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    Dates

    21–23 Oct 2026

    City / country

    Munich, Germany

    Venue

    House of Communication (HoC)

    Time

    9:00 AM – 6:00 PM

    20 Floor Picks

    Matched booths for Munich Media Days

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    Event overview

    Overview

    The Munich Media Days 2026 will feature over 100 sessions, keynotes, exclusive masterclasses, and meetups, discussing the future of the media and communications industry.

    The accompanying expo will provide networking opportunities with partner lounges and exhibitor spaces.

    TL;DR

    1. 1Dates and Venue: Munich Media Days 2026 runs from October 21 to 23, 2026, at the House of Communication in Munich, Germany.
    2. 2Scale and Focus: The event will host over 100 sessions and keynotes, focusing on the future of the media and communications industry.
    3. 3Organiser: The event is organised by Medien.Bayern GmbH, with more details available at medientage.de.
    4. 4Buyer Authority: Attendees will include media professionals, industry leaders, and students interested in media careers.
    5. 5Entry: Tickets are available now; access to the Media For You career fair is included with conference tickets.

    Why visit

    Visitors will gain insights from industry experts, network with peers, and explore the latest trends and technologies shaping the media landscape. Dates and Venue: Munich Media Days 2026 runs from October 21 to 23, 2026, at the House of Communication in Munich, Germany. Buyer Authority: Attendees will include media professionals, industry leaders, and students interested in media careers.

    Why exhibit

    Exhibitors will have the opportunity to showcase their products and services to a targeted audience, enhancing visibility and networking potential within the media industry. Buyer Authority: Attendees will include media professionals, industry leaders, and students interested in media careers. The Munich Media Days serve as a crucial platform for discussing trends and innovations in the media sector, attracting key players and influencers from the industry.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Media professionals and executives
    Students and recent graduates in media studies
    Content creators and influencers
    Marketing and advertising specialists
    Technology providers for media solutions
    Policy makers and regulators in media

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Media agencies and production companies
    Broadcasting and streaming services
    Technology firms specializing in media solutions
    Publishing companies and content distributors
    Advertising agencies and marketing firms
    Educational institutions offering media programs

    Product categories

    Key solution areas showcased across the event.

    Media technology and equipment
    Content creation tools and software
    Broadcasting and streaming solutions
    Advertising and marketing services
    Publishing and distribution platforms
    Training and educational resources for media professionals

    Location & Facilities

    Venue

    Open in Google Maps

    House of Communication (HoC)

    Munich, Germany

    Facilities

    Parking

    There is no parking for guests in the underground garage of the House of Communication. If you arrive by car, the organiser recommends using the underground parking at PARK ONE Tiefgarage Plaza.

    Parking: There is no parking for guests in the underground garage of the House of Communication. If you arrive by car, the organiser recommends using the underground parking at PARK ONE Tiefgarage Plaza.

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    21 October –9:00 AM – 6:00 PM
    22 October –9:00 AM – 6:00 PM
    23 October –9:00 AM – 6:00 PM
    Register

    Who runs the show

    Organisers

    Medien.Bayern GmbH

    Website

    Bayerische Landeszentrale für neue Medien

    What's on

    Programme

    Speakers

    AB

    Aminata Belli

    Moderatorin, Reporterin

    RB

    Robin Blase

    Richtig Cool

    FB

    Frederic Boesel

    Black Forest Labs

    PD

    Prof. Dr. med., M.A. phil. Alena Buyx

    Technische Universität München / TUM School of Medicine and Health

    CC

    Carole Cadwalladr

    Investigativ-Journalistin, Autorin, Medienunternehmerin

    AF

    Annette Frier

    Schauspielerin

    DG

    Dr. Georg Kofler

    Medienmanager, Unternehmer, Investor

    VN

    Valerie Niehaus

    Schauspielerin, Moderatorin, Comedienne

    How the last edition performed

    Previous edition

    Impact

    A bigger and stronger platform

    The Munich Media Days 2026 will feature over 100 sessions, keynotes, exclusive masterclasses, and meetups, discussing the future of the media and communications industry. The accompanying expo will provide networking opportunities with partner lounges and exhibitor spaces. The Munich Media Days serve as a crucial platform for discussing trends and innovations in the media sector, attracting key players and influencers from the industry. Join the 40th Munich Media Days from October 21-23,.

