October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    27–29 Oct 2026

    City / country

    Nürnberg, Germany

    Venue

    NürnbergMesse GmbH

    Time

    9:00 AM – 6:00 PM

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    Event overview

    Overview

    The it-sa Expo&Congress in Nuremberg is a must-attend event for IT security professionals, featuring a diverse program of expert lectures and networking opportunities.

    With a record number of exhibitors and visitors, it serves as a key platform for industry-specific IT security solutions.

    TL;DR

    1. 1Dates: 27 - 29 October 2026
    2. 2Location: NürnbergMesse, Germany
    3. 3Expected exhibitors: 993
    4. 4Expected visitors: 28,267 from 64 countries
    5. 5Focus on IT security solutions and networking

    Why visit

    Visitors will benefit from access to the largest range of IT security exhibitors, opportunities for networking, and participation in expert-led sessions.

    Why exhibit

    Exhibitors gain visibility among key industry players, the chance to showcase innovative solutions, and direct access to a targeted audience of IT security professionals. The it-sa Expo&Congress is crucial for professionals in the IT security sector, offering insights into the latest trends and technologies. It provides a unique opportunity for networking and knowledge exchange among industry leaders.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    IT security managers
    Cybersecurity professionals
    IT infrastructure specialists
    Data protection officers
    Compliance officers
    IT consultants

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    IT security solution providers
    Cybersecurity startups
    Software developers
    Consulting firms
    Hardware manufacturers
    Cloud service providers

    Product categories

    Key solution areas showcased across the event.

    Network security solutions
    Data protection technologies
    Cloud security services
    Identity and access management tools
    Incident response solutions
    Compliance and risk management software

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    5
    Hall 1Hall 2Hall 3Hall 4Hall 5

    NürnbergMesse GmbH

    Messezentrum 1, 90471 Nürnberg, Germany

    Entrances & gates

    Main Entrance

    Hall 1Hall 2

    Floor plans & maps

    Official venue page

    Facilities

    Food options

    Cafeteria

    On-site dining

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    9:00 AM –6:00 PM hrs
    Register

    Who runs the show

    Organisers

    NürnbergMesse GmbH

    Website

    How the last edition performed

    Previous edition

    Current edition

    2026

    Forecast — not final

    Impact

    A bigger and stronger platform

    The it-sa Expo&Congress in Nuremberg is a must-attend event for IT security professionals, featuring a diverse program of expert lectures and networking opportunities. With a record number of exhibitors and visitors, it serves as a key platform for industry-specific IT security solutions. The it-sa Expo&Congress is crucial for professionals in the IT security sector, offering insights into the latest trends and technologies. It provides a unique opportunity for networking and knowledge exchange.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among key industry players, the chance to showcase innovative solutions, and direct access to a targeted audience of IT security professionals. The it-sa Expo&Congress is crucial for professionals in the IT security sector, offering insights into the latest trends and technologies. It provides a unique opportunity for networking and knowledge exchange among industry leaders. Exhibitor categories include IT security solution providers, Cybersecurity startups, Software developers,.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Nürnberg (Nuremberg), Bavaria, Germany — a central-European trade-fair hub on the A9/A73 motorway corridors with direct rail links to Munich, Frankfurt, Berlin and Vienna

    Why it matters

    Nürnberg is one of Germany's established exhibition cities, and its autumn fair week concentrates European cybersecurity buyers, vendors, regulators and channel partners into a single venue with strong rail and air access. For suppliers, the location puts DACH enterprise, Mittelstand, public-sector and critical-infrastructure accounts in one hall footprint; for buyers, it compresses vendor evaluation, compliance briefings and partner meetings into two or three days rather than weeks of separate trips.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI video analytics at the edge

    Buyers are specifying cameras and VMS platforms with on-device analytics for perimeter, retail, and critical-infrastructure use cases, reducing cloud latency and bandwidth costs.

    02

    Cyber-physical convergence

    Integrated platforms that link access control, intrusion, fire, and SOC workflows are replacing siloed point products, especially for multi-site enterprises and public venues.

