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    Dates

    30–31 May 2027

    City / country

    Guadalajara, Mexico

    Venue

    Expo Guadalajara

    Time

    10:00 AM – 8:00 PM

    20 Floor Picks

    Matched booths for EBIO - International Beauty Exhibition

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    Event overview

    Overview

    EBIO is the premier meeting point for beauty professionals, showcasing top brands, shows, and seminars in the beauty sector.

    The event will take place on May 30 and 31, 2027, at Expo Guadalajara, Mexico.

    TL;DR

    1. 1Dates and Venue: EBIO runs May 30-31, 2027, at Expo Guadalajara, Guadalajara, Mexico.
    2. 2Scale and Focus: The event features over 20000 attendees and 270 companies showcasing beauty products and services.
    3. 3Organiser: Hosted by Informa Markets, with more information available at ebio.mx.
    4. 4Buyer Authority: Attracts beauty professionals, salon owners, and industry experts.
    5. 5Entry: Tickets available for one or two days, with exclusive access to events and concerts.

    Why visit

    Attendees can explore the latest trends, network with industry leaders, and discover new products and services at EBIO 2027. Dates and Venue: EBIO runs May 30-31, 2027, at Expo Guadalajara, Guadalajara, Mexico. Scale and Focus: The event features over 20000 attendees and 270 companies showcasing beauty products and services.

    Why exhibit

    Exhibitors gain visibility among thousands of beauty professionals, access to exclusive networking opportunities, and the chance to showcase their innovations. Organiser: Hosted by Informa Markets, with more information available at ebio.mx. Buyer Authority: Attracts beauty professionals, salon owners, and industry experts. EBIO serves as a vital platform for networking and showcasing innovations in the beauty industry, connecting professionals and brands.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Beauty salon owners and managers
    Cosmetic product manufacturers
    Beauty educators and trainers
    Makeup artists and hairstylists
    Spa and wellness center operators
    Distributors and retailers in the beauty sector

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Cosmetic brands and manufacturers
    Beauty equipment suppliers
    Hair care product companies
    Nail care and cosmetics brands
    Barbering product suppliers
    Wellness and spa service providers

    Product categories

    Key solution areas showcased across the event.

    Hair care products and tools
    Makeup and cosmetics
    Nail care products and services
    Barbering tools and products
    Beauty equipment and machinery
    Spa and wellness products

    Location & Facilities

    Venue

    Expo Guadalajara

    Av. Mariano Otero NO. 1499, 44550 Guadalajara, Jalisco, Mexico

    Facilities

    Parking

    Yes, Expo Guadalajara offers on-site parking; confirm rates and access on the venue or organiser site before travel.

    Parking: Expo Guadalajara offers on-site parking; confirm rates and access on the venue or organiser site before travel.

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    30 May –10:00 AM – 8:00 PM
    31 May –10:00 AM – 8:00 PM
    Register

    Ticket info

    Ticket notes

    Check the official website for ticket prices and details.

    Who runs the show

    Organisers

    Informa Markets

    How the last edition performed

    Previous edition

    Impact

    A bigger and stronger platform

    EBIO is the premier meeting point for beauty professionals, showcasing top brands, shows, and seminars in the beauty sector. The event will take place on May 30 and 31, 2027, at Expo Guadalajara, Mexico. EBIO serves as a vital platform for networking and showcasing innovations in the beauty industry, connecting professionals and brands. EBIO - International Beauty Exhibition, May 30-31, 2027, Expo Guadalajara, Mexico. A premier event for beauty professionals.

    Audience quality

    High-value decision-makers

    Visitors typically include Beauty salon owners and managers, Cosmetic product manufacturers, Beauty educators and trainers, Makeup artists and hairstylists. Dates and Venue: EBIO runs May 30-31, 2027, at Expo Guadalajara, Guadalajara, Mexico. Scale and Focus: The event features over 20000 attendees and 270 companies showcasing beauty products and services. Organiser: Hosted by Informa Markets, with more information available at ebio.mx. Buyer Authority: Attracts beauty professionals, salon owners, and industry.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among thousands of beauty professionals, access to exclusive networking opportunities, and the chance to showcase their innovations. Organiser: Hosted by Informa Markets, with more information available at ebio.mx. Buyer Authority: Attracts beauty professionals, salon owners, and industry experts. EBIO serves as a vital platform for networking and showcasing innovations in the beauty industry, connecting professionals and brands. Exhibitor categories include Cosmetic brands.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Western Mexico (Occidente) — Guadalajara, Jalisco. Mexico's second-largest metropolitan market and the commercial gateway for the Pacific coast, Bajío and central-western beauty retail, distribution and professional salon trade.