    Audience quality

    High-value decision-makers

    Visitors typically include Media professionals and executives, Students and recent graduates in media studies, Content creators and influencers, Marketing and advertising specialists. Dates and Venue: Munich Media Days 2026 runs from October 21 to 23, 2026, at the House of Communication in Munich, Germany. Scale and Focus: The event will host over 100 sessions and keynotes, focusing on the future of the media and communications industry. Organiser: The event is organised by Medien.Bayern GmbH, with more details.

    Exhibitor outcomes

    Real business growth

    Exhibitors will have the opportunity to showcase their products and services to a targeted audience, enhancing visibility and networking potential within the media industry. Buyer Authority: Attendees will include media professionals, industry leaders, and students interested in media careers. The Munich Media Days serve as a crucial platform for discussing trends and innovations in the media sector, attracting key players and influencers from the industry. Exhibitor categories include Media agencies.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Munich, Bavaria, Germany — the anchor market of the German-speaking DACH media and advertising region (Germany, Austria, Switzerland), with additional attendance from broadcasters, publishers, agencies and platform companies across Europe.

    Why it matters

    Attending Munich Media Days on 2026-10-21 to 2026-10-23 in Munich lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Generative AI in media workflows

    Generative AI in media workflows is the use of large language and image models for research, production, editing, distribution and ad creative across newsrooms, broadcasters and agencies.

    02

    Streaming versus linear competition

    Streaming versus linear competition describes the migration of audience attention and advertising budgets from traditional broadcast to on-demand and connected-TV platforms.

    03

    Trust, authenticity and misinformation

    Trust, authenticity and misinformation cover how fabricated, misleading or AI-generated content affects audience confidence in media brands.

    04

    Addressable and data-driven advertising

    Addressable and data-driven advertising is the targeting of TV and digital inventory at household or segment level using publisher, platform and retailer data.

    05

    Immersive and emerging formats

    Immersive and emerging formats cover Web3, XR, spatial and interactive media experiences that extend storytelling beyond flat screens.

    European media, advertising and broadcasting circuit

    Book Munich hotels and meeting slots 8–12 weeks ahead; adjacent September/October peer events (dmexco, IBC) mean the DACH autumn conference season fills quickly.

    Media, publishing and ad-tech buyers typically plan Munich Media Days alongside comparable European and international industry gatherings to compare platforms, pricing and regulation coverage across markets.

    Pre-show

    Fix one-to-one meetings with Medien.Bayern partners, ad-tech vendors and agency contacts; register early because masterclass seats are capacity-limited.

    Show week

    Three days of keynotes, parallel tracks and expo walk-throughs on the HoC campus, with evening networking in Werksviertel-Mitte.

    Post-show

    Follow up leads within two weeks and plan the DACH autumn calendar around dmexco, IBC and the next Medientage edition.

    Peer events are established industry gatherings; confirm dates and registration windows on each organiser website before booking travel.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    MUC

    Munich Airport

    Bavaria's main international hub and the fastest gateway to the venue. S-Bahn lines S1 and S8 run every ~10 minutes to Ostbahnhof, a three-minute walk from the HoC; taxis and ride-hail drop at the Friedenstraße entrance.

    ~35 km north-east of the House of Communication

    to venue

    35–50 min off-peak by car; 40–45 min by S-Bahn

    by car

    FMM

    Memmingen Airport

    Small low-cost gateway used mainly by Ryanair and Wizz Air. The Allgäu Airport Express coach connects to Munich Hauptbahnhof/ZOB, then S-Bahn or U-Bahn onward to Ostbahnhof.

    ~115 km south-west of central Munich

    to venue

    1 h 20 min – 1 h 40 min by road

    by car

    NUE

    Nuremberg Airport

    Useful when Munich fares spike: U2 metro to Nuremberg Hauptbahnhof, then ICE to Munich Hauptbahnhof and S-Bahn to Ostbahnhof.

