website
- event_website
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