FoodExpo 2028, held from March 26-28 in Herning, Denmark, is the premier trade fair for the food industry, featuring over 20,000 professionals and 463 exhibitors.
Dates
26–28 Mar 2028
City / country
Herning, Denmark
Venue
MCH Messecenter Herning
Time
10:00 AM – 6:00 PM
Event overview
FoodExpo is the leading trade fair for the food industry in the Nordic region, showcasing innovative products and solutions.
The event will take place from March 26 to 28, 2028, at MCH Messecenter Herning, Denmark.
TL;DR
Visitors will gain insights into the latest food trends, network with industry leaders, and discover innovative products. Dates and Venue: FoodExpo 2028 runs from March 26 to 28 at MCH Messecenter Herning, Denmark. Scale and Focus: The event expects over 20,000 visitors and 463 exhibitors, making it a key gathering for the food industry. Buyer Authority: Attendees include decision-makers from restaurants, hotels, and retail sectors.
Exhibiting at FoodExpo provides unparalleled access to decision-makers in the food industry, enhancing brand visibility and generating valuable leads. Scale and Focus: The event expects over 20,000 visitors and 463 exhibitors, making it a key gathering for the food industry. Buyer Authority: Attendees include decision-makers from restaurants, hotels, and retail sectors. FoodExpo serves as a vital platform for networking and showcasing the latest trends in the food industry,.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Vardevej 1, 7400 Herning, Denmark
Parking: Free parking is available within walking distance from the venue, with electric charging stations.
Attend
Event days & opening times
Ticket info
Badge collection
Collect your visitor badge on arrival at MCH Messecenter Herning; bring your registration confirmation and photo ID. Doors open at 10:00 on the opening Sunday and 09:00 on Monday and Tuesday.
Ticket notes
Free tickets are available online.
How the last edition performed
Visitors
30,000
Exhibitors
1,300
Testimonials
Foodexpo 2026 in Herning is now successfully concluded – and what a success it has been! The energy level and motivation at our stand were absolutely top-notch.
Thank you for three fantastic days at Foodexpo 2026. We are completely overwhelmed by the many visits to our stand.
Thank you for some fantastic days at Foodexpo 2026! At Floren Engros, we are incredibly grateful to all of you who stopped by our stand.
Impact
FoodExpo is the leading trade fair for the food industry in the Nordic region, showcasing innovative products and solutions. The event will take place from March 26 to 28, 2028, at MCH Messecenter Herning, Denmark. FoodExpo serves as a vital platform for networking and showcasing the latest trends in the food industry, connecting suppliers and buyers effectively. FoodExpo 2028, held from March 26-28 in Herning, Denmark, is the premier trade fair for.
Audience quality
Visitors typically include Restaurant owners and managers, Catering professionals, Retail buyers and merchandisers, Food service operators. Dates and Venue: FoodExpo 2028 runs from March 26 to 28 at MCH Messecenter Herning, Denmark. Scale and Focus: The event expects over 20,000 visitors and 463 exhibitors, making it a key gathering for the food industry. Organiser: Hosted by MCH A/S, more details can be found at uk.foodexpo.dk. Buyer Authority: Attendees include decision-makers from restaurants, hotels,.
Exhibitor outcomes
Exhibiting at FoodExpo provides unparalleled access to decision-makers in the food industry, enhancing brand visibility and generating valuable leads. Scale and Focus: The event expects over 20,000 visitors and 463 exhibitors, making it a key gathering for the food industry. Buyer Authority: Attendees include decision-makers from restaurants, hotels, and retail sectors. FoodExpo serves as a vital platform for networking and showcasing the latest trends in the food industry,.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending FoodExpo on 2028-03-26 to 2028-03-28 in Herning lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
FoodExpo sits in the Nordic leg of the European food-fair calendar: buyers use Herning for Danish and Nordic sourcing, then compare range depth, packaging formats and pricing against the larger European platforms in Cologne, Paris, Milan and Dubai.
Pre-show
Confirm exhibitor meetings, tasting appointments and product demos for FoodExpo in Herning.
Show week
Hall walk-throughs by category, live tastings, and supplier negotiations across the three days.
Peer events are established sector fairs; FoodExpo remains the primary Danish platform for domestic retail and foodservice buyers.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
The main international gateway for Herning, with direct routes from Copenhagen, Amsterdam, Frankfurt, London and other European hubs; rental cars, taxis and airport coaches serve the Herning area via the E20 and Route 18.
~60 km
to venue
50–60 min by car
by car
The closest airport to MCH Messecenter Herning, with scheduled connections to Copenhagen — the fastest option for domestic transfers, though international route choice is limited.
~35 km
to venue
30–35 min by car
by car
Serves Aarhus and Djursland with seasonal and year-round European routes; drive south-west on the E45 and Route 18, or connect by bus to Aarhus station and onward by train to Herning.
~100 km
to venue
1 h 15 min by car
by car
Denmark's long-haul hub and the usual arrival point for visitors outside Europe; intercity trains run from Copenhagen to Herning with a change at Vejle or Aarhus, and the final leg stops at Herning Messecenter St. beside the venue.
