Who should attend this AI conference?

Product designers, engineers, data professionals, UX specialists and business leaders working with AI-enabled systems will benefit most.

When and where does the AI Conference 2027 take place?

Future Product Days 2027 runs 22-24 September at CityCube Berlin, Germany.

How does this compare to other artificial intelligence events in 2027?

Future Product Days event focuses on practical implementation and cross-disciplinary collaboration, positioning it among the best AI conferences for product-driven teams.

Will there be hands-on AI engineering workshops?

Yes. The masterclass day includes sessions focused on building and scaling AI systems in practical environments.

What makes this different from other AI engineering conferences?

This event focuses on real-world applications. It connects AI with product development, engineering workflows and system design.

Are workshops and masterclasses included with my ticket?

The 60 to 120 minute Compact Workshops are included with your ticket but have limited availability. Booking opens through the official event app about two weeks before the conference, and an online version is available after the event.

Is there an official event app for Future Product Days?

Yes. The Official Future Product Days Event App carries the full programme, lets you compose a personal agenda and is where you register for the Thursday Mini Workshops, which are limited capacity and first come, first served.

Future Product Days 2026 | TradeShowIntel

Name: Future Product Days 2026
Start: 2026-09-22
End: 2026-09-24
Location: Lokomotivværkstedet

Event overview

Overview

Future Product Days 2026 is 22-24 September at Lokomotivværkstedet in Copenhagen.

The 2027 edition moves to Berlin.

TL;DR

1Dates and Venue: Future Product Days 2027 runs from September 22-24 at Lokomotivvaerkstedet, Copenhagen, Denmark.
2Scale and Focus: The event is expected to attract over 8000 participants and features 100+ speakers across various design and technology tracks.
3Organiser: Hosted by Westwerk Events and Framna, with registration available at futureproductdays.com.
4Buyer Authority: Attendees include product designers, engineers, UX specialists, and business leaders working with AI-enabled systems.
5Entry: Tickets start from 315 €; various package options are available for attendees.

Why visit

Attending Future Product Days provides invaluable insights into the latest trends in product design and technology, networking opportunities with industry leaders, and hands-on workshops to enhance your skills. Dates and Venue: Future Product Days 2027 runs from September 22-24 at Lokomotivvaerkstedet, Copenhagen, Denmark. Buyer Authority: Attendees include product designers, engineers, UX specialists, and business leaders working with AI-enabled systems.

Why exhibit

Exhibiting at Future Product Days allows brands to showcase their innovations, connect with a diverse audience of professionals, and gain visibility in the rapidly evolving design landscape. Buyer Authority: Attendees include product designers, engineers, UX specialists, and business leaders working with AI-enabled systems. As AI continues to reshape industries, Future Product Days serves as a crucial platform for professionals to explore practical applications.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Product designers from various industries

UX professionals and researchers

Engineers specializing in product development

Business leaders focused on innovation

Creative directors and strategists

Students and emerging professionals in design

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Companies in product design and development

Tech firms specializing in UX/UI solutions

Agencies offering design consultancy

Startups showcasing innovative products

Educational institutions with design programs

Organizations focused on AI and technology integration

Product categories

Key solution areas showcased across the event.

User experience design tools and software

Prototyping and testing solutions

Design systems and frameworks

AI applications in product design

Collaboration tools for design teams

Sustainable design practices and materials

Location & Facilities

Venue

Open in Google Maps

Lokomotivværkstedet

Copenhagen, Denmark

Attend

Entry & tickets

Event days & opening times

DayOpening hours

Official show dates September 2224

Event daysconfirm daily opening hours on the organiser registration page

First Mover Tickets
Tickets start from 315 € while they last.
€315.00

Who runs the show

Organisers

Westwerk Events

Website

Framna

Website

What's on

Programme

Panel or Chat

Talk

Event days

12:00–14:20

Typical time

Speakers

Don Norman

Co-Founder Nielsen Norman Group @ Nielsen Norman Group

User-Centered Design

Simon Fenske

Sustainable UX Engineer & Responsible AI Advocate @ HEC / team neusta

Cassidy Fein

Principal Lead Product Manager @ Microsoft

Tuesday, Sep 22, 2026

12:50 – 13:20

Generative AI - Value Creation

Talk

Stage 1Speakers: Don Norman

13:50 – 14:20

AI and Behavior Change - Lessons from Healthcare

Talk

Stage 2Speakers: Cassidy Fein

Wednesday, Sep 23, 2026

12:00 – 12:30

Creativity in the Age of AI

Panel or Chat

Stage 1Speakers: Simon Fenske

How the last edition performed

Previous edition

Current edition

8,000 visitors

Forecast — not final

Visitors

5,000

New this edition

1
Official event app
The Future Product Days event app lets attendees browse the full programme, build a personal agenda and register for limited-capacity Mini Workshops on a first come, first served basis.
Source
2
Ignis Startup Award
A startup award programme at the conference, judged by a jury that includes Westwerk's Founder and CEO.
Source

