Trade Show

CTCO 2027: Your Essential Guide to Lyon's Promotional Products Show

Feb 2-4, 2027 · Lyon, France · 4 min read

CTCO 2027 returns to Eurexpo Lyon on February 2-4, bringing together 300+ exhibitors across promotional products and advertising textiles. Here's how to make the most of it.

France's reference event for promotional products and advertising textiles is back. CTCO 2027 takes place February 2-4, 2027 at Eurexpo Lyon, running concurrently with the C!Print salon for a combined showcase of print, branding, and promotional merchandise that draws professionals from across the French market and beyond. With more than 300 exhibitors expected on the floor, this is where resellers, agencies, and brand managers come to source new collections, benchmark suppliers, and spot the trends shaping corporate gifting and branded merchandise for the year ahead. You can also explore the CTCO 2027 listing on TradeShowIntel for additional planning resources.

Who Comes to CTCO 2027: The Buyers, Resellers, and Agencies on the Floor

The audience at CTCO is tightly defined, which is exactly what makes it valuable. The people walking this floor are not casual browsers.

• Promotional product resellers and distributors who need to refresh their supplier base and discover new product lines before the spring buying season.
• Communication and marketing agency buyers responsible for sourcing branded merchandise for client campaigns, product launches, and corporate events.
• Corporate buyers and event organizers looking for differentiated gifting solutions, eco-friendly alternatives, and suppliers who can deliver at scale.
• Printers and markers exploring new substrates, decoration techniques, and equipment that expand what they can offer their own clients.

This is a professional-only environment. Every conversation on the floor has a commercial purpose behind it.

What to Expect on the CTCO 2027 Show Floor at Eurexpo Lyon

With 300+ exhibitors spread across Eurexpo, the floor covers the full spectrum of the promotional products and advertising textile market. Expect to find promotional product manufacturers presenting their latest collections alongside textile promotion suppliers showing branded apparel, bags, and accessories. Corporate gift providers will be competing for attention with curated ranges aimed at premium buyers, while advertising specialty companies and printing and marking professionals demonstrate decoration technologies from embroidery and screen printing to laser engraving and UV printing.

Beyond the stands, CTCO is structured around programming. Expert conferences address market trends, sustainability in promotional products, and the evolving demands of communication agencies. Discovery workshops let visitors get hands-on with products and techniques. Live product demonstrations on the floor mean you can see decoration quality and production speed in real time, not just in a catalog.

Running alongside C!Print adds another dimension. Visitors with interests across both print production and promotional merchandise can cover both shows in a single trip to Lyon.

Exhibitor Playbook for CTCO 2027: Selling to Agencies and Resellers

Lead with eco-credentials if you have them. Sustainability is not a side conversation in this market anymore. Communication agencies are increasingly fielding client briefs that specify recycled materials, organic textiles, or traceable supply chains. If your product range includes certified eco-friendly options, make that visible at the stand level, not buried in a brochure. Buyers from agencies will ask about it within the first two minutes.

If you're a textile or corporate gift supplier, understand that resellers at CTCO are comparing margin structures, not just product aesthetics. They've seen hundreds of suppliers. What moves them is a clear pricing architecture, reliable minimum order quantities, and decoration flexibility. Come prepared with a tiered pricing sheet and be ready to discuss exclusivity arrangements for regional distributors.

A common mistake at shows like this: collecting a stack of business cards and then spending two weeks after the event trying to remember who was who. Use the Habsy App to scan cards on the spot, record a quick voice note about what each buyer is sourcing and their timeline, and tag contacts by type (agency, reseller, corporate buyer). By the time the show closes on February 4, your follow-up list is already organized and your AI-drafted outreach emails are ready to send.

Visitor Tips for CTCO 2027: Getting the Most from 300+ Exhibitors

The floor at CTCO is dense. If you arrive without a plan, you'll spend your first morning covering ground you didn't need to cover. Before you go, map your must-see supplier categories based on what your clients are actually asking for right now. If you're an agency buyer whose clients are pushing for sustainable gifting, prioritize that cluster of exhibitors first while your energy is high.

