Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The 11th World Water Forum is a global platform that convenes diverse stakeholders to address critical water challenges. Scheduled for 21-25 March 2027 in Riyadh, Saudi Arabia, this forum aims to align water governance on political agendas and deliver actionable outcomes.
Participants will include ministers, technical experts, and representatives from various sectors, all working towards sustainable water solutions. 11th World Water Forum takes place in Riyadh, SA.
TL;DR
- 1Dates and Venue: The 11th World Water Forum takes place from 21-25 March 2027 in Riyadh, Saudi Arabia.
- 2Scale and Focus: This forum is the world's largest gathering focused on water governance and solutions.
- 3Organiser: Jointly organized by the Ministry of Environment, Water & Agriculture and the World Water Council.
- 4Buyer Authority: Attendees include ministers, delegates, technical experts, and stakeholders from the global water community.
- 5Entry: Registration is open for participation opportunities.
Why visit
Attendees will gain insights from global water leaders, participate in high-level discussions, and contribute to shaping the future of water governance. Attendees include ministers, delegates, technical experts, and stakeholders from the global water community.
Why exhibit
The World Water Forum is one of the few water events where the room includes the people who write national water policy, not only the people who buy pumps. Attendees include ministers, delegates, technical experts, and stakeholders from the global water community.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Government officials and policymakers
Water management professionals
Academics and researchers in water sciences
NGO representatives focused on water issues
Private sector leaders in water technology
International organizations involved in water governance
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Water technology providers
Consulting firms specializing in water management
NGOs focused on water sustainability
Government agencies related to water resources
Academic institutions conducting water research
Companies offering water-related services and solutions
Product categories
Key solution areas showcased across the event.
Water management technologies and solutions
Sustainable water practices and innovations
Water governance frameworks and policies
Water quality monitoring and treatment solutions
Desalination and water recycling technologies
Water infrastructure development services
Location & Facilities
Venue
21
Riyadh, SA
Facilities
Parking
21 in Riyadh typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: 21 in Riyadh typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at 21 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Riyadh, SA
Why it matters
On 2027-03-21 to 2027-03-25, 11th World Water Forum in Riyadh covering Water management technologies and solutions, Sustainable water practices and innovations, Water governance frameworks an gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Riyadh
Primary international gateway serving Riyadh.
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
3-star
Olaya Street and central RiyadhUSD 95–122 / night
Google Hotels capture: Riyadh Inn Hotel is a 3-star option with free breakfast, free Wi-Fi, free parking, indoor pool, hot tub, air conditioning, fitness centre and spa; ibis Riyadh Olaya Street is a 3-star alternative with breakfast, free Wi-Fi, free parking, fitness centre, spa and restaurant. Both sit in the central business districts, so check the drive time to the venue at the hour you will travel. Rates are indicative USD bands for budget comparison only; properties bill in SAR (about SAR 356-458 at 3.75 SAR per USD) and forum week can push them higher.
4-star
Al Anoud, Al Sulaimania and King Fahd Financial DistrictUSD 150–190 / night
The Google Hotels capture shows these three at 4-star with breakfast (paid), free Wi-Fi, free parking, pools and fitness centres. They suit delegates who need meeting space and easy access to ministries, utilities and banks along King Fahd Road. Book a cancellable rate early, as international forum weeks absorb most of this tier.
5-star
Olaya districtUSD 230–265 / night
Hyatt Regency Riyadh Olaya appears in the capture as a 5-star option with breakfast (paid), free Wi-Fi, free parking, indoor pool, hot tub, air conditioning, fitness centre and spa. Typical choice for ministerial delegations and companies hosting bilateral meetings on site; confirm cancellation terms before committing during forum week.
Budget and apart-hotel alternatives
Al Malaz, Al Murabba and Olaya side streetsUSD 60–95 / night
No named properties were confirmed in the captures for this tier. Hotel apartments and smaller budget hotels in the older central districts are generally the cheapest option for exhibitors staying a full week, but quality varies widely - read recent reviews, confirm the drive time to the venue and pay on arrival only if the booking platform allows it. Figure on roughly SAR 225-356 per night as an order-of-magnitude estimate.
