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    Trade showB2B Trade Show

    100% HOTEL SHOW 2026

    Join the 100% Hotel Show from October 23 to 25, 2026, at MEC, Athens, Greece, the premier exhibition for hoteliers and tourism professionals.

    Hotel furniture and interior design solutionsHospitality technology and management systemsFood and beverage products for hotelsSustainable and eco-friendly hotel solutionsLuxury amenities and services for guestsArchitectural services for hotel development

    Dates

    23–25 Oct 2026

    City / country

    Athens, Greece

    Venue

    MEC - Mediterranian Exhibition Center

    Time

    October 23 to 25, 2026: Confirm daily opening hours on the organiser registration page

    20 Floor Picks

    Matched booths for 100% HOTEL SHOW 2026

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    Notable exhibitors

    Companies exhibiting at 100% HOTEL SHOW 2026 include Cosmos, Ergo Handcrafts, HotelierPro, Kanto Korniza and Orēnta Hospitality.

    • Cosmos
    • Ergo Handcrafts
    • HotelierPro
    • Kanto Korniza
    • Orēnta Hospitality

    Event overview

    Overview

    The 100% Hotel Show is the premium exhibition event for hoteliers, villa owners, and tourism professionals, featuring a focus on innovative solutions and high-quality design.

    It takes place from October 23 to 25, 2026, at the MEC in Athens, Greece.

    TL;DR

    1. 1Dates and Venue: The 100% Hotel Show runs from October 23 to 25, 2026, at MEC - Mediterranean Exhibition Center, Athens, Greece.
    2. 2Scale and Focus: This premium event caters to hoteliers and tourism professionals, emphasizing innovative solutions and high-quality design.
    3. 3Organiser: Organised by Demand Fairs & Media, known for high-quality exhibitions in the hospitality sector.
    4. 4Buyer Authority: Attendees include hotel owners, architects, and tourism professionals with significant purchasing influence.
    5. 5Entry: Free registration for trade visitors is available on the official website.

    Why visit

    Visitors will gain insights into the latest trends in hospitality, connect with industry experts, and explore innovative solutions tailored for the hotel sector. Dates and Venue: The 100% Hotel Show runs from October 23 to 25, 2026, at MEC - Mediterranean Exhibition Center, Athens, Greece. Buyer Authority: Attendees include hotel owners, architects, and tourism professionals with significant purchasing influence. Entry: Free registration for trade visitors is available on.

    Why exhibit

    Exhibitors will showcase their products to a targeted audience of decision-makers in the hospitality industry, enhancing brand visibility and generating leads. Buyer Authority: Attendees include hotel owners, architects, and tourism professionals with significant purchasing influence. The 100% Hotel Show is crucial for the hospitality industry, providing a platform for networking, showcasing innovative products, and addressing the evolving needs of hoteliers in a competitive.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Hotel owners and managers
    Architects and designers specializing in hospitality
    Tourism professionals and consultants
    Investors in the hospitality sector
    Suppliers of hotel products and services
    Media representatives covering the hospitality industry

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of hotel furniture and decor
    Technology providers for hotel management systems
    Suppliers of hospitality services and solutions
    Design firms specializing in hotel projects
    Food and beverage suppliers for hotels
    Marketing and branding agencies for hospitality

    Product categories

    Key solution areas showcased across the event.

    Hotel furniture and interior design solutions
    Hospitality technology and management systems
    Food and beverage products for hotels
    Sustainable and eco-friendly hotel solutions
    Luxury amenities and services for guests
    Architectural services for hotel development

    Location & Facilities

    Venue

    Open in Google Maps

    MEC - Mediterranian Exhibition Center

    Leoforos Athinon-Lavriou 301, Athens, Greece

    Facilities

    Parking

    Yes, MEC provides 30,000 sq m of free parking space around its facilities.

    Parking: The venue offers 25,000 sqm of free parking around its facilities.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    October 23 to 25, 2026Confirm daily opening hours on the organiser registration page
    Register

    Who runs the show

    Organisers

    DEMAND FAIRS & MEDIA

    EmailCallWebsite

    How the last edition performed

    Previous edition

    Impact

    A bigger and stronger platform

    The 100% Hotel Show is the premium exhibition event for hoteliers, villa owners, and tourism professionals, featuring a focus on innovative solutions and high-quality design. It takes place from October 23 to 25, 2026, at the MEC in Athens, Greece. The 100% Hotel Show is crucial for the hospitality industry, providing a platform for networking, showcasing innovative products, and addressing the evolving needs of hoteliers in a competitive market. Join the 100%.