Impact

A bigger and stronger platform

Future Product Days 2027 is a leading design conference that brings together ambitious product designers, engineers, UX professionals, and creative leaders from around the world. This premier creative conference in Berlin offers curated talks, hands-on workshops, masterclasses and networking experiences you need to stay at the forefront of design and digital innovation. As AI continues to reshape industries, Future Product Days serves as a crucial platform for professionals to explore practical applications.

Audience quality

High-value decision-makers

Visitors typically include Product designers from various industries, UX professionals and researchers, Engineers specializing in product development, Business leaders focused on innovation. Dates and Venue: Future Product Days 2027 runs from September 22-24 at Lokomotivvaerkstedet, Copenhagen, Denmark. Scale and Focus: The event is expected to attract over 8000 participants and features 100+ speakers across various design and technology tracks. Organiser: Hosted by Westwerk Events and Framna, with registration.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Nordics — Copenhagen, Denmark, in the Øresund region linking Zealand with Malmö, Sweden, and home to a dense cluster of product, UX and applied-AI studios.

Why it matters

Attending Future Product Days on 2026-09-22 to 2026-09-24 in Copenhagen lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

Industry trends

Key trends shaping this market and its wider industry.

Agentic AI in product teams

Agentic AI refers to software agents that plan and execute multi-step tasks with limited human input, moving beyond single-response copilots.

Design systems and cross-functional delivery

Design systems are shared component, token and documentation libraries that keep interface work consistent across product teams.

Research at scale

Research at scale means continuous, instrumented user research that runs alongside product delivery instead of one-off studies.

Continuous delivery and platform engineering

Continuous integration and continuous delivery describe automated build, test and release pipelines that keep software shippable at speed.

Product leadership operating models

Product operating models define how strategy, discovery and delivery responsibilities are split across product, design and engineering.

Analytics, consent and privacy in digital products

Product analytics and consent management cover how teams measure user behaviour while meeting European privacy expectations.

Product, design and applied-AI conference circuit

Book Copenhagen hotels and meeting slots 8–12 weeks before opening day; peer conferences cluster in March, May and the autumn months.

Teams covering product, design and AI commonly plan Future Product Days alongside other regional and global peer events to compare tooling, benchmark pricing and meet the same vendors in different markets.

Pre-show

Confirm exhibitor meetings, workshop bookings and demo slots for Future Product Days.

Show week

Stage 1 and Stage 2 sessions, expo floor walk-throughs and supplier negotiations in Sydhavn.

Post-show

Follow-ups, procurement comparisons and peer-event planning for the next circuit.

Peer events are established product, design and technology conferences; confirm current dates on each organiser website before booking.

Plan your trip

Travel & logistics

Local currency · DKK

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

CPH

Copenhagen Airport (Kastrup)

Denmark's main international gateway and the default arrival point for the show. Metro M2 reaches Kongens Nytorv and Christianshavn, or take the Øresundståg/regional train to Copenhagen Central and continue on S-train lines B, C or H towards Høje Taastrup/Greve to Sydhavn St, about a 12-minute walk from Otto Busses Vej 5A.

~10 km

to venue

15–25 min off-peak by car or taxi to Sydhavn; 25–35 min in weekday traffic

by car

RKE

Copenhagen Roskilde Airport

Smaller regional airport west of the city handling business aviation and private charters rather than scheduled international traffic; nearly all commercial visitors arrive via CPH.

