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    Dates

    4–5 Nov 2026

    City / country

    Madrid, Spain

    Venue

    IFEMA MADRID, PABELLONES 3 - 5

    Time

    : Confirm daily opening hours on the organiser registration page

    20 Floor Picks

    Matched booths for E-SHOW MADRID 2026

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    Event overview

    Overview

    E-SHOW MADRID 2026 is a premier event for eCommerce, digital marketing, and technology innovation in Spain, taking place on November 4-5, 2026, at IFEMA MADRID.

    It brings together industry leaders and experts to showcase strategies and solutions transforming customer engagement and online operations.

    TL;DR

    1. 1Dates and Venue: E-SHOW MADRID 2026 runs from November 4-5, 2026, at IFEMA MADRID, PABELLONES 3 - 5 in Madrid, Spain.
    2. 2Scale and Focus: The event is a leading platform for eCommerce and digital marketing, featuring over 470 exhibitors and 27,000 attendees in 2025.
    3. 3Organiser: The event is organised by E-SHOW, with registration available at their official website.
    4. 4Buyer Authority: Attendees include CEOs, eCommerce directors, and digital marketing professionals with significant purchasing influence.
    5. 5Entry / Access: Registration is required to attend, with options for exhibitors to secure their space.

    Why visit

    Visitors will gain access to cutting-edge solutions, networking opportunities with industry leaders, and insights into the latest trends in eCommerce and digital marketing. Dates and Venue: E-SHOW MADRID 2026 runs from November 4-5, 2026, at IFEMA MADRID, PABELLONES 3 - 5 in Madrid, Spain. Scale and Focus: The event is a leading platform for eCommerce and digital marketing, featuring over 470 exhibitors and 27,000 attendees in 2025. Buyer Authority: Attendees include CEOs,.

    Why exhibit

    Exhibitors can showcase their innovations, connect with decision-makers, and enhance their visibility in a competitive market, making E-SHOW MADRID a valuable platform for business growth. Scale and Focus: The event is a leading platform for eCommerce and digital marketing, featuring over 470 exhibitors and 27,000 attendees in 2025. Buyer Authority: Attendees include CEOs, eCommerce directors, and digital marketing professionals with significant purchasing influence.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    CEOs and Founders of eCommerce companies
    Digital Marketing Directors and Managers
    Ecommerce Managers and Product Owners
    Business Development Managers
    Logistics and Supply Chain Managers
    IT Directors and Technology Specialists

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Technology providers for eCommerce solutions
    Digital marketing agencies and consultants
    Logistics and fulfillment service providers
    Payment processing companies
    Software developers for eCommerce platforms
    Data analytics and business intelligence firms

    Product categories

    Key solution areas showcased across the event.

    eCommerce platforms and solutions
    Digital marketing tools and services
    Payment processing technologies
    Logistics and supply chain solutions
    Customer experience and engagement tools
    Data analytics and reporting software

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    1
    Pabellones 3 - 5

    IFEMA MADRID, PABELLONES 3 - 5

    Madrid, Spain

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Event days: Confirm daily opening hours on the organiser registration page
    Register

    What's on

    Programme

    Speakers

    Julià Mestieri

    Julià Mestieri

    IT Director @ AXA Partners Spain

    Xue Wang

    Xue Wang

    eCommerce Director @ Brownie

    Claudia Cid

    Claudia Cid

    CEO @ Grupo Casa Viva

    Co-located events

    Cloud & AI Infrastructure

    Separate ticket
    Website

    Cyber Security World

    Separate ticket
    Website

    Big Data & AI World

    Separate ticket
    Website

    Data Centre World

    Separate ticket
    Website

    HR Technologies

    Separate ticket
    Website

    Learning Technologies

    Separate ticket
    Website

    How the last edition performed

    Previous edition

    New this edition

    • 1

      Co-location with Technology for Marketing Madrid

      E-Show Madrid 2026 runs alongside Technology for Marketing Madrid under the Tech Show Madrid umbrella at IFEMA Halls 3-5, extending the buying audience across eCommerce, digital marketing and martech.

      Source
    • 2

      Part of Tech Show Madrid

      The 2026 edition is organised by CloserStill Media as part of the wider Tech Show Madrid, connecting eCommerce and digital marketing buyers with adjacent technology communities in one venue.

