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    Dates

    2–4 Mar 2027

    City / country

    Hannover, Germany

    Venue

    Deutsche Messe AG

    Time

    10:00 AM – 6:30 PM

    20 Floor Picks

    Matched booths for Tire Technology Expo

    Get my picks

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    Spotlights entdecken
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    Notable exhibitors

    Companies exhibiting at Tire Technology Expo include 4JET, Aarti Steel International Limited, ACE Laboratories, Alligator Automations India Pvt. Ltd. (Partnership) and ALLNEX RESINS INDIA PRIVATE LIMITED.

    • 4JET
    • Aarti Steel International Limited
    • ACE Laboratories
    • Alligator Automations India Pvt. Ltd. (Partnership)
    • ALLNEX RESINS INDIA PRIVATE LIMITED

    Event overview

    Overview

    Tire Technology Expo presents the industry leading conference of tire design and manufacturing.

    It attracts over 170 expert speakers and a global audience of scientists, engineers, academics, and industry professionals.

    The event offers a dynamic program of presentations and panel discussions focused on the latest advances in tire design, manufacturing, testing, materials innovation, and sustainability.

    TL;DR

    1. 1Dates and Venue: Tire Technology Expo 2027 runs 2-4 March 2027 at Deutsche Messe in Hannover, Germany.
    2. 2Exhibition Scale: More than 240 innovative industry solutions are presented across the show floor.
    3. 3Conference Programme: Over 100 hours of industry insight and learning run across the three-day event.
    4. 4Speaker Bench: 170+ industry-leading speakers cover tire design, materials and manufacturing.
    5. 5Networking Access: The show connects visitors directly with key decision-makers from the global tire supply chain.

    Why visit

    Tire Technology Expo 2027 gives visitors direct access to the technologies, materials and processes reshaping tire design and manufacturing. Across the Hannover show floor, more than 240 exhibitors present innovations in compounds, treads, curing, testing and sustainability, while 170+ industry-leading speakers deliver over 100 hours of insight in the conference programme. Attendees can compare equipment and suppliers side by side, benchmark their own operations and build relationships with key decision-makers from across the global tire supply chain, all in one focused three-day visit to Deutsche Messe.

    Why exhibit

    Exhibitors can showcase their innovations to a targeted audience of industry professionals, enhancing brand visibility and establishing valuable connections. Speaker Bench: 170+ industry-leading speakers cover tire design, materials and manufacturing. Tire Technology Expo is crucial for industry professionals to stay updated on the latest advancements in tire technology. It serves as a platform for networking and collaboration among scientists, engineers, and manufacturers,.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Tire manufacturers and suppliers
    Research and development professionals
    Engineers and technical experts
    Academics and students in tire technology
    Industry consultants and analysts
    Government and regulatory representatives

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Tire manufacturers and original equipment (OE) suppliers
    Rubber compound, silica and carbon black material suppliers
    Tire building, curing and mould equipment OEMs
    Tire testing, inspection and certification service providers
    Retreading, repair and recycling technology suppliers
    Tire design, simulation and process software vendors
    Automation and factory logistics solution providers
    Sustainability and circular-economy technology providers
    Consulting and engineering firms serving tire plants

    Product categories

    Key solution areas showcased across the event.

    Tire manufacturing machinery and equipment
    Raw materials for tire production
    Testing and inspection technologies
    Recycling and sustainability solutions
    Software for tire design and manufacturing
    Innovative tire technologies and materials

    Location & Facilities

    Venue

    Halls & areas

    3
    192021

    Deutsche Messe AG

    Hannover, Germany

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    2 March –10:00 AM – 6:30 PM
    3 March –10:00 AM – 6:30 PM
    4 March –10:00 AM – 6:30 PM
    Register

    Who runs the show

    Organisers

    UKi Media & Events

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Impact

    A bigger and stronger platform

    Tire Technology Expo presents the industry leading conference of tire design and manufacturing. It attracts over 170 expert speakers and a global audience of scientists, engineers, academics, and industry professionals. The event offers a dynamic program of presentations and panel discussions focused on the latest advances in tire design, manufacturing, testing, materials innovation, and sustainability. Tire Technology Expo is crucial for industry professionals to stay updated on the latest advancements in tire.

