Dates

    10 Mar 2027

    City / country

    Munich, Germany

    Venue

    Zenith

    Time

    8:00 AM – 4:00 PM daily

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    Event overview

    Overview

    Advertising World 2027 is a premier trade fair for innovative and sustainable promotional products, taking place on March 10, 2027, at Zenith in Munich.

    The event will showcase a variety of exhibitors focused on sustainable marketing solutions.

    TL;DR

    1. 1Dates and Venue: Advertising World 2027 runs on March 10, 2027, at Zenith, Munich, Germany.
    2. 2Scale and Focus: The event focuses on sustainable promotional products, attracting industry professionals.
    3. 3Organiser: Hosted by EIDEX GmbH, more details available at werbewelt-messe.de.
    4. 4Buyer Authority: Marketing decision-makers from various sectors are expected to attend.
    5. 5Entry: Registration is required; visit the official site for details.

    Why visit

    Visitors will gain access to the latest trends in sustainable promotional products, network with industry leaders, and discover innovative solutions that can enhance their marketing strategies. Dates and Venue: Advertising World 2027 runs on March 10, 2027, at Zenith, Munich, Germany. Buyer Authority: Marketing decision-makers from various sectors are expected to attend.

    Why exhibit

    Exhibiting at Advertising World provides companies the opportunity to showcase their sustainable products to a targeted audience, increase brand visibility, and connect with potential buyers in the marketing sector. Buyer Authority: Marketing decision-makers from various sectors are expected to attend. The event highlights the growing importance of sustainability in marketing, showcasing innovative solutions that align with environmental goals. It serves as a platform.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Marketing professionals from various industries
    Sustainability officers and consultants
    Procurement specialists in advertising
    Brand managers seeking promotional solutions
    Event planners focused on sustainable practices
    Retail buyers looking for eco-friendly products

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of sustainable promotional products
    Suppliers of eco-friendly materials
    Advertising agencies specializing in green marketing
    Distributors of innovative marketing solutions
    Design firms focused on sustainable branding
    Consultants in sustainable business practices

    Product categories

    Key solution areas showcased across the event.

    Eco-friendly promotional items and giveaways
    Sustainable packaging solutions
    Recycled and upcycled marketing materials
    Biodegradable promotional products
    Fair trade certified merchandise
    Innovative marketing technologies with a sustainability focus

    Location & Facilities

    Venue

    Open in Google Maps

    Zenith

    Lilienthalallee 29, 80939 Munich, Germany

    Parking: Parking is available on-site for a fee.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    :8:00 AM – 4:00 PM daily
    Register

    Who runs the show

    Organisers

    EIDEX GmbH

    Website

    How the last edition performed

    Previous edition

    Last edition

    2026

    unknown

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    Advertising World 2027 is a premier trade fair for innovative and sustainable promotional products, taking place on March 10, 2027, at Zenith in Munich. The event will showcase a variety of exhibitors focused on sustainable marketing solutions. The event highlights the growing importance of sustainability in marketing, showcasing innovative solutions that align with environmental goals. It serves as a platform for industry leaders to connect and share insights. Advertising World 2027, on.

    Audience quality

    High-value decision-makers

    Visitors typically include Marketing professionals from various industries, Sustainability officers and consultants, Procurement specialists in advertising, Brand managers seeking promotional solutions. Dates and Venue: Advertising World 2027 runs on March 10, 2027, at Zenith, Munich, Germany. Scale and Focus: The event focuses on sustainable promotional products, attracting industry professionals. Organiser: Hosted by EIDEX GmbH, more details available at werbewelt-messe.de.

    Exhibitor outcomes

    Real business growth

    Exhibiting at Advertising World provides companies the opportunity to showcase their sustainable products to a targeted audience, increase brand visibility, and connect with potential buyers in the marketing sector. Buyer Authority: Marketing decision-makers from various sectors are expected to attend. The event highlights the growing importance of sustainability in marketing, showcasing innovative solutions that align with environmental goals. It serves as a platform. Exhibitor categories include Manufacturers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Bavaria, southern Germany — one of Europe's strongest marketing, media and consumer-goods regions, within a day's travel of Austria, Switzerland, Czechia and northern Italy.

    Why it matters

    Attending Advertising World on 2027-03-10 to 2027-03-10 in Munich lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Digital buyer journeys are the pre-show and on-site digital paths buyers use to research products, book meetings and evaluate suppliers.

    02

    Sustainability in procurement

    Sustainability in procurement is the shift toward sourcing decisions that weigh environmental impact, recyclability and ethical supply alongside price.

