Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The ABC & MOM Asia Toy & Baby Products Expo is a premier event for the toy and baby products industry, taking place from 15-17 December 2026 at the ibis World Trade Centre Dubai. This expo connects manufacturers with retailers and distributors, providing a platform to explore the latest trends and innovations in the sector.
Attendees can expect to find a diverse range of products, including toys, baby gear, and educational materials. ABC & MOM Asia Toy & Baby Products Expo takes place in Dubai,.
TL;DR
- 1Dates and Venue: ABC & MOM Asia Toy & Baby Products Expo runs from 15-17 December 2026 at ibis World Trade Centre Dubai, UAE.
- 2Scale and Focus: This expo showcases a wide range of toy and baby products, connecting manufacturers and buyers.
- 3Organiser: The event is organised by MEORIENT International Exhibition, known for its expertise in trade shows.
- 4Buyer Authority: Attendees include retailers, distributors, and industry professionals looking to source new products.
- 5Entry: Registration is required; visit the official website for details.
Why visit
December is the GCC sourcing window for toy and baby product ranges, and ABC & MOM Asia puts the whole category in one Dubai hall: toys and games, infant gear, nursery furniture, feeding and maternity products, apparel and licensing-led lines. Attendees include retailers, distributors, and industry professionals looking to source new.
Why exhibit
Exhibiting at the ABC & MOM Asia Toy & Baby Products Expo provides companies with direct access to a targeted audience of buyers and decision-makers. This is an opportunity to showcase products, generate leads, and strengthen brand visibility in the competitive toy and baby products market.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Retail buyers from toy and baby product stores
Distributors seeking new product lines
Manufacturers looking for partnerships
Industry professionals and consultants
E-commerce platforms sourcing products
Importers and exporters in the toy sector
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Toy manufacturers showcasing innovative designs
Baby product suppliers offering essential items
Educational toy companies targeting early childhood development
Distributors looking for new brands to represent
Retailers seeking unique products for their stores
Safety equipment manufacturers for children
Product categories
Key solution areas showcased across the event.
Maternity and baby products including clothing and accessories
Toys for various age groups and developmental stages
Baby strollers, cribs, and safety seats
Children's clothing and footwear
Early childhood education products and resources
Baby food, nutrition, and snacks
Location & Facilities
Venue
ibis World Trade Centre Dubai
Dubai World Trade Centre, Sheikh Zayed Road, Trade Centre 2, Dubai, United Arab Emirates
Facilities
Parking
ibis World Trade Centre Dubai in Dubai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: ibis World Trade Centre Dubai in Dubai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at ibis World Trade Centre Dubai for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
MEORIENT International Exhibition
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Dubai, UAE
Why it matters
On 2026-12-15 to 2026-12-17, ABC & MOM Asia Toy & Baby Products Expo in Dubai covering Maternity and baby products including clothing and accessories, Toys for various age groups and developmental stages, Ba gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · AED
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Dubai International
Primary gateway; Sheikh Zayed Road corridor to DWTC in normal traffic
~15 km
to venue
10-20 min off-peak
by car
Al Maktoum International
Al Maktoum International is south of the city - allow extra time in peak hours
~55 km
to venue
45-60 min
by car
Sharjah International
Sharjah airport serves budget carriers; cross-emirate taxi fares vary by operator
~30 km
to venue
30-40 min
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
ibis World Trade Centre Dubai
Budget / 3-star
World Trade Centre districtShort walk or 5 minutes by taxi to the halls to venueUSD 105–177 / night
Economy option named in the listing's hotel capture; book early because the district fills fast for December trade dates.
World Trade Centre district 4-star business hotels
Midscale / 4-star
Trade Centre / Exhibition district5-10 minutes on foot or a short taxi hop to venueUSD 150–245 / night
Best balance of walkability and price for a three-day show; rates climb during large concurrent events.
Sheikh Zayed Road corridor business hotels
Upscale / 4-5-star
Sheikh Zayed Road, Trade Centre to Business Bay10-20 minutes by taxi or Red Line metro to venueUSD 190–327 / night
Good metro access to World Trade Centre station; useful when district hotels are sold out.
Downtown Dubai hotels
Luxury / 5-star
Downtown Dubai / Burj Khalifa district15-25 minutes by taxi or metro to venueUSD 259–463 / night
Premium rooms and dining; December demand ahead of the New Year period pushes rates up.
Deira and Bur Dubai value hotels
Value / 2-3-star
Deira and Bur Dubai, near Red Line stations20-30 minutes on the Red Line metro to venueUSD 68–123 / night
Cheapest realistic base for a trade visit; factor in daily metro fares and travel time.