~300 km
to venue
3 h 15 min by car / 3 h 30 min–4 h by intercity train
by car
A range of accommodation options near the venue and across key areas.
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Get around the city with these convenient transport options.
Train
MCH Messecenter Herning has its own train stop, so visitors can travel directly from the city centre to the halls.
City bus
City bus line 6 serves MCH when no event shuttle is running; check times on rejseplanen.dk.
Event shuttle
The Municipality of Herning runs shuttles for large events; schedules appear on rejseplanen.dk about 14 days before the event.
Taxi
A taxi from central Herning takes about 10-15 minutes in normal traffic, useful with heavy stand materials or late returns.
Car and parking
The main parking area is opposite the West Entrance, with a tunnel under Vardevej leading into the exhibition centre.
taxi
50–60 min by car; The main international gateway for Herning, with direct routes from Copenhagen, Amsterdam, Frankfurt, London and other European hubs; rental cars, taxis and airport coaches serve the Herning area via the E20 and Route 18.
taxi
30–35 min by car; The closest airport to MCH Messecenter Herning, with scheduled connections to Copenhagen — the fastest option for domestic transfers, though international route choice is limited.
taxi
1 h 15 min by car; Serves Aarhus and Djursland with seasonal and year-round European routes; drive south-west on the E45 and Route 18, or connect by bus to Aarhus station and onward by train to Herning.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (business visit) | Non-EU/EEA nationals from visa-required countries travelling to Denmark for business for up to 90 days | Not yet confirmed | Typically around 15 calendar days; apply well in advance | |
| Visa-free entry (Schengen waiver) | Passport holders from visa-waiver countries including the United States, United Kingdom and most EU/EEA states for short business stays | Not yet confirmed | Not applicable; entry granted at the border |
American business visitors and tourists do not need a visa for stays under three months. Denmark is part of the Schengen area, so apply for a Schengen visa through the Danish embassy or consulate for your main destination.
Official visa pageWeather
Herning in late March: daytime highs around 6-8C falling to about 0C at night; expect roughly 57-70 mm of rain across 12-16 wet days, overcast skies about 63% of the time and occasional snow (about 3 days, 17 mm accumulation).
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Denmark.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and payment
Denmark is effectively cashless: cards and MobilePay are accepted for taxis, trains, cafés and hotel bills, and service charges are already included. Tipping is optional — rounding up or leaving around 5–10% in restaurants is generous rather than expected.
Greetings and punctuality
Danish business culture is informal and first-name based, but punctual: arrive on time for stand appointments and meetings, shake hands on introduction, and keep small talk brief before getting to price, volumes and delivery terms. English is spoken fluently almost everywhere.
Tastings and alcohol etiquette
FoodExpo exhibitors offer extensive tastings, including beer, wine and spirits, so pace sampling and use the spittoons or water stations provided. Accept an offered sample before discussing orders, and note that Danish drink-driving limits are strict, making train or taxi the sensible choice after a tasting-heavy day.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BLL
Compare flights to the nearest international gateway serving Herning; confirm ground transport on the organiser site.
EU/EEA citizens can usually enter freely. Other nationals may need a Schengen visa (Schengen short-stay visa (business visit), Visa-free entry (Schengen waiver)) for short business visits. Confirm requirements on the official migration site.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
American business visitors and tourists do not need a visa for stays under three months. Denmark is part of the Schengen area, so apply for a Schengen visa through the Danish embassy or consulate for your main destination.
OfficialFind a stay near the venue with options for every budget.
Check-in (recommended)
2028-03-25
Check-out (recommended)
2028-03-29
Areas to stay
Herning city centre · Herning north, near the venue · Herning outskirts · Vardevej, venue-adjacent
budget to mid range
DKK 850-1,150/night
budget
DKK 550-800/night
mid range
DKK 800-1,050/night
mid range
DKK 900-1,300/night
mid range
DKK 850-1,150/night
premium
DKK 1,100-1,600/night
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Billund Airport (BLL): 50–60 min by car; Midtjyllands Lufthavn (Karup) (KRP): 30–35 min by car; Aarhus Airport (AAR): 1 h 15 min by car; Copenhagen Airport (CPH): 3 h 15 min by car / 3 h 30 min–4 h by intercity train. Allow road or rail time to MCH Messecenter Herning; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near MCH Messecenter Herning: Vardevej, venue-adjacent: Hotel Herning; Herning north, near the venue: Sleep In Herning.dk; Herning outskirts: Hotel Lynggaarden.
Ride-hail: Ride-hailing apps are commonly used in Herning; confirm local availability before travel.
Public transit: MCH Messecenter Herning has its own train stop (Herning Messecenter St.) linking the city centre to the halls. City bus line 6 also serves MCH; during major events shuttle buses depart from Herning Station platform 7. Check times on rejseplanen.dk about 14 days ahead.
Parking: On-site parking is available at MCH Messecenter Herning; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: March 2028
Temperature: Roughly 0C at night to 6-8C by day in Herning during late March.