Local transport
Get around the city with these convenient transport options.
metro
Estimated costCost TBA
Best forRiyadh Metro network to the venue district
Six-line metro network that opened in December 2024, operated with a rechargeable card or app. Use the route planner to identify the station closest to the venue and add walking time, since the walk from platform to hall can be long in the heat.
bus
Estimated costCost TBA
Best forRiyadh Bus city services across central districts
Riyadh Bus routes and stops are covered in the captured metro and bus guide. Buses are useful for short hops between Olaya, Al Sulaimania and the financial district but are slower than the metro in peak traffic.
airport bus
Estimated costCost TBA
Best forRiyadh (RUH) to 21
Documented in the captured Riyadh airport bus guide. The cheapest way into town if you are travelling light, but journey times stretch with traffic and stops are not door to door.
taxi
Estimated costCost TBA
Best forRUH airport to Olaya, Al Sulaimania or the financial district
Journey takes roughly 30-45 minutes outside peak hours and longer on Sunday and Thursday evenings. Use the official taxi rank at the terminal rather than unmarked cars.
ride-hail
Estimated costCost TBA
Best forHotel districts to the venue precinct (short city trips)
Uber and Careem are the main apps in Riyadh. Use the designated pick-up points at the venue, keep the destination saved in Arabic, and allow extra time when ministerial sessions end.
coach (intercity)
Estimated costCost TBA
Best forSAPTCO services to other Saudi cities (Dammam, Jeddah, Al Ahsa)
Useful for delegates combining the forum with project visits in the Eastern Province or on the Red Sea coast. Confirm departure points and luggage allowances when booking.
Weather
March in Riyadh is late winter: warm, sunny days around 26-31°C, cool evenings near 13-18°C, low humidity and very little rain - typically a handful of showery days and roughly 10-25 mm for the month. Dust-laden northerly winds occasionally cut visibility and irritate eyes and airways, and conference halls are heavily air-conditioned, so a light layer is useful indoors. These are climatological planning bands, not a forecast; check the 7-10 day outlook before packing and keep a scarf or mask for dusty days.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
STC, Mobily and Zain run nationwide 4G and 5G networks with strong coverage across Riyadh, including the exhibition and hotel districts. Prepaid tourist SIMs and eSIMs are sold at King Khalid International Airport and in malls, and registration requires your passport. Venue Wi-Fi is normally provided for delegates but slows during plenary sessions, so bring a local data plan for live demos and streaming. Power is 230 V, 50 Hz on type G sockets (UK-style three-pin), so pack a universal adapter and a small power strip if you are charging several devices on a stand. Check with your operator which voice and video apps work locally and what roaming costs apply before you travel.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Dress and first impressions
Business dress is conservative. Men are expected in suits or smart trousers with a collared shirt; women should wear long trousers or a long skirt and cover shoulders, with a loose layer for meetings. An abaya is not compulsory for foreign visitors, but modest dress earns goodwill and is required for some government and religious sites.
Greetings and meetings
Handshakes are common in business settings, but wait for a Saudi woman to offer her hand first. Use titles and family names until invited otherwise, hand over and receive business cards with the right hand, and expect meetings to open with hospitality and some conversation before commercial detail. Punctuality is appreciated from visitors even when starts run late.
Working week and prayer times
The Saudi working week runs Sunday to Thursday, with Friday and Saturday as the weekend, so many offices are closed on the Friday of forum week. Shops and some services pause briefly at prayer times, and meeting schedules around late afternoon can shift accordingly.
Ramadan and Eid timing
Islamic dates move about eleven days earlier each year, so check whether your travel overlaps Ramadan or Eid al-Fitr. During Ramadan working hours shorten, restaurants may restrict daytime service, and evening programmes start later; around Eid, hotels and flights fill quickly and some businesses close for several days.