      Source

    Impact

    A bigger and stronger platform

    E-SHOW MADRID 2026 is a premier event for eCommerce, digital marketing, and technology innovation in Spain, taking place on November 4-5, 2026, at IFEMA MADRID. It brings together industry leaders and experts to showcase strategies and solutions transforming customer engagement and online operations. E-SHOW MADRID serves as a critical hub for innovation in eCommerce and digital marketing, providing insights into emerging technologies and trends that shape the industry. E-SHOW MADRID 2026, held.

    Audience quality

    High-value decision-makers

    Visitors typically include CEOs and Founders of eCommerce companies, Digital Marketing Directors and Managers, Ecommerce Managers and Product Owners, Business Development Managers. Dates and Venue: E-SHOW MADRID 2026 runs from November 4-5, 2026, at IFEMA MADRID, PABELLONES 3 - 5 in Madrid, Spain. Scale and Focus: The event is a leading platform for eCommerce and digital marketing, featuring over 470 exhibitors and 27,000 attendees in 2025. Organiser: The event is organised by E-SHOW, with registration available.

    Exhibitor outcomes

    Real business growth

    Exhibitors can showcase their innovations, connect with decision-makers, and enhance their visibility in a competitive market, making E-SHOW MADRID a valuable platform for business growth. Scale and Focus: The event is a leading platform for eCommerce and digital marketing, featuring over 470 exhibitors and 27,000 attendees in 2025. Buyer Authority: Attendees include CEOs, eCommerce directors, and digital marketing professionals with significant purchasing influence.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Spain (Iberia) — Southern Europe

    Why it matters

    Attending E-SHOW MADRID 2026 on 2026-11-04 to 2026-11-05 in Madrid lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    eCommerce platform consolidation

    European retailers are consolidating onto fewer, more capable commerce platforms that combine storefront, payments and fulfilment data.

    02

    First-party data in digital marketing

    Tighter privacy rules are pushing brands to build first-party data and owned channels instead of relying on third-party cookies.

    03

    AI in retail operations

    AI is moving from experimental pilots into production across merchandising, customer service, pricing and content.

    04

    Fulfilment and last-mile logistics

    Rising delivery expectations are pushing retailers to modernise warehousing, carrier management and returns handling across Spain and Southern Europe.

    05

    SaaS and martech stack rationalisation

    Marketing and commerce teams are trimming overlapping SaaS tools and seeking fewer, better-integrated platforms.

    European eCommerce and retail technology circuit

    Book hotels and meetings 8–12 weeks before opening day. The peer circuit peaks in February (Berlin), spring (Milan and Barcelona) and September (Cologne and Paris), so plan travel budgets around those windows.

    E-SHOW Madrid sits inside a dense European calendar of eCommerce, retail technology and digital marketing fairs. Spanish and Portuguese retailers, agencies and vendors commonly pair Madrid with one or two peer shows to compare platforms, pricing and service coverage across the Iberian and wider European markets.

    Pre-show

    Confirm exhibitor meetings and product demos for E-SHOW Madrid 2026 and compare peer-show dates before locking travel.

    Show week

    Hall walk-throughs, live demos and supplier negotiations across Halls 3–5, plus conference sessions on the main stage.

    Peer events are established sector fairs; confirm current dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    MAD

    Adolfo Suárez Madrid–Barajas

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Closest to venue

    Not yet confirmed

    Upscale

    Not yet confirmed

    Mid-range

    Not yet confirmed

    Budget

    Not yet confirmed

    Local transport

    Get around the city with these convenient transport options.

    metro

    Estimated costEUR 1.50–2.00 per single journey, plus a EUR 3.00 supplement from Aeropuerto T1-T2-T3 or T4
    Best forMadrid Metro Line 8 to Feria de Madrid station, then the South entrance into Halls 3–5

    Line 8 reaches the fairground in about 20 minutes from Nuevos Ministerios and connects directly with both airport terminals; trains run roughly 06:00 to 01:30.

    taxi

    Estimated costEUR 25–35 metered, including the airport rank supplement
    Best forAdolfo Suárez Madrid–Barajas (MAD) to IFEMA MADRID, PABELLONES 3 - 5

    Official white taxis with a red stripe on the door wait at every terminal; the run takes 15–25 minutes off-peak and 35–45 minutes during the morning show peak.

    ride_hail

    Estimated costEUR 15–22 from central Madrid; EUR 25–35 from the airport
    Best forUber, Cabify and Bolt between central Madrid or MAD and the IFEMA fairground

    Pick-up and drop-off points sit at the perimeter gates rather than at the hall doors, so allow an extra 10 minutes to walk in; demand surges around the 09:00 opening and 18:00 close.