    ~170 km north of Munich

    to venue

    1 h 45 min – 2 h by road; ~1 h 05 min by ICE rail

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    tier
    Hauptbahnhof / Bahnhofsviertel

    Not yet confirmed

    Budget hostel-hotel with private rooms, two S-Bahn stops from Ostbahnhof.

    source
    tier
    Hauptbahnhof

    Not yet confirmed

    Reliable mid-budget option with family and twin rooms, 10 minutes by S-Bahn or U5 to the venue.

    source
    tier
    Rosenheimer Straße, 10–12 min walk to the House of Communication

    Not yet confirmed

    Closest design-budget chain to the venue; book early because the October conference week fills fast.

    source
    tier
    Hochstraße / Rosenheimer Platz

    Not yet confirmed

    Full-service mid-range hotel between Isartor and Ostbahnhof, one U5 stop or a 15-minute walk from the HoC.

    source
    tier
    Rosenheimer Straße 15, at Rosenheimer Platz

    Not yet confirmed

    Premium business hotel with meeting space and direct S-Bahn access, roughly 1.2 km from the venue.

    source
    tier
    Bayerstraße, Hauptbahnhof

    Not yet confirmed

    Luxury house in a converted postal building, convenient for delegates arriving by long-distance rail.

    source

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costEUR 13.60 single airport–city; Airport-City Day Ticket about EUR 16.10
    Best forMunich Airport (MUC) → Ostbahnhof → 3-min walk to House of Communication, Friedenstraße 24

    S-Bahn S1 and S8 run every ~10 minutes during the day with a 40–45 minute journey; buy tickets in the MVV app, DB Navigator or at station machines.

    taxi

    Estimated costEUR 90–110 metered
    Best forMunich Airport (MUC) to House of Communication (HoC)

    35–50 minutes depending on traffic; drop-off directly on Friedenstraße at the HoC entrance.

    metro

    Estimated costEUR 3.90 single inner zone; EUR 9.20 Zone M day ticket
    Best forOstbahnhof → House of Communication (U-Bahn U5, tram 19/21, all S-Bahn lines)

    Ostbahnhof is a three-minute walk from the venue and the main interchange for U5, trams and S-Bahn lines S1–S8.

    train

    Estimated costEUR 30–70 depending on fare type and advance booking
    Best forNuremberg Airport (NUE) to House of Communication (HoC)

    Total door-to-door time of roughly 2 h 30 min; savings fares on DB long-distance services drop sharply three months ahead.

    bus

    Estimated costEUR 15–25 one way for the Allgäu Airport Express; long-distance coaches comparable
    Best forMemmingen Airport (FMM) to House of Communication (HoC)

    Coach transfers are timed to Ryanair arrivals; allow 90 minutes to Munich ZOB plus 10 minutes onward to the venue.

    taxi

    Estimated costEUR 15–25 metered
    Best forCity centre / Hauptbahnhof → House of Communication

    Short 10–15 minute hop through Rosenheimer Straße; faster than driving on wet October mornings.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen short-stay visa (Type C) – businessMost non-EU/EEA nationals attending Munich Media Days for up to 90 days within any 180-day period, including Indian, Turkish, Chinese, Nigerian and most Middle East and Asian passport holdersNot yet confirmedAround 15 calendar days from receipt at the German mission, plus appointment and courier time
    Visa-free short business stay (90/180 days)EU/EEA and Swiss nationals, plus UK, US, Canadian, Australian, New Zealand, Japanese, South Korean and other visa-waiver passport holdersNot yet confirmedNo visa application required; ETIAS pre-travel authorisation is expected to apply to visa-waiver travellers once it launches

    EU/EEA and Swiss citizens travel freely to Germany, and visa-waiver nationals can enter for short business visits without applying in advance. All other travellers should confirm their status and book a visa appointment at least two months before 21 October 2026.

    ATA carnets are recognised in Germany for temporarily imported professional equipment such as cameras, broadcast kit and demo hardware; customs officials at Munich Airport can stamp the carnet on arrival.