~35 km

to venue

35–45 min by car to Sydhavn

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

tier

Sydhavn, 2450 Copenhagen (Otto Busses Vej district)

Not yet confirmed

source

tier

Vesterbro / Kalvebod Brygge, city centre

Not yet confirmed

source

tier

Sydhavn, close to Fisketorvet

Not yet confirmed

source

tier

Vesterbro, city centre near the harbour

Not yet confirmed

source

tier

Vesterbro, beside Copenhagen Central Station

Not yet confirmed

source

tier

Ørestad, near the metro and the airport line

Not yet confirmed

source

Local transport

Get around the city with these convenient transport options.

Metro and S-train

Estimated costDKK 24-30 per single zone-based ticket (estimate)

Best forAirport and city centre to Sydhavn / Copenhagen Central Station

Frequent metro and S-train services; plan routes with Rejseplanen or the DOT journey planner for timetables and changes.

Bus

Estimated costDKK 24-30 per single zone-based ticket (estimate)

Best forLocal bus services stopping near Otto Busses Vej 5A

Moovit publishes step-by-step bus, train and metro directions to Lokomotivvaerkstedet with updated schedules.

Taxi and ride-hail

Estimated costDKK 150-300 city centre to venue (estimate)

Best forAirport or city centre to Lokomotivvaerkstedet, Otto Busses Vej 5A, 2450 Copenhagen

Short drive from central Copenhagen into the Sydhavn district; useful for badge pick-up mornings and evening returns.

Car and parking

Estimated costDKK 15-30 per hour in surrounding paid lots (estimate)

Best forOn-site and surrounding paid parking at Otto Busses Vej 5A

Parkopedia and ParkMe list parking at Lokomotivvaerkstedet, Otto Busses Vej 5A, covering garages, street parking and meters.

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forCopenhagen Airport (Kastrup) (CPH) to Lokomotivvaerkstedet

15-20 minutes by car or taxi (estimate); Denmark's main international gateway. Metro M2 and regional trains connect the airport with Copenhagen Central Station, then metro, S-train or bus onward to Lokomotivvaerkstedet.

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forCopenhagen Roskilde Airport (RKE) to Lokomotivvaerkstedet

35–45 min by car to Sydhavn; Smaller regional airport west of the city handling business aviation and private charters rather than scheduled international traffic; nearly all commercial visitors arrive via CPH.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: check with organiser

Official visa page

Weather

Copenhagen in late September is early autumn: average daytime highs of about 17-19 C and overnight lows around 10-12 C, with roughly 11 rainy days in the month and about 8 hours of average daily sunshine. Temperatures fall steadily across the month, so show-week visitors should plan for changeable, cooler conditions.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Denmark has wide mobile and public Wi-Fi coverage. For most business visitors an eSIM activated before departure, or an airport SIM bought on arrival, is the fastest way to get data; airport Wi-Fi and pre-activated eSIMs are the usual first connection points on arrival in Copenhagen. Network access, airport Wi-Fi rules and SIM prices can change, so confirm time-sensitive details shortly before travel.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping and paying

Service is included in Danish restaurant and bar bills and tipping is not expected; rounding up or leaving 5–10% is a friendly gesture for good table service. Cards and MobilePay are accepted almost everywhere, so there is little need to carry cash.

Cycling and street etiquette

Copenhagen runs on bicycles. Keep out of the cycle lanes when walking between your hotel and Lokomotivværkstedet, look both ways before crossing, and expect quiet, orderly queuing on the metro, S-train and buses.

Business culture and dress

Danish business culture is informal and punctual — first names, a flat hierarchy and direct questions are normal. Smart-casual layers suit Lokomotivværkstedet, a converted industrial hall where temperatures differ between the halls and the outdoor areas.

Socialising at the venue

Beer and wine are commonly served at conference mixers, but declining alcohol is entirely normal. Conversations often open with practical topics rather than formal introductions, so prepare a short, specific description of what your product does.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: CPH

Compare flights to the nearest international gateway serving Copenhagen; confirm ground transport on the organiser site.

Visa

Denmark is part of the Schengen area. Visa-exempt nationalities can enter Denmark for business visits of up to 90 days without a visa; other nationalities must apply for a Schengen short-stay business visa before travel through the Danish Ministry of Foreign Affairs portal or a Danish embassy, consulate or VFS Global centre serving their main destination.

Estimated cost: Not yet confirmed

Processing: Apply well ahead of travel: register the application online, book an embassy, consulate or VFS Global appointment, and allow several weeks of processing before the 22-24 September 2026 show dates.

