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    Dates

    12–15 Mar 2027

    City / country

    Hamburg, Germany

    Venue

    Empire Riverside Hotel

    Time

    2:00 PM – 9:00 PM

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    Matched booths for 370GRAD Hamburg 2027

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    Event overview

    Overview

    370GRAD Hamburg 2027 is an exclusive meeting point for decision-makers in the hospitality, gastronomy, and catering sectors.

    The event showcases innovations and solutions from around 130 selected exhibitors, fostering networking and collaboration.

    TL;DR

    1. 1Dates and Venue: 370GRAD Hamburg 2027 takes place from March 12-15, 2027, at Empire Riverside Hotel in Hamburg, Germany.
    2. 2Scale and Focus: The event features over 130 exhibitors showcasing innovations in hospitality, gastronomy, and catering.
    3. 3Organiser: Hosted by Butter bei die Fische GmbH, more details can be found at 370grad.vision.
    4. 4Buyer Authority: Attendees include top decision-makers from the hospitality and catering industries.
    5. 5Entry: Access to 370GRAD is by personal invitation only, ensuring a focused networking environment.

    Why visit

    Attending 370GRAD Hamburg offers unparalleled networking opportunities with industry leaders, insights into the latest innovations, and a chance to engage in meaningful discussions that can shape future business strategies. Dates and Venue: 370GRAD Hamburg 2027 takes place from March 12-15, 2027, at Empire Riverside Hotel in Hamburg, Germany. Buyer Authority: Attendees include top decision-makers from the hospitality and catering industries. Entry: Access to 370GRAD is by.

    Why exhibit

    Exhibiting at 370GRAD Hamburg allows companies to showcase their products to a targeted audience of decision-makers, enhancing brand visibility and fostering direct business relationships. Scale and Focus: The event features over 130 exhibitors showcasing innovations in hospitality, gastronomy, and catering. Buyer Authority: Attendees include top decision-makers from the hospitality and catering industries. Networking Opportunities: The event provides a unique platform.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Top executives from the hospitality sector
    Gastronomy professionals seeking innovative solutions
    Catering decision-makers looking for new suppliers
    Hotel managers interested in the latest trends
    Food and beverage buyers from leading chains
    Start-up founders in the hospitality industry

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Suppliers of food and beverage products
    Technology providers for the hospitality sector
    Service companies specializing in catering solutions
    Manufacturers of kitchen equipment and supplies
    Consultants for hospitality management
    Innovators in sustainable food practices

    Product categories

    Key solution areas showcased across the event.

    Food and beverage products for hospitality
    Kitchen equipment and technology solutions
    Sustainable and organic food options
    Digital solutions for restaurant management
    Catering services and supplies
    Innovative food packaging solutions

    Location & Facilities

    Venue

    Empire Riverside Hotel

    Bernhard-Nocht-Straße 97, 20359 Hamburg, Germany

    Facilities

    Parking

    Parking is available around the Empire Riverside Hotel.

    Parking: Parking is available around the Empire Riverside Hotel, including in the hotel's underground garage.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    12 March –2:00 PM – 9:00 PM
    13 March –2:00 PM – 9:00 PM
    14 March –2:00 PM – 9:00 PM
    15 March –2:00 PM – 9:00 PM
    Register

    Who runs the show

    Organisers

    Butter bei die Fische GmbH

    How the last edition performed

    Previous edition

    Impact

    A bigger and stronger platform

    370GRAD Hamburg 2027 is an exclusive meeting point for decision-makers in the hospitality, gastronomy, and catering sectors. The event showcases innovations and solutions from around 130 selected exhibitors, fostering networking and collaboration. 370GRAD Hamburg serves as a vital platform for industry professionals to explore new trends and innovations, facilitating valuable connections that drive the future of hospitality. 370GRAD Hamburg 2027 runs from March 12-15, 2027, at Empire Riverside Hotel, Hamburg,.