    Audience quality

    High-value decision-makers

    Visitors typically include Hotel owners and managers, Architects and designers specializing in hospitality, Tourism professionals and consultants, Investors in the hospitality sector. Dates and Venue: The 100% Hotel Show runs from October 23 to 25, 2026, at MEC - Mediterranean Exhibition Center, Athens, Greece. Scale and Focus: This premium event caters to hoteliers and tourism professionals, emphasizing innovative solutions and high-quality design. Organiser: Organised by Demand Fairs & Media, known.

    Exhibitor outcomes

    Real business growth

    Exhibitors will showcase their products to a targeted audience of decision-makers in the hospitality industry, enhancing brand visibility and generating leads. Buyer Authority: Attendees include hotel owners, architects, and tourism professionals with significant purchasing influence. The 100% Hotel Show is crucial for the hospitality industry, providing a platform for networking, showcasing innovative products, and addressing the evolving needs of hoteliers in a competitive.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Athens, Greece

    Why it matters

    Attending 100% HOTEL SHOW 2026 on 2026-10-23 to 2026-10-25 in Athens lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Hotel buyers increasingly research suppliers, build agendas, and book meetings through digital channels before arriving on site.

    02

    Sustainability in procurement

    Environmental criteria such as energy use, recyclable materials, and carbon reporting are increasingly written into hospitality purchasing decisions.

    03

    Automation and labour efficiency

    Hotels and resorts are adopting technology and equipment that cut operating costs and reduce reliance on scarce labour.

    04

    Regional supply-chain resilience

    Hospitality buyers are diversifying suppliers and prioritising vendors that offer local service, spare parts, and training.

    05

    Hybrid engagement models

    Suppliers combine live demonstrations with digital catalogues and year-round follow-up to extend the selling window.

    Food trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering food often plan 100% HOTEL SHOW 2026 alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for 100% HOTEL SHOW 2026.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Local transport

    Get around the city with these convenient transport options.

    Free exhibition shuttle bus

    Estimated costFree
    Best forDoukissis Plakentias Metro Station to MEC

    Buses operated by TSOKAS run daily routes every half hour from Doukissis Plakentias Metro Station to MEC, starting around 09:30.

    Taxi or car from the airport

    Estimated costLabeled estimate around EUR 20-35 depending on traffic and luggage.
    Best forAthens International Airport Eleftherios Venizelos (ATH) to MEC - Mediterranian Exhibition Center

    Roughly 15 km via the Attiki Odos tollway (Exit 17 Kantza), about 10-15 minutes drive.

    Athens Metro plus shuttle

    Estimated costLabeled estimate under EUR 5 for a metro single, plus free shuttle.
    Best forAthens city centre to MEC

    MEC is about 25 minutes from the city centre; take the metro to Doukissis Plakentias and connect to the free MEC shuttle.

    On-site car parking

    Estimated costFree
    Best forMEC exhibition grounds

    MEC provides 30,000 sq m of free parking space around its facilities.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    Schengen short-stay Type C visa (business)Nationals of countries without a visa-free agreement with the Schengen Area who visit Greece for business, up to 90 days within any 180-day period.Not yet confirmedApply well in advance; allow several weeks for an appointment and decision.
    Visa-free short business visitEU/EEA nationals and passport holders from visa-waiver countries attending trade fairs or business meetings within the 90/180-day Schengen limit.Not yet confirmedNo visa application required; carry a valid passport and proof of business travel.

    EU/EEA citizens and passport holders from many visa-waiver countries can enter Greece for short business visits without a visa. Check the Hellenic Ministry of Foreign Affairs country list to confirm your nationality before booking travel.

    Official visa page

    Weather

    October in Athens is mild and mostly sunny: average daytime highs around 23°C (73°F) and overnight lows near 15°C, with roughly 4 rainy days per month and about 9 hours of sunshine daily. Pack light layers and a compact umbrella for occasional showers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Greek mobile networks provide strong 4G and 5G coverage across Athens and the MEC area. Business travellers commonly use a local prepaid SIM or an eSIM data plan, and hotel plus venue Wi-Fi is widely available for calls and remote work.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Arrival at MEC

    MEC is at 301 Lavriou Avenue, Paiania, about 15 km from Athens International Airport; allow roughly 10-15 minutes by taxi or car via the Attiki Odos tollway (Exit 17, Kantza).

    Getting around

    A free shuttle bus runs every 30 minutes between Doukissis Plakentias Metro Station and MEC, and MEC provides 30,000 sq m of free parking around its facilities.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: ATH

    Compare flights to the nearest international gateway serving Athens; confirm ground transport on the organiser site.