Public behaviour and photography
Alcohol is not available and public conduct is conservative. Ask before photographing people, avoid photographing government buildings, airports and security installations, and keep drone use off the trip unless you hold written permission. Tipping is not obligatory but is appreciated for good service.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: RUH
RUH (King Khalid International) is the practical gateway for the forum week. Nonstop options captured for March 2027 include Dubai-RUH in about 2 hours (flyadeal, Emirates, Flynas, flydubai) and London Heathrow-RUH in about 6h35m on British Airways; New York, Tokyo and Sydney routes all connect via Doha, Abu Dhabi, Istanbul, Bahrain or a European hub, with total travel of roughly 15-22 hours. Book eight to twelve weeks ahead because forum week tightens Gulf capacity, and check whether your fare allows date changes since programme days can shift. Fares were not fixed in the capture, so recheck prices, baggage rules and terminal details at booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Riyadh (RUH): Primary international gateway serving Riyadh.. Allow road or rail time to 21; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near 21: Olaya Street and central Riyadh: Riyadh Inn Hotel, ibis Riyadh Olaya Street; Al Anoud, Al Sulaimania and King Fahd Financial District: Novotel Riyadh Al Anoud, Hyatt Place Riyadh Al Sulaimania, Hilton Garden Inn Riyadh Financial District; Olaya district: Hyatt Regency Riyadh Olaya.
Ride-hail: Uber and Careem are the main ride-hail apps in Riyadh, with card and cash payment options; other local apps have thinner coverage, so install one of the two before you land. Use the designated pick-up points at the venue and at the RUH terminals rather than flagging a car on the ring road, expect surge pricing when plenary and ministerial sessions end, and save your hotel name and address in Arabic for the driver. Women can travel alone and drive, and female drivers are common on both apps.
Public transit: Riyadh Metro opened in December 2024 with six colour-coded lines and 85 stations, supported by a city bus network and SAPTCO coaches. Rides are inexpensive (captured at around SAR 4 per single journey) and paid with a rechargeable card or app; the route planner at riyadhmetro.org shows lines, stations and journey times. Check which station is closest to the venue and whether an organiser shuttle runs from it, because the walk from platform to hall can be long in the heat. Buses work for short hops between Olaya and the financial district but are slower in traffic.
Parking: The Riyadh venue precinct generally offers on-site and overflow car parks, with separate drop-off lanes for taxis, ride-hail and buses. Rates and pre-booking arrangements are set by the venue, so confirm with the organiser before driving and expect queues on the opening morning and around ministerial sessions. If you are staying in Olaya or the financial district, a taxi, ride-hail or the metro is usually faster than parking during forum week.
Weather
Plan and pack for the event climate.
Month: March 2027 (confirm exact forum dates on worldwaterforum.org)
Temperature: Daytime highs typically 26-31°C and nights around 13-18°C in Riyadh in March - climatological planning bands, not a forecast; check the 7-10 day outlook before travel.
Seasonality: March is late winter in central Saudi Arabia: rainfall is low, typically a handful of showery days and roughly 10-25 mm for the month, with occasional dust-laden northerly winds and sharp cool spells after sunset.
Packing: Lightweight business suits and long-sleeve shirts for daytime, a jacket or shawl for heavily air-conditioned halls, modest dress for both genders (long trousers or skirts, covered shoulders), comfortable walking shoes for large venues, sunglasses, high-factor sunscreen, a light scarf for dusty days and a universal type G adapter for 230 V sockets.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at 11th World Water Forum usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
13 days out - Book a cancellable hotel in Olaya, King Fahd Road, Al Sulaimania or the financial district; forum week absorbs most central business rooms.
Day 2
12 days out - Check your Saudi visa status. For an eVisa, print the approval; for a business visit visa, chase the host invitation letter and keep copies of the registration confirmation.
Day 3
10 days out - Book flights to RUH. Nonstop options include Dubai at about 2 hours and London at about 6h35m; most other long-haul routes connect via Doha, Abu Dhabi, Istanbul or Bahrain.
Day 4
9 days out - Install the Riyadh Metro route planner and a ride-hail app (Uber or Careem), add an internationally accepted card, and check whether your bank charges foreign transaction fees.
Day 5
7 days out - Download the session grid and mark six to eight sessions plus any pavilion or delegation meetings; venues are large and halls are spread out.
Day 6
5 days out - Arrange travel insurance, verify passport validity of six months or more, and register any mobility, medical or dietary assistance needs with the organiser.; 3 days out - Check the 7-10 day weather outlook, pack lightweight suits with long sleeves and trousers or long skirts, a layer for cold conference halls, and comfortable walking shoes.
Day 7
2 days out - Confirm meeting times with exhibitors and pavilion hosts by email or WhatsApp, and save hotel and venue addresses in Arabic for taxi drivers.
Day 8
1 day out - Fly in, activate your local SIM or eSIM, confirm the airport transfer, and collect your badge early if the organiser offers pre-opening collection.