    Why it matters

    Attending EBIO - International Beauty Exhibition on 2027-05-30 to 2027-05-31 in Guadalajara lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Clean and sustainable beauty

    Consumer and retailer demand for clean, cruelty-free and sustainably packaged beauty products.

    02

    Digital and social-first beauty commerce

    Beauty discovery and repeat purchase shifting to social platforms, live selling and influencer-led retail.

    03

    Professional salon and spa services

    Growth in professional treatments, salon equipment and spa services across Mexico and Latin America.

    04

    Contract manufacturing and private label

    Rising demand for private label and contract manufacturing across skincare, haircare and colour cosmetics.

    05

    Ingredient and packaging innovation

    Active ingredients, delivery systems and packaging formats driving new beauty product launches.

    Beauty and personal-care trade circuit for EBIO visitors

    Book hotels and meetings 8–12 weeks before opening day; the professional beauty circuit is dense between March and September, so itineraries often pair EBIO with one Mexican or US peer show in an adjacent month.

    Beauty buyers, salon chains and distributors who plan EBIO - International Beauty Exhibition in Guadalajara routinely compare neighbouring professional beauty fairs to benchmark brands, price points and distribution coverage across Mexico, Latin America, North America and Europe.

    Pre-show

    Confirm exhibiting brand appointments, distributor meetings and salon-equipment demonstrations for EBIO - International Beauty Exhibition.

    Show week

    Hall walk-throughs, live treatment and product demonstrations, and supplier or distribution negotiations at Expo Guadalajara.

    Peer events are established professional-beauty trade fairs; verify dates and venues on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · MXN

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    GDL

    Guadalajara International Airport

    Primary international gateway serving Expo Guadalajara.

    about 20-25 km (estimate)

    to venue

    about 30-40 minutes (estimate)

    by car

    MEX

    Mexico City International Airport

    Aeromexico and Delta itineraries from New York route through MEX with a 1 hr 45 min connection before GDL.

    short hop to GDL after a Mexico City connection

    to venue

    connecting hub, onward domestic flight to GDL

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    tier
    Expo Guadalajara district

    Not yet confirmed

    Closest branded option to Expo Guadalajara for the 30-31 May 2027 show days.

    tier
    Expo Guadalajara district

    Not yet confirmed

    Budget-friendly Expo-district property listed among sponsored Expo Guadalajara hotels.

    tier
    Expo Guadalajara district

    Not yet confirmed

    Full-service Expo-area hotel within easy reach of the halls.

    tier
    Centro Historico

    Not yet confirmed

    Downtown option with dining and cultural sights nearby.

    tier
    Guadalajara city

    Not yet confirmed

    Upscale city hotel suitable for exhibitor teams.

    tier
    Guadalajara city

    Not yet confirmed

    Four-star city property with flexible booking terms.

    tier
    Guadalajara city

    Not yet confirmed

    Upscale IHG option in the city.

    tier
    Airport corridor

    Not yet confirmed

    Convenient for early departures from GDL.

    Local transport

    Get around the city with these convenient transport options.

    Airport taxi

    Estimated costMXN 350-500 (approximate band)
    Best forGDL Airport to Expo Guadalajara and city hotels

    Authorized airport taxis run the route in about 30-40 minutes depending on traffic.

    Ride-hail

    Estimated costMXN 250-450 (approximate band)
    Best forAirport and city hotels to Expo Guadalajara

    App-based ride-hail is widely used and priced by distance.

    Public transit

    Estimated costMXN 10-20 (approximate band)
    Best forCentral Guadalajara to the Expo Guadalajara district

    Local rail and bus services reach the Expo area; confirm current routes and timetables locally.

    taxi

    Estimated costMXN 350–700 taxi to the venue district
    Best forGuadalajara International Airport (GDL) to Expo Guadalajara

    about 30-40 minutes (estimate); Primary international gateway serving Expo Guadalajara.

    taxi

    Estimated costMXN 350–700 taxi to the venue district
    Best forMexico City International Airport (MEX) to Expo Guadalajara

    connecting hub, onward domestic flight to GDL; Aeromexico and Delta itineraries from New York route through MEX with a 1 hr 45 min connection before GDL.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Visa-exempt entry with electronic FMMPassport holders from the United States, Canada, the United Kingdom, the European Union, Japan and other visa-exempt countries visiting Mexico for business or tourism for up to 180 daysNot yet confirmedNo advance application; permit issued on arrival
    Visitante visa (no remunerated activities)Nationals of countries outside Mexico's visa-exempt list travelling to Expo Guadalajara as buyers, exhibitors, distributors or press$54.0010–20 working days at a Mexican embassy or consulate

    US, Canadian, British, EU, Japanese, Israeli, Korean and most Latin American passport holders enter Mexico visa-free for short business visits; only the electronic FMM is required.