    bus

    Estimated costEUR 1.50 per EMT single journey; EUR 5.00 for the Airport Express
    Best forEMT lines 112, 122 and 828 to the IFEMA perimeter stops, or the 24-hour Airport Express to Cibeles

    Buses supplement Metro Line 8 for visitors staying in central Madrid; the Airport Express links Barajas with Cibeles in about 40 minutes for onward Metro or taxi transfers.

    car

    Estimated costEUR 16–22 per day for on-site parking
    Best forIFEMA road access via M11 exits 5 and 7, M40 exits 5–7 and A2 exit 7, into the South and North car parks

    Pre-book parking in the IFEMA mobility app on show days; the South car parks are closest to Halls 3–5 and weekday access barriers operate roughly 07:00–22:00.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen short-stay visa (Type C)Nationals of countries without a visa-exemption agreement with the EU, travelling for trade fairs, business meetings or conferences for stays of up to 90 days$100.00About 15 calendar days after the consulate appointment; apply 4–6 weeks ahead in peak season
    Visa-free entry (90 days in any 180)Visa-exempt nationals holding an ordinary passport, including US, UK, Canadian, Japanese and Australian citizens, visiting for business, conferences, study or tourismNot yet confirmedNo visa application; entry granted at the border
    ETIAS travel authorisationVisa-exempt nationals travelling to the Schengen area once the EU entry/exit system and ETIAS are in operation$8.00Online application, typically approved within minutes and within 96 hours at the latest
    National long-stay visaThird-country nationals staying more than 90 days for work, study or residence, or posted to Spain for a project lasting under 90 days$90.00Several weeks to months depending on the consulate and permit type

    Citizens of the United States, United Kingdom, Canada, Japan, Australia and other visa-exempt countries may enter Spain on an ordinary passport for up to 90 days in any 180-day period for business, conferences and tourism without a visa.

    Spain is a member of the ATA Convention, so carnets are accepted for the temporary admission of exhibition stands, demonstration equipment and commercial samples for E-SHOW Madrid; obtain the carnet from your national chamber of commerce before shipping.

    Official visa page

    Weather

    Madrid in November is crisp and autumnal, with daytime highs of 13–17 °C and overnight lows falling to 4–6 °C, so mornings and evenings feel distinctly cold. It is one of the city's wetter months, delivering roughly 7 rain days and 50–58 mm of rainfall, usually in short showers rather than all-day rain. Pack a warm jacket, a couple of layers and a compact umbrella for the walk between the Metro station and the IFEMA halls.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Madrid has near-continuous 5G coverage on Movistar, Vodafone, Orange and Yoigo, including the IFEMA fairground. Business visitors can pick up a prepaid data SIM from around EUR 10–20 at Barajas arrivals or city-centre carrier stores, or install a Spain eSIM from Airalo, Holafly or Orange before departure. Free Wi-Fi is available in the IFEMA halls and most hotels and cafés, and EU subscribers roam in Spain at no extra cost under the Roam Like At Home rules.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business etiquette

    Spanish business culture is relationship-led: a firm handshake and a short personal exchange before commercial talk goes a long way. Spanish is the working language on many stands, though English is standard at eCommerce and technology companies; punctuality is expected for scheduled meetings.

    Meals and tipping

    Lunch runs from about 14:00 and dinner rarely starts before 21:00, so plan stand meetings around the Spanish rhythm. Tipping is optional — rounding up the bill or leaving around 5% in restaurants and cafés is normal, and a euro or two is fine for bar service.

    Show-floor practicalities

    IFEMA's halls are large and the walk from Feria de Madrid Metro station to Halls 3–5 takes around 10 minutes, so wear comfortable shoes and carry your passport or ID for badge checks. Halls open around 09:30, with the busiest aisles between 11:00 and 16:00.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: MAD

    Fly into MAD (Adolfo Suárez Madrid–Barajas), the city's only major international airport, which has direct links to most European hubs and is roughly 13 km from IFEMA. November is shoulder season in Madrid, so fares are typically well below summer levels; book 8–10 weeks ahead and aim to land on Tuesday 3 November if you want a full opening day on Wednesday 4 November. Iberia, Air Europa and the main European carriers offer the widest schedule choice, and travellers combining the show with the wider European circuit can often route through Barcelona, Paris or Lisbon on the same ticket.

    Visa

    Spain is part of the Schengen area. Visa-exempt nationals travelling on ordinary passports, including US citizens, can enter for up to 90 days in any 180-day period for business, conferences and tourism without a visa. Travellers from other countries need a Schengen short-stay visa.