Day 9
Day 1 - Arrive at the venue 45-60 minutes before the opening session for security screening, bag checks and orientation between halls.
Day 10
14 days out - Confirm your registration category is approved and save the confirmation email or badge QR code offline on your phone.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at 21
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
211th World Water Forum registration concourse
21
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
21
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether 11th World Water Forum fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For 11th World Water Forum, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Water management technologies and solutions and Sustainable water practices and solutions and benchmarking suppliers at 11th World Water Forum in Riyadh.
Min. budget
$680.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Water management technologies and solutions and Sustainable water practices and products who need qualified meetings with the event's trade audience.
Min. budget
$3,060.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Riyadh show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is the World Water Forum and who runs it?
It is a triennial global water conference convened by the World Water Council together with a host country and city. Each edition combines a political process with ministerial meetings and a closing declaration, a thematic programme of technical sessions, and an exhibition. The Riyadh edition is hosted in Saudi Arabia, and the organiser site is worldwaterforum.org.
When exactly does the Riyadh edition take place?
The listing places the event in March 2027 in Riyadh. Exact dates, hall opening hours and the session grid are published by the organiser on worldwaterforum.org, so confirm them before booking non-refundable flights or hotels - forum weeks run across several days and side events can start earlier than the main programme.
Is the World Water Forum open to anyone, or is it trade-only?
It is not a pure trade fair. Accredited delegations, ministers and government officials, utilities, international organisations, NGOs, academia, media and private-sector exhibitors all attend, and registration categories differ (delegate, exhibitor, press, youth, observer). Some sessions are restricted to particular badge categories, so check what your registration gives you access to.
How do I register and what does it cost?
Registration runs through worldwaterforum.org. Fees and categories such as early-bird, standard, exhibitor staff, student/youth and press are set by the organiser for each edition and were not confirmed in this listing, so no prices are quoted here. Registering early usually means a faster badge collection and better hotel choice.
Is there an exhibition, and who exhibits?
Yes. The exhibition runs alongside the political and thematic programmes and typically gathers water utilities, desalination and membrane suppliers, pump, valve and treatment equipment makers, metering and digital-water firms, irrigation companies, engineering consultancies, development banks and country pavilions. Exhibition space is booked through the organiser's exhibition or partnership team, not through the visitor registration form.
Which airport should I fly into?
King Khalid International Airport (RUH) is the gateway for Riyadh, about 35 km north of the city centre. Nonstop options captured for March 2027 include Dubai in roughly 2 hours and London Heathrow in about 6h35m on British Airways; long-haul arrivals from New York, Tokyo or Sydney connect via Doha, Abu Dhabi, Istanbul, Bahrain or a European hub.
How do I get from RUH airport to the venue and my hotel?
Metered taxis and ride-hail (Uber, Careem) take roughly 30-45 minutes outside peak hours and cost an estimated SAR 100-150 to central districts. Airport and SAPTCO buses cost far less, roughly SAR 20-30. Check the Riyadh Metro route planner for the current rail link status from the airport if you plan to arrive by public transport with luggage.
What is the weather like in Riyadh in March and what should I pack?
March is late winter in central Saudi Arabia: daytime highs typically 26-31°C, nights around 13-18°C, low humidity and very little rain, with occasional dust-laden winds. Pack lightweight business dress with long sleeves and trousers or long skirts, a layer for heavily air-conditioned halls, comfortable shoes for large venues, sunglasses and sunscreen.
Do I need a visa, and can the organiser help with an invitation?
Most foreign visitors need a visa before travelling. Delegates commonly enter on a business visit visa supported by an invitation from the Saudi host organisation, or on a tourist eVisa where their nationality is eligible. Request an invitation letter through the organiser after registering, keep your passport valid for at least six months, and apply four to six weeks ahead if security clearance is needed.
What language are sessions and the exhibition in?
English is the working language for most technical sessions and exhibitor material, while Arabic is the host-country language and plenary interpretation is normally arranged. Check the session listing for interpretation channels if you plan to follow the ministerial or high-level segments in Arabic or another UN language.
Can press and NGOs attend?
Yes, media and civil-society organisations are part of the forum's stakeholder mix, but they register under separate accreditation categories through the organiser. Accreditation windows, media facilities and access rules are set per edition, so check worldwaterforum.org early if you need press credentials or a civil-society badge.