    Official visa page

    Weather

    Late October in Munich is cool and changeable: daytime highs sit around 14–15 °C, overnight lows fall near 6 °C, and the month brings roughly 11–12 rainy days with 71–77 mm of rainfall. Mornings along the Isar and near Ostbahnhof can feel noticeably colder than the afternoon, so pack a waterproof jacket and a warm layer for the short walk to the House of Communication.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Germany's three national networks — Telekom, Vodafone and O2 (Telefónica) — all provide strong 5G/LTE coverage across central Munich, and EU roaming rules mean visitors on other EU SIMs pay domestic rates. A prepaid Telekom or Vodafone data SIM (or an eSIM from providers such as Airalo or Holafly) is the simplest backup; the House of Communication and most city hotels provide free Wi-Fi for delegates, but broadcast-grade upload work is best done on your own connection.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and paying

    Restaurant and bar bills usually show service included, yet a 5–10 % tip rounded up on the total is standard and given in cash or announced when paying by card. Many smaller venues still prefer cash, so keep EUR 20–50 on you.

    Greetings and punctuality

    A firm handshake and titles (Herr/Frau followed by academic titles) matter in German business settings, and arriving exactly on time is expected rather than early.

    Sundays and local etiquette

    Shops and supermarkets close on Sundays, and Munich enforces quiet hours; stock up on essentials on Saturday if you arrive before the conference opens.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: MUC

    Book into Munich (MUC) for the shortest transfer — S-Bahn S1/S8 to Ostbahnhof puts you at the venue in under an hour on public transport. Compare Memmingen (FMM) only when low-cost fares are materially cheaper, and factor in the 90-minute coach transfer to Munich ZOB; Nuremberg (NUE) works well combined with a DB ICE ticket booked about three months ahead. For the 21–23 October 2026 window, aim to arrive on Tuesday 20 October and depart Saturday 24 October to cover opening keynote and final-day networking without peak Friday-evening fares.

    Visa

    Germany is a Schengen state: EU/EEA nationals are exempt from the visa requirement, and most other third-country nationals need a Schengen short-stay visa for business visits of up to 90 days within any 180-day period. Confirm your nationality's status with the Federal Foreign Office Visa Navigator before booking travel for 21-23 October 2026.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Schengen applications are generally processed within 15 working days from the day they reach the visa section; allow extra time for appointment slots at the German mission or VFS application centre and apply well before the 21 October 2026 start.

    Apply through the German mission responsible for your place of residence. The Federal Foreign Office Visa Navigator at digital.diplo.de/visa identifies the correct visa and application route for business visitors, and business visa guidance is also published at germany.info.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-10-21

    Check-out (recommended)

    2026-10-23

    Areas to stay

    Bayerstraße, Hauptbahnhof · Hauptbahnhof · Hauptbahnhof / Bahnhofsviertel · Hochstraße / Rosenheimer Platz · Rosenheimer Straße 15, at Rosenheimer Platz

    mid range

    EUR 70-120/night

    Book

    mid range

    EUR 80-130/night

    Book

    mid range

    EUR 120-180/night

    Book

    mid range

    EUR 140-200/night

    Book

    mid range

    EUR 200-320/night

    Book

    mid range

    EUR 260-420/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Munich Airport (MUC): 35–50 min off-peak by car; 40–45 min by S-Bahn; Memmingen Airport (FMM): 1 h 20 min – 1 h 40 min by road; Nuremberg Airport (NUE): 1 h 45 min – 2 h by road; ~1 h 05 min by ICE rail. Allow road or rail time to House of Communication (HoC); on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near House of Communication (HoC): Hauptbahnhof / Bahnhofsviertel: a&o München Hauptbahnhof; Hauptbahnhof: MEININGER Hotel München Hauptbahnhof; Rosenheimer Straße, 10–12 min walk to the House of Communication: Motel One München-City-Ost.

    Ride-hail: Uber, Bolt and FREENOW all operate in Munich alongside metered taxis, with pick-up typically at the Friedenstraße entrance next to Ostbahnhof. Journeys within the city centre run EUR 12–20, while the airport transfer is EUR 80–110 depending on demand. Ride-hail is the quickest option for early morning arrivals before the S-Bahn reaches full frequency.

