Curated, trade-only swim, resort and activewear marketplace at the oceanfront Paséa Hotel & Spa in Huntington Beach, California — 20–21 July 2027.
Dates
20–21 Jul 2027
City / country
Huntington Beach, United States
Venue
Paséa Hotel & Spa
Time
9:00 AM – 6:00 PM
Event overview
Collective Shows West Summer is the July edition of the curated swim, resort and activewear marketplace at the Paséa Hotel & Spa in Huntington Beach, California. The 2027 show runs Tuesday 20 and Wednesday 21 July, with Tuesday 09:00–18:00 and Wednesday 09:00–15:00.
It is a trade-only, appointment-led show: qualified retailers and media attend free, while brands buy all-inclusive booth packages in four tiers. The floor mixes swim, resort, active and accessory brands with a sunset reception, runway show, morning vinyasa and hosted-buyer programming.
The organiser calls summer its widest brand edit and fullest floor plan of the year.
TL;DR
Visit to write the summer swim/resort/active assortment in two days, see new and emerging labels before they reach wider distribution, and use the runway and hosted-buyer programming to calibrate direction. Entry is free for qualified retailers and media, and the oceanfront venue keeps meetings, meals and evening events in one place.
Exhibit because the show delivers a self-selected audience of qualified buyers in an intimate, all-inclusive format: booth packages include the basics, food and beverage runs throughout, and the runway, sunset reception and hosted-buyer programme create repeated buyer contact. It is a lower-cost, higher-touch alternative to a large convention-centre trade show.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
321080 Pacific Coast Highway, Huntington Beach, CA 92648, United States
Entrances & gates
Hotel lobby entrance
Main arrival point from Pacific Coast Highway and the Pacific City garage.
Paid hotel self-parking and valet; Pacific City structure adjacent.
Hotel is accessible; contact the organiser for show-floor access requirements.
No show shuttle published; the venue is walkable from Pacific City and the pier area.
Food options
Lōrea, Treehouse on PCH, Ninth Island Pool Bar, Blend Café
On-site diningParking: Self-parking and valet at the hotel; Pacific City parking next door. Event-day parking is paid and was not quoted for 2027.
Gate: Enter through the hotel lobby and follow show signage to the ballroom level; badge pickup is at the registration desk.
Attend
Event days & opening times
Qualified retailer / media
Free with approved trade registration; trade only.
Ticket info
Badge collection
Bring trade ID and a business card; badges are collected at the show registration desk in the hotel lobby.
Ticket notes
Retailers and media qualify for free entry; brands exhibit on paid all-inclusive packages. No public ticket sales.
Build-up & tear-down
Who runs the show
Collective Shows
Organiser
What's on
Runway Sponsor (2026)
Lightspeed
NuOrder
Named as official runway sponsor at the 2026 edition; 2027 sponsors not published.
How the last edition performed
Last edition
2026
This edition
2026
Exhibitors: 150
Next edition
2028
No 2028 dates published. The organiser says it plans to return to Paséa and is also considering a return to the East Coast.
Possible additional East Coast edition Continued resort-ballroom expansion
Growth over time
Edition recap
The July 2026 edition expanded its Paséa footprint with a new resort-focused ballroom housing about 30 resort brands, moved the runway show and after-party to Lōrea, and drew buyers from Nordstrom, Neiman Marcus, Revolve/FWRD, Bloomingdale's, REI, Backcountry, Tillys, Stitch Fix, Scheels and resort groups including Montage, Fairmont and Hyatt/Miraval. New exhibitors included Farm Rio, Vitamin A, WAIMARI, Perfect Moment, Oofos, ONZIE, NINI, WILO and Gold Hinge.
New this edition
Resort-focused ballroom
Dedicated space for about 30 resort brands, added at the July 2026 edition.
Runway and after-party at Lōrea
Runway show and reception moved to the hotel restaurant and expanded.
Hosted-buyer programming
Scheduled buyer meetings and hosted-buyer programme confirmed for 2027.
SourceLightspeed / NuOrder tech booth
Interactive booth with demos and consultations at the 2026 edition.
Impact
A compact, high-touch show: two days, one oceanfront venue, a curated brand edit and a buyer mix weighted to specialty retail, resort shops and online merchandising. Its value is meeting density and scheduling ease rather than scale.
Audience quality
Qualified trade only. Recent recaps name senior buyers from department stores, specialty chains, resorts and online platforms; the small floor means buyer-to-brand conversations are longer and less rushed than at a convention-centre show.
Exhibitor outcomes
Best ROI for brands that need US specialty and resort accounts and can use the runway, hosted-buyer meetings and evening events as part of the sell. Weaker for brands seeking mass-volume or international distributor leads; the audience is curated and comparatively small.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The US swim and activewear market is seasonal and relationship-led. Buyers write summer assortments in July, and a curated West Coast show gives brands and retailers a efficient meeting point away from the largest trade halls. Huntington Beach also sits inside Southern California's swim, surf and activewear cluster, so the show doubles as a market week anchor.
Key trends shaping this market and its wider industry.
Resort and hotel retail
Resort shops and hospitality groups are expanding apparel assortments and sourcing directly at shows.