    Mexico accepts ATA Carnets for temporary admission of trade samples, professional equipment and exhibition goods; arrange the carnet through your national chamber before departure and present it at Guadalajara customs.

    Official visa page

    Weather

    Guadalajara in late May sits at the tail of the dry season, with warm sunny days reaching 29–32°C and cool evenings dropping to 14–17°C. Humidity is low and rainfall is typically light, though the first scattered afternoon showers of the June–September rainy season can appear in the final days of the month. Pack light breathable business wear with a jacket or wrap for evening events, high-factor sunscreen, comfortable walkable shoes for the Expo Guadalajara halls, and a compact umbrella for late-afternoon showers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Mexico.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Greetings and Working Language

    A firm handshake is standard on first introduction, with a light single cheek kiss common among acquaintances; Spanish is the working language of the halls and English is widely spoken in the Expo Guadalajara business district, so bring bilingual business cards.

    Tipping and Meals

    Restaurant service is tipped at 10–15% and hotel or airport staff around MXN 20–50; business lunches are the main meal of the day, usually starting between 14:00 and 16:00 and running long, so allow generous time for relationship-building conversations.

    Business Etiquette

    Meetings are relationship-first: exchange pleasantries and business cards before pricing, expect decisions to take a little longer than in North American or European markets, and dress in business casual to smart attire for show days and evening functions.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: GDL

    All itineraries arrive at Guadalajara International Airport (GDL). New York JFK round-trip economy fares ran about MX$10,086 to MX$11,962 for late May 2027 travel with one stop, usually via Dallas DFW or Mexico City MEX, and London, Tokyo and Singapore routes connect through US or Mexican hubs. Book early for the 30-31 May 2027 show dates, when Expo Guadalajara hotel and flight demand peaks.

    Visa

    Mexico grants visa-exempt short-stay entry to US, Canadian, UK, EU, Japanese and most Latin American passport holders, who complete the electronic Forma Migratoria Múltiple (FMM) online before departure and carry the QR confirmation. Travellers from countries outside Mexico's visa-exempt list need a Visitante visa from a Mexican consulate, costing about USD 54 with 10–20 working days processing, supported by employer and financial documentation plus proof of show registration. Business visitors should carry a letter confirming the purpose of travel, and exhibitors can move samples and stand equipment under an ATA Carnet issued by their national chamber before departure.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Complete the electronic Forma Migratoria Múltiple (FMM) online before departure and carry the QR confirmation — airlines frequently ask for it at check-in. Apply in your country of residence with passport, photograph, employment and financial evidence plus an invitation or visitor registration confirmation from the show organiser.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-05-29

    Check-out (recommended)

    2027-06-01

    Areas to stay

    Airport corridor · Centro Historico · Expo Guadalajara district · Guadalajara city

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Guadalajara International Airport (GDL): about 30-40 minutes (estimate); Mexico City International Airport (MEX): connecting hub, onward domestic flight to GDL. Allow road or rail time to Expo Guadalajara; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Expo Guadalajara: Expo Guadalajara district: Holiday Inn Express Guadalajara Expo; Expo Guadalajara district: ibis Guadalajara Expo; Expo Guadalajara district: Holiday Inn Guadalajara Expo by IHG.

    Ride-hail: Ride-hailing apps are commonly used in Guadalajara; confirm local availability before travel.

    Public transit: Guadalajara's public network combines the Tren Ligero light-rail lines with the Mi Macro BRT corridors and a dense city bus system, all paid with the rechargeable Mi Movilidad card at roughly MXN 10–15 per journey. From the city centre, Tren Ligero Line 1 runs south to its Periférico Sur terminus about 1 km from Expo Guadalajara on Avenida Mariano Otero, from where a short bus, taxi or 12–15 minute walk completes the trip. Total journey time from Centro Histórico is typically 35–50 minutes; visitors carrying exhibition materials or arriving after 21:00 will find metered taxis and ride-hail faster and simpler.

    Parking: On-site parking is available at Expo Guadalajara; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: May 2027

    Temperature: 29–32°C daytime highs; 14–17°C overnight lows

    Seasonality: End of the dry season in Guadalajara — mostly sunny days with low humidity and light rainfall; scattered late-afternoon showers become possible as the June–September rainy season approaches.

    Packing: Light breathable fabrics and business-casual layers for hot afternoons and cool evenings, plus sunscreen, sunglasses, a light rain jacket or compact umbrella and comfortable shoes for walking the Expo Guadalajara halls on 30–31 May 2027.

    Plan your trip

    Planning

    Best day to visit: Sunday 30 May 2027 (opening day)

    The two-day EBIO format concentrates the official opening, product launches and the fullest exhibitor presence on 30 May, giving first-time buyers a complete view of the halls before appointment slots are taken. Monday 31 May is noticeably quieter and better suited to detailed pricing, minimum-order and contract discussions, so visitors who can stay both days should sweep the floor on opening day and negotiate on the second.