For resellers attending to refresh their product portfolio, the workshops and live demonstrations are genuinely worth your time. Seeing a decoration technique demonstrated live tells you far more about quality and turnaround than a sample ever will. Block out at least one workshop slot per day rather than treating the programming as optional.

When you meet a new supplier whose range looks promising, capture the details while you're still at the stand. Scan their card with the Habsy App, add a note about the specific products that caught your attention, and you'll have a structured supplier shortlist waiting for you when you're back at your desk, rather than a pile of catalogs to sort through.

Why CTCO 2027 Belongs on Your February Calendar

For anyone working in promotional products, branded textiles, or communication services in France, CTCO is the most concentrated sourcing and networking opportunity of the year. Three days at Eurexpo Lyon puts you in front of the full market: from established category leaders to newer creative suppliers pushing the boundaries of what branded merchandise can look like. The concurrent C!Print salon extends the value further for professionals whose work spans both print production and promotional applications.

The February timing is deliberate. It positions buyers to finalize supplier agreements ahead of spring campaign seasons, and gives exhibitors a direct line to the people making purchasing decisions right now.

Before you arrive, set up your contact management workflow. The Habsy Platform lets team leads track every supplier or buyer contact captured across the floor, see which conversations need follow-up, and compare lead quality across events over time. Visit habsy.ai before February 2 and have your team ready to capture from day one.

Frequently asked questions

When is CTCO 2027 and where is it held?

CTCO 2027 runs from February 2-4, 2027 at Eurexpo Lyon in Lyon, France. The event takes place concurrently with the C!Print salon at the same venue.

How do I register or get tickets for CTCO 2027?

Registration and ticketing details for CTCO 2027 are available through the official website at salon-ctco.com. As a B2B professional event, attendance is open to trade visitors including resellers, agencies, and industry professionals.

How many exhibitors are at CTCO 2027?

CTCO 2027 is expected to host more than 300 exhibitors on the floor at Eurexpo Lyon. These range from established promotional product manufacturers and textile suppliers to corporate gift providers and printing specialists.

Is CTCO 2027 open to the public or is it trade only?

CTCO 2027 is a B2B trade show, not a public consumer event. It is designed for resellers, distributors, communication agencies, corporate buyers, and other industry professionals.

What is the C!Print salon and does it run at the same time as CTCO 2027?

C!Print is a separate trade show focused on print production and related technologies. It runs concurrently with CTCO 2027 at Eurexpo Lyon, allowing visitors to attend both events in a single trip.

What industries and product categories are covered at CTCO 2027?

CTCO 2027 covers promotional products, advertising textiles, corporate gifts, branded merchandise, printing and marking technologies, and advertising specialties. The show also addresses sustainability trends including eco-friendly materials and certified organic textiles.

How many editions of CTCO have there been before 2027?

CTCO has run for at least 18 editions as of its 2026 show, making it a long-established event in the French promotional products market. CTCO 2027 continues that run as one of France's reference events in this sector.

What is the best way to capture leads and manage contacts at CTCO 2027?

A practical approach is to use a lead capture app like [Habsy](https://habsy.ai/event-lead-capture?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=ctco-2027&utm_content=faq) to scan business cards on the spot, add voice notes about each contact's sourcing needs, and tag them by type such as agency, reseller, or corporate buyer. This means your follow-up list is organized before the show closes on February 4 rather than sorting through a pile of cards afterward.

Is CTCO held every year?

CTCO has historically been held on a recurring basis and has reached at least 18 editions, though the official event data does not confirm a strict annual frequency. Check salon-ctco.com for confirmed future edition dates.

How do I get to Eurexpo Lyon for CTCO 2027?

Eurexpo Lyon is located on the outskirts of Lyon, France, and is accessible by tram from Lyon city center as well as by car via the Lyon ring road. Lyon is served by Lyon-Saint Exupery Airport with direct connections to major European cities.