What it changes: Adds a buyer segment beyond traditional swim boutiques.
Reversible and textured solids
Reversible solid swim with shimmer and texture was a recurring 2026 floor theme.
What it changes: Signals demand for versatile, higher-margin basics.
Vintage surf and Y2K
Rip Curl and other brands leaned into archive surf references and Y2K styling for Summer 2027.
What it changes: Connects performance swim to lifestyle fashion.
Activewear crossover
Athleisure, lounge and wellness apparel continue to blur with swim and resort.
What it changes: Broadens the addressable buyer list and merchandising mix.
Latest updates from across the market.
Collective Shows expands Paséa footprint and adds resort ballroom
Collective Shows West Summer 2027 dates confirmed
ReadSummer West sits inside a calendar of Miami and Los Angeles swim/active markets. Buyers often combine a January Miami swim week with the January West edition, then return to Huntington Beach in July for summer fill-in and next-season previews.
Collective Shows West Winter
Huntington Beach, United States
January dates per prior-edition pattern; confirm on official calendar.
websiteCollective Shows East
Miami, United States
April timing; exact 2027 dates not published.
websiteCabana Miami
Miami Beach, United States
June timing; exact 2027 dates not published.
websiteJanuary
First read and early paper commitments.
July
Summer fill-in and next-season previews.
Circuit names and rough windows are editorial context; only the Summer West 2027 dates are confirmed by the official page.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
John Wayne Airport
Closest and easiest; Santa Ana/Orange County.
about 12 miles
to venue
15–25 minutes
by car
Long Beach Airport
Small, quick terminal; good alternative to LAX.
about 25 miles
to venue
30–40 minutes
by car
Los Angeles International Airport
Most international connections; allow for traffic.
about 40 miles
to venue
45–75 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 130–190 / night
20–30 minutes from the venue; best value during peak summer.
USD 220–320 / night
Walkable or short ride to Paséa; book early for July.
USD 350–550 / night
On-site and most convenient; official room block via Evolvecon.
sourceGet around the city with these convenient transport options.
Ride-hail / taxi
15–25 minutes; easiest arrival option.
Ride-hail / taxi
45–75 minutes depending on traffic.
OC Bus
Limited-frequency local service; useful from nearby hotels.
Ride-hail / taxi
Short coastal hop; walking is viable along Pacific Coast Highway.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor visa | Visitors from countries not eligible for the Visa Waiver Program | $185.00 | Several weeks to several months; allow 6–8 weeks minimum | |
| ESTA (Visa Waiver Program) | Eligible VWP nationalities | $21.00 | Usually minutes to 72 hours |
Canadian citizens generally visa-exempt for business visits; VWP nationals need ESTA.
US Customs accepts ATA Carnets for temporary exhibition goods; list all samples and display items.
Official visa pageWeather
Late July is mild and dry: roughly 18–24 °C (64–75 °F), morning marine layer, sunny afternoons and cool evenings on the oceanfront patio.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Venue Wi-Fi terms for 2027 were not published. US mobile data is reliable; an eSIM or prepaid SIM is the practical backup for international visitors.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Trade-only etiquette
This is a working buying show, not a consumer event. Book appointments, arrive with a line sheet and do not photograph brand booths without permission.
Tipping
15–20% at restaurants is standard; taxis and ride-hail tips are optional but customary.
Dress
Smart-casual coastal; the venue and evening events are resort-elegant, and layers help with the ocean breeze.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
| Type | Size | Estimated cost | Included | Notes |
|---|---|---|---|---|
| Cash & Carry | Small tabletop or compact footprint | USD 1,500–2,500 estimate | Table or Small CounterChairsBasic SignageFood and Beverage | Editorial estimate; official 2027 rate card not published. |
| Boutique | Standard 9 sqm equivalent | USD 2,800–4,000 estimate | Booth StructureFurnitureSignageLightingFood and Beverage | Entry all-inclusive tier; estimate only. |
| Elevated | About 18 sqm | USD 4,500–6,500 estimate | Larger StructurePremium FurnitureSignageLightingStorageFood and Beverage | Estimate only; corner and premium positions may cost more. |
| Luxe | About 27–36 sqm | USD 7,000–10,000 estimate | Custom BuildPremium FurnitureSignageLightingStorageMeeting AreaFood and Beverage | Estimate only; bespoke builds are quoted individually. |
Official handler: Not published for 2027
Deadlines: Aim to have international freight cleared and delivered by Friday 16 July 2027, ahead of Monday set-up.
International exhibitors should use a freight forwarder experienced in US temporary imports and hotel-ballroom deliveries.
Electrical / safety: US electrical standards apply (120 V, 60 Hz); all electrical items need UL/ETL listing. Hotel fire rules prohibit open flame and restrict hanging from ceilings.
The organiser confirms final stand rules and insurance requirements in the exhibitor manual, not published at research time.
Official scanner: No
CRM export: Use your own CRM or the show app if one is provided; no official scanner was published.
Follow-up SLA: Within 48 hours while the show is still fresh; same-day for hot accounts.