    Audience quality

    High-value decision-makers

    Visitors typically include Tire manufacturers and suppliers, Research and development professionals, Engineers and technical experts, Academics and students in tire technology. Dates: March 2-4, 2027. Location: Deutsche Messe, Hannover, Germany. Over 240 innovative industry solutions on display. 100+ hours of industry insight and learning. Tire Technology Expo attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors can showcase their innovations to a targeted audience of industry professionals, enhancing brand visibility and establishing valuable connections. Tire Technology Expo is crucial for industry professionals to stay updated on the latest advancements in tire technology. It serves as a platform for networking and collaboration among scientists, engineers, and manufacturers, driving innovation in the sector. Exhibitor categories include Tire manufacturers, Material suppliers, Equipment manufacturers,.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Hannover, Germany

    Why it matters

    Attending Tire Technology Expo on 2027-03-02 to 2027-03-04 in Hannover lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Technology trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering technology often plan Tire Technology Expo alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Tire Technology Expo.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    mid-range

    Not yet confirmed

    mid-range

    Not yet confirmed

    mid-range

    Not yet confirmed

    upscale

    Not yet confirmed

    budget

    Not yet confirmed

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costEUR 40–90 / USD 45–100 taxi or rideshare to venue
    Best forHannover Airport (HAN) to Deutsche Messe AG

    Arrival gateway used in the event flight searches (Frankfurt FRA, London LHR and New York JFK to HAN).

    Weather

    March 2027

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Germany.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Hannover.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Hannover; confirm ground transport on the organiser site.

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2027-03-02

    Check-out (recommended)

    2027-03-04

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    mid range

    Not yet confirmed

    upscale

    Not yet confirmed

    budget

    Not yet confirmed

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Hannover; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Precinct hotels near Deutsche Messe AG: Ramada by Wyndham Hannover; Hotel Opal; midoma - HOTEL AN DER MESSE.

    Ride-hail: Ride-hailing apps are commonly used in Hannover; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Deutsche Messe AG.

    Parking: On-site parking is available at Deutsche Messe AG; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Packing: March 2027

    Plan your trip

    Planning

    10

    Confirm passport validity and Germany Schengen visa requirements — Check that your passport is valid for at least six months beyond travel and confirm whether a Schengen visa is needed for Germany.

    9

    Book flights into Hannover Airport (HAN) — Compare direct and connecting services into Hannover (HAN); Frankfurt (FRA) and London (LHR) are common connecting gateways.

    8

    Reserve a hotel near Deutsche Messe — Book in the Laatzen/Messe district for walking distance to the halls, or Hannover city centre for wider choice and rail links.

    7

    Complete online visitor registration — Register at tiretechnology-expo.com and save your badge confirmation and QR code.

    6

    Download the show floor plan and conference programme — Pull the latest hall plan and the full conference schedule from the organiser to plan your route.

    5

    Shortlist sessions and exhibitors and request meetings — Use the organiser matchmaking or meeting tools to pre-schedule appointments with priority suppliers.

    4

    Confirm airport-to-venue and hotel-to-venue transport — Check rail, tram and taxi options from Hannover Airport and your hotel to Deutsche Messe AG.

    3

    Prepare meeting materials and business cards — Bring business cards, a note-taking kit and any technical documents or specifications for supplier discussions.

    2

    Check March weather in Hannover and pack accordingly — Expect cool early-March conditions; pack layers, a light waterproof and comfortable walking shoes for the halls.

    1

    Travel day: arrive in Hannover and collect your badge — Arrive at Deutsche Messe AG, collect your visitor badge and orient yourself on the floor plan before the first session.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2€150.00
    Estimated total€150.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Tire Technology Expo fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4–8 weeks before opening day for registration and travel.

    Risks

    Limited session times published — confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3–6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources — confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    OEM (Original Equipment Manufacturer)
    A tire maker that supplies tires fitted to brand-new vehicles at the factory, rather than for the replacement market.
    2
    OE (Original Equipment)
    Tires specified and approved by a vehicle manufacturer for factory fitment on new cars and trucks.
    3
    Green tire
    The uncured, fully assembled tire before it enters the curing press, so called because of its unvulcanised rubber.
    4
    Curing
    The heat-and-pressure process that vulcanises a green tire into its final durable shape inside a curing press.
    5
    Compound
    The engineered rubber mixture, combining base rubber, fillers, oils and curatives, that balances grip, rolling resistance and durability.
    6
    Tread
    The patterned rubber surface of a tire that contacts the road and delivers grip, wear resistance and water evacuation.
    7
    Silica
    A filler used in tire compounds to lower rolling resistance and improve wet grip, supporting fuel efficiency.
    8
    Carbon black
    A reinforcing filler that strengthens tire rubber and improves its wear and UV resistance.
    9
    Carcass
    The internal reinforcing structure, made of body plies and belts, that gives a tire its strength and shape.
    10
    Retreading
    Re-manufacturing a worn tire by applying a new tread, extending tire life while cutting cost and material waste.

    Trust footer

    Sources

    4

    References

    2

    Publishers

    0

    Date checked

    1

    UKi Media & Events

    2

    Tire Technology Expo

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