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    Dates

    17–19 Jan 2027

    City / country

    Nuremberg, Germany

    Venue

    NurnbergMesse GmbH

    Time

    10:00 AM – 6:00 PM

    20 Floor Picks

    Matched booths for HOGA Nürnberg

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    Event overview

    Overview

    HOGA Nürnberg is a trade fair for the hotel, restaurant, and catering sectors, showcasing trends, innovations, and solutions in food & beverage, hospitality, kitchen technology, and services.

    The event will take place from January 17 to 19, 2027, at NurnbergMesse GmbH.

    TL;DR

    1. 1Dates and Venue: HOGA Nürnberg takes place from January 17 to 19, 2027, at NurnbergMesse GmbH, Germany.
    2. 2Scale and Focus: The event features over 500 exhibitors showcasing innovations in food, beverage, and hospitality.
    3. 3Organiser: The fair is organised by AFAG Messen und Ausstellungen GmbH, with more details available on their official website.
    4. 4Buyer Authority: Attendees include restaurateurs, hoteliers, and food service professionals from across the industry.
    5. 5Entry / Access: Tickets are available online, with opening hours from 10:00 AM to 6:00 PM daily.

    Why visit

    Visitors to HOGA Nürnberg gain access to the latest innovations and trends in the hospitality industry, providing opportunities for networking, learning, and sourcing new products that can enhance their operations. Dates and Venue: HOGA Nürnberg takes place from January 17 to 19, 2027, at NurnbergMesse GmbH, Germany. Buyer Authority: Attendees include restaurateurs, hoteliers, and food service professionals from across the industry.

    Why exhibit

    Exhibiting at HOGA Nürnberg allows companies to showcase their products to a targeted audience of industry professionals, facilitating valuable connections and potential sales opportunities in the hospitality market. Scale and Focus: The event features over 500 exhibitors showcasing innovations in food, beverage, and hospitality. Buyer Authority: Attendees include restaurateurs, hoteliers, and food service professionals from across the industry. HOGA Nürnberg serves as a.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Restaurateurs and hoteliers seeking new products and solutions.
    Catering managers looking for innovative kitchen technology.
    Food and beverage buyers from retail and wholesale sectors.
    Chefs and culinary professionals interested in the latest trends.
    Service staff and hospitality workers seeking career opportunities.
    Food truck operators and mobile catering businesses.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of kitchen equipment and technology.
    Suppliers of food and beverage products.
    Service providers for the hospitality industry.
    Retailers specializing in hospitality furnishings.
    Innovative startups in the food and beverage sector.
    Companies offering digital solutions for hospitality management.

    Product categories

    Key solution areas showcased across the event.

    Kitchen equipment and technology for food preparation.
    Food and beverage products including non-alcoholic options.
    Hospitality furnishings and interior design solutions.
    Digital solutions for kitchen management and operations.
    Catering services and solutions for large-scale events.
    Innovative food products and specialty items.

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    4
    Hall 3Hall 3A (Food Special)Hall 4Hall 4A

    NurnbergMesse GmbH

    Nuremberg, Germany

    Entrances & gates

    East Entrance - NCC East

    Hall 3Hall 3AHall 4Hall 4A

    Floor plans & maps

    Floor plan (PDF)

    Parking: Parking is available at the venue; confirm rates and access on the official site.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    17 January –10:00 AM – 6:00 PM
    18 January –10:00 AM – 6:00 PM
    19 January –10:00 AM – 6:00 PM
    Register

    Ticket info

    Ticket notes

    Tickets are available online; last admission at 5:00 PM.

    Who runs the show

    Organisers

    AFAG Messen und Ausstellungen GmbH

    CallWebsite

    How the last edition performed

    Previous edition

    Current edition

    2027 · 16,600 visitors · 500 exhibitors

    Forecast — not final

    Visitors

    16,600

    Exhibitors

    520

    Floor area (sqm)

    30,000

    Edition #

    33

    Growth over time

    Next edition outlook

    2027-01-17 – 2027-01-19

    The upcoming edition promises to showcase the latest trends and innovations in the hospitality industry.