Danish authorities publish visa rules at um.dk and newtodenmark.dk, including a dedicated short-stay business visit route for stays of up to 90 days. VFS Global publishes a Denmark business visit document checklist; visa fees are non-refundable regardless of the decision.

Official

Hotels

Find a stay near the venue with options for every budget.

Check-in (recommended)

2026-09-21

Check-out (recommended)

2026-09-24

Areas to stay

Sydhavn, 2450 Copenhagen (Otto Busses Vej district) · Sydhavn, close to Fisketorvet · Vesterbro / Kalvebod Brygge, city centre · Vesterbro, beside Copenhagen Central Station · Vesterbro, city centre near the harbour

mid range

DKK 550-950/night

Book

mid range

DKK 600-900/night

Book

mid range

DKK 800-1,250/night

Book

mid range

DKK 750-1,200/night

Book

mid range

DKK 1,100-1,700/night

Book

mid range

DKK 1,300-2,200/night

Book

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Copenhagen Airport (Kastrup) (CPH): 15–25 min off-peak by car or taxi to Sydhavn; 25–35 min in weekday traffic; Copenhagen Roskilde Airport (RKE): 35–45 min by car to Sydhavn. Allow road or rail time to Lokomotivvaerkstedet; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Lokomotivvaerkstedet: Sydhavn, 2450 Copenhagen (Otto Busses Vej district): a&o Copenhagen Sydhavn; Vesterbro / Kalvebod Brygge, city centre: Cabinn Copenhagen; Sydhavn, close to Fisketorvet: MEININGER Hotel Copenhagen.

Ride-hail: Ride-hailing apps are commonly used in Copenhagen; confirm local availability before travel.

Public transit: Copenhagen's metro, S-train and bus network serves the Sydhavn district where Lokomotivvaerkstedet sits at Otto Busses Vej 5A, 2450 Copenhagen. Use the Rejseplanen or DOT journey planner (dinoffentligetransport.dk) for timetables, zones and changes, or Moovit for step-by-step bus, train and metro directions to the venue.

Parking: On-site parking is available at Lokomotivvaerkstedet; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: September 2026

Temperature: Daily highs around 17-19 C, overnight lows around 10-12 C in Copenhagen in September.

Seasonality: Early autumn in Copenhagen: September averages about 11 rainy days and roughly 52-60 mm of rainfall, with around 8 hours of average daily sunshine. Expect fast-changing weather and showers during the 22-24 September 2026 show days.

Packing: Pack light layers, a waterproof jacket or compact umbrella and comfortable walking shoes for the venue. September evenings drop to around 10-12 C, so add a warm mid-layer for evening networking events in Copenhagen.

Plan your trip

Planning

Best day to visit: Tuesday 22 September 2026 (Day 1)

Day 1 carries the densest published programme: Don Norman's 'Generative AI – Value Creation' on Stage 1 at 12:50 and Cassidy Fein's healthcare behaviour-change talk on Stage 2 at 13:50, so attendees can pair two headline sessions with a first full pass of the expo floor while exhibitor teams are fully staffed. If supplier meetings matter more than keynotes, Wednesday 23 September — with Simon Fenske's panel at 12:00 plus a second floor pass — is the stronger single-day alternative.

Check passport validity and visa need for Denmark — Denmark is in the Schengen area; business visits of up to 90 days are visa-free for exempt nationalities, otherwise apply via applyvisa.um.dk.

Book flights into Copenhagen Airport (CPH) — Allow 15-20 minutes by car or taxi, or metro and S-train via Copenhagen Central, to reach the Sydhavn venue district.

Reserve a hotel near Lokomotivvaerkstedet — a&o Copenhagen Sydhavn is 920 m from the venue, Cabinn Copenhagen 1.2 km and MEININGER Hotel Copenhagen 1.6 km.

Buy the Future Product Days 2026 ticket — Registration and ticket purchase run through tickets.futureproductdays.com; check the FAQ and attendee information page for venue access and ticket details.

Download the official event app and build an agenda — The Future Product Days event app carries the full programme and lets you compose a personal agenda across the stages and breakouts.

Book Compact Workshops and Mini Workshops — 60 to 120 minute Compact Workshops are included with the ticket but limited; booking opens in the event app about two weeks before the conference.

Shortlist sessions across UX, product, engineering and AI tracks — Programme covers UX, product design, software engineering, agentic AI and product leadership, with 30+ workshops and masterclasses.