    03

    Cloud-managed access and identity

    Mobile credentials, visitor management APIs, and hybrid on-prem/cloud access control are standard evaluation criteria for facility and enterprise security teams.

    04

    Regulatory and compliance pressure

    EU NIS2, GDPR, and sector-specific standards are driving procurement of audited systems, documentation, and vendor certifications alongside hardware.

    05

    Critical infrastructure hardening

    Utilities, transport hubs, and logistics operators are upgrading detection, backup power, and redundant communications as part of resilience programmes.

    European and global cybersecurity event circuit

    Book speaking slots, stand space and hotel blocks 6–9 months ahead; host-city hotels for flagship shows are typically gone 4–6 months before the event.

    Companion and competing shows to plan around when building a DACH/EU cybersecurity calendar. Pair a Nürnberg autumn visit with one global flagship and one focused regional conference to cover buyers, partners and analysts.

    Q1–Q2 (March–June)

    secIT by Heise (Heidelberg, March)RSA Conference (San Francisco, April–May)Infosecurity Europe (London, June)

    Q4 (October–December)

    Nürnberg Autumn Security Fair Week (October)GITEX Global (Dubai, October)Black Hat Europe (London, December)

    Event names and host cities are drawn from public industry calendars; confirm exact dates and venue details on each organiser's own website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    NUE

    Nuremberg Airport

    Closest airport to Messe Nürnberg.

    ~8 km

    to venue

    15–20 min

    by car

    MUC

    Munich Airport

    Major international alternative.

    ~170 km

    to venue

    1 h 45 min by ICE

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Altstadt / Hauptbahnhof — U-Bahn U1 direct to Messe station

    USD 80–130 / night

    Fair week pushes rates up sharply and the cheapest rooms sell out first — book three to four months ahead.

    source
    Mid-range
    Hauptbahnhof / city centre, walking distance to U1 and tram links

    USD 130–210 / night

    Best balance of price and access: 10–12 minutes to the fairground on U1 plus a short walk at both ends.

    source
    Premium
    Bahnhofstraße / Altstadt, adjacent to Nürnberg Hauptbahnhof

    USD 220–350 / night

    Suitable for hosting client dinners and meetings; request a fair-week corporate rate early and confirm flexible cancellation.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costEUR 70–90 (taxi estimate)
    Best forMunich Airport (MUC) to NürnbergMesse GmbH

    Munich Airport is the main Bavarian gateway.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forNuremberg Airport (NUE) to NürnbergMesse GmbH

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen short-stay visa (Type C) — business/trade-fair purposeNationals of countries without a Schengen visa-waiver agreement (e.g. India, China, Türkiye, most of Africa and the Middle East) travelling to attend a trade fair or hold business meetings in Germany—15 calendar days from a complete application at the responsible German mission; allow 4–6 weeks including appointment lead time
    Visa-free entry — 90 days in any 180-day periodCitizens of the UK, USA, Canada, Australia, New Zealand, Japan, South Korea, Singapore, Israel, Brazil and other visa-waiver countries—None — travel with a valid passport; biometric passports are required
    ETIAS travel authorisation (once the EU system enters operation)Visa-exempt third-country nationals travelling to the Schengen area after ETIAS goes live—Online application, usually decided within minutes; allow up to 96 hours

    UK, USA, Canada, Australia, New Zealand, Japan, South Korea, Singapore, Israel, Brazil and other waiver countries can enter Germany visa-free for up to 90 days in any 180-day period for business and trade-fair attendance.

    Germany accepts ATA Carnets for the temporary import of exhibition stand materials, demo hardware and professional equipment. Arrange the carnet through your national chamber of commerce and have it stamped by customs on arrival and departure.

    Official visa page

    Weather

    Late October in Nürnberg is cool and changeable: daytime highs typically 12–16 °C and night-time lows 4–8 °C, with roughly 50 mm of rain spread over about ten wet days and frequent morning fog. Expect crisp starts, shorter daylight hours and the first chance of light frost by the end of the month.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Germany.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and paying

    Restaurant bills already include service; rounding up about 5–10% for good service is normal, given in cash or stated before card payment. Some bakeries and small shops remain cash-friendly, so carry a small amount of euros.