    Audience quality

    High-value decision-makers

    Visitors typically include Top executives from the hospitality sector, Gastronomy professionals seeking innovative solutions, Catering decision-makers looking for new suppliers, Hotel managers interested in the latest trends. Dates and Venue: 370GRAD Hamburg 2027 takes place from March 12-15, 2027, at Empire Riverside Hotel in Hamburg, Germany. Scale and Focus: The event features over 130 exhibitors showcasing innovations in hospitality, gastronomy, and catering. Organiser: Hosted by Butter bei die Fische GmbH,.

    Exhibitor outcomes

    Real business growth

    Exhibiting at 370GRAD Hamburg allows companies to showcase their products to a targeted audience of decision-makers, enhancing brand visibility and fostering direct business relationships. Scale and Focus: The event features over 130 exhibitors showcasing innovations in hospitality, gastronomy, and catering. Buyer Authority: Attendees include top decision-makers from the hospitality and catering industries. Networking Opportunities: The event provides a unique platform. Exhibitor categories include Suppliers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Hamburg, Germany — Northern Germany / Elbe metropolitan region and wider DACH market

    Why it matters

    Attending 370GRAD Hamburg 2027 on 2027-03-12 to 2027-03-15 in Hamburg lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Food, hospitality & creative-industry event circuit

    Book hotels and meetings 8–12 weeks before opening day; Hamburg hotel rates rise sharply during major congress and trade weeks in spring.

    Buyers and suppliers covering food, hospitality and creative production often plan 370GRAD Hamburg 2027 alongside larger German and European sector fairs to compare products, pricing and distribution coverage across markets.

    Pre-show

    Confirm exhibitor meetings, tastings and product demos for 370GRAD Hamburg 2027.

    Show week

    Showcase walk-throughs, tasting sessions and supplier negotiations at the Empire Riverside Hotel.

    Peer events are established sector fairs; confirm dates and locations on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    HAM

    Hamburg Airport (Helmut Schmidt)

    Primary gateway for Hamburg, 9 km north of the city centre. S-Bahn S1 runs every 10 minutes to Landungsbrücken (25–30 min, EUR 3.80), a 2-minute walk from the venue. Taxi from HAM to the hotel is EUR 35–45.

    ~14 km from Empire Riverside Hotel

    to venue

    25–35 min by car or taxi (off-peak)

    by car

    BRE

    Bremen Airport

    Secondary northern-Germany option. Direct ICE/IC trains from Bremen Hbf to Hamburg Hbf take about 1 hour, then U3/S1 to Landungsbrücken (6–10 min).

    ~120 km

    to venue

    ~1 h 15 min by car or train

    by car

    LBC

    Lübeck Blankensee Airport

    Small regional airport with limited scheduled service; mostly used by private and charter traffic. Regional trains from Lübeck Hbf to Hamburg take 45–50 minutes.

    ~70 km

    to venue

    ~55 min by car

    by car

    BER

    Berlin Brandenburg Airport

    Long-haul alternative: ICE trains from Berlin Hbf to Hamburg Hbf run hourly in around 1 h 45 min, then S1/U3 to Landungsbrücken.

    ~290 km

    to venue

    ~3 h 30 min by car; ~2 h 15 min by ICE train

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Premium
    St. Pauli / Landungsbrücken (venue district)

    Not yet confirmed

    Staying on site removes all transit time; book 10–12 weeks ahead as March is a busy congress month in Hamburg.

    source
    Mid-range
    Neustadt / St. Georg / Speicherstadt

    Not yet confirmed

    10–20 minutes by U-Bahn or S-Bahn to Landungsbrücken; reliable three-star-plus comfort at predictable rates.

    source
    Budget
    St. Georg / Hammerbrook / Altona

    Not yet confirmed

    Design hostels and budget chains clustered near Hauptbahnhof and St. Pauli — 15–25 minutes from the venue on HVV lines.

    source

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costEUR 3.80 single (EUR 1.90 short trip)
    Best forS-Bahn S1: Hamburg Airport (HAM) → Landungsbrücken

    Trains every 10 minutes; journey 25–30 minutes. Landungsbrücken station is a 2-minute walk from the Empire Riverside Hotel.