    1

    Confirm passport validity and Mexico entry rules for your nationality — The show runs 30-31 May 2027 at Expo Guadalajara; settle documents before booking.

    2

    Book flights into Guadalajara International Airport (GDL) — Connect via Mexico City (MEX) or a US hub if no direct service; JFK round-trip economy fares started around MX$10,086.

    3

    Reserve a hotel in the Expo Guadalajara district or Centro Historico — Aim for 29 May to 1 June 2027 to cover arrival and the two show days.

    4

    Complete visitor registration and secure your badge through ebio.mx — Confirm badge collection point and opening hours on the organiser page.

    5

    Download the hall plan and exhibitor list for EBIO - International Beauty Exhibition — Map priority stands before you arrive to save hall time.

    6

    Pre-schedule meetings with beauty brands, distributors and suppliers — Target skincare, haircare, colour cosmetics and salon equipment suppliers.

    7

    Shortlist conference or demo sessions and note their times — Build a daily agenda that leaves room for the exhibition floor.

    8

    Arrange airport transfer or ride-hail from GDL to your hotel — Allow 30-40 minutes from the airport to the Expo district.

    9

    Pack business cards, product specs and comfortable shoes — Two full days of hall walking at Expo Guadalajara.

    10

    Check late-May Guadalajara weather and pack accordingly — Prepare light layers and rain cover for the travel window.

    11

    Prepare meeting documents, samples and a shortlist of suppliers — Bring any specification sheets needed for sourcing discussions.

    12

    On arrival day, collect your badge early and orient yourself in the halls — Arrive before the 30 May opening to beat the first-day queues.

    Side trips

    2

    Tlaquepaque artisan district

     

     

     

    Tequila and the agave landscape

     

     

     

    Networking spots

    3

    Expo Guadalajara main concourse

    On-Site

     

     

    Expo-district hotel lobbies

    Near Venue

     

     

    Avenida Chapultepec, Colonia Americana

    City Evening

     

     

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2MX$150.00
    Estimated totalMX$150.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · standard

    USD 54 / per visa application

    official

    flight

    visitor · economy round trip

    MXN 10086–11962 / round trip New York (JFK) to Guadalajara (GDL)

    official

    hotel

    visitor · budget

    MXN 800–1400 / per room per night

    estimate

    hotel

    visitor · mid-range

    MXN 1500–2800 / per room per night

    estimate

    per_diem

    visitor · standard

    MXN 1200–1800 / per person per day

    estimate

    local_transport

    visitor · airport transfer

    MXN 350–700 / one way GDL airport to Expo Guadalajara

    estimate

    visa_fee

    visitor · Visitante visa (no remunerated activities)

    USD 54 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Beauty buyers, salon and spa owners, distributors and importers sourcing product launches and supplier contacts across Mexico and Latin America.

    Min. budget

    $350.00

    Timeline

    4-6 weeks to book flights into GDL and hotels near Expo Guadalajara for 30-31 May 2027.

    Risks

    Peak hotel demand in the Expo Guadalajara district during the two-day show

    Late booking on connecting itineraries into GDL

    exhibit

    Assess how this option fits your objectives.

    Best for

    Beauty brands, salon equipment and packaging suppliers, and ingredient makers targeting Mexican and Latin American distributors and salon chains.

    Min. budget

    $3,000.00

    Timeline

    3-4 months for stand design, freight, customs and organiser paperwork.

    Risks

    Stand allocation and hall placement at a busy venue

    Freight and customs lead time for equipment and product samples

    skip

    Assess how this option fits your objectives.

    Best for

    Businesses with no Latin American beauty distribution or sourcing plans in the 2027 window.

    Min. budget

    Not yet confirmed

    Timeline

    None.

    Risks

    No show-specific risk if you are not attending

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    EBIO Card
    A digital card that provides access to EBIO 2027 and exclusive benefits throughout the year.
    2
    Exhibitor
    A company or individual that displays products or services at the event.
    3
    Attendee
    A person who visits the event to explore products, services, and networking opportunities.
    4
    Sponsorship
    A financial or in-kind support provided by companies to promote their brand at the event.
    5
    Networking
    The act of interacting with others to exchange information and develop professional contacts.
    6
    Beauty Industry
    The sector that encompasses all businesses related to beauty products, services, and education.
    7
    Trade Show
    An event where businesses showcase and demonstrate their latest products and services.
    8
    Seminar
    An educational session at the event where experts share knowledge on specific topics.

    Trust footer

    Sources

    6

    References

    1

    Publishers

    0

    Date checked

    1

    EBIO

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