The electrification of transportation is no longer a future-state conversation. It's an engineering problem being solved right now, and ITEC+EATS 2026 is where the people solving it gather. The 2026 IEEE Transportation Electrification Conference & Expo, co-located with the IEEE Electric Aircraft Technologies Symposium and CoilTech, runs June 10-12, 2026 at the VIBE CREDIT UNION SHOWPLACE in Novi, Michigan. With over a decade of history as IEEE's premier forum on transportation electrification, this year's event brings together more than 200 exhibitors and approximately 2,500 attendees across EV components, power electronics, battery systems, charging infrastructure, and electric aircraft technologies. You can also explore the ITEC+EATS 2026 listing on TradeShowIntel for additional event details.
Who Attends ITEC+EATS 2026: Engineers, OEM Decision-Makers, and Electric Aircraft Researchers
The audience here is technically dense, which is both its strength and its challenge for anyone trying to navigate it effectively.
Power electronics engineers are a core constituency, attending to benchmark inverter topologies, motor drive architectures, and wide-bandgap semiconductor applications against what peers are publishing and shipping.
Battery systems and charging infrastructure specialists from OEMs and Tier 1 suppliers come to evaluate cell chemistries, thermal management approaches, and fast-charging protocols. These are the people signing off on component sourcing decisions.
Academic researchers and PhD candidates attend to present papers, pursue IEEE Xplore publication, and make industry connections. With 250+ accepted papers on the program, the academic presence is substantial and highly engaged.
Electric aircraft technology leads represent a fast-growing segment, drawn specifically by the EATS co-location. These are propulsion engineers, aerospace systems integrators, and research directors working on hybrid-electric and fully electric aircraft platforms.
What to Expect on the ITEC+EATS 2026 Show Floor: 200+ Exhibitors Across the Full Electrification Stack
The exhibit floor at ITEC+EATS covers the full technical breadth of transportation electrification. Expect to find companies across electric vehicle components (motors, inverters, gearboxes), battery systems (cells, BMS hardware, thermal management), and charging infrastructure (onboard chargers, DC fast charge systems, grid-interface hardware).
The co-location with CoilTech adds a focused layer of materials and manufacturing representation, particularly around wound components, magnetic materials, and coil winding equipment relevant to both EV motors and electric aircraft propulsion.
Beyond the exhibit hall, the conference program includes tutorials, short courses, and keynotes. For engineers who want structured learning alongside product discovery, this format is more useful than a standard trade show floor.
The electric aircraft segment deserves specific attention. EATS brings aerospace-grade electrification into the same room as automotive-grade electrification, and the cross-pollination between those two communities is one of the more distinctive aspects of this event.
Exhibitor Strategy for ITEC+EATS 2026: Reaching Engineers and OEM Procurement Teams
The audience at ITEC+EATS skews heavily technical, which changes how effective exhibiting works here.
If you're exhibiting power electronics or motor drive systems, generic product brochures won't carry weight with this crowd. Attendees here can read a datasheet. Bring application engineers who can discuss switching frequency tradeoffs, thermal derating curves, or SiC versus GaN decisions in real terms. A conversation that gets technical fast is a good sign, not a problem to manage.
A common mistake for companies new to ITEC is treating the academic attendees as low-priority. Researchers presenting papers are often directly connected to OEM R&D programs or are themselves future hires at the companies you're trying to reach. Engaging the academic segment with genuine curiosity about their work often opens doors that a direct sales pitch to a procurement manager wouldn't.
For battery and charging infrastructure exhibitors, the co-location with CoilTech creates a cross-traffic opportunity that's worth planning for. Attendees moving between the two events represent a broader slice of the electrification supply chain. Make sure your booth positioning and messaging speaks to both automotive and aerospace applications if your technology has crossover relevance.
With 2,500 attendees across three days, lead volume can add up fast. Use the Habsy App to capture intent signals on the floor: scan a badge, record a 10-second voice note about what the engineer was evaluating, tag their buying timeline, and your follow-up list is already structured before the day ends.
Visitor Tips for ITEC+EATS 2026: Getting the Most from a Technically Dense Conference
The conference program and the exhibit floor run simultaneously, so prioritize your technical sessions early. Review the accepted paper list before you arrive and identify which sessions align with your current engineering challenges. The tutorials and short courses fill up, and some require separate registration.
If you're an OEM engineering manager evaluating charging infrastructure or power conversion suppliers, this is one of the few events where you can move from a technical paper presentation directly to a conversation with the company commercializing that research. That proximity between academia and industry is rare. Use it deliberately by mapping paper authors to exhibitor booths before you arrive.
Visitors collecting contacts from multiple exhibitors across three days face the same problem every year: a stack of business cards with no context attached by day three. The Habsy App scans cards instantly and lets you add a typed or voice note about what you discussed while the conversation is still fresh. By the time you're on the flight home, your contacts are organized and searchable.
Why ITEC+EATS 2026 Belongs on Your Calendar
For anyone working in EV powertrain, battery systems, charging infrastructure, or electric aircraft propulsion, ITEC+EATS 2026 is one of the most technically credible events on the annual calendar. The combination of IEEE-quality research, a commercially active exhibit floor, and the EATS co-location makes Novi in June a genuinely productive three days.
Before you arrive, set up your contact capture workflow so you're not reconstructing conversations from memory afterward. The Habsy Platform lets team leads see every contact captured across their group in real time, track which high-value prospects still need follow-up, and compare lead quality across events over time. Visit habsy.ai before June 10 and have your team set up before the doors open.
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