    taxi

    Estimated costEUR 35–45
    Best forHamburg Airport (Helmut Schmidt) (HAM) to Empire Riverside Hotel

    Fixed metered fare, roughly 25–35 minutes off-peak; allow 45 minutes in rush hour.

    metro

    Estimated costEUR 3.80 single; 9-Uhr Tageskarte day pass EUR 8.30
    Best forU3 / S1 / S3: Hamburg Hauptbahnhof → Landungsbrücken

    6–10 minutes from the main station; U3 and S-Bahn platforms are directly connected to the venue district.

    ferry

    Estimated costEUR 3.80 single or included with day pass
    Best forHVV Elbe ferries (lines 62/72) from Landungsbrücken

    Harbour ferry routes count as public transport and give fast connections along the Elbe waterfront; useful for evening trips to HafenCity and Övelgönne.

    bus

    Estimated costEUR 3.80 single; included in Hamburg Card and day passes
    Best forMetroBus 112 and night buses from Landungsbrücken / St. Pauli

    Useful for late-evening returns from Reeperbahn and city-centre restaurants after S-Bahn services thin out.

    car

    Estimated costPublic garage parking EUR 25–35 per day
    Best forRental car or driving into the venue district

    Central Hamburg has limited street parking and strict environmental-zone rules; the hotel garage is the simplest option if you drive.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forBremen Airport (BRE) to Empire Riverside Hotel

    ~1 h 15 min by car or train; Secondary northern-Germany option. Direct ICE/IC trains from Bremen Hbf to Hamburg Hbf take about 1 hour, then U3/S1 to Landungsbrücken (6–10 min).

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forLübeck Blankensee Airport (LBC) to Empire Riverside Hotel

    ~55 min by car; Small regional airport with limited scheduled service; mostly used by private and charter traffic. Regional trains from Lübeck Hbf to Hamburg take 45–50 minutes.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted

    EU/EEA and Swiss citizens travel freely with a national ID card or passport. UK, US, Canadian, Australian, Japanese and South Korean passport holders enter visa-free for short business visits.

    Germany accepts ATA carnets for temporary admission of trade-fair exhibits, professional equipment and commercial samples; arrange the carnet in your home country before shipping stand materials to Hamburg.

    Official visa page

    Weather

    March in Hamburg is late-winter maritime weather: daytime highs typically 6–10 °C and night-time lows around 1–3 °C, with a real chance of frost in early March. Expect frequent drizzle, grey skies and brisk Elbe winds, with roughly 12–14 wet days across the month and around 11 hours of daylight. Pack a warm waterproof coat with a hood, layered knitwear, closed waterproof shoes for cobbled riverside walks, and a compact umbrella; a scarf is useful for evening receptions on the waterfront terrace.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Germany.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and paying

    Restaurant and bar bills usually include service; round up by 5–10% or tell the server the total you want to pay when handing over cash or card. Card payment is widely accepted in Hamburg, but keep some euros for small cafés and taxis.

    Punctuality and greetings

    Hamburg business culture values punctuality and directness. Use a firm handshake for introductions, address contacts with Herr or Frau plus surname until invited to use first names, and keep small talk brief before getting to business.

    Business dress

    Smart-casual business dress works for daytime sessions at the Empire Riverside Hotel — jacket or blazer with dark trousers or a smart dress; evenings at riverside receptions stay smart-casual. Comfortable, weatherproof shoes are essential for March pavements.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: HAM

    Compare flights to the nearest international gateway serving Hamburg; confirm ground transport on the organiser site.