    Estimated cost: Schengen short-stay visa fee approx EUR 90 for adults (approx USD 100); verify the current fee on the official Spain visa portal.

    Processing: Schengen short-stay visa decisions are typically issued within about 15 calendar days; apply at least 4-6 weeks before travel to allow for appointments and peak demand.

    Ensure your passport is valid for at least six months beyond your planned stay. The EU is introducing the EES border system and the ETIAS travel authorisation for visa-exempt visitors, so check the latest entry requirements before booking.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-11-03

    Check-out (recommended)

    2026-11-05

    Areas to stay

    [object Object] · [object Object]

    closest to venue

    EUR 185-250/night

    upscale

    EUR 175-260/night

    mid range

    EUR 100-165/night

    budget

    EUR 65-100/night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Adolfo Suárez Madrid–Barajas (MAD). Allow road or rail time to IFEMA MADRID, PABELLONES 3 - 5; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near IFEMA MADRID, PABELLONES 3 - 5: {'name': 'Novotel Madrid Feria and Airport', 'area': 'IFEMA / Campo de las Naciones', 'distance_to_venue': '~350 m from Halls 3–5', 'rating': 4.5, 'price_low': 185, 'price_high': 250, 'currency': 'EUR', 'amenities': 'Breakfast, free Wi-Fi, parking, outdoor pool, air conditioning, fitness centre, bar', 'source_url': 'https://www.google.com/travel/search?q=Novotel%20Madrid%20Feria%20and%20Airport%20IFEMA&checkin=2026-11-04&checkout=2026-11-05&hl

    Ride-hail: Uber, Cabify and Bolt all operate in Madrid, with Cabify the strongest local network and dedicated ranks at Barajas terminals T1–T4 and around IFEMA. Expect roughly EUR 25–35 for the airport-to-IFEMA run (15–25 minutes off-peak) and EUR 15–22 from central Madrid; fares rise at night, in heavy rain and during show-week peaks, when the Metro Line 8 is usually faster.

    Public transit: Madrid Metro Line 8 serves Feria de Madrid station directly at the IFEMA South entrance, about 20 minutes from Nuevos Ministerios and from both airport terminal stops, at EUR 1.50–2.00 per journey plus the EUR 3.00 airport supplement. EMT buses 112, 122 and 828 run to the fairground perimeter, and Cercanías C1 links Aeropuerto T4 with Chamartín and Atocha for onward Metro connections. Community of Madrid and IFEMA both recommend public transport on show days because road access via the M11, M40 and A2 congests before the 09:30 opening.

    Parking: IFEMA operates large on-site car parks reached from M11 exits 5 and 7, M40 exits 5–7 and A2 exit 7, with the South car parks closest to Halls 3–5. Daily rates sit around EUR 16–22 and pre-booking through the IFEMA mobility app secures a space on busy show days; parking hours are broadly 07:00–22:00, and vehicle access badges are checked at the perimeter barriers.

    Weather

    Plan and pack for the event climate.

    Month: November 2026 (autumn)

    Temperature: Daytime highs of 13–17 °C with overnight lows of 4–6 °C; early mornings at the start of November are the coldest part of the day.

    Seasonality: November is one of Madrid's wetter months, bringing about 7 rain days and 50–58 mm of rainfall, mostly as short showers. Skies clear between fronts, with roughly 8 hours of daylight sunshine on brighter days, and temperatures fall steadily through the month.

    Packing: Pack layers and a warm jacket for cool mornings and evenings, plus a compact waterproof or umbrella for November showers. Smart-casual business attire suits the IFEMA show floors.

    Plan your trip

    Planning

    Best day to visit: Day 1 — Wednesday 4 November 2026

    The opening day carries the headline conference programme and the fullest exhibitor presence across Halls 3–5, with the keynote line-up of retail and eCommerce leaders taking the stage. Buyers who need unhurried stand-side negotiation or contract discussions do best to extend into Day 2, Thursday 5 November, when aisles thin after the morning rush and exhibitor teams have more time per visitor.

    1

    Confirm E-Show Madrid 2026 registration and badge — Register through the official organiser site at the-eshow.com and check the visitor page for badge collection times at IFEMA Halls 3-5.

    1

    Check passport validity and Schengen visa requirement — Passport should be valid at least six months beyond your stay; apply for a Schengen visa 4-6 weeks ahead if your nationality requires one.

    2

    Book flights to Adolfo Suarez Madrid-Barajas (MAD) — MAD is the closest airport to IFEMA; arrive on 3 November for a 4 November show start.

