The intelligence layer for global trade shows.
Editorial coverage buyers read before the show. Lead capture built into every page. On-floor capture, qualification, and pipeline tools that turn booth conversations into closed deals. One stack across the entire event lifecycle, built so no part of an event budget gets wasted.
We don't promote brands. We build pipelines.
One stack covers your entire event lifecycle. Pre-event, in-event, post-event.
One stack. Three partners. Your event budget converted into pipeline, not business cards.
How TradeShowIntel works
From pre-show research to post-show follow-up — three steps, one connected workflow.
Research
Access enriched exhibitor lists and event intel before you arrive.
Capture
Scan badges, cards and NFC on the floor with Habsy — even offline.
Follow up
Auto-drafted personalised emails sync straight to your CRM.
Intelligence + Execution for Every Stakeholder
TradeShowIntel gives you the data. Habsy (App + Platform) gives you the tools to capture leads on the floor and run them through your pipeline. Together, they're the only trade show stack you need.
Fill your floor and get discovered
Don't rely on cold outreach. We analyze your event's industry, map it against historical exhibitor data, and deliver curated lists of high-potential exhibitors. Plus, list your event on TradeShowIntel for $250 to get a dedicated event page and blog post so exhibitors and visitors discover you.
- List your event: dedicated page + blog post for $250
- 50K+ enriched exhibitor profiles from global trade shows
- Historical participation patterns to predict who'll exhibit next
- Ready-to-use outreach lists segmented by industry fit
Dominate the trade show, not just attend it
Get a spotlight blog and the full exhibitor list from TradeShowIntel. Capture every booth conversation with the Habsy App, then run your team's pipeline, analytics and CRM sync from the Habsy Platform.
- TradeShowIntel
- Spotlight blog published on TradeShowIntel — from $100
- Full enriched exhibitor list for any event — $500/event
- Habsy App (on the floor)
- Scan business cards, badges and NFC; works offline in any language
- Voice notes, intent signals and lead qualification at the booth
- Share your digital card via NFC, QR or link
- AI-drafted email and WhatsApp follow-ups per contact
- Habsy Platform (in the office)
- Team dashboard with campaigns, role-based access and deduplication
- Performance analytics and event-level reporting
- Native CRM sync (HubSpot, Salesforce, Zoho) and workflow automation
Walk the floor with a plan, not a prayer
Access enriched exhibitor lists before you arrive so you know who's worth visiting. Use the Habsy App on the floor to scan business cards, QR badges and NFC, share your own digital card, and capture voice notes so no conversation context gets lost.
- In-depth event guides with exhibitor insights and industry trends
- Enriched exhibitor profiles: company, industry, and what they do
- Habsy App: scan cards, QR badges, NFC, capture voice notes
- Share your contact instantly with a digital card
- Optional: organize your contacts in the Habsy Platform dashboard
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Real numbers. Real ROI.
What working with TradeShowIntel actually delivers across exhibitors, organizers, and visitors.
How exhibitors win with TSI
Three real-world plays, pre-event, in-event and post-event, and the outcomes they unlocked.
Nordic MedTech opens €1.2M pipeline at first MEDICA
42-person Stockholm-based diagnostics startup, first-time MEDICA exhibitor.
Plays used
- Exclusive spotlight blog published 6 weeks pre-event
- In-blog lead capture form embedded mid-article
- Full enriched exhibitor list ($500) for competitor mapping
- Habsy NFC badges on the booth
- DomainEnrich-powered automated follow-ups within 18 hours
Result
214 qualified leads · 38 demo bookings · €1.2M pipeline opened in 90 days
"We walked into MEDICA with a calendar that was already 60% booked. The TSI spotlight ranked above our own homepage for our category. We've never had an event ROI like this."
— VP Commercial, Nordic Diagnostics
Automation supplier outperforms €8K LinkedIn budget for €100
Mid-market component manufacturer, 180 staff, repeat Hannover Messe exhibitor.
Plays used
- Exhibitor list pre-event for outbound prospect mapping
- Spotlight blog targeting 'automation procurement' long-tail keywords
- Habsy in-event lead qualification with intent scoring
- 24-hour personalized email sequences post-event
Result
5.1× more booth conversations · 27 SQLs in pipeline within 2 weeks
"We stopped spending on LinkedIn ads in the run-up. The spotlight + lead capture combo did more for €100 than €8K of paid ever did."
— Head of Marketing, Hannover-based supplier
Indian FMCG signs 4 GCC distributors before doors open
Indian specialty-foods exporter looking for GCC distributor partners at Gulfood.
Plays used
- Spotlight blog with embedded distributor-inquiry lead form
- Featured placement in pre-event Gulfood roundup article
- Habsy app for on-floor business card and badge capture
Result
89 distributor inquiries pre-event · 17 meetings booked · 4 signed in 60 days
"Buyers from Saudi and the UAE were reaching out to us through the TSI blog form weeks before Gulfood. We had distributors lined up before we even landed in Dubai."
— Founder, Indian specialty-foods exporter
The intelligence layer behind global trade shows
Editorial coverage spans MEDICA, Hannover Messe, Gulfood, GITEX, Arab Health, K Show, Anuga, IFA, Mobile World Congress and 5000+ other global trade shows. Published continuously, not seasonally.
Trade Show Intelligence Reports
In-depth guides for every major global trade show. SEO-optimized, research-backed, always free to read.
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