    Visa

    Germany is part of the Schengen area. Nationals of the USA, UK, Canada, Australia, Japan, South Korea and most EU/EEA countries can enter visa-free for short business visits of up to 90 days within any 180-day period — no visa is required for attending 370GRAD Hamburg. Travellers from around 60 other countries (including India, China, Turkey and most of Africa and the Middle East) must obtain a Schengen Type C short-stay visa before departure, applied for at the German embassy or consulate in their country of residence. Apply at least 4–6 weeks ahead (official processing is typically 15 calendar days, up to 45 in busy periods), carry a passport valid 3+ months beyond your return date, proof of accommodation, travel medical insurance with minimum EUR 30,000 cover, and an invitation or registration confirmation from the organiser.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Passport must be valid at least 3 months beyond planned departure from Schengen; business visits for meetings and trade fairs are permitted on the visa-free regime. Apply at the German embassy or consulate in your country of residence; adults pay EUR 90, children 6–11 pay EUR 45, under 6 free. Provide travel medical insurance with EUR 30,000 minimum cover, accommodation proof and an organiser invi

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Neustadt / St. Georg / Speicherstadt · St. Georg / Hammerbrook / Altona · St. Pauli / Landungsbrücken (venue district)

    premium

    EUR 220-340/night

    Book

    mid range

    EUR 130-190/night

    Book

    budget

    EUR 85-130/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Hamburg Airport (Helmut Schmidt) (HAM): 25–35 min by car or taxi (off-peak); Bremen Airport (BRE): ~1 h 15 min by car or train; Lübeck Blankensee Airport (LBC): ~55 min by car; Berlin Brandenburg Airport (BER): ~3 h 30 min by car; ~2 h 15 min by ICE train. Allow road or rail time to Empire Riverside Hotel; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Empire Riverside Hotel: St. Pauli / Landungsbrücken (venue district): Empire Riverside Hotel (venue, Bernhard-Nocht-Straße 97), 24seven Hotel Hamburg City, Hotel Hafen Hamburg; Neustadt / St. Georg / Speicherstadt: Motel One Hamburg-Alster, Hotel Motel One Hamburg am Michel, Prize by Radisson Hamburg Altona; St. Georg / Hammerbrook / Altona: Superbude Hamburg St. Pauli, Generator Hamburg, ibis budget Hamburg St. Pauli.

    Ride-hail: Ride-hailing apps are commonly used in Hamburg; confirm local availability before travel.

    Public transit: Hamburg has an excellent integrated HVV network of U-Bahn, S-Bahn, bus and harbour ferry. From Hamburg Airport (HAM), take S-Bahn S1 directly to Landungsbrücken or Jungfernstieg (25–30 minutes, EUR 3.80 single); from Hamburg Hauptbahnhof, U3 or S1/S3 reach Landungsbrücken in 6–10 minutes. The Empire Riverside Hotel sits above Landungsbrücken station on the Elbe — metro stops and ferry piers are a 2-minute walk. A single HVV ticket costs EUR 3.80 (short trip EUR 1.90); a 9-Uhr Tageskarte day pass is EUR 8.30 and a Hamburg Card (from EUR 12.90) adds museum and harbour-cruise discounts. The Deutschlandticket (EUR 58/month) covers all regional HVV transport if you are travelling onward in Germany.

    Parking: On-site parking is available at Empire Riverside Hotel; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: Daytime highs 6–10 °C, night-time lows 1–3 °C (occasional early-March frost)

    Seasonality: Late-winter maritime climate: frequently overcast with drizzle and around 12–14 rainy days in March; brisk winds off the Elbe make it feel colder than the thermometer suggests.

    Packing: Bring a warm, waterproof coat with a hood, layered knitwear, a scarf, closed waterproof shoes for riverside and cobbled streets, and a compact umbrella. Add smart-casual business wear for showcase sessions and evening networking receptions at the Empire Riverside Hotel.

    Plan your trip

    Planning

    Best day for qualified buyer meetings: Friday 12 or Saturday 13 March 2027 (opening two days)

    The four-day edition runs Friday 12 to Monday 15 March 2027, so the opening Friday and Saturday carry the fullest programme: opening welcome, showcase floor at peak exhibitor presence, tasting and demo slots, and the riverside networking reception. Sunday and Monday thin out as teams travel home, so Friday–Saturday gives the densest mix of exhibitors, buyers and media for first-time visitors.