Business Bay and JLT serviced apartments
Serviced apartment
Business Bay / Jumeirah Lakes Towers15-25 minutes by taxi or metro to venueUSD 123–218 / night
Suits teams staying a full week or combining the show with factory and warehouse visits.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costAED 40-55 (metered taxi, off-peak estimate)
Best forDubai International (DXB) to ibis World Trade Centre Dubai
10-20 min off-peak
taxi
Estimated costAED 90-130 (taxi estimate)
Best forAl Maktoum International (DWC) to ibis World Trade Centre Dubai
45-60 min
taxi
Estimated costAED 80-110 (taxi estimate)
Best forSharjah International (SHJ) to ibis World Trade Centre Dubai
30-40 min
metro
Estimated costAED 4-8.50 (Nol Card single journey)
Best forWorld Trade Centre Metro Station (Red Line) to venue
RTA Red Line stops at World Trade Centre - buy or top up a Nol Card at the station.
Weather
December is Dubai's cool, dry season and the most comfortable month for a trade visit. Expect daytime highs around 24-28 C, nights around 16-20 C and low humidity, with rain limited to a few short showers. Exhibition halls are strongly air-conditioned, so bring a light layer for long hours on the floor. Figures are climatological norms, not a forecast - check a live forecast for 15-17 December 2026 before packing.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to UAE.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Venue district
Dubai World Trade Centre sits on Sheikh Zayed Road in the Trade Centre district, a short metro ride from Downtown Dubai and walking distance to the ibis World Trade Centre Dubai hotel used as a reference point for these travel notes.
Business dress and hours
Exhibition floors are business-casual with modest dress recommended in public areas; the UAE working week runs Monday to Friday with a Friday afternoon prayer break, so plan meetings around the show's published opening hours.
Currency and payments
The local currency is the UAE dirham (AED); cards are accepted almost everywhere in Dubai, and taxi and metro fares are quoted in AED.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: DXB
Book flights to DXB when possible for the shortest transfer to the venue; compare DWC only if fares are materially lower.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Dubai International (DXB): 10-20 min off-peak; Al Maktoum International (DWC): 45-60 min; Sharjah International (SHJ): 30-40 min. Allow road or rail time to ibis World Trade Centre Dubai; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near ibis World Trade Centre Dubai: World Trade Centre district: ibis World Trade Centre Dubai; Trade Centre / Exhibition district: World Trade Centre district 4-star business hotels; Sheikh Zayed Road, Trade Centre to Business Bay: Sheikh Zayed Road corridor business hotels.
Ride-hail: Ride-hailing apps are commonly used in Dubai; confirm local availability before travel.
Public transit: The Dubai Metro Red Line is the practical spine for this show. World Trade Centre station sits directly beside the Dubai World Trade Centre complex, so delegates staying anywhere on the Red Line can reach the halls without a car. The same Red Line links Dubai International Airport (DXB) Terminal 1 and Terminal 3 to the Trade Centre corridor in roughly 20-25 minutes, which makes metro plus a short walk a real alternative to a taxi on arrival day. Fares are paid with a Nol Card - the silver card is the usual choice for visitors, with red paper tickets available for single trips and gold class costing more. Approx. single journeys within the Trade Centre corridor can be budgeted at AED 3-8.50; top up at station machines. RTA buses and the RTA journey planner cover feeder routes around the Trade Centre district, and ride-hailing apps are widely used for return trips after the halls close. Confirm live timings and fares on the RTA journey planner before travelling, especially on Fridays when metro hours differ.
Parking: On-site parking is available at ibis World Trade Centre Dubai; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: December 2026
Temperature: Daytime 24-28 C, nights 16-20 C (December climatological norm, not a forecast)
Seasonality: December falls in Dubai's cool dry season: low humidity, sunshine most days and only occasional short rain showers, with cooler evenings. It is among the most comfortable months for walking between hotels and the exhibition halls; check a live forecast for 15-17 December 2026 before you travel.
Packing: Mid-December in Dubai is mild and dry, with warm afternoons and cooler evenings; pack light layers for air-conditioned exhibition halls and a light jacket for evening outdoor dining. December sees very little rain, so a compact umbrella is optional rather than essential.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at ABC & MOM Asia Toy & Baby Products Expo usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Register on abcmexpo.com and confirm whether trade verification documents (trade licence, company letter) are needed for badge approval.
T-2
Shortlist the toy, juvenile and nursery categories you actually buy and send meeting requests to the exhibitors you want to see first.