    Public transit: Ostbahnhof is a three-minute walk from the House of Communication and is served by U-Bahn U5, tram lines 19 and 21, and all S-Bahn lines S1–S8, including S1/S8 from Munich Airport. Inner-zone single tickets cost EUR 3.90 and a Zone M day ticket about EUR 9.20, available through the MVV app, MVG ticket machines or contactless readers. Use the MVG/MVV journey planner for real-time routing between your hotel, the venue and evening side events.

    Parking: The House of Communication garage has no guest parking; drivers should use the external underground car park entrance at August-Everding-Strasse 25 or the recommended PARK ONE Tiefgarage Plaza, both a few minutes' walk from the venue. Expect roughly EUR 2.50–4 per hour and EUR 20–30 for a full day in this district, with limited spaces during the conference week.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Temperature: Munich late-October daytime highs average around 14-15 C with overnight lows near 6 C; AccuWeather's October 2026 outlook for Munich shows daily highs ranging from roughly 8 C to 19 C (46-67 F).

    Seasonality: October is one of Munich's wetter months, with roughly 11-12 rainy days and 71-77 mm of total rainfall, alongside about 7 hours of sunshine per day on average. Conditions become progressively more autumnal through the 21-23 October 2026 conference window.

    Packing: Expect highs near 15 C dropping to around 6 C in the evening, with rain likely on several days of the 21-23 October 2026 event. Bring layers, a waterproof jacket or compact umbrella and comfortable shoes for the short walk from Ostbahnhof to the House of Communication.

    Plan your trip

    Planning

    Best day to visit: Thursday 22 October 2026

    Day two is the density peak of the conference: parallel tracks run all morning, masterclass capacity is still open, and the expo plus speaker programme are in full swing while most delegates are already on site after the Wednesday opening. It also leaves Wednesday for keynote context and Friday for follow-up meetings, and Thursday evening side events in Werksviertel-Mitte make networking possible without extra travel.

    14

    Confirm visa status and passport validity — Most non-EU/EEA visitors need a Schengen short-stay visa with roughly 15 working days processing, while EU nationals are exempt. Check the Federal Foreign Office Visa Navigator if unsure.

    12

    Book flights to Munich Airport (MUC) — MUC is the main gateway for the 21-23 October 2026 dates, with S-Bahn lines S1/S8 connecting the airport to Munich city rail services; Memmingen (FMM) and Nuremberg (NUE) are secondary options.

    11

    Reserve a hotel near Ostbahnhof or the Werksviertel — The House of Communication is about a 3-minute walk from Ostbahnhof, so station-area hotels keep the daily commute on foot. October is a busy Munich event month, so book early.

    10

    Register and buy your Medientage ticket — Tickets are sold via medientage.de/tickets and tickets.medientage.de; a ticket valid for the relevant conference day is required to join masterclasses.

    9

    Download the programme and shortlist sessions — The 2026 programme covers over 100 sessions, keynotes, masterclasses and meetups across three conference days; mark the panels most relevant to your role.

    7

    Sign up for masterclasses or meetups — Use the registration form on the description page of each individual session; capacity is limited and access is tied to a valid day ticket.

    6

    Plan airport-to-venue transport — Compare taxi or rideshare (budget roughly EUR 40-90 from MUC) with S-Bahn and U-Bahn services via Ostbahnhof; MVG and MVV journey planners show routes and fares.

    4

    Schedule meetings with speakers, partners and exhibitors — The accompanying expo and side events are useful for media-tech and agency supplier meetings; confirm times with contacts before the show week.

    3

    Pack for cool, wet October weather — Expect highs near 15 C, lows near 6 C and 11-12 rainy days in Munich in October; bring layers, a waterproof jacket and comfortable walking shoes.

    2

    Prepare badge documents and business materials — Bring photo ID, ticket confirmation and business cards, and review the arrival page for HoC access details and security screening.