    03

    Automation and labour efficiency

    Automation and labour efficiency describe the adoption of machinery, software and services that cut production downtime and staffing pressure.

    04

    Regional supply-chain resilience

    Regional supply-chain resilience is the practice of diversifying suppliers across nearby markets to reduce lead-time and single-source risk.

    05

    Hybrid engagement models

    Hybrid engagement models combine in-person trade-fair contact with digital follow-up such as webinars, online catalogues and supplier portals.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    MUC

    Munich Airport

    Bavaria's main international gateway and a Lufthansa hub. S1/S8 S-Bahn to the city centre (about 40 minutes), then U6 to Studentenstadt or Alte Heide plus a short bus or taxi to Lilienthalallee; taxi EUR 70–90.

    ~28 km

    to venue

    30–40 min off-peak

    by car

    FMM

    Memmingen Airport

    Low-cost carrier airport west of Munich. Road transfer is long; a rail connection via Munich Hauptbahnhof is often quicker and cheaper on show day.

    ~115 km

    to venue

    1 h 15–1 h 30 by road

    by car

    NUE

    Nuremberg Airport

    Useful northern alternative with a direct rail link: Nuremberg to Munich Hauptbahnhof in about 1 h 10 by ICE, then U6 to Freimann.

    ~170 km

    to venue

    1 h 45–2 h by road

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Munich North / Freimann

    USD 95–140 / night

    Value chains around Freimann and Studentenstadt; 10–15 min by car or a short U6 plus bus ride to Zenith. Confirm before travel.

    Mid-range
    Schwabing / Olympiapark / Arabellapark

    USD 125–185 / night

    Business hotels with parking and good U6 access; 15–20 min by car to Lilienthalallee. Ask about fixed-price show-morning transfers.

    Premium
    Altstadt / Arabellapark

    USD 220–340 / night

    Four- to five-star options near Marienplatz or the Isar with spa and concierge service; 20–30 min by car to Zenith at peak times. Confirm before travel.

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costEUR 10–14 single airport ticket
    Best forS-Bahn S1/S8 from Munich Airport (MUC) to Hauptbahnhof or Marienplatz, then U6 northbound

    metro

    Estimated costEUR 3.70–3.90 inner-zone single ticket
    Best forU6 to Studentenstadt or Alte Heide, then MetroBus 50/177 or taxi to Zenith

    taxi

    Estimated costEUR 70–90 metered fare
    Best forMunich Airport (MUC) to Zenith

    30–40 min off-peak; Bavaria's main international gateway and a Lufthansa hub. S1/S8 S-Bahn to the city centre (about 40 minutes), then U6 to Studentenstadt or Alte Heide plus a short bus or taxi to Lilienthalallee; taxi EUR 70–90.

    taxi

    Estimated costEUR 25–35 metered fare
    Best forMunich city centre (Marienplatz) to Zenith

    car

    Estimated costEUR 2.50 per hour; EUR 15.00 daily maximum
    Best forOn-site underground car park at Zenith, Lilienthalallee

    bus

    Estimated costEUR 3.70–3.90 inner-zone single ticket; Deutschland-Ticket EUR 58 per month
    Best forMetroBus 50/177 from Alte Heide and Studentenstadt to the Freimann venue district

    taxi

    Estimated costEUR 35–85 taxi or rideshare to the venue district
    Best forMemmingen Airport (FMM) to Zenith

    1 h 15–1 h 30 by road; Low-cost carrier airport west of Munich. Road transfer is long; a rail connection via Munich Hauptbahnhof is often quicker and cheaper on show day.

    taxi

    Estimated costEUR 35–85 taxi or rideshare to the venue district
    Best forNuremberg Airport (NUE) to Zenith

    1 h 45–2 h by road; Useful northern alternative with a direct rail link: Nuremberg to Munich Hauptbahnhof in about 1 h 10 by ICE, then U6 to Freimann.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen short-stay business visa (Type C)Third-country nationals who are not visa-exempt and travel to Germany for business meetings, sourcing or exhibiting at Advertising World for up to 90 days within any 180-day period.—15 calendar days as a rule; apply no earlier than 6 months and no later than 15 days before departure.
    Schengen visa — children aged 6–12Children aged 6–12 accompanying a business visitor who are not visa-exempt; children under 6 are exempt from the visa fee.—Same 15-calendar-day standard handling as adult applications.
    Visa-free short stay (90 days in 180)EU/EEA nationals and passport holders of visa-exempt countries attending Advertising World for business or tourism.—Not applicable; carry a valid passport plus an invitation or exhibitor confirmation for border and venue checks.