    3

    Reserve a hotel near IFEMA or in central Madrid — Options such as Novotel Madrid Feria and Airport sit within walking distance of Halls 3-5; Madrid prices rise around large IFEMA shows.

    4

    Download the hall plan and conference programme — Halls 3-5 host the eCommerce, digital marketing and technology exhibitors; map the stands you want to visit.

    5

    Pre-schedule meetings with target exhibitors — Shortlist SaaS, martech, payments, logistics and AI suppliers and request meetings before the show.

    6

    Shortlist conference sessions and speakers — Prioritise eCommerce, digital marketing and technology tracks across the two show days.

    7

    Plan transport from MAD to the venue — Use Madrid Metro Line 8 to Feria de Madrid, a taxi, or on-site parking via the M11, M40 or A2.

    8

    Pack for Madrid in November — Expect highs around 13-17C and lows near 5C with about 7 rainy days; bring layers and a waterproof jacket.

    9

    Prepare meeting documents and lead-capture tools — Load your company deck, price sheets and a business-card scanner for the two-day visit.

    10

    Confirm arrival and badge collection plan — Arrive early on 4 November for security screening and orientation at IFEMA Halls 3-5.

    Side trips

    2

    Toledo

     

     

     

    Segovia

     

     

     

    Networking spots

    3

    Halls 3–5 exhibitor aisles and B2B meeting corners

     

     

     

    Conference stage and speaker area

     

     

     

    IFEMA catering terraces between Halls 4 and 5

     

     

     

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2€150.00
    • Visa€100.00
    Estimated total€250.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · Schengen short-stay visa (Type C)

    USD 100 / per application

    official

    visa_fee

    visitor · National long-stay visa

    USD 90 / per application

    official

    visa_fee

    visitor · ETIAS travel authorisation

    USD 8 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Online retail directors, eCommerce managers and digital marketing leads evaluating platforms, agencies, payments and logistics partners for 2027 plans.

    Min. budget

    $400.00

    Timeline

    4-6 weeks for flights, Madrid hotel booking and any Schengen visa application

    Risks

    Madrid hotel rates rise around large IFEMA shows in early November

    Schengen visa applicants need several weeks for appointments and processing

    exhibit

    Assess how this option fits your objectives.

    Best for

    SaaS, martech, payments, logistics and AI vendors selling into Spanish and Southern European eCommerce, retail and digital marketing teams.

    Min. budget

    $2,500.00

    Timeline

    3-4 months to secure stand space, brief a builder and prepare freight

    Risks

    Prime positions in Halls 3-5 sell out early

    Stand build, freight and staff travel add to the base floor cost

    skip

    Assess how this option fits your objectives.

    Best for

    Suppliers with no Spanish or Southern European eCommerce, retail or digital marketing audience and no plans to build channel presence in the region.

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from E-SHOW MADRID 2026
    Official imagery from E-SHOW MADRID 2026

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    eCommerce
    Buying and selling goods or services online. E-Show Madrid 2026 is built around the platforms, payments, logistics and marketing that power online retail.
    2
    Digital Marketing
    Promoting products and brands through online channels such as search, email, social, display and affiliate. A core conference track at E-Show Madrid 2026.
    3
    SaaS
    Software as a Service: cloud software paid by subscription rather than installed on-site. Many exhibitors sell commerce, analytics and marketing tools on this model.
    4
    Martech
    Marketing technology, the software stack used for campaigns, personalisation, analytics and automation, and a major exhibit segment at the show.
    5
    CRM
    Customer Relationship Management: systems that store customer data, sales pipelines and service history, and a common integration point for eCommerce and marketing teams.
    6
    Conversion Rate
    The percentage of visitors who complete a desired action such as a purchase, sign-up or lead form; a key metric discussed across eCommerce and digital marketing sessions.
    7
    Omnichannel
    Serving customers consistently across web, app, marketplace, social and physical stores; a recurring theme for retailers modernising their digital commerce.
    8
    AI Optimisation
    Using machine learning and AI to personalise products, pricing, content and customer service; a fast-growing vendor category represented at the show.
    9
    C-Level
    Chief-level executives such as CEO, CMO, CTO or CDO. E-Show Madrid 2026 positions itself as a meeting point for these decision makers.
    10
    B2B Matchmaking
    Pre-scheduled meetings between visitors and exhibitors, used at trade shows to match buyers with relevant suppliers before the event opens.

    Trust footer

    Sources

    2

    References

    1

    Publishers

    0

    Date checked

    1

    E-SHOW

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