Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us for the 3rd Annual Real World Evidence 360 Conference on 11-12 March 2027 in Basel, Switzerland, focusing on real-world evidence and market access strategies.
Dates
11–12 Mar 2027
City / country
Basel, Switzerland
Venue
Basel, Switzerland
Event overview
The 3rd Annual Real World Evidence 360 Conference will be held on 11-12 March 2027 in Basel, Switzerland. This event will bring together senior leaders from the pharma, biotech, and healthcare sectors to explore innovative approaches to evidence generation and market access.
Key discussions will focus on evolving payer expectations and the integration of health economics and outcomes research into decision-making processes. 3rd Annual Real World Evidence 360 Conference 2027 takes place in.
TL;DR
Attendees will gain insights into the latest trends in real-world evidence and market access strategies. Network with industry leaders and participate in discussions that shape the future of healthcare. The conference offers a platform for collaboration and knowledge exchange among key stakeholders.
Exhibiting at the conference provides an opportunity to showcase your solutions to a targeted audience of decision-makers in the healthcare sector. This conference gathers leaders in real-world evidence, market access, and health economics to discuss evidence-driven healthcare. Attendees include senior decision-makers from pharma, biotech, and payer organizations.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Clarastrasse 43, 4005 Basel, Switzerland
Basel, Switzerland in Basel typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Basel, Switzerland in Basel typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Basel, Switzerland for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Veridon Global, will take place on 11-12 March 2027 in Basel, Switzerland
Organiser
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-03-11 to 2027-03-12, 3rd Annual Real World Evidence 360 Conference 2027 in Basel covering Real-world evidence generation tools, Market access solutions, Health economics and outcomes research services, Data ana gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
Hotel Novotel Basel City
USD 150–190 / night
Google Hotels capture lists a 4-star property with free breakfast, free Wi-Fi, paid parking, air conditioning, fitness centre, bar and restaurant; displayed rate about INR 14,978 (about 17% below its usual rate) on the sampled date.
Radisson Blu Hotel, Basel
USD 150–190 / night
4-star hotel in the capture with breakfast, free Wi-Fi, parking, indoor pool, air conditioning, fitness centre and spa; rate shown as about 16% below usual.
Basel Marriott Hotel
USD 150–190 / night
4-star hotel listed with paid breakfast, free Wi-Fi, air conditioning, fitness centre, spa, parking and bar; flagged in the capture as roughly 38% below its usual rate for the sampled night.
B&B HOTEL Basel
USD 95–122 / night
3-star budget option in the same Google Hotels capture with paid breakfast, free Wi-Fi, paid parking, air conditioning and bar.
Get around the city with these convenient transport options.
Airport train / bus link
The airport sits about 6.9 km from the city; BVB line 50 bus and rail links connect the terminal to Basel SBB station, from where trams continue to Messe Basel.
Tram
BVB trams run frequent services across Basel; the Messe Basel exhibition district is on the tram network, so most central hotels are a short ride from the halls.
Train (national rail)
SBB operates the national timetable and ticketing portal used for Basel rail arrivals; Basel SBB is the main station for onward trams to the fairground.
taxi
taxi
Weather
March 2027 {'summary': 'March in Basel is early spring, typically cool rather than warm; plan layers for chilly mornings and mild afternoons. Check a live forecast closer to your travel dates since exact values vary year to year.'}
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Switzerland.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tri-border city
Basel sits where Switzerland, France and Germany meet, so German is the everyday language while French and English are widely understood in hotels, the fairground and city transport.
Currency
The local currency is the Swiss franc (CHF); card payment is common in Basel hotels, restaurants and trams, but keep small change for ticket machines.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Basel-Mulhouse (BSL) is served mostly by connecting itineraries from long-haul origins; the captured New York JFK search returned one-stop options via Istanbul, London Heathrow, Paris CDG or Amsterdam priced roughly CHF 534-921 return in economy for March 2027. Fares are live-search snapshots and change daily, so re-check before booking.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Basel; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Pullman Basel Europe: Basel city centre: Hotel Novotel Basel City; Basel city centre: Radisson Blu Hotel, Basel; Basel city centre: Basel Marriott Hotel.
Ride-hail: Ride-hailing apps are commonly used in Basel; confirm local availability before travel.
Public transit: Basel's BVB tram and bus network covers the city centre and the Messe Basel district, with Basel SBB as the main rail hub; airport arrivals use the line 50 bus or rail link from EuroAirport. Buy tickets at BVB machines or via the SBB portal and validate before boarding.
Parking: On-site parking is available at Pullman Basel Europe; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: March 2027
Packing: Pack a waterproof outer layer and comfortable walking shoes for tram and fairground distances, plus a warm mid-layer for cool March mornings in Basel.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at 3rd Annual Real World Evidence 360 Conference 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your registration category, badge name and attendance days on the official event site, then save the confirmation and QR code to your phone with a printed backup.
Open the schedule page at realworldevidenceconference.com/schedule and mark the RWE, HTA, market access and payer sessions you will not miss; note any workshops that require separate sign-up.
Book EuroAirport Basel-Mulhouse-Freiburg (BSL/EAP) flights or Swiss rail to Basel SBB. If you arrive from outside Schengen, allow extra time for passport control and baggage.
Reserve a hotel in Basel city centre or near Messe Basel. Compare tram access to the venue rather than relying on taxis during peak arrival times.
Check whether your hotel provides a BaselCard or local transport pass. If not, plan to buy BVB tram or bus tickets at machines or through the SBB portal and validate before boarding.
Download the event app or save the schedule offline. Confirm whether slides, recordings or poster PDFs are released only to registered delegates.
Prepare a one-page capability summary covering your therapeutic areas, data assets, payer evidence needs or HEOR questions, so exhibitors and speakers can respond usefully.
Shortlist 10 to 15 exhibitors, data vendors and speakers. Request meetings before the floor gets busy, and keep 20-minute buffers between back-to-back slots.
Review core RWE and market access terms such as HTA, external control arm, target trial emulation, ITC and value dossier so you can follow technical sessions and ask sharper questions.
Check Swiss entry rules for your nationality. Carry your passport, visa if required, hotel confirmation and a copy of your registration or invitation letter.
Pack layers and a waterproof jacket for early spring in Basel, plus comfortable shoes for tram stops and the exhibition halls.
Confirm payment methods. Switzerland uses CHF, and cards are widely accepted, but keep a small CHF cash reserve for trams, lockers or kiosks.
Set up a note-taking system for sessions. Capture data sources, study designs, payer evidence expectations and any follow-up contacts you want to pursue.
Plan a post-event follow-up window and book a team debrief within 48 hours so RWE, HEOR and market access introductions do not go cold.
Registration and hall orientation at Basel, Switzerland
Supplier meetings and product demos
Final negotiations and follow-up
3rd Annual Real World Evidence 360 Conference 2027 registration concourse
Basel, Switzerland
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Basel, Switzerland
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether 3rd Annual Real World Evidence 360 Conference 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For 3rd Annual Real World Evidence 360 Conference 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Real-world evidence generation tools and Market access solutions solutions and benchmarking suppliers at 3rd Annual Real World Evidence 360 Conference 2027 in Basel.
Min. budget
$474.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Real-world evidence generation tools and Market access solutions products who need qualified meetings with the event's trade audience.
Min. budget
$2,133.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Basel show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
1
References
1
Publishers
0
Date checked
Veridon Global
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