    EU/EEA nationals and passport holders of visa-exempt countries (including the UK, USA, Canada, Japan, Australia and New Zealand) do not need a visa for business visits of up to 90 days in any 180-day period; Germany also accepts ATA carnets for temporary exhibition goods.

    Official visa page

    Weather

    Munich in March is a changeable shoulder-season month: daytime highs typically reach 8–11 °C (46–52 °F) and overnight lows fall to -1 to 3 °C (30–37 °F), with about 55–75 mm of precipitation spread over 10–14 wet days and occasional wet snow early in the month. Mornings at the Freimann venue are cold enough for a warm coat, and entrance queues can stand outdoors. Pack a warm mid-layer, a water-repellent jacket and closed shoes, and keep a compact umbrella in your bag for the walk from the U-Bahn or car park to the hall.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Germany's mobile networks — Telekom, Vodafone and O2 — deliver 5G coverage across Munich and the Freimann venue district, and EU 'roam like at home' rules mean visitors on an EU SIM pay domestic rates. Travellers from outside the EU usually buy an eSIM (Airalo, Holafly, Ubigi) before departure or a prepaid data SIM from a Telekom or O2 shop in the city centre, both usable immediately at Zenith. The venue provides Wi-Fi in the foyer and catering areas, but keep a personal data plan for time-critical supplier calls and quote approvals on the show floor.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and payment

    Restaurant and taxi bills are settled at the table; round up or add 5–10% and state the total you want to pay. Cards are widely accepted in Munich, though some smaller venues and cloakrooms prefer cash in euros.

    Business etiquette

    Bavarian business culture is formal and punctual: greet with a handshake and 'Grüß Gott', use titles and surnames until invited otherwise, and arrive on time for supplier appointments at Zenith.

    Dress and Sunday closures

    Smart casual works on the fair floor, with a jacket for evening networking. Most Munich shops close on Sundays, so plan purchases around the 10 March show day.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: MUC

    Munich Airport (MUC) is a Lufthansa hub with direct services from most European capitals plus North America, the Gulf and Asia, making it the fastest option for Advertising World. Book 6–10 weeks ahead for the March shoulder season, when Munich fares and hotel rates rise around spring trade-fair dates; low-cost carriers into Memmingen (FMM) can be cheaper but add 1 h 15 to 1 h 30 by road or a rail leg via Munich Hauptbahnhof. Rail travellers reach Munich Hbf from Vienna, Zurich, Frankfurt and Berlin in 4–6 hours, then continue on the U6 towards Freimann.

    Visa

    Germany is in the Schengen area. Third-country nationals generally need a Schengen short-stay visa for business, visitor or tourist travel of up to 90 days within any 180-day period; EU/EEA nationals and visa-exempt nationalities can travel without one.

    Estimated cost: Approximately EUR 90 standard Schengen short-stay visa fee for adults.

    Processing: Applications are processed within about 15 working days from arrival at the visa section; allow additional days for a VFS appointment and document transit.

    Apply through the German mission or a VFS application centre in your country and carry an invitation or exhibitor confirmation, travel medical insurance and proof of accommodation for WerbeWelt 2027.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Munich Airport (MUC): 30–40 min off-peak; Memmingen Airport (FMM): 1 h 15–1 h 30 by road; Nuremberg Airport (NUE): 1 h 45–2 h by road. Allow road or rail time to Zenith; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Zenith: Munich North / Freimann: Munich North / Freimann; Schwabing / Olympiapark / Arabellapark: Schwabing / Olympiapark / Arabellapark; Altstadt / Arabellapark: Altstadt / Arabellapark.

    Ride-hail: Munich is fully covered by ride-hailing: Uber, Bolt and SIXT operate across the city and out to Zenith in Freimann, with app bookings normally arriving within 3–8 minutes in the Altstadt. Fares from the city centre to Zenith run EUR 25–35, and from Munich Airport about EUR 70–90, comparable to metered taxis that rank outside Terminal 1 and Terminal 2 and at the Lilienthalallee entrance. Order the return car in advance after the hall closes, because demand at Zenith spikes at the end of a one-day show.

    Public transit: Zenith - Die Kulturhalle sits on Lilienthalallee in Freimann, north Munich. The closest U-Bahn stations are Studentenstadt and Alte Heide on the U6 line, with a short MetroBus (50/177) or taxi ride to the venue entrance; the S1 and S8 S-Bahn lines link Munich Airport to the city centre in about 40 minutes. Buy tickets at MVG/MVV machines, in the MVG app or by contactless card: an inner-zone single journey costs EUR 3.70–3.90, and the Deutschland-Ticket at EUR 58 per month covers all U-Bahn, S-Bahn, tram and bus travel in Munich.