T-3
Book flights into DXB rather than DWC for the shortest transfer to the World Trade Centre district, and confirm the terminal-to-hotel transfer.
T-4
Reserve a refundable hotel room in the World Trade Centre or Sheikh Zayed Road corridor; December inventory tightens as the holiday season approaches.
T-5
Check UAE entry requirements for your passport and start any visa application that must be lodged before departure.
T-6
Download the RTA journey planner and note the Red Line route from your hotel to World Trade Centre station.
T-7
Prepare a one-page buying brief per category with target price points, MOQ tolerance and required certifications (EN 71, ASTM F963, G-Mark, SASO).
T-8
Print or load digital copies of your trade licence, product spec sheets and previous purchase references for supplier conversations.
T-9
Confirm your badge status on the organiser site and note the hall opening hours for 15-17 December 2026.
T-10
Build a floor plan route with two passes: toys and games first, then juvenile, nursery and feeding categories.
T-11
Pack light business attire plus a layer for air-conditioned halls; December evenings in Dubai drop to around 16-20 C.
T-12
Load a Nol Card or set up a ride-hailing app, and confirm the taxi or metro route from your hotel for the opening morning.
T-13
Reconfirm supplier meeting slots and keep a digital folder for catalogues, quotation sheets and certificate copies collected on site.
T-14
Log each quote with FOB price, MOQ, lead time, carton dimensions and certification status on the same day, then schedule follow-up sampling calls for the week after the show.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at ibis World Trade Centre Dubai
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2ABC & MOM Asia Toy & Baby Products Expo registration concourse
ibis World Trade Centre Dubai
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
ibis World Trade Centre Dubai
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsAED 190.00
- Per diem × 2AED 150.00
Estimated totalAED 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether ABC & MOM Asia Toy & Baby Products Expo fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For ABC & MOM Asia Toy & Baby Products Expo, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Maternity and baby products including clothing and accessories solutions and benchmarking suppliers at ABC & MOM Asia Toy & Baby Products Expo in Dubai.
Min. budget
$3,986.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Maternity and baby products including clothing and accessories products who need qualified meetings with the event's trade audience.
Min. budget
$17,937.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Dubai show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is the ABC & MOM Asia Toy & Baby Products Expo taking place?
The 2026 edition runs 15-17 December 2026 in Dubai, UAE. The show's logistics and hotel context centre on the Dubai World Trade Centre (DWTC) district on Sheikh Zayed Road; hall, gate and badge-collection details are published on abcmexpo.com closer to the dates.
What kind of products are shown at ABC & MOM Asia?
The scope is toy and baby products: toys, games, plush and educational products, strollers, car seats, high chairs, cots and nursery furniture, feeding and nursing items, baby care and maternity products, children's apparel and licensed ranges. Suppliers typically attend with export catalogues and current test reports.
Who should attend as a buyer?
Regional distributors and importers, toy and nursery retail chains, hypermarket and pharmacy category buyers, maternity and baby-care e-commerce sellers, gift and stationery retailers adding toy ranges, licensing agents and hotel or hospital procurement teams sourcing children's equipment.
Is ABC & MOM Asia a trade-only show?
It is positioned as a trade sourcing event for buyers and suppliers in the toy and baby products sector. Check the registration page on abcmexpo.com for the current admission policy, badge requirements and whether any consumer-facing element is included in 2026.
How do I register as a visitor?
Use the visitor registration route on abcmexpo.com and keep your company details and trade licence or business card ready, since trade fairs in Dubai commonly ask for company verification at badge issue. Registration cut-off dates are set by the organiser; confirm them on the official site before booking flights.
How do I get from Dubai International Airport to the venue?
DXB is roughly 15 km from the World Trade Centre district, about 10-20 minutes by road off-peak; a metered taxi is approximately AED 40-55. The Red Line metro connects DXB Terminal 1 and Terminal 3 with World Trade Centre station, with a Nol Card single journey in the region of AED 3-8.50. Confirm live fares with the RTA journey planner.
Where should I stay for the show?
Hotels inside the World Trade Centre district sell out first and price up during December. Budget and midscale rooms in the district are commonly quoted around AED 380-650 per night, four-star business hotels AED 550-900, and five-star Sheikh Zayed Road or Downtown properties AED 950-1,700. Deira and Bur Dubai offer cheaper rooms with a 20-30 minute metro ride. Treat all bands as approximate and confirm on booking.
What is the weather like in Dubai in December?
December is the cool, dry season: daytime highs typically around 24-28 C, nights around 16-20 C, low humidity and only occasional rain. Exhibition halls are heavily air-conditioned, so a light layer is useful for long days on the floor.