    Side trips

    3

    Lübeck Old Town (UNESCO)

     

    Brick-Gothic Altstadt, Holstentor gate, marzipan cafés and the Buddenbrookhaus — a compact half-day heritage trip between show days.

     

    Speicherstadt & HafenCity waterfront

     

    UNESCO-listed warehouse district with Elbphilharmonie, Miniatur Wunderland and riverside dining — ideal for a two-hour evening break or pre-show walk.

     

    Blankeneser Elbstrand & Treppenviertel

     

    Riverside stair-quarter village, Elbe beach walks and fish restaurants — a relaxed half-day reset away from the trade floor.

     

    Networking spots

    3

    Empire Riverside Hotel riverside terrace & Skyline Bar (20th floor)

    Venue-Internal Networking

     

     

    Portuguese quarter (Portugiesenviertel) restaurants

    Walkable Dining District

     

     

    Landungsbrücken piers and Elbe ferry terminals

    Waterfront Meet-Up Point

     

     

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Per diem × 2€150.00
    Estimated total€150.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard

    Not yet confirmed

    official

    hotel_night

    visitor · mid_range

    EUR 130–180 / per room per night

    estimate

    per_diem

    visitor · standard

    EUR 60–90 / per person per day

    estimate

    visa_fee

    visitor · schengen_type_c

    EUR 90 / per person

    official

    airport_transfer

    visitor · public_transit

    EUR 3.8 / per journey

    official

    exhibitor_stand

    exhibitor · shell_scheme

    EUR 350–650 / per sqm (indicative)

    estimate

    visa_fee

    visitor · Entry visa

    USD 98 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are evaluating the sector, sourcing regional producers or scouting partners and can commit two to three days on the ground in Hamburg.

    Best for

    Founders, brand managers, product developers and buyers in Hamburg's food, hospitality and creative-production scene who want to source regional suppliers, compare concepts and build partner contacts over four days.

    Min. budget

    $530.00

    Timeline

    6–10 weeks: register with the organiser, book flights and hotel 6–8 weeks out, and apply for a Schengen visa 4–6 weeks before departure if required.

    Risks

    Hamburg hotel rates spike during March trade and congress weeks — book early to hold mid-range rates

    Schengen visa appointments at German missions can be limited in peak spring season

    Late flights into HAM on the opening day leave little buffer for the evening reception

    exhibit

    You have a product or service ready to demo and want qualified buyer conversations rather than high-volume footfall.

    Best for

    Food producers, drinks brands, equipment suppliers, hospitality-tech firms and agencies that want direct face time with Hamburg buyers and media in an intimate riverside venue.

    Min. budget

    $3,500.00

    Timeline

    4–6 months: confirm stand or showcase space with Butter bei die Fische GmbH, finalise freight and customs for samples, and lock in team travel and accommodation.

    Risks

    Intimate venue means limited stand space — late applicants may not secure a showcase slot

    Sample shipping into Germany requires customs paperwork and, for some goods, food-safety declarations

    Hospitality and stand-build costs in Hamburg run high in Q1, so budget contingency is essential

    skip

    Your sales model is national or online-only, or your travel budget is already committed to a larger sector fair in the same quarter.

    Best for

    Teams focused purely on mass-market consumer volume, or companies with no Nordics/German food, hospitality or creative-industry sales channel.

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable — redirect budget to larger horizontal fairs such as Anuga or Internorga instead.

    Risks

    Skipping a curated Hamburg gathering can mean missing early regional partnerships

    Competitors present at 370GRAD may lock in local distributors first

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Hospitality
    The industry encompassing hotels, restaurants, and catering services.
    2
    Exhibitor
    A company or individual that displays products or services at an event.
    3
    Networking
    The act of meeting and connecting with other professionals in the industry.
    4
    Innovation
    The introduction of new ideas, products, or methods in the hospitality sector.
    5
    Decision-maker
    An individual with the authority to make purchasing decisions within a company.

    Trust footer

    Sources

    3

    References

    2

    Publishers

    0

    Date checked

    1

    Butter bei die Fische GmbH

    2

    370GRAD

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