    Parking: Zenith operates an on-site underground car park entered from Lilienthalallee, charging EUR 2.50 per hour up to a EUR 15 daily maximum, with a 2.00 m vehicle height limit. The venue is minutes from the A9 and A99 motorways, while on-street parking in Freimann is limited on show days. For a single-day fair, arrive before 09:30 to secure a space close to the hall entrance.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: Daytime highs of 8–11 °C (46–52 °F) and overnight lows of -1 to 3 °C (30–37 °F) in Munich during the 10 March 2027 show window.

    Seasonality: March is a spring shoulder month in Munich with 58-74 mm of rainfall across roughly 10-16 rainy days; short showers are likely, so pack a compact umbrella.

    Packing: Pack layers for cool days, a warm mid-layer and a waterproof jacket, plus comfortable walking shoes for the fairground and Munich transit.

    Plan your trip

    Planning

    Best day to visit: Wednesday 10 March 2027

    Advertising World 2027 runs as a single-day fair at Zenith on Wednesday 10 March 2027, so that date is the only visit window and carries the full exhibitor line-up plus all buyer traffic. Arrive at the 09:00 opening to walk the promotional-product halls while Bavarian agencies, distributors and brand teams are on the floor, and keep the afternoon for supplier meetings and sample sign-off before exhibitors begin packing down.

    12

    Confirm visa and passport validity — Check Schengen short-stay rules for your nationality on auswaertiges-amt.de; EU/EEA and visa-exempt travellers can proceed without a visa.

    10

    Book flights to Munich Airport (MUC) — MUC is the closest major hub to Zenith, Freimann; Memmingen (FMM) and Nuremberg (NUE) are secondary options.

    9

    Reserve a hotel near the venue — Look in Freimann, Schwabing, Garching and Munich North for hotels 10-25 minutes from Zenith; check in 10 March for the single show day.

    8

    Register online and get your badge — Use the official registration route at werbewelt-messe.de to secure your trade visitor badge before travel.

    7

    Download the hall plan and programme — The Hallenplan at werbewelt-messe.de/hallenplan/ lists exhibitor stands; shortlist sustainable promotional product suppliers.

    6

    Pre-schedule supplier meetings — Contact priority exhibitors for stand appointments to cover textiles, printing, drinkware and giveaways efficiently.

    5

    Shortlist product areas and topics — Prioritise stands aligned with your sustainability and procurement brief to compare materials and certifications.

    4

    Plan local transport and parking — Zenith has an underground car park (EUR 2.50 per hour, EUR 15.00 daily pass, max height 2.00 m); the MVG/MVV network reaches Freimann by U-Bahn, bus and S-Bahn.

    3

    Pack for Munich in March — Expect highs around 9-11 C, lows near 0-2 C and 58-74 mm of rain; bring layers, a rain jacket and business-casual attire.

    2

    Prepare meeting documents and samples — Bring printed requirements, budget notes and business cards, and list any product samples you want printed quotes on.

    1

    Arrive, collect badge and orient — Travel to Zenith in Freimann on 10 March 2027, collect your badge and pick up a hall plan on arrival.

    Sample visitor itinerary

    Route-optimised day
    08:45–09:30

    Arrival and badge collection at Zenith, Lilienthalallee 29, Freimann

    09:30–12:00

    Promotional-product hall walk-through

    12:00–13:30

    Networking lunch and sustainable-materials briefing

    13:30–16:30

    Supplier negotiations and sample sign-off

    Side trips

    2

    Starnberger See and Andechs Abbey

    Salzburg, Austria

    Networking spots

    3

    Zenith foyer and catering zone

    The central meeting point before and after the hall walk, busiest between 12:00 and 14:00 when buyers and exhibitors break for lunch.

    Exhibitor demo and presentation area

    Where suppliers run product demonstrations and decoration-technology talks — the easiest place to open conversations with brand-marketing and procurement teams.

    Munich Altstadt and Werksviertel evening venues

    Bavarian brewhouses and hotel bars about 20 minutes from Freimann by U-Bahn, suited to informal follow-up dinners after the show closes.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights€190.00
    • Per diem × 2€150.00
    Estimated total€340.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    International trade visitor requiring a Schengen visa · Standard adult short-stay Type C

    EUR 90 / per person

    confirmed

    visa_fee

    Child aged 6–12 accompanying a business visitor · Reduced child rate

    EUR 45 / per person

    confirmed

    hotel

    Trade visitor or exhibitor · Mid-range, north Munich

    EUR 110–190 / per night

    estimate

    hotel

    Trade visitor or exhibitor · Premium, Munich city

    EUR 200–330 / per night

    estimate

    airport_transfer

    Visitor arriving at Munich Airport (MUC) · Taxi or rideshare to Zenith

    EUR 70–90 / per journey

    estimate

    public_transport

    Visitor using MVG/MVV · Inner-zone single ticket

    EUR 3.7–3.9 / per single journey

    estimate

    parking

    Visitor driving to Zenith · On-site underground car park

    EUR 2.5–15 / per hour / per day

    estimate

    per_diem

    Trade visitor · Meals and local transport

    EUR 60–90 / per day

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Marketing managers, sustainability officers and procurement specialists sourcing sustainable promotional products who want to compare suppliers in one day.