Plan Metro, S-train or bus routes to the venue — Use Rejseplanen or the DOT journey planner to route to Otto Busses Vej 5A; drivers can use Parkopedia-listed parking at the venue.

Pack for changeable Copenhagen autumn weather — September averages 17-19 C highs, 10-12 C lows and about 11 rainy days; bring layers and a waterproof jacket.

Arrange data for Denmark — An eSIM activated before departure or an airport SIM on arrival is the fastest option, alongside airport and venue Wi-Fi.

Confirm tickets, times and badge collection — Re-check attendee emails, ticket QR codes and venue access guidance on the FAQ and attendee information page.

Arrive early on day one for orientation — Allow time for badge collection, venue orientation at Lokomotivvaerkstedet and the opening sessions on 22 September 2026.

Side trips

Malmö, Sweden

Louisiana Museum of Modern Art, Humlebæk

Networking spots

Expo floor partner stands, Lokomotivværkstedet

Stage 1 and Stage 2 conference area

Evening mixer in the Lokomotivværkstedet halls

Budget

Costs & budget

Build your working budget

Adjust the inputs below to create a directional event budget.

Number of nights

Estimated budget

Live estimate

Per diem × 2DKK 150.00

Estimated totalDKK 150.00

This is a directional estimate. Please verify live rates before booking.

Cost reference

Official cost items and estimated ranges for exhibitors.

visitor_ticket

visitor · First Mover Tickets

EUR 315 / per person

official

Item	For	Tier	Estimated range	Status	As of
visitor_ticket	visitor	First Mover Tickets	EUR 315 / per person	official

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

Assess how this option fits your objectives.

Best for

Product designers, UX researchers, product managers and engineering leads who need to compare tooling and practice across UX, product design, software engineering and agentic AI in one trip.

Min. budget

$615.00

Timeline

4-6 weeks for flights, Copenhagen hotel and ticket purchase before the 22-24 September 2026 dates.

Risks

Copenhagen hotel rates rise closer to the show; book Sydhavn or city-centre rooms early.

Non-exempt visitors need a Schengen business visa and an embassy or VFS appointment several weeks ahead.

Compact Workshops and Mini Workshops have limited capacity and open for booking in the event app only about two weeks before the conference.

exhibit

Assess how this option fits your objectives.

Best for

Vendors of design systems, UX research and analytics platforms, product tooling and AI-enabled engineering software that want face time with product teams and engineering decision makers.

Min. budget

$2,767.00

Timeline

8-12 weeks to confirm space, brief a stand builder, ship demo units to Copenhagen and brief stand staff.

Risks

Exhibitor space and sponsorship inventory at Lokomotivvaerkstedet is limited and allocated on a first come basis.

Freight and customs paperwork for imported demo hardware adds lead time before build-up.

Audiences compare live demos against the conference programme, so understaffed stands lose leads to competitors.

skip

Assess how this option fits your objectives.

Best for

Teams with no product, design or engineering remit, and buyers who cannot travel to Copenhagen during 22-24 September 2026 or commit to the preparation time above.

Min. budget

Not yet confirmed

Timeline

No lead time; monitor published recaps and speaker content instead of travelling.

Risks

Skipping removes direct access to the roughly 5,000 attendees and 120+ speakers in the room.

Competitors exhibiting will capture the supplier conversations and follow-up meetings instead.

Gallery

Photos

Official imagery from Future Product Days

FAQs & glossary

Answers

Frequently asked

Glossary

AI: Artificial Intelligence, the simulation of human intelligence processes by machines.
UX: User Experience, the overall experience a user has when interacting with a product.
Prototyping: The process of creating an early model of a product to test concepts and usability.
Design Systems: A collection of reusable components and guidelines for product design.
Scalability: The capability of a system to handle a growing amount of work or its potential to accommodate growth.
Collaboration: Working together with others to achieve a common goal, especially in product development.
Accessibility: The design of products to be usable by people with a wide range of abilities and disabilities.
Innovation: The process of translating an idea or invention into a good or service that creates value.

Trust footer

Sources

References

Publishers

Date checked

Future Product Days

Future Product Days Official Website
Lang: EN
event_website
Future Product Days LinkedIn
Lang: EN
event_social
Future Product Days Instagram
Lang: EN
event_social
Future Product Days TikTok
Lang: EN
event_social
Future Product Days YouTube
Lang: EN
event_social

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