    Impact

    A bigger and stronger platform

    The 2025 edition brought together 16,600+ visitors at NurnbergMesse GmbH. HOGA Nürnberg is a trade fair for the hotel, restaurant, and catering sectors, showcasing trends, innovations, and solutions in food & beverage, hospitality, kitchen technology, and services. The event will take place from January 17 to 19, 2027, at NurnbergMesse GmbH. HOGA Nürnberg serves as a crucial platform for industry professionals to network, discover new products, and stay updated on market trends,.

    Audience quality

    High-value decision-makers

    Visitors typically include Restaurateurs and hoteliers seeking new products and solutions., Catering managers looking for innovative kitchen technology., Food and beverage buyers from retail and wholesale sectors., Chefs and culinary professionals interested in the latest trends.. Dates and Venue: HOGA Nürnberg takes place from January 17 to 19, 2027, at NurnbergMesse GmbH, Germany. Scale and Focus: The event features over 500 exhibitors showcasing innovations in food, beverage, and hospitality.

    Exhibitor outcomes

    Real business growth

    Exhibiting at HOGA Nürnberg allows companies to showcase their products to a targeted audience of industry professionals, facilitating valuable connections and potential sales opportunities in the hospitality market. Scale and Focus: The event features over 500 exhibitors showcasing innovations in food, beverage, and hospitality. Buyer Authority: Attendees include restaurateurs, hoteliers, and food service professionals from across the industry. HOGA Nürnberg serves as a.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Nuremberg, Germany

    Why it matters

    Attending HOGA Nürnberg on 2027-01-17 to 2027-01-19 in Nuremberg lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Food trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering food often plan HOGA Nürnberg alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for HOGA Nürnberg.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Weather

    Nuremberg in January 2027 is cold and wintry: daytime highs around 4°C and night temperatures near -2°C. Expect roughly 69-71 mm of precipitation spread over about 13-18 rain or snow days, often as snow or sleet, with high humidity near 89%. Pack thermal layers and a waterproof coat for the 17-19 January show period.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Germany.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Nuremberg.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Local transport apps

    Download the VGN app for Nuremberg S-Bahn, U-Bahn, tram and bus schedules and the DB Navigator for national rail tickets and real-time connections.

    Business etiquette

    German business culture values punctuality and formal greetings; meetings and appointments generally start on time and English is widely used in the hospitality trade.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Nuremberg; confirm ground transport on the organiser site.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Nuremberg; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Use the nearest international airport serving Nuremberg; Metro, train or taxi links are typically available to the venue district.

    Ride-hail: Ride-hailing apps are commonly used in Nuremberg; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to NurnbergMesse GmbH.

    Parking: On-site parking is available at NurnbergMesse GmbH; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: January in Nuremberg: highs near 4°C (39°F), lows around -2°C (28°F) and an average near 1°C (34°F). Cold snaps can push minimum temperatures well below freezing.

    Seasonality: January is a wet, wintry month in Nuremberg with about 69-71 mm of precipitation across roughly 13-18 rain or snow days. Humidity is high at around 89% and snow or sleet is likely during the show period.

    Packing: Pack for a cold Central European winter: insulated coat, thermal layers, scarf, hat and gloves, plus waterproof footwear for mid-January snow and slush. The exhibition halls are heated, so removable layers work best, and a compact umbrella or rain jacket helps for outdoor transfers.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2€150.00
    Estimated total€150.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether HOGA Nürnberg fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4–8 weeks before opening day for registration and travel.

    Risks

    Limited session times published — confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3–6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources — confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from HOGA Nürnberg
    Official imagery from HOGA Nürnberg

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Gastro Innovation Award
    An award recognizing innovative ideas and solutions in the hospitality industry presented at HOGA.
    2
    Food Special
    A dedicated area at HOGA showcasing food and beverage innovations.
    3
    HOGAnovum
    A platform at HOGA for startups to present their innovative concepts.
    4
    Trade Fair
    An event where businesses showcase their products and services to industry professionals.
    5
    Exhibitor
    A company or individual that displays products or services at a trade fair.
    6
    Visitor
    An individual attending a trade fair to explore products, network, and learn.

    Trust footer

    Sources

    4

    References

    2

    Publishers

    0

    Date checked

    1

    AFAG Messen und Ausstellungen GmbH

    2

    HOGA Nürnberg

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