    Min. budget

    $350.00

    Timeline

    4-6 weeks for flights, a hotel near Zenith and badge registration.

    Risks

    Munich hotel rates rise around trade-fair dates in the spring shoulder season.

    Schengen visa processing takes about 15 working days if you need one.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Promotional-product manufacturers and service providers targeting German marketing and procurement buyers under the sustainability theme.

    Min. budget

    $2,200.00

    Timeline

    3-4 months for stand design, organiser forms and freight planning.

    Risks

    Stand and hall allocation at a single-day show is limited, so book early with the organiser.

    Freight and temporary import of demo equipment needs advance customs planning.

    skip

    Assess how this option fits your objectives.

    Best for

    Suppliers with no German or Central European buyer base and no sustainable-product range to show this cycle.

    Timeline

    Not applicable for this edition; monitor the next WerbeWelt date instead.

    Risks

    Skipping cedes one-to-one time with sustainability-focused buyers in the German market.

    Gallery

    Photos

    Official imagery from Advertising World
    Official imagery from Advertising World
    Official Advertising World event branding
    Official Advertising World event branding

    FAQs & glossary

    Answers

    Frequently asked

    What is Advertising World?
    Advertising World (WerbeWelt) is a trade fair focused on innovative and sustainable promotional products, bringing together industry professionals in Munich.
    When does the event take place?
    The event takes place on March 10, 2027.
    Where is the event held?
    The event is held at Zenith in Munich, Germany.
    Who should attend?
    Marketing decision-makers, sustainability officers, and procurement specialists should attend to explore sustainable promotional solutions.
    How can I register?
    You can register for the event through the official website.
    Where can I find the hall plan?
    The hall plan is published on the organiser site at werbewelt-messe.de/hallenplan/, and printed hall plans are also displayed inside the hall during the show so visitors can locate exhibitor stands.

    Glossary

    1
    Sustainable Promotional Products
    Products designed for marketing purposes that are environmentally friendly and ethically sourced.
    2
    Eco-friendly Materials
    Materials that have a minimal impact on the environment and are often recyclable or biodegradable.
    3
    Green Marketing
    Marketing strategies that promote products based on their environmental benefits.
    4
    Fair Trade
    A trading partnership that seeks greater equity in international trade, ensuring fair wages and working conditions.
    5
    Recycled Materials
    Materials that have been processed from waste products to create new products.
    6
    Brand Visibility
    The extent to which a brand is recognized and remembered by consumers.
    7
    Promotional Products (Werbeartikel)
    Branded merchandise such as printed bottles, textiles, bags and giveaways used to promote a company, one of the core product groups at WerbeWelt.
    8
    Branded Merchandise
    Products carrying a company logo or campaign design, sourced by marketing and procurement teams for customer and staff giveaway programmes.
    9
    Shell Scheme
    A ready-built modular exhibition stand with walls, fascia and basic fittings rented from the organiser, to which exhibitors add graphics and furniture.
    10
    B2B Matchmaking
    A pre-scheduled meeting service that pairs exhibitors with relevant buyers during the show, common at German trade fairs.
    11
    Hall Plan (Hallenplan)
    The floor plan showing exhibitor stand locations at WerbeWelt, published on the organiser site and displayed inside the hall.
    12
    OEM (Original Equipment Manufacturer)
    A manufacturer that produces goods sold under another company's brand, a common supply route for promotional products.

    Also known as

    Alternate names and search phrases for this event.

    • Advertising World 2027
    • Advertising World Munich
    • Advertising World Munich 2027
    • Werbewelt Messe
    • Werbewelt Messe Munich
    • Werbewelt Munich 2027
    • sustainable promotional products fair
    • eco-friendly giveaways expo Munich
    • sustainable packaging solutions trade fair
    • recycled marketing materials expo

    10 more alternate names hidden

    Trust footer

    Sources

    3

    References

    2

    Publishers

    0

    Date checked

    1

    EIDEX GmbH

    2

    WerbeWelt

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