How crowded is forum week, and how far in advance should I book?
Forum week fills central business hotels in Olaya, Al Sulaimania and the financial district, and Gulf flights tighten as delegations book. Reserve accommodation and flights eight to twelve weeks ahead, keep a cancellable hotel option until the programme is published, and plan 20-40 minutes of door-to-door travel at peak times if you stay outside the venue district.
Glossary
- IWRM (Integrated Water Resources Management)
- Coordinated management of water, land and related resources across sectors and administrative boundaries, usually through basin plans, allocation rules and stakeholder platforms. It recurs in the forum's governance sessions because most water disputes are really allocation disputes.
- Non-revenue water (NRW)
- Water that is produced but never billed - lost through leaks, metering error and unauthorised use. Gulf and Mediterranean utilities report NRW as a headline KPI, so metering and leakage-analytics suppliers use the exhibition to compare performance against peers.
- SWRO (seawater reverse osmosis)
- Desalination that pushes seawater through semi-permeable membranes at high pressure. Saudi Arabia is the world's largest desalinated-water producer, which makes membrane, energy-recovery and pre-treatment technology one of the most represented equipment categories in Riyadh.
- Brine management
- Handling the concentrated reject stream from a desalination plant through dilution, evaporation, crystallisation or mineral recovery. Tightening rules on outfalls make it a live technical and regulatory topic at the forum.
- Water reuse and potable reuse
- Treating municipal wastewater up to irrigation, industrial or drinking-water standard. Treated sewage effluent (TSE) is central to Saudi water strategy because it frees desalinated water for domestic supply.
- Aquifer storage and recovery (ASR)
- Injecting surplus treated or desalinated water into an aquifer for later recovery. Arid utilities use it to balance seasonal demand and build strategic reserves.
- Water-energy-food nexus
- The interdependence between water supply, energy production (desalination and pumping are energy intensive) and agriculture. Nexus sessions usually turn on tariffs, subsidies and crop choices.
- SDG 6
- UN Sustainable Development Goal 6: water and sanitation for all by 2030, including targets on IWRM, transboundary cooperation and water-related ecosystems. Progress reviews are a fixture of the forum's political track.
- Water security
- The capacity to guarantee acceptable quantity and quality of water for health, livelihoods and production at acceptable risk. In the Gulf it is tied to desalination redundancy, storage days and emergency reserve planning.
- Transboundary water cooperation
- Agreements and joint institutions governing rivers, lakes and aquifers shared by two or more states. It stays on the agenda because a large share of the world's freshwater crosses a border.
- Utility PPP / independent water producer (IWP)
- Long-term contracts between a public water authority and private operators or investors, such as build-operate-transfer, concession and IWP models. Saudi Arabia has used them heavily to add desalination and treatment capacity.
- Water tariff and subsidy reform
- Restructuring prices and subsidies so utilities recover costs while protecting low-income users. Reform appears in nearly every finance and governance session because underpricing drives both overuse and underinvestment.
- Nature-based solutions
- Using wetlands, recharge zones, soil and vegetation to filter, store or slow water instead of concrete infrastructure. Presented as a complement to grey infrastructure, particularly for drought and flood resilience.
- Digital twin / smart water network
- A live model of a distribution network fed by meter, pressure and quality sensors, used to detect leaks and simulate incidents. Meter, sensor and analytics vendors use the exhibition to show utility-scale deployments.
- Circular water economy
- Designing urban and industrial water systems so that water, energy and materials such as salts, nutrients, sludge and biogas are recovered rather than discharged. It links the wastewater and resource-recovery communities.
- Drought and flood resilience
- Planning, infrastructure and early-warning measures that keep supply and drainage working under extremes. In arid cities the emphasis is on storage, recharge and storm-water capture after rare intense rainfall.
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Also known as
Alternate names and search phrases for this event.
- 11th World Water Forum 2027
- 11th World Water Forum Riyadh 2027
- Riyadh SA
- Water Riyadh 2027
- Water management technologies and solutions
- Sustainable water practices and innovations
- Water governance frameworks and policies
- Water quality monitoring and treatment solutions
- digital transformation expo
- Riyadh technology expo 2027
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Sources
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References
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Publishers
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Date checked
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World Water Forum
- event_website
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