Italy's most comprehensive B2B fair for the Ho.Re.Ca. sector returns to the shores of Lake Garda in February 2027. Hospitality Italian Trade Fair 2027 runs from February 1 to 4 at Riva del Garda Fiere in Trentino, bringing together over 750 exhibitors and more than 20,000 qualified professionals from across the hotels, restaurants, and catering world. Organized by Riva del Garda Fierecongressi Spa, this is the event where the Italian hospitality industry does its most serious business. You can also explore the full event details on Hospitality Italian Trade Fair 2027 on TradeShowIntel.
Who Attends Hospitality 2027: From Hotel Owners to Mixology Professionals
The visitor mix at this fair is genuinely broad, but the common thread is that everyone here is a working professional with purchasing power or influence. The four main profiles worth knowing:
International buyers also attend, making this more than a domestic Italian fair. If you're a supplier with cross-border ambitions, the room is worth the trip.
What to Expect on the Floor at Hospitality Italian Trade Fair 2027
The show is organized across four thematic areas, each with a distinct commercial focus:
Beverage covers wine, spirits, craft beer, and mixology. The dedicated special zones (Solobirra, RPM-Riva Pianeta Mixology, and Winescape) go well beyond standard product display. Expect live tastings, competitions, and category-specific programming that draws serious buyers.
Food & Equipment is where catering manufacturers, food producers, and kitchen technology companies exhibit. This is a high-traffic area for chefs and procurement teams comparing equipment across multiple vendors in a single visit.
Contract & Wellness brings together hotel furnishing companies, spa equipment suppliers, and design studios. The buying decisions here tend to be larger in scale and longer in cycle, so conversations tend to go deeper.
Renovation & Tech covers technology solutions, property renovation services, and hospitality software. This area has grown in relevance as hotels and restaurants accelerate digital upgrades.
Beyond the exhibition floor, Hospitality Academy runs 150+ events including workshops, masterclasses, cooking shows, and professional training sessions throughout the four days.
Exhibitor Guide for Hospitality 2027: Selling to Ho.Re.Ca. Buyers at Lake Garda
Know which area your buyer walks into first. A hotel procurement manager and a craft beer distributor are both at this show, but they're spending most of their time in completely different zones. Map your target buyer profile to the thematic area they'll prioritize, and position your stand, your demos, and your team's talking points accordingly. A wellness equipment supplier pitching to spa directors needs a completely different conversation than a food equipment company targeting restaurant groups.
If you're selling in the Beverage zone, the format of the fair works against passive stands. Buyers here are tasting, comparing, and forming opinions fast. Bring product to pour, not just product to display. A craft spirits brand that runs a structured tasting at the stand will hold attention far longer than one with bottles on a shelf and a brochure.
For teams covering multiple conversations across four days, lead capture discipline matters more than most exhibitors plan for. The Habsy App lets you scan a business card, record a 10-second voice note about what the buyer actually needs (renovation budget, equipment category, delivery timeline), and tag the contact before the next person walks up. After four days of 20,000 visitors moving through the floor, that context is what separates a useful follow-up from a generic one.
Visitor Tips for Hospitality 2027: Getting Real Value from 750 Exhibitors
The sheer volume of exhibitors across four thematic areas means an unplanned visit will leave you exhausted and under-informed. Cross-reference the Hospitality Academy schedule with your floor plan before you arrive. The masterclasses and cooking shows fill up, and the best ones are directly relevant to specific product categories on the floor. Attending a session on wine tourism trends, then walking straight to the Winescape zone, is a far more productive sequence than wandering.
If you're an architect or interior designer attending for the Contract & Wellness area, be aware that supplier conversations here move toward project briefs quickly. Come with specifics: the type of property, approximate room count, timeline, and budget range. Suppliers in this zone are used to qualifying leads on the spot, and vague interest rarely leads to a follow-up quote.
For visitors collecting contacts across multiple exhibitor conversations, the Habsy App handles multi-language card scanning, which matters at an international fair where you'll pick up cards in Italian, German, and other languages. Scan the card on the spot, add a note about what you discussed, and your supplier shortlist is organized before you leave the building.
Why Hospitality Italian Trade Fair 2027 Belongs on Your Calendar
For anyone operating in hotels, restaurants, bars, or catering in Italy or looking to enter the Italian market, this fair is the most efficient four days you can spend. The combination of 750+ exhibitors, 150+ education events, and a concentrated buyer audience in a single venue is difficult to replicate through any other channel. Lake Garda in February is also, frankly, a good reason to make the trip.
Before you arrive, set up your contact capture workflow so you're not scrambling post-show. The Habsy Platform lets team leads track every contact captured by their team across the four days, see which exhibitors or buyers have been met, and ensure no high-value conversation falls through. Visit habsy.ai before February 1 and have your team set up before the doors open.
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