Seasonality: March is cold and changeable: about 57-70 mm rainfall over 12-16 rainy days, overcast around 63% of the time, with occasional snow (about 3 days, 17 mm accumulation).
Packing: Pack warm layers, a waterproof jacket, an umbrella and closed waterproof shoes for cold, wet March days in Herning, plus smart indoor business wear for show-floor meetings.
Plan your trip
Best day to visit: Monday 27 March 2028 (Day 2)
Day 2 carries the fullest hall activity: exhibitors and buyer teams are fully staffed after the Sunday opening, appointment calendars are at their densest, and both the tasting zones and stage talks run all day. Day 1 (Sunday 26 March) starts with registration queues and stand set-up finishing, while the closing Tuesday 28 March sees exhibitors packing down through the afternoon — so Monday gives the best balance of access to senior supplier staff and time for negotiations.
Verify passport validity and check whether a Schengen visa is needed for Denmark — Denmark is in the Schengen area; file any visa application early to allow around 15 calendar days processing.
Book flights into Denmark and onward train or bus to Herning — Aim to arrive the day before the show opens at MCH Messecenter Herning, 26-28 March 2028.
Reserve a hotel near MCH Messecenter Herning — Venue-adjacent options run from about 190 m to 3 km; book early to avoid show-week price peaks.
Register online for your free trade visitor ticket and badge — Registration is free for trade visitors via the FoodExpo site; save the confirmation for badge collection.
Download the FoodExpo floor plan and product catalogue — Shortlist exhibitors across foodservice, hotel, restaurant and retail segments before arriving.
Request meetings with priority exhibitors and plan a hall route — Pre-booked meeting slots keep stand visits focused during the three-day show.
Check shuttle bus and city bus line 6 times for travel to MCH — Shuttles run from Herning Station platform 7; schedules appear on rejseplanen.dk about 14 days ahead.
Pack warm, waterproof layers and comfortable shoes — Herning in late March is cold and wet, with daytime highs of about 6-8C falling near 0C at night.
Plan arrival and badge collection for the first show day — Arrive early on the opening Sunday for orientation; doors open at 10:00 on day one.
Arrival, badge collection and hall-plan orientation
West Entrance foyer, MCH Messecenter HerningCore sourcing walk across the main food halls
Main exhibition halls, MCH Messecenter HerningNetworking lunch and tasting counters
Food-to-go and tasting areas, MCH Messecenter HerningSupplier meetings, innovation zone and trend stage
Innovation and stage areas, MCH Messecenter HerningAarhus
Billund and Jelling
FoodExpo tasting and food-to-go zones
Busiest around midday, when exhibitors serve hot samples.
MCH Congress and foyer areas
Two to three minutes' walk from the main exhibition halls.
Central Herning hotel bars (Scandic Regina, Best Western Plus Hotel Eyde)
Book restaurant tables 4–6 weeks ahead during show week.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · standard
Not yet confirmed
visa_fee
visitor · Schengen short-stay (business)
EUR 90 / per applicant
hotel_night
visitor · budget
DKK 550–800 / per room per night
hotel_night
visitor · mid-range
DKK 850–1300 / per room per night
hotel_night
visitor · premium
DKK 1100–1600 / per room per night
per_diem
visitor · standard
DKK 400–700 / per person per day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | standard | Not yet confirmed | official | |
| visa_fee | visitor | Schengen short-stay (business) | EUR 90 / per applicant | official | |
| hotel_night | visitor | budget | DKK 550–800 / per room per night | estimate | |
| hotel_night | visitor | mid-range | DKK 850–1300 / per room per night | estimate | |
| hotel_night | visitor | premium | DKK 1100–1600 / per room per night | estimate | |
| per_diem | visitor | standard | DKK 400–700 / per person per day | estimate |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Assess how this option fits your objectives.
Best for
Foodservice operators, retail buyers and chefs sourcing new products and meeting Danish and Nordic suppliers.
Min. budget
$350.00
Timeline
4-6 weeks for flights and venue-adjacent hotel bookings.
Risks
Herning hotel capacity tightens around show week
Schengen visa lead time if travelling from a visa-required country
Free trade registration still requires advance online signup
exhibit
Assess how this option fits your objectives.
Best for
Food, beverage and equipment suppliers targeting Danish foodservice, hotel, restaurant and retail buyers.
Min. budget
$2,200.00
Timeline
3-6 months to book stand space, build a booth and arrange freight.
Risks
Stand allocation and hall position confirmed late
Freight and customs lead time for equipment and samples
Biennial cycle means the next Danish platform is two years away
skip
Assess how this option fits your objectives.
Best for
Consumer-only visitors and businesses with no Nordic foodservice or retail sourcing interest.
Min. budget
Not yet confirmed
Timeline
Not applicable.
Risks
FoodExpo is a trade-only event, so the general public cannot attend
FAQs & glossary
Frequently asked
Glossary
Display a free company card at your booth, or share your professional card on the show floor.