Do I need a visa to attend from outside the UAE?
Entry rules depend on nationality: many passport holders receive a visa on arrival, while others need to apply in advance through the UAE's Federal Authority for Identity, Citizenship, Customs and Ports Security (ICP) or GDRFA, or via their airline or sponsor. Check the official UAE government channels and your airline before travel, and keep at least six months' passport validity.
What compliance documents should buyers ask exhibitors for?
Ask for EN 71 or ASTM F963 test reports, the GCC conformity mark where the product is regulated, SASO/SABER documentation if you plan to re-export to Saudi Arabia, plus Arabic and English labelling and, for car seats and electrical items, the applicable approval certificates.
Can I exhibit or book a stand at the 2026 edition?
Exhibitor enquiries go through abcmexpo.com. Stand sizes, shell scheme options and space rates are quoted by the organiser directly, so request the current exhibitor manual rather than relying on previous-year pricing.
Glossary
- EN 71
- The European toy safety standard series covering mechanical and physical properties, flammability and migration of elements. GCC importers commonly ask suppliers for EN 71 test reports alongside local requirements, so exhibitors at Dubai toy and baby shows usually travel with current test certificates.
- ASTM F963
- The US toy safety specification covering mechanical hazards, flammability and heavy metals. Many Asian factories producing for both Europe and North America carry EN 71 and ASTM F963 reports together, which makes them easier for UAE distributors to place in multiple markets.
- CPSIA
- The US Consumer Product Safety Improvement Act, which sets lead and phthalate limits and requires children's product certification. Relevant if a Dubai-sourced line is intended for onward export to the United States.
- G-Mark (GCC conformity)
- The Gulf conformity mark used for products regulated under GCC technical regulations, including toys. Suppliers selling into the UAE and neighbouring Gulf states are expected to hold the relevant test reports and, where applicable, registration with the Emirates Authority for Standardization and Metrology (ESMA).
- SASO / SABER
- Saudi Arabia's standards body and its online conformity platform. If you buy in Dubai for re-export to Saudi Arabia, toy and juvenile product shipments normally need SASO certificates of conformity issued through SABER.
- Juvenile products
- The trade umbrella for infant and child equipment - strollers, car seats, high chairs, bouncers, cots, play yards and carriers - as distinct from toys and games or children's apparel.
- ECE R44/04 and UN R129 (i-Size)
- The two car seat approval regulations most often referenced by GCC buyers. i-Size (R129) classifies seats by child height and includes side-impact testing; legacy R44/04 seats are still sold in some markets.
- MOQ
- Minimum order quantity, the smallest unit or carton count a factory will produce per SKU or per colourway. At sourcing shows MOQ is often the first question a distributor asks before discussing price.
- Private label / OEM
- Production of goods carrying the buyer's own brand rather than the factory's. Nursery, feeding and apparel ranges in this region often start as private label programmes built on existing factory moulds.
- Character and brand licensing
- Use of licensed characters, entertainment brands or sports marks on toys, apparel and nursery goods under a royalty agreement. Licensing agents typically scout Dubai toy fairs to meet manufacturers and regional retail chains.
- STEM and educational toys
- Construction, coding, science and puzzle products positioned at learning outcomes. This segment commands higher shelf prices in Gulf retail and is a frequent category for new-to-market brands.
- Ride-on and powered toys
- Wheeled and battery-powered products for children, including scooters, balance bikes and 6V/12V ride-ons. Gulf buyers watch heat tolerance, battery safety documentation and spare-part availability.
- Nursery furniture flat-pack
- Cots, dressers and changing tables shipped knocked down for local assembly. Freight cost per container and assembly instructions in Arabic and English are usual negotiation points in this region.
- Distributor vs. agent
- A distributor buys stock and resells at its own margin; an agent sells on behalf of the brand for commission. Most Gulf toy and baby brands enter through an exclusive distributor per country.
- Re-export hub
- Dubai's role as a staging point where goods are imported and shipped onward to Africa, the CIS and the wider Middle East. Re-export is why Dubai shows draw buyers from well beyond the UAE.
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Also known as
Alternate names and search phrases for this event.
- ABC & MOM Asia Toy & Baby Products Expo 2026
- ABC & MOM Asia Toy & Baby Products Expo Dubai
- ABC 2026
- ABC Dubai 2026
- MOM Asia Toy 2026
- MOM Asia Toy Dubai 2026
- Baby Products Expo Dubai 2026
- MOM 2026
- MOM Dubai 2026
- Dubai UAE
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.