    Business etiquette

    Punctuality is expected and lateness is read as a lack of respect. Use titles and surnames (Herr/Frau) with a handshake until invited to switch to first names; small talk is brief and business-oriented, and meetings tend to be structured and agenda-led.

    Sunday closures

    Shops are largely closed on Sundays in Bavaria; plan supplies for the weekend in advance. Pharmacies operate on a rotating emergency rota (Notdienst) published locally.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: NUE

    Compare flights to the nearest international gateway serving Nürnberg; confirm ground transport on the organiser site.

    Visa

    Germany is in the Schengen area. Visa-exempt nationals (UK, USA, Canada, Australia, New Zealand, Japan, South Korea, Singapore, Israel, Brazil and others) can attend a trade fair for up to 90 days in any 180-day period with a valid passport and no visa. Other nationalities need a Schengen short-stay (Type C) business visa — standard fee EUR 90, applied for at the German mission responsible for their place of residence, allowing 4–6 weeks including appointment lead time. Once the EU's ETIAS system enters operation, visa-exempt travellers will also need an online authorisation (EUR 20). Always verify your own nationality's status on the official EU visa-policy page and with the German mission before booking.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply at the German embassy/consulate for your place of residence. Business/trade-fair applications normally require an invitation or registration confirmation, proof of accommodation, and travel medical insurance covering at least EUR 30,000. Reduced fee (EUR 45) applies to children aged 6–12 and certain categories. Trade-fair attendance and business meetings are permitted without a visa; paid em

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Altstadt / Hauptbahnhof — U-Bahn U1 direct to Messe station · Bahnhofstraße / Altstadt, adjacent to Nürnberg Hauptbahnhof · Hauptbahnhof / city centre, walking distance to U1 and tram links

    budget

    $80-$130 USD/night

    Book

    mid range

    $130-$210 USD/night

    Book

    premium

    $220-$350 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Nuremberg Airport (NUE): 15–20 min; Munich Airport (MUC): 1 h 45 min by ICE. Allow road or rail time to NürnbergMesse GmbH; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near NürnbergMesse GmbH: Altstadt / Hauptbahnhof — U-Bahn U1 direct to Messe station: B&B Hotel Nürnberg-Hauptbahnhof, Ibis Budget Nürnberg City, a&o Nürnberg Hauptbahnhof; Hauptbahnhof / city centre, walking distance to U1 and tram links: NH Nürnberg City, Park Inn by Radisson Nürnberg, Holiday Inn Nürnberg City Centre; Bahnhofstraße / Altstadt, adjacent to Nürnberg Hauptbahnhof: Le Méridien Grand Hotel Nürnberg, Sheraton Carlton Hotel Nürnberg, Hotel Drei Raben.

    Ride-hail: Ride-hailing apps are commonly used in Nürnberg; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to NürnbergMesse GmbH.

    Parking: On-site parking is available at NürnbergMesse GmbH; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Temperature: About 12–16 °C daytime highs and 4–8 °C night-time lows in late October (Nürnberg averages); occasional light frost in early mornings towards the end of the month.

    Seasonality: October averages roughly 50 mm of rain over about ten wet days, with drizzle spells and frequent morning fog as autumn sets in; daylight shortens noticeably. Pack layers, a waterproof jacket or compact umbrella and comfortable shoes for walking the halls.

    Packing: October averages roughly 50 mm of rain over about ten wet days, with drizzle spells and frequent morning fog as autumn sets in; daylight shortens noticeably. Pack layers, a waterproof jacket or compact umbrella and comfortable shoes for walking the halls.

    Plan your trip

    Planning

    Best day to visit: Day 1 — Tuesday 27 October 2026

    The three-day run (27–29 October 2026) opens with the keynote and press programme and the full exhibitor floor in place from the first morning, so a Day 1 visit gives the complete vendor list plus the highest session density. If your priority is quieter, longer stand meetings rather than keynotes, Day 2 (Wednesday) is the better compromise; the final afternoon of Day 3 is when some stands wind down early.

    1

    Verify passport validity and check Schengen entry requirements for Germany for your nationality — Ensure passport is valid well beyond the return date and review official German entry rules before booking travel to Nurnberg.

    2

    Book flights into Nuremberg Airport (NUE) or a hub gateway such as Frankfurt or Munich — Compare direct NUE connections against FRA/MUC arrivals with onward rail to Nurnberg for the 27-29 October 2026 show dates.

    3

    Reserve a hotel near NurnbergMesse or in central Nurnberg — Target check-in 26 October and check-out 30 October 2026 and confirm free cancellation in case plans shift.

    4

    Complete online visitor registration and secure your badge — Register through the official event site itsa365.de and store the confirmation QR/barcode.

    5

    Download the hall plan and full conference programme — Map NurnbergMesse halls against the exhibitor list to plan an efficient floor route.

    6

    Pre-schedule B2B meetings with exhibitors and partners — Use the event matchmaking tools or contact exhibitors directly to lock appointment slots.

    7

    Shortlist conference sessions, keynotes and product demos to attend — Build a day-by-day agenda across 27-29 October 2026 and note any sessions that clash.

    8

    Plan local transport from hotel to the venue — NurnbergMesse is served by the Nurnberg public transport network; confirm your route and buy a day pass.

    9

    Prepare packing list and business materials — Late October in Nurnberg is cool and changeable, so pack layers plus business cards, laptop and chargers.

    10

    Arrange travel insurance and travel document backups — Keep digital and printed copies of passport, insurance and hotel confirmations.

    11

    Finalise meeting documents and download offline maps — Save presentations, contracts and translated materials you may need on site.

    12

    Arrive in Nurnberg, collect your badge and orient at the venue — Collect your badge on arrival or early on day one and locate NurnbergMesse hall entrances before the opening.

    Side trips

    2

    Bamberg

    Rothenburg ob der Tauber

    Networking spots

    3

    Exhibitor stands and partner zones, NürnbergMesse halls

    On-site B2B

    Stand meetings and demos are the highest-density way to meet DACH security vendors, integrators and MSSPs in one place.

    Congress and forum areas, NCC Ost

    Conference networking

    Coffee breaks, Q&A and the speaker area concentrate CISOs, analysts and regulators in informal conversation.

    Altstadt beer cellars and hotel bars around Hauptbahnhof

    Evening networking

    Central Nürnberg's historic beer cellars and the bars of the Bahnhofstraße hotels host informal exhibitor dinners and partner drinks during fair week.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · Schengen Type C short-stay visa — standard adult fee

    EUR 90 / per person

    official

    visa_fee

    visitor · ETIAS pre-travel authorisation (visa-exempt nationalities, once live)

    EUR 20 / per person

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You can commit two to three days and want to evaluate vendors, attend conference sessions and meet partners without any capital commitment.

    Best for

    CISOs, security architects, SOC and risk leads, procurement teams and analysts who need vendor shortlists, regulatory briefings and peer benchmarking in the DACH market

    Min. budget

    $600.00

    Timeline

    4–8 weeks (registration, flights and hotel; add 4–6 weeks if a Schengen visa is required)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Fair-week hotel rates in Nürnberg rise sharply and central rooms sell out first.

    Costs are higher for non-Schengen visitors who need a Type C visa (EUR 90 plus insurance).

    exhibit

    You have a funded DACH/EU pipeline target, a defined lead-capture plan and staff available for all three show days.

    Best for

    Cybersecurity vendors, MSSPs, integrators and consultancies targeting DACH enterprise, public-sector and critical-infrastructure buyers

    Min. budget

    $2,400.00

    Timeline

    4–6 months (stand booking and shell scheme, booth design, logistics, ATA Carnet, staff travel)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Stand space, shell scheme and services are quoted per square metre plus ancillary fees; verify with the organiser.

    Lead follow-up capacity and travel/logistics planning are the usual failure points, not stand cost.

    skip

    Travel budget or approvals are unavailable, or your target buyers are concentrated in another region and no channel partner will attend on your behalf.

    Best for

    Teams without an EU/DACH security buying mandate, or those who can cover the market through analyst reports, vendor webinars and existing distribution partners

    Timeline

    None

    Risks

    No major risks listed.

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card