    Visa

    Greece is in the Schengen Area. Non-EU nationals who need a visa must apply for a short-stay Type C Schengen visa, valid for up to 90 days within any 180-day period, while many nationalities travel visa-free for business visits.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Schengen business applications typically require a passport valid for at least 6 months, confirmed flight and hotel bookings, bank statements, and travel insurance with a minimum of EUR 30,000 medical cover for the whole stay.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Athens International Airport Eleftherios Venizelos (ATH): about 10-15 minutes by car or taxi. Allow road or rail time to MEC - Mediterranian Exhibition Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Most Athens city-centre hotels sit 25-35 minutes from MEC by car or taxi. A free shuttle bus runs every 30 minutes between Doukissis Plakentias Metro Station and MEC, and MEC has 30,000 sq m of free on-site parking.

    Ride-hail: Ride-hailing apps are commonly used in Athens; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to MEC - Mediterranian Exhibition Center.

    Parking: On-site parking is available at MEC - Mediterranian Exhibition Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Temperature: Average daytime highs near 23°C (73°F) and overnight lows around 15°C, with early-October days occasionally reaching the high 20s °C.

    Seasonality: October is early autumn in Athens with about 4 rainy days per month and roughly 9 hours of daily sunshine, so showers are possible but rarely prolonged.

    Packing: Bring light layers, comfortable walking shoes for the exhibition halls and Athens sightseeing, a compact umbrella for occasional October showers, and business-casual attire for hotel-industry meetings.

    Plan your trip

    Planning

    14

    Check passport validity and visa needs — Passport should be valid at least 6 months beyond travel; confirm whether you need a Schengen Type C visa for Greece.

    12

    Book flights to Athens — Fly into Athens International Airport (ATH), about 15 km from MEC; compare morning arrivals for the 23 October opening.

    10

    Reserve a hotel — Book in Athens city centre or Paiania for 23-25 October 2026 and note the free MEC shuttle and on-site parking.

    9

    Complete visitor registration — Register online at hotelshow.gr and save your badge confirmation and QR code.

    7

    Download programme and hall plan — Study the 100% Hotel Show programme and MEC floor plan and shortlist exhibitors and workshops.

    6

    Request B2B meetings — Contact exhibitors in hotel design, F&B, technology, and equipment to pre-book on-stand meetings.

    5

    Arrange travel insurance — Schengen applicants should hold cover with at least EUR 30,000 medical protection for the full stay.

    4

    Plan airport to venue transport — Choose a taxi via the Attiki Odos tollway or the metro to Doukissis Plakentias plus the free MEC shuttle.

    3

    Pack for Athens October weather — Light layers, walking shoes, and an umbrella; expect highs near 23°C and about 4 rainy days in the month.

    2

    Prepare meeting materials — Load business cards, a meeting schedule, and digital brochures for quick on-stand discussions.

    1

    Confirm documents and travel details — Save flight, hotel, visa, and event badge details on your phone and in print.

    0

    Arrive early on day one at MEC — Reach MEC for badge collection and orientation before the halls fill; use the free shuttle or on-site parking.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2€150.00
    Estimated total€150.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Greek and regional hoteliers, villa owners, architects, and interior designers sourcing hotel design and F&B suppliers, plus hospitality technology buyers evaluating booking, payment, and PMS tools.

    Min. budget

    $450.00

    Timeline

    4-6 weeks to book flights and a hotel for the 23-25 October 2026 show dates.

    Risks

    Athens hotel rates rise around autumn trade events, so book early.

    Schengen visa applicants should allow several weeks for processing.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Hospitality suppliers, hotel technology vendors, lighting and design brands, and F&B producers targeting Greek hoteliers and tourism professionals.

    Min. budget

    $2,500.00

    Timeline

    6-9 months for stand booking, design and build, and freight logistics.

    Risks

    Stand space and build slots at MEC are allocated on a first-come basis.

    Peak autumn travel can raise exhibitor staff flight and hotel costs.

    skip

    Assess how this option fits your objectives.

    Best for

    Suppliers with no Greek or Mediterranean hospitality channel, and buyers who only need general industry information that is available online.

    Min. budget

    Not yet confirmed

    Timeline

    No lead time required.

    Risks

    Skipping the show may mean missing direct contact with Greek hotel decision makers.

    Gallery

    Photos

    Official imagery from 100% HOTEL SHOW 2026
    Official imagery from 100% HOTEL SHOW 2026

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Hospitality
    The industry that encompasses hotels, restaurants, and other services related to accommodation and tourism.
    2
    Exhibitor
    A company or individual that displays products or services at a trade show.
    3
    Networking
    The act of interacting with others to exchange information and develop professional or social contacts.
    4
    Design Awards
    Awards given to recognize excellence in design within the hospitality industry.
    5
    Workshops
    Educational sessions where participants engage in hands-on activities to learn new skills.
    6
    Trade Visitors
    Individuals who attend a trade show for professional purposes rather than for leisure.
    7
    Premium Products
    High-quality goods that are often associated with luxury and exclusivity.
    8
    Consultants
    Professionals who provide expert advice in a particular area, such as hospitality management.

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    100% Hotel Show

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