France's reference event for promotional products and advertising textiles is back. CTCO 2027 takes place February 2-4, 2027 at Eurexpo Lyon, running concurrently with the C!Print salon for a combined showcase of print, branding, and promotional merchandise that draws professionals from across the French market and beyond. With more than 300 exhibitors expected on the floor, this is where resellers, agencies, and brand managers come to source new collections, benchmark suppliers, and spot the trends shaping corporate gifting and branded merchandise for the year ahead. You can also explore the CTCO 2027 listing on TradeShowIntel for additional planning resources.
Who Comes to CTCO 2027: The Buyers, Resellers, and Agencies on the Floor
The audience at CTCO is tightly defined, which is exactly what makes it valuable. The people walking this floor are not casual browsers.
This is a professional-only environment. Every conversation on the floor has a commercial purpose behind it.
What to Expect on the CTCO 2027 Show Floor at Eurexpo Lyon
With 300+ exhibitors spread across Eurexpo, the floor covers the full spectrum of the promotional products and advertising textile market. Expect to find promotional product manufacturers presenting their latest collections alongside textile promotion suppliers showing branded apparel, bags, and accessories. Corporate gift providers will be competing for attention with curated ranges aimed at premium buyers, while advertising specialty companies and printing and marking professionals demonstrate decoration technologies from embroidery and screen printing to laser engraving and UV printing.
Beyond the stands, CTCO is structured around programming. Expert conferences address market trends, sustainability in promotional products, and the evolving demands of communication agencies. Discovery workshops let visitors get hands-on with products and techniques. Live product demonstrations on the floor mean you can see decoration quality and production speed in real time, not just in a catalog.
Running alongside C!Print adds another dimension. Visitors with interests across both print production and promotional merchandise can cover both shows in a single trip to Lyon.
Exhibitor Playbook for CTCO 2027: Selling to Agencies and Resellers
Lead with eco-credentials if you have them. Sustainability is not a side conversation in this market anymore. Communication agencies are increasingly fielding client briefs that specify recycled materials, organic textiles, or traceable supply chains. If your product range includes certified eco-friendly options, make that visible at the stand level, not buried in a brochure. Buyers from agencies will ask about it within the first two minutes.
If you're a textile or corporate gift supplier, understand that resellers at CTCO are comparing margin structures, not just product aesthetics. They've seen hundreds of suppliers. What moves them is a clear pricing architecture, reliable minimum order quantities, and decoration flexibility. Come prepared with a tiered pricing sheet and be ready to discuss exclusivity arrangements for regional distributors.
A common mistake at shows like this: collecting a stack of business cards and then spending two weeks after the event trying to remember who was who. Use the Habsy App to scan cards on the spot, record a quick voice note about what each buyer is sourcing and their timeline, and tag contacts by type (agency, reseller, corporate buyer). By the time the show closes on February 4, your follow-up list is already organized and your AI-drafted outreach emails are ready to send.
Visitor Tips for CTCO 2027: Getting the Most from 300+ Exhibitors
The floor at CTCO is dense. If you arrive without a plan, you'll spend your first morning covering ground you didn't need to cover. Before you go, map your must-see supplier categories based on what your clients are actually asking for right now. If you're an agency buyer whose clients are pushing for sustainable gifting, prioritize that cluster of exhibitors first while your energy is high.
For resellers attending to refresh their product portfolio, the workshops and live demonstrations are genuinely worth your time. Seeing a decoration technique demonstrated live tells you far more about quality and turnaround than a sample ever will. Block out at least one workshop slot per day rather than treating the programming as optional.
When you meet a new supplier whose range looks promising, capture the details while you're still at the stand. Scan their card with the Habsy App, add a note about the specific products that caught your attention, and you'll have a structured supplier shortlist waiting for you when you're back at your desk, rather than a pile of catalogs to sort through.
Why CTCO 2027 Belongs on Your February Calendar
For anyone working in promotional products, branded textiles, or communication services in France, CTCO is the most concentrated sourcing and networking opportunity of the year. Three days at Eurexpo Lyon puts you in front of the full market: from established category leaders to newer creative suppliers pushing the boundaries of what branded merchandise can look like. The concurrent C!Print salon extends the value further for professionals whose work spans both print production and promotional applications.
The February timing is deliberate. It positions buyers to finalize supplier agreements ahead of spring campaign seasons, and gives exhibitors a direct line to the people making purchasing decisions right now.
Before you arrive, set up your contact management workflow. The Habsy Platform lets team leads track every supplier or buyer contact captured across the floor, see which conversations need follow-up, and compare lead quality across events over time. Visit habsy.ai before February 2 and have your team ready to capture from day one.
Prefer TradeShowIntel in your Google results
Add us as a preferred source and our event coverage shows up higher when you search on Google.
Add us as a preferred source on Google