Privacy law: California Consumer Privacy Act / CPRA
US privacy rules vary by state; California CPRA applies to California residents. Collect only what you will use and honour deletion requests.
Plan your trip
Best day to visit: Tuesday 20 July 2027
Tuesday is the only full show day (09:00–18:00), so it gives the widest appointment window and the sunset reception in the evening. Wednesday closes at 15:00 and is better for follow-ups than a first sweep.
Confirm trade status and register online; save the confirmation and badge QR. — Retailers and media qualify for free entry.
Book flights into SNA if possible and reserve a hotel in the Collective Shows block or nearby. — July is peak coastal season.
Build a target brand list and request appointments from the exhibitor list when it publishes. — The 2027 list was not yet published.
Check ESTA/visa status and print the approval or visa. — VWP travellers need an approved ESTA.
Plan the floor route around the two show days; Wednesday closes at 15:00.
Pack line sheets, business cards, a charged phone and a light layer for the ocean breeze.
Arrive, collect badge and coffee in the lobby
Paséa Hotel & Spa lobbyOpening floor sweep — swim and resort ballroom
Ballroom levelPre-booked appointments with target brands
Exhibitor boothsLunch and informal meetings
Lōrea or pool terraceActivewear and accessories section; capture line sheets
Show floorSunset reception and runway show
Lōrea / patioHuntington Beach Pier and downtown
Walk
0.6 miles / 12 minutes
Iconic surf pier, shops and casual dining.
Pacific City
Shopping and Dining
Next door
Open-air retail and restaurants immediately beside the venue.
Bolsa Chica Ecological Reserve
Nature
About 5 miles / 15 minutes
Coastal wetlands and boardwalk before or after the show.
Disneyland Resort
Theme Park
About 20 miles / 30–40 minutes
Add-on day for teams extending the trip.
Lōrea
Restaurant
Ocean-view signature restaurant and 2026 runway/after-party venue.
Treehouse on PCH
Rooftop bar
Craft cocktails and sunset views; good for informal meetings.
Sunset reception
Official event
Organiser reception on the patio; highest concentration of buyers and brands.
The show is small and relationship-led, so follow-up speed matters more than volume. Buyers and brands often make decisions in the weeks after the show, not on the floor.
Budget
Shell scheme
USD 300–550 / m²
Raw space
—
Standard booth
9 m²
All-inclusive tiers are named on the official page but 2027 prices are not published. Bands are editorial estimates, not quotes.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · Boutique
USD 2800–4000 / package
booth
exhibitor · Luxe
USD 7000–10000 / package
hotel
both · mid
USD 220–320 / night
flight
both · domestic
USD 250–450 / round trip
per_diem
both · standard
USD 60–110 / day
visa
both · B-1
USD 185 / application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | Boutique | USD 2800–4000 / package | estimated | 2026-10-31 |
| booth | exhibitor | Luxe | USD 7000–10000 / package | estimated | 2026-10-31 |
| hotel | both | mid | USD 220–320 / night | estimated | 2026-10-31 |
| flight | both | domestic | USD 250–450 / round trip | estimated | 2026-10-31 |
| per_diem | both | standard | USD 60–110 / day | estimated | 2026-10-31 |
| visa | both | B-1 | USD 185 / application | estimated | 2026-10-31 |
Decision
Answer six quick questions to see whether Summer West is a visit, an exhibit or a skip for you.
QUESTION 1 OF 6
What best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have open-to-buy and can attend the full Tuesday.
Best for
Retail buyers and merchandisers writing summer swim, resort or active assortments
Min. budget
$800.00
Timeline
2–4 weeks to register and book
Risks
Floor is small; go with a target brand list
July hotel rates are high
exhibit
You can commit to a booth tier and pre-book buyer meetings.
Best for
Swim, resort, active and accessory brands seeking US specialty and resort accounts
Min. budget
$3,000.00
Timeline
3–4 months for booth, freight and travel
Risks
No published 2027 rate card
Smaller audience than a convention-centre show
International freight and visa lead times
skip
Your product is not a fit for US specialty/resort retail or you cannot attend in July.
Best for
Brands seeking mass-volume or international distributor leads, or visitors without trade credentials
Timeline
Not applicable
Risks
Missing the summer buying window
Competitors may secure accounts
Book with
Collective Shows
Curated swim, resort and activewear trade shows on the West and East coasts.
Official organiser site.
Paséa Hotel & Spa
Oceanfront resort in Huntington Beach hosting the show, with restaurants and event spaces.
Official venue site.
Visit Huntington Beach
Official destination guide for surf, dining, hotels and things to do in Huntington Beach.
Public tourism site.
Pacific City
Open-air retail and restaurant centre next door to the Paséa.
Public venue site.
Recommended providers
Official B-1 visa and ESTA guidance.
Compare Huntington Beach and Costa Mesa hotels.
Compare flights into SNA, LGB and LAX.
International exhibition freight and customs brokerage.
US visitor and exhibitor travel insurance.
Book local tours and attractions.
Exhibitor lead-capture and badge-scanning tools.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
2 more alternate names hidden
Trust footer
3
References
2
Publishers
3
Date checked
Collective Shows
Paséa Hotel & Spa
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