    1

    Arrive in Munich, collect your badge and orient at HoC — Allow buffer time on the first conference day; the venue is a 3-minute walk from Ostbahnhof station and drivers should use PARK ONE Tiefgarage Plaza.

    Networking spots

    3

    House of Communication conference foyer and terrace

    On-Site

     

     

    Partner expo and speaker lounge

    On-Site

     

     

    Werksviertel-Mitte (Werk 7, container collective)

    Off-Site, 5–10 Min Walk

     

     

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2€150.00
    Estimated total€150.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · standard

    EUR 90 / per person

    official

    hotel

    visitor · budget

    EUR 70–120 / per night

    estimate

    hotel

    visitor · mid_range

    EUR 120–190 / per night

    estimate

    hotel

    visitor · premium

    EUR 200–420 / per night

    estimate

    local_transport

    visitor · standard

    EUR 3.9–13.6 / per journey

    official

    per_diem

    visitor · standard

    EUR 60–90 / per day

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Media, marketing and advertising professionals such as agency planners, publishers, broadcasters and platform or ad-tech managers who want three conference days, masterclasses and networking without committing to a stand.

    Min. budget

    $350.00

    Timeline

    4-6 weeks for flights, an Ostbahnhof-area hotel and, where required, a Schengen visa application.

    Risks

    Munich hotel rates rise during busy October conference weeks.

    Masterclass places are limited and require a ticket valid for that conference day.

    Schengen visa processing runs around 15 working days plus appointment wait.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Media technology vendors, ad-tech suppliers and research or consulting firms targeting German and DACH broadcasters, publishers and agencies through the accompanying expo and side events.

    Min. budget

    $2,200.00

    Timeline

    10-12 weeks for stand booking, build-up logistics and programme-aligned marketing.

    Risks

    HoC is a working campus with no guest parking and tighter load-in windows.

    The conference runs only three days, so lead capture must be efficient.

    Stand and sponsorship packages are arranged directly with Medien.Bayern GmbH.

    skip

    Assess how this option fits your objectives.

    Best for

    Suppliers with no German or DACH media, agency or ad-tech customer base, or teams unable to commit to the 21-23 October 2026 dates in Munich.

    Min. budget

    Not yet confirmed

    Timeline

    No lead time required; revisit the decision if the DACH media market enters your 2026-2027 plan.

    Risks

    Skipping loses direct contact with the 350+ speakers and the media, publishing and agency delegates attending.

    Competitors using the expo and side events build relationships you would need to rebuild later.

    Gallery

    Photos

    Official imagery from Munich Media Days
    Official imagery from Munich Media Days

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Masterclass
    A hands-on, limited-capacity workshop in the Medientage Munich programme; participation is only possible with a ticket valid for the respective conference day and requires registration via the session page.
    2
    Keynote
    A headline conference session in which a leading speaker from science, technology, politics or media sets the strategic theme for the day.
    3
    Panel
    A moderated discussion on the Medientage programme, typically 60-90 minutes, in which several speakers debate a topic such as AI, streaming or media trust.
    4
    AVOD / SVOD
    Advertising-funded (AVOD) or subscription-funded (SVOD) video on demand: the two dominant streaming business models compared in media revenue sessions.
    5
    FAST channel
    Free ad-supported streaming TV: internet-delivered, linear-style channel bundles that give broadcasters and content owners new distribution and ad inventory.
    6
    Addressable TV
    Television advertising targeted at household or segment level through set-top boxes and streaming devices instead of broad demographic buys.
    7
    Programmatic advertising
    Automated, auction-based buying and selling of digital advertising inventory; central to monetisation and ad-tech debates at the conference.
    8
    First-party data
    Audience data a publisher, broadcaster or agency collects directly from its own users, increasingly the basis for targeting as third-party cookies decline.
    9
    Walled garden
    A closed platform such as a major search or social network that controls its own inventory and user data, limiting publisher access and measurement.
    10
    Misinformation / disinformation
    False or misleading content, with disinformation deliberately spread; a recurring theme in Medientage sessions on trust, authenticity and news quality.

    Trust footer

    Sources

    4

    References

    1

    Publishers

    0

    Date checked

